Professional Documents
Culture Documents
2.1 INTRODUCTION
For nearly last two hundred years, neo classical economics had
recognized only two factors of production— labour and capital (Riley,
2003). This is now changing. Information and knowledge are replacing
capital and energy as the primary wealth creating assets, just as the
later two replaced land and labour 200 years ago. In addition,
technological developments in the 20th century have transformed the
majority of wealth creating work from „physically-based‟ to „knowledge-
based‟. Technology and knowledge are now the key factors of
production. With increased mobility of information and the global
work force, knowledge and expertise can be transported instantly
around the world, and only advantage gained by one company can be
eliminated by competitive improvements overnight. The only
competitive advantage a company may enjoy will be its process of
innovation-combining market and technology know-how with the
creative talents of knowledge workers to solve a constant stream of
competitive problems and its ability to drive value from information
(Chawla, 2008). The major challenges before any organization may
have to provide at their cost the service of intellectual property
management consulting firm for drafting/ prosecution of the
Intellectual Property (IP) applications and also provide adequate funds
for making payment for accessing the relevant IP databases for this
purpose. Thus, to make economics of knowledge as the greatest
strength of Indian economy, there would be need for creating an
ecosystem for promotion of particularly knowledge driven
entrepreneurship with major emphasis on creating an environment
and a system to provide due protection to the intellectual properties.
30
This can be achieved by creating a stringent IPRs regime.
With the advent of the new knowledge economy, the old and
some of the existing management constructs and approaches would
have to change. The knowledge economy places a tag of urgency on
understanding and managing knowledge based assets such as
innovations and know-how. The time for grasping knowledge has
become an important parameter for determining the success of an
institution, enterprise, Government and industry; the shorter the time
better are the chances of success. IPRs have become important in the
face of changing trade environment, which is characterized by many
features namely global competition, high innovation risks, short
product cycle, need for rapid changes in technology, high investments
in research and development (R&D), production, marketing and need
for highly skilled human resources. Geographical barriers to trade
among nations are collapsing due to globalization, a system of
multilateral trade and a new emerging economic order. It is therefore
quite obvious that the complexities of global trade would be on the
increase as more and more variables are introduced leading to
uncertainties. Many products and technologies are simultaneously
marketed and utilized in many countries. With the opening up of trade
in goods and services, IPRs have become more susceptible to
infringement leading to inadequate return to the creators of
knowledge.
31
the same manner as the raising of resources and funds. The
knowledge revolution will demand a special pedestal for intellectual
property and treatment in the overall decision-making process (Saha,
2008).
32
Intellectual property (IP) can be loosely defined as a creation of
the human mind, and intellectual property rights as legal rights
governing the use of such creations.
In addition to these forms there are many other forms like utility
model, plant variety protection, etc. Out of these, patents, designs,
trademarks and copyrights are the most important and common
forms of IPR.
Table-2.2
Different Types of Intellectual Property Rights under TRIPS
and Corresponding Indian Legislations
Sec TRIPS Article Indian Legislation Amendment
Copyright and
1 9-14 Copyright Act 1957 1999, 2011
Related Rights
Trade & Merchandise
2 Trademarks 15-21 1999
Mark Act 1958
Geographical Geographical Indication
3 22-24 1999
Indications of Goods Act. 1999
4 Industrial Designs 25-26 The Design Act 1911 2000
(I) Patent Act 1970 1999,2002,
2005
(II) Protection of Plant 2001
5 Patents 27-34 Variety & Farmers‟
Right Act
(III) Seed Act 1966 2004
(IV) Biodiversity Bill 2002
Layout Designs (Topo-
6 graphics of Integrated 35-38 Layout Designs 1999
Circuit)
Protection of National Innovation
7 39 2000
Undisclosed Information Foundation (NIF)
35
global corporate. Intellectual capital consists of intangible factors like
human capital (management and employee), internal structured
capital (intellectual properties and processes) and relational structural
capital (brand, network and customers) (Gupta, 2002).
2.2.1 Patents
36
process. The protection conferred by the patent is limited in time
(generally 20 years) (WIPO, 2004).
37
new surgical instrument or a vaccine is a patentable subject matter
provided all the stipulations of the law are satisfied. The invention
must be disclosed in a specific format in a patent specification.
