Project-Leadership & Entrepreneurship

PROJECT TITLE JARO EDUCATION
<PROJECT TITLE>
PROJECT REPORT
SUBMITTED IN FULFILLMENT OF THE REQUIREMENTS FOR

THE AWARD OF
THE INTERNATIONAL MBA IN LEADERSHIP AND

ENTREPRENEURSHIP
BY
<STUDENT NAME>
“UBI/MBA/IE/JULY11/XXX”
Under The Guidance of

<GUIDE NAME>
JARO EDUCATION MUMBAI <Batch(e.g. January 2012)>
1
DECLARATION
I, Mr. NAME OF STUDENT hereby declare that this project report titled
“PROJECT TITLE” submitted in partial fulfillment of the requirement for the
“International or Executive MBA in Leadership and Entrepreneurship” is my
original work and it has not formed the basis for the award of any other degree.
Name & Signature of Student
Place:
Date:
2
ACKNOWLEDGEMENT
I feel fortunate to get the support of numerous sources and people in

making this project a success.
I take this golden opportunity to express my profound gratitude and thank

to ABC of MNC Company for his valuable guidance by giving me the
knowledge for transforming my ideas into reality.
I would like to thank all colleagues of MNC Company for their kind co-
operation. I gratefully acknowledge the help provided by my friends and
those who gave me their moral support while making this project.
Name & Signature of Student
3
INDEX
SR. PARTICULARS PAGE

NO. NO.
01 INTRODUCTION 5
02 INDUSTRY PROFILE 7
03 COMPANY PROFILE 10
04 NEED FOR STUDY 14
05 LITERATURE SURVEY 15
06 OBJECTIVE / SCOPE OF STUDY 19
07 RESEARCH METHODOLOGY 20
08 ANALYSIS 21
09 CONCLUSION 27
10 RECOMMENDATION 28
11 REFERENCES / BIBLIOGRAPHY 29
4
INTRODUCTION
Given the increasing significance and visible impact of Entrepreneurship in wealth-creation and
employment-generation, the role of Entrepreneurship is considered important for the World‟s
growth and development.
Entrepreneurship can be defined as, „Entrepreneurship is the professional application of

knowledge, skills and competencies and/or monetizing a new idea, by an individual or a set of
people by launching an enterprise or diversifying from an existing one, thus to pursue while
generating wealth, employment and social good.‟
A successful Entrepreneurship ecosystem is the function of a number of factors working in

tandem. Key „Entrepreneurship Triggers‟ are: Individual Motivations, Socio-cultural Factors,
Access to early-stage finance education and business environment. From the perspective of
economic functions, three crucial characteristics of entrepreneurial activity are: risk taking,
innovation and venturing into new business activities for profit.
The Entrepreneur who implements „new combinations of means of production plays a crucial role
in disturbing the status quo through innovation or creative destruction and thereby becomes an
agent of change. As such, the dynamic equilibrium achieved by a constantly innovating
entrepreneur could generate the conditions for:
a) Increasing opportunities for employment (comprising various competitive skill sets;
b) Additional wealth creation;
c) Introduction and dissemination of new methods and technology;
d) Overall economic growth.
It is in the creation of more wealth, and in the constant innovation from prevailing to the next best
practices, that the significance and importance of Entrepreneurship lies.
5
Innovation catalyzes Entrepreneurship by providing ideas that can be converted into wealth
(through goods and services). Innovation helps reveal market opportunities for Entrepreneurship
to develop and flourish. Innovations are not limited to those involving high-end technology alone.
Any new idea that generates commercial value is by itself the spur for a new entrepreneur to plan
a venture. To quote the economist, T.N.Srinivasan, „Innovation and Entrepreneurship is a two-
way relationship. In one sense, in innovation, someone finds something but that somebody may
not be equipped to translate that something into a commercial proposition. That is where
Entrepreneurship comes in.‟
An Entrepreneurship culture drives creation of wealth from knowledge and generates impetus for
further innovation. Entrepreneurship, in turn, helps generate new jobs in the economy, and creates
a culture of independence, risk-taking and confidence, more so amongst the emerging educated
groups. A dynamic entrepreneurial environment is supported by a vibrant academic culture with
innovation linking the two as a generator of new ideas and opportunities.
According to the Small Business Administration, successful entrepreneurs have five

