Code No: C10035 MLR15

MLR INSTITUTE OF TECHNOLOGY

(Autonomous Institute)
II MBA I Sem Regular Examinations, December-2017
RETAIL MANAGEMENT
Note: 1. This question paper contains two parts A and B.
2. Part A is compulsory which carries 20 marks. Answer all Questions in part A.
3. Part B consists of 5 units. Answer any one full question from each unit. Each
question carries 10 marks and may have a, b, c as sub questions.

PART A (20 Marks)

1. Write a short Notes On

a) Define Business Ethics [4M]
b) Explain about Corporate Governance. [4M]
c) Ethical Investing [4M]
d) Write the contents of a project report [4M]
e) What are the challenges of a new venture start up [4M]

PART –B (50 Marks)

2. Explain the nature of business ethics.Write about ethical principles of business

[10M]
(OR)
3. Explain about Ethical theories in brief [10M]

4. Explain the elements of corporate Governance. [10M]

(OR)
5. Explain about Narayana Murthy Committe,Ganguly Committee and Naresh Chandra
Committee on corporate Governance and their findings [10M]

6. What is corporate ethical Leadership?.Explain TRUST Model

[10M]
(OR)
7. Explain Managerial ethics and discuss how managers can improve ethical behaviour in an
organisation [10M]

8. Explain concept of project and discuss various stages of Project [10M]

(OR)
9. What is project appraisal?.Explain the methods of appraising profitability of a project.
[10M]

10. Explain significance for entrepreneurial training.Explain the training for emerging and
existing entrepreneur [10M]
(OR)
11. Discuss the challenges for new venture development.Critical factors for new venture
development.. [10M]
*****