Mobile Content Marketing Facts That Make a Difference

There are mobile content marketing facts that make a difference in your network
marketing strategies. Many businesses simply do not take advantage of mobile
marketing as a way to increase their profits through effective promotions. However,
mobile content marketing is becoming the new wave of advertising, and connecting to
a loyal fan base, and potential customers.

There are numerous facts concerning mobile marketing that every business needs to
understand. First, within the next four years, there will be more customers that
have access using their mobile devices that can quickly connect to the Internet,
then over their PCs.

Studies already indicate that individuals spend a significant amount of more time
connected to mobile applications (over 95 minutes each day) when compared to the
time spent on their desktop, or on the mobile web.

In addition to that, nearly half of all business to customer marketers use mobile
content as a marketing strategy. This fact alone should indicate that other
businesses need to get involved, and find the benefits of mobile marketing.

Nearly 1/3 of all business-to-business marketers use high quality mobile content as
an effective marketing tactic tool. Out of that, 26% use mobile applications for
promotions.

In the last two years, the tactics used by business-to-business marketers has
increased significantly from 15%, up to 33%. In addition, 30% of the managers of
marketing strategies believe that branded mobile applications are offering a
significant important channel as an effective tool for engaging with consumers.

Nearly 8 in 10 adults in the United States own a cell phone, of which more than
half of those mobile subscribers use a smart phone. Only one quarter of all
Americans that are now using their mobile devices can gain access over the
Internet.

When surveyed, three quarters of all users that have a smart phone said they would
choose to use a connection to the mobile web rather than shopping using a mobile
application. Nearly 6 in 10 of all online global consumers are now watching video
movies and video television shows on their mobile device, at least one time every
month.

Well over one quarter of all online global customers say that their time on their
phones is dominated by social networking sites and games. In addition, three
quarters of those that have a smart phone said that they would be willing to wait
only five seconds and no longer for a webpage to fully load before leaving and
going to a different site.

Nearly 3 out of four individuals that use a smart phone in the United States
typically use their device to gain access online when they are traveling. Out of
that, 65% of all users that have a smart phone in the United States use their
communication device to search online, when shopping in a physical brick-and-mortar
store.

Seven out of 10 individuals that search using their mobile phone lead to some type
of action that is taken within the first hour. Oddly enough, it takes over one
month to gain the same percentage of users on desktops to catch up.

These mobile marketing percentages are indicating that the wave of marketing on
mobile devices is moving fast.