38
appeal or visual design of a product determines the choice. Even if the
similarities are not close, a person may decide to go for a more
expensive item because that item has a better look or colour scheme.
What is being said is that the external design or colour scheme or
ornamentation of a product plays a key role in determining the market
acceptability of the product over other similar products. If a person
has a good design that gives him/ her an advantage, then he/ she
must have a system to protect its features otherwise there would be
wide scale imitation.
2.2.3 Trademarks
40
standards (Example ISO 9000). A trademark provides to the owner of
the mark by ensuring the exclusive right to use it to identify goods or
services, or to authorize others to use it in return for some
consideration (payment) (Saha, 2008).
Examples
— Coca Cola adopted in relationship with soft drink;
— SONY applied to electronic goods, etc.
41
trademark is a condition for maintaining registration, the cancellation
may take place only after a continuous non-use for at least three
years.
2.2.4 Copyrights
42
registration of copyright is not an essential requirement for protecting
the right. It would, therefore, mean that the copyright on a work
created in India would be automatically and simultaneously protected
through copyright in all the member countries of the Berne
Convention. The moment an original work is created, the creator
starts enjoying the copyright. However an undisputable record of the
date on which a work was created must be kept. Again whereas the
protected inventions must be disclosed publicly in an official register,
a created work is considered protected as soon as it exists without
requiring any public registration. The copyright is thus the exclusive
legal right given to the originator or his/ her assignee for a fixed
number of years to print, publish, perform, film or record, literary
artistic or musical material and to authorize other to do the same.
When a work is published with the authority of the copyright owner, a
notice of copyright may be placed on publicly distributed copies. The
use of copyright notice is optional for the protection of literary and
artistic works. It is, however, a good idea to incorporate a copyright
notice. As violation of copyright is a cognizable offence, the matter can
be reported to a police station. It is advised that registration of
copyright in India would help in establishing the ownership of the
work. The registration can be done at the Office of the Registrar of
Copyrights in New Delhi. It is also to be noted that the work is open
for public inspection once the copyright is registered.
Provisions
Examples
Terms of Copyrights
If published within the life time of the author of a literary work the
44
term is for the life time of the author plus 60 years.
45
countries empower underprivileged workers and small entrepreneurs.
46
can file an application for registration as an authorized user. The
Geographical Indication Act is to be administered by the Controller
General of Patents, Designs and Trade Marks who is the Registrar of
Geographical Indications (Singh, 2009).
Examples
— Basmati rice, the products and its characteristics are
identified as originating from India or Pakistan;
— Scotch, identified as coming from Scotland, champagne, a
typical produce of France, etc.
— Sambalpuri cloth, cloth designed and manufactured at
Sambalpur (Orissa).
47
India has Semiconductor Integrated Circuits Layout Design Act,
2000 to give protection to IC layout design. Layout design includes
a layout of transistors and other circuitry elements and includes lead
wires connecting such elements and expressed in any manner in a
semiconductor IC. Semiconductor IC is a product having transistors
and other circuitry elements, which are inseparably formed on a
semiconductor material or an insulating material or inside the
semiconductor material and designed to perform an electronic
circuitry function.
1. Not original;
48
registered layout design shall not be causing any infringement. An
innocent infringer must be free from liability, but once he has received
the notice of infringement, he is liable to pay a reasonable royalty.
This registration is valid for a term of ten years from the date of
filing an application for registration or from the date of first
commercial exploitation anywhere in the world, whichever is earlier.
49
Trade secret remains confidential for indefinite period of time as
per the will of the proprietor provided the security and its
confidentiality is not breached (Business Knowledge Resource
Online, 2010).
Provisions
50
competitors or other interested parties do not have access to it.
Therefore, a trade secret must be kept secret so that no one could,
without the consent of the owner, can acquire it. Trade secrecy is
basically a do-it-yourself form of protection. You do not register with
the Government to secure your trade secrets. The only way to acquire
it without the consent of the owner would be through devious or
unlawful means. The owner has the exclusive right to use/ exploit a
trade secret as long as it remains a secret. As a result, theoretically
speaking, the term of a trade secret could be indeterminate or infinite.
It is said that the trade secret of Coca-Cola still has not entered the
public domain despite the fact that the common ingredients of