Prepared by: Sadikshya Nepal

Tootle
Tootle is an app which brings two wheelers to our doorsteps and drops you at your
destination. This app basically plays the role of a matchmaker between people who need
rides on two wheelers and those who are willing to offer rides from 8am to 8pm inside the
Kathmandu valley. To avail this service, all you need to do is log in to tootle, which is
currently available on android device only, and select your destination. The app is already
downloaded for more than 50000 till now. You can either pay cash or either tootle balance
which can be topped up using online payment platformers.

Business model

 Opportunity capitalized:
Tootles low cost, convenient and secure last mile (point to point travel) ride sharing solves
the inconvenient, unreliable and insecure public transport in the city, the problem is further
compounded for vulnerable population like disabled, visually impaired and female. There
are lots of two-wheelers in the valley. One of the inventors of tootle referring to over
800000 motorbikes registered in the valley. And they wanted to capitalize to this. Their
aim is to promote ride sharing culture and digital interactions in the country.

So far,2000 people have signed up to work as drivers for tootle.it also has a client base
of 7000-8000who take 60-70 rides per day. The company allows anyone with a two-
wheelers to work as a driver. But the person has to go through a screening process, which
includes submission of a copy of driving license and a recent photograph.

 Target group:
Tootle generally targets both the male and female including youth and
middle age people i.e. students, office workers. It can include the varied group of ages,
people with various demographics and even varied characteristics. They are also targeting
the People who do not love to ride in the over crowded tempos and the over-priced taxis
and simply wants to reach destination on time.
 Value proposition:
Once you become a tootle partner you’ll get a free tootle balance worth Rs
200. Once you start accepting tootle booking and on every successful tootling you do,
you’ll notice increments in your balance. You can then transfer your topped up balance to
your e-sewa and use it your own way. Costumer can get fastest service in compare to public
vehicle and taxi.

 Cost structure:
Every ride of first 3km on tootle costs Rs 60;each km of travel then costs Rs 18
for up to 3km;per km of ride then costs Rs 25.this means travelling 10km on a Tootle
motorbike will costs you Rs 214.this is far more economic than travelling the same distance
on a taxi which will cost you over rs400

 Revenue model:
People can earn up to Rs 800 a day if they drive throughout the day. Tootle has offered a
platform to make productive use of time. If tootle servicer is going somewhere, they can
always give a lift and earn some money.it is win-win for both client and service provider.

 Recommendation:
I think the app is helpful for the Nepalese society. But the google map of Nepal is not
clear and the location information are not updated. Tootle has made us easy to catch up
with our daily life requirement but it has also introduce 4 wheels vehicle for those old age
people who are unable to sit comfortably in the 2 wheelers. Tootle is one of the most
innovative companies in Asia.

Thankyou