characteristics:
1. Drive, which is defined as the most important attribute. Entrepreneurs can expect long hours,
high stress and endless problems, as they launch a business.
2. Thinking ability, or the characteristic that encompasses creativity, critical thinking, analytical
abilities and originality.
3. Aptitude for human relations. This characteristic recognizes the importance of the ability to
motivate employees, sell customers, negotiate with suppliers and convince lenders. Personality
plays a big part in success in this area.
4. Communication Skills or the ability to make others understand.
5. Technical Ability speaks the need of the Entrepreneur to know their product and their market.
They must consider the long and short term implications of their decisions, their strengths and
weaknesses, and their competition. In short, they need strategic management skills.
6
INDUSTRY PROFILE
Automobile is a fast-growing and a competitive industry with numerous players in the market.
The entrepreneurs guiding these industries are navigating their companies in such a way so as to
win over the competitor and emerge on top. They strive to do so by eliminating weaknesses and
utilizing strengths.
Automobile industry dates back in time as early as 17th Century and it has been constantly
evolving ever since, all thanks to the powerful brains behind them. The evolution of the
automotive industry has been influenced by various innovations in fuels, vehicle components,
societal infrastructure, and manufacturing practices, as well as changes in markets, suppliers and
business structures. The beginning of automobile industry started around 7th Century with sail-
mounted carriages as the first vehicles to be propelled by something other than animals or
humans. Although certain historians believe that the true beginning of this industry was sparked
by the invention of the engine. In 1876, 4-stroke internal combustion gasoline-fueled engine was
invented which led to the development of first motor vehicles and therefore industries in Europe
and USA.
Later on, more and more inventions started taking shape like steering wheel and floor- mounted
accelerator. This led to the further development of this industry as vehicles started to become
easier to use. Societal changes began taking place. Driver‟s licenses were issued, service stations
were opened, and car sales with time payments were instituted. Ford developed the infamous
Model T during this time.
7
Furthermore, innovative manufacturing techniques and business strategies started to take shape.
Other accessories development also happened like setting up of traffic signals and road signs,
paving a new path for this ever-growing industry. The much celebrated entrepreneur in this field
– Henry Ford, in 1910, came up with the idea of assembly line for the manufacture of vehicles.
This led to mass production thus lowering the prices, making vehicles economically affordable.
Ford also introduced the concept of using interchangeable and standard parts to further enable the
mass production process.
The industry started taking a finer structure with better infrastructures and manufacturing ideas.
The companies starting merging in order to achieve better results and to lower competition for
e.g. Benz and Daimler, Chrysler and Dodge, Ford and Lincoln. Entrepreneurs came up with new
strategies to increase sales. While Ford had focused on a single model, GM adopted a new
production strategy for providing greater product variety, which helped the company increase
their market share by 20% and reduce Ford‟s by 24%.
The company heads also had to manufacture cars according to people‟s demands, which were
varying from country to country. In America people demanded for luxurious and fast cars
whereas in Europe, the demand was for low-priced and smaller cars. Also, Company like GM
offered a variety of cars to suit a larger number of buyers whereas Ford stuck to its original
approach. Consequently this led to a further decrease in Ford‟s market shares and a rise in the
market shares of GM. The vehicle producers also started paying attention to the look and comfort
of the vehicle in order to increase sales. Also the vehicles manufactured were influenced by
safety regulations.
The entrepreneurs in Japan focused their attention towards making cars which were more fuel
efficient and were low on emissions. Up till now US was leading the automotive industry but
foreign companies came in to the picture and started to pose as threats. Japanese cars were fuel
efficient and affordable; this caused the increase in the market share of Japanese companies like
Honda. This made the US companies to adopt Japanese techniques in their production.
8
During the 1980s, automotive industry achieved a global picture. The entrepreneurs decided to
assemble parts from different parts of the world. This also led to merges between international
companies. This made the game international as all companies could infiltrate foreign markets
thus increasing the competition for home companies and other foreign companies. Thus buyers
had a wide range of variety to choose from. Internet provided to be am easy guide about the
vehicles to the customers so that they could compare the various cars and opt for the one that
suits them the best.
Japanese automakers catered to the needs of the customers by manufacturing cars which dint
harm the environment and were fuel efficient, affordable and readily available.
This decade has a more sophisticated consumer base with specific demands. This has made the
automakers to understand the consumer demand and manufacture vehicles that will appeal them
more. Markets like US are saturated so it‟s more important to evolve the cars in order to increase
market share. The companies have also opted to infiltrate other markets like Southeast Asia and
South America. This has further led to assembling parts globally and even more mergers.
9
COMPANY PROFILE
The Ford motor company founded in Michigan by the American industrialist Henry Ford (1863-
1947), in the early 1900s, is therefore an American establishment. The main headquarters is
located in New York City, from where it runs and feeds numerous other field offices and
manufacturing facilities located in over 30 countries, among which the first was set up in New
Delhi, India.
Ford now, is the largest automobile manufacturer. With sales of its vehicles like cars, buses,
trucks, etc in over 200 countries, Ford is 4th on the global and US‟ fortune 500 list.
Fords‟ launch of its first vehicle was in the year 1901. It equipped the industry with the assembly
line technique for mass production. Ford has achieved its global vision by innovations such as
model T automobile, in 1908, that brought a revolution in American automobile industry and
throughout the globe. The model T was followed by a more advanced model A in the 1920s.
Other innovations include alternative fuel technology. By the 1920s, due to these innovative
techniques, Ford captured 50% of the market!
SWOT analysis: SWOT analysis of a company give its business structure, history, products,
revenues, operations. Ford motor company manufactures and distributes automobiles across six
continents. Its other promotional brands include Lincoln, Mercury, Volvo, Aston martin,
Jaguar, Land Rover, etc., with maximum operations in US and Europe, it employs more than
1.5 lakh people.
Ford has a finance division, a parts and service division, and they also currently own Hertz
Corporation, the largest car rental business in the world. Relative to other massive automotive
manufacturers in 2003, Ford was number two domestically and globally (behind GM), in terms of
number of vehicles sold. It recorded revenue of dollar 128,954 million in the fiscal year till 2010,
with a 10% increase in 2009.
10
Faithful and fruitful leadership with ethical behavior makes a successful entrepreneur. Ford has
had many such CEOs, directors, etc, but if this is the other way, it can prove to be negative. For
example for a certain time ford‟s CEO and chairman couldn‟t get along which led to a serious
drop in the company‟s cash reserve and in turn in its overall performance. Such internal conflicts
and disputes ruin the outcome and performance. Ford has hereafter shown that the bonding of all
the entrepreneurs is required for birth and implementation of ideas.
Ford recorded more than a billion dollar losses in the year 2005, in operations. These losses
were due to many major changes in the automotive industry during that time. The reasons firstly
included, increase in production cost due to increase in the cost of metals and commodities like
steel and energy. Secondly, advancements in discoveries in medicine led to an increase in
medical costs for the people above the age of 60, wherein the retirement paychecks sought the
need to be multiplied, pertaining to the benefits of the company. Thirdly, Visteon, the spare
parts manufacturer, which Ford had bought earlier, filed bankruptcy and so had to be cut-off.
Fourthly, there was a rapid increase in fuel/gasoline price so the sales in the SUVs and truck
sector reduced by around 80,000 units in 2005, as compared to the
same time in the year 2004. There was vast use of defective Firestone tires in ford trucks. This
was a big drop when compared to the years 2002 to 2004, when the sales had showed a
significant growth.
Ford‟s negative performance in 2005 resulted in a downward trend of their credit ratings.
This was a big threat for the future and significant steps had to be taken to ensure an upscale
performance in the years to come.
Henry ford and Edsel ford bought ford motor company into "Tri-Motor" plane manufacturing
and, in doing so, helped start commercial aviation in the United States. During 1914, Henry ford
doubled the wages of his employees to 5 dollar a day. This helped build the wages of the middle
class employees and improved their economic condition. The other reconstruction steps included
removal of a noticeable no. of staff from the higher posts. Also, shutting down some of the
manufacturing units helped in saving large chunks of money.
11
An entrepreneurial aspect of growth is Fords‟ successful partnerships and buys. Like it partnered
with united automobile workers (UAW ), and in 1922, purchased Lincoln (luxury cars
Manufacturer Company). These were a few of the major entrepreneurial strategies which left a
positive mark.
Henry ford II led the company into further empowering its global presence postwar. Bill for jr.
led the company into the 21st century with promising sustainable growth, economically, socially
and environmentally.
Ford has many positive values and strengths, which have resulted in the build up of a successful
organization, today. These strengths include the following: its rock solid governance policies to
keep the financial aids on there side, with complete trust always. This is necessary because the
fact remains that, „investment‟ is the primary and most important requirement in any company.
Secondly, training has always been an integral part of fords entrepreneurs, whether it is the
managers or the directors. Also, the company has been giving in for various charities, making
solar powered vehicles, etc.
To maintain and improve the functioning of the organization, fords‟ entrepreneurial strategies
like assembly, casting and forging, engine and transmission plant, abiding by the climatic
requirement and restrictions, giving 100% economic and social performance, etc has always
increased the organization‟s development by manifolds.
The initiative of taking up many programs over the years, in the field of education, reducing
traffic mishaps, reducing the drivers‟ neglect ion towards traffic rules and regulations, providing
university scholarships, partnering in some „green globe‟ ventures for the development of
environmental friendly vehicles, etc , have rewarded the company with trust and more and more
loyal customers. Ford has supported various educational services like breast cancer awareness,
also many formula one teams. This proved to be a trust build up strategy. Ford has announced
plans to increase its hybrid vehicle production tenfold to 250,000 per year by 2010. This could be
viewed as an attempt to position itself as the domestic leader in the rapidly growing hybrid
market in the U.S.
12
Ford has been surviving throughout the race by its want to implement better ideas, multiplying
the technology and design, while not forgetting the environment and building more efficient
vehicles. Design, luxury, elegance, fuel efficiency, environmental friendly cars, etc are Ford
motor company‟s major plus points.
If the vision of Ford motor company turns out to be they way it has been planned, the
company has an excellent chance to hold on to the spot of the leader in automobile industry,
for decades to come.
13
NEED FOR STUDY
 This has been done for the study of history, trends, entrepreneurial strategies, etc in
Automobile industry. Ford motor company‟s data is also studied as the example
because this is one of the oldest organizations and is amongst the top companies in
automobile industry.
 The report will generate the trends in automobile industry relating to the sales,
organizational behavior, role of entrepreneurship, etc. It will also put forward the
obstacles/mistakes of Ford and the entrepreneurial strategies applied to solve it and
how it has managed to stay on top since many decades.
 To make suggestions for the expansion and durability of an organization, to maintain

satisfaction and trust towards customers, increase market share and area, expand
international business.
14
LITERATURE SURVEY
Globalization is taking a greater pace. With regard to the economic globalization,

entrepreneurship, is becoming international and therefore is a matter of concern. Almost all the
fields of business sector have become globalized, amongst which automobile industry is at the top
and has acquired a huge space on the globe. Many automobile companies have diversified
globally looking at the greater prospects of growth and benefits like cheaper production costs, a
more competitive view and more opportunities.
In the year 2011, international entrepreneurship knows no bounds but considering its initial
phases of 1970s-1990s, economic globalization has shown a forward leap.
China, with its automotive capabilities, has been there and has made it big in
international market.
Now, many enterprises have been entering global market and meeting global consumer needs.
There have many studies and surveys regarding the behavioral pattern of these organizations as
and when they step in the foreign land.
One of the earliest or rather the first research was done in the year 1988 by Mohra. Later during
1993, Zahra also did a similar study. In the year 2005, Oviatt and McDougall, said that
international entrepreneurship is to identify endless opportunities and to evaluate and make use
of them for producing more beneficial products for the future use.
Many scholars in China are also conducting researches on this but don‟t have much to put yet.
15
Most of the scholars have been focused on the investment of international entrepreneurship
such as Chen Gongmeng and Chen Hongbo (2002) from Hong Kong Polytechnic University.
In addition, Liu Bangcheng from Shanghai Transportation University and Wang Chongming
(2005) from Zhejiang University summed up the international entrepreneurship mode. Li
Qianwen and Zhang Yuli (2004) introduced the results achieved by foreign scholars who are
concerned about Chinese entrepreneurial operations.
Many scholars in the US and elsewhere are involved in the same studies being confined to the
works of people like Oviatt and McDougall. There are also many local researches in the
international entrepreneurship but these to run parallel to the foreign researches.
There are very less studies based on a particular industry in international business.
This article reviews the international entrepreneurship situations of the domestic and foreign
automotive enterprises and constructs a model of international entrepreneurship strategy. The
authors have sent out 210 questionnaires to the automobile enterprises to make the empirical
study since Sep.2007.
Someofthehighlightingstoriesintheyear2010:
Visteon’s bankruptcy finally ends after 16 months.
It was created in the year 2000, when Ford bought it. However, it was amongst the top spare
parts manufacturer and supplier in the U.S. After filing for bankruptcy, it as finally freed in
October 2010. During 200, Visteon was witnessing major losses due to high pays to its
laborers and in so in the same year Visteon gave its 23 offices to Ford and also reduced the
hourly wages of its employees by approximately 10 dollars.
From 2006-2009 Visteon had to close another 30 units and give the operations to Ford.
16
Therefore in the year 2000, Ford had earned 88% of the entire Visteon‟s revenue.
In America:
Original equipment manufacturers (OEM) accounted for 75% of the global telematics industry,
in 2010. After a span of two year the OEM was expected to create approximately 2.5 billion
dollars market in the US and around 9 billion dollars market internationally. The advancements
in the products in the markets should be including cameras, sensors. This will help the
examiner/viewer see the threat coming and at the same time take proper actions to overcome it.
If the demand for such car enhancements is generated in the market, there will be many
opportunities in telematics in the next segment. With more and more awareness towards greener
nations, the demand for alternative sources of energy is expected to increase by 50% in the US
and by 70% in developing countries.
World’s automotive industry:

US, Canada, Japan, China, Europe and Germany are the leading nations when it comes to
automotives. If the American organizations are to be rated, GM and Ford are the top two to lead
the automobile sector, with GM having its offices in over 30 countries and its vehicle sales in
over 200 countries. GM also has business partners across the globe. Whereas, Ford, has its
international offices in more than 22 countries other then US and Canada and it has promising
business in 180 countries.
Another nation showing unstoppable international growth in entrepreneurship is
Germany. For example brands like Audi, has engines and car manufacturing plants in Hungary
and Brazil. Volkswagen has plants in Spain. Volkswagen also manufactures
cars for Skoda in China, Czech and Brazil.
A corporate cum luxurious brand name in cars, BMW, has its manufacturing operations in
developed countries like England and US. An example of successful international
17
entrepreneurial partnership of BMW is with brilliance automotive company in China, since

2004.
Middle East, Africa and Asia remained as a traditional market. Eastern European markets have
been vigorously developed.
American market shows substantial growth.

Foreign direct investment: In the process to expand overseas markets, enterprises usually
export at first, and then choose overseas production at proper time. With the signing of
international agreements, In 2007, Brilliance, Chery, FAW and SAIC respectively built
factories in South Korea, Argentina, Russia and Indonesia.
International Entrepreneurship strategy model: The model researches the major

influential factors of international entrepreneurial orientation.
1) International entrepreneurial opportunities: it can be studied from three area, industry and
market, economy and competitive advantage.
2) Organizational factors: Includes the top management teams where entrepreneurship plays an
important role, and the resources that are available for the enterprise.
3) International environment: How dynamic is the environment i.e. how often and when does
it change, factors influencing these changes and the lack of resources available.
4) International Entrepreneurial Orientation (IEO): is towards being innovative, highly
productive and willing to take risks.
5) International Entrepreneurial Performance: This constitutes the behavior and outcomes in
operations relating to money/revenues and those pertaining to an individual.
18
OBJECTIVE OF STUDY
 To understand the importance of strategy that is implemented by the entrepreneur
 To understand the importance of manufacturing decisions made by the

entrepreneur
 To overcome competition by understanding the need of the consumers globally
19
RESEARCH METHODOLOGY
Sources of Data
 Primary Sources :-
a) Survey - Conducted a survey within the organiz ati on to understand the

awareness of the employees within the Organization. In this survey various
questions were asked to employees belonging to different functions and
their answers were noted and categorized.
b) Face to face Meetings - The information was gathered by meeting various

personnel.
 Secondary Sources :-
a) Information from newspapers, magazines
b) Information available on variour websites
Sampling
Sampling may be defined as the selection of some part of an aggregate or totality on the a
judgment or inference about the aggregate or totality is made.
A sample is a part of the population. The sample should be representative of the
population and the information obtained must be reliable. In any survey where reliability
is desired, the error and variance have to be controlled, measured, and interpreted.
Sampling method:-
1. Random sampling
2. Non random sampling
Sample Size - 40
20
ANALYSIS
Porter’sFiveForcesanalysisofAutomobileIndustry:
1. Degree of rivalry:
In the global automobile industry, the rivalry is quite intense. With US companies fighting
21
with the foreign companies for the leadership, this rivalry has gone global. Due to the global
aspect, the companies competing for market share have diverse cultures and philosophies,
which further intensify the rivalry.
2. Threat of substitutes:
In countries like the US, the threat of substitutes is mild as alternative mode of transportation is
less independent and less luxurious. Whereas in crowded countries, alternative transportation
like train proves to be cheaper and easier. Many countries‟ geography or cultural aspects do not
let them own automobiles thus they have to opt for alternatives. Certain countries‟ people
cannot afford to own personal transportation. It is an added accessory to a privileged and
luxurious lifestyle; it is not a primary need. However, entrepreneurs around the world are
implementing strategies in order to change this mindset.
3. Barriers to entry:
Automotive industry requires high capital at the starting of the company. This restricts the
entry of new players in the market. Also, it is a
specialized industry and it is very difficult and expensive to nullify any errors or faults in the
manufacturing or other areas. These factors have restricted the number of new groups joining
the automotive industry. However, despite this, companies are merging together and creating
a group in order to surpass the above mentioned obstacles. There are other factors involved
too. Like US companies were unable to offer cars at a lower and affordable price so the
Japanese companies, being new entries in the US market, entered the market without any
major obstacles.
4. Buyer and supplier power:
In this equation, the industry is slightly at an advantage. There are specific characteristics that
make members of the automotive industry powerful buyers: (1) there is not a grand
proliferation of companies manufacturing automotives, and the four largest automotive
22
companies in the U.S. have roughly 90% of the value of shipments and value added in the U.S.
(2) automotive parts (e.g., oil filters, mufflers, belts, etc.) are standardized commodities and
these parts are only used on automobiles; (3) backward integration can and does occur, as seen
in summer 2005 when Ford purchased struggling parts maker Visteon.
5. Rivalryamongcompetingfirms:
The increase in international entrepreneurship leads to an increase in rivalry between

companies. Also, foreign trade is essential too for surviving competition. The pressure of
acquiring the market and market share prevails.
23
China‟s automotive industry has always been on a rise both locally and globally. These
industries even operate the FDI (foreign direct investment), a classic fact that puts them on
the path of international entrepreneurship. Chinese automobiles‟ international market is
stable in 2007.
Players in US market:
Keeping in mind the huge competition, one of the oldest and major competitors of Ford is
General motors (GM). These two have ever since been competing over outcomes like annual
profit, capturing the market and market shares, customer satisfaction and loyalty.
24
25
26
CONCLUSION
 The problems arising from today's workforce diversity are caused not by the changing
composition of the work force itself but by the inability of work organizations to truly
integrate and use a heterogeneous work force at all levels of the organization.
 The future profiles of the employees suggest, majorly women and aged people from
racial and ethnic minorities.
 The western states are rapidly becoming more diverse as Hispanic and Asian
populations grow.
 Providing proper care to the lower posts employees, improving their wages, healthcare
benefits, understanding their nature and desire, improves Ford motor company‟s
customer relationships and internal organizational environment.
 Also, a few value added benefits are attractive to customers, be it, after sales service,
customer satisfaction, etc.
27
FINDINGS AND RECOMMENDATIONS
 Ford, although ahead of many competitors, needs more changes as there is a scope for
improvement. Ford should increase its accountability and customer base to more women
and people of color.
 Ford may need to expand its employee ratio by hiring more affordable minority class
laborers and utilizing their strengths and hard work.
 Giving a firm corporate commitment to the employees to make them survive

transitions and thus creating long term jobs.
 Starting more opportunities for low pay laborers, which make them work towards high
pay posts and benefiting from perks and value added services like childcare and
transportation.
 Ford should consider the bigger picture always, rather than restricting itself and the
ideas to a limited need and demand zone.
 The more appropriate moral and ethical values, the more there are chances of multiplying
the organizational operations whilst favoring organizational environment.
 This will also help in overcoming stereotypes that are kept by the workers and the
managers and will in turn improve working conditions, thus, accelerate expansion.
28
BIBLIOGRAPHY
 www.ford.com
 http://www.trefis.com/company?hm=F.trefis&from=widget%3Aforecast&ovd_urlid
 en.wikipedia.org/wiki/Ford_Motor_Company
 www.corporate.ford.com/about-ford/company-information
 www.marketresearch.com/.../Ford-Motor-Company-SWOT-644691
 Grossman 2000
 Hemphill & Haines 1997
 Diversity training1999
 Thomas 1994
 Caudron 1998
 The Model D: At Ford motor company, diversity is the model to grow. (August,
2000) Black Enterprise
 www.rncos.com/Report/IM526.htm
29

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PROJECT TITLE JARO EDUCATION

SUBMITTED IN FULFILLMENT OF THE REQUIREMENTS FOR

THE INTERNATIONAL MBA IN LEADERSHIP AND

Under The Guidance of

JARO EDUCATION MUMBAI <Batch(e.g. January 2012)>

Name & Signature of Student

I feel fortunate to get the support of numerous sources and people in

I take this golden opportunity to express my profound gratitude and thank

Name & Signature of Student

SR. PARTICULARS PAGE

04 NEED FOR STUDY 14

06 OBJECTIVE / SCOPE OF STUDY 19

Entrepreneurship can be defined as, „Entrepreneurship is the professional application of

A successful Entrepreneurship ecosystem is the function of a number of factors working in

a) Increasing opportunities for employment (comprising various competitive skill sets;

b) Additional wealth creation;

c) Introduction and dissemination of new methods and technology;

d) Overall economic growth.

According to the Small Business Administration, successful entrepreneurs have five

4. Communication Skills or the ability to make others understand.

NEED FOR STUDY

 To make suggestions for the expansion and durability of an organization, to maintain

Globalization is taking a greater pace. With regard to the economic globalization,

Visteon’s bankruptcy finally ends after 16 months.

World’s automotive industry:

Another nation showing unstoppable international growth in entrepreneurship is

cars for Skoda in China, Czech and Brazil.

entrepreneurial partnership of BMW is with brilliance automotive company in China, since

American market shows substantial growth.

International Entrepreneurship strategy model: The model researches the major

 To understand the importance of strategy that is implemented by the entrepreneur

 To understand the importance of manufacturing decisions made by the

 To overcome competition by understanding the need of the consumers globally

a) Survey - Conducted a survey within the organiz ati on to understand the

b) Face to face Meetings - The information was gathered by meeting various

a) Information from newspapers, magazines

b) Information available on variour websites

4. Buyer and supplier power:

The increase in international entrepreneurship leads to an increase in rivalry between

FINDINGS AND RECOMMENDATIONS

 Giving a firm corporate commitment to the employees to make them survive

 Hemphill & Haines 1997

2000) Black Enterprise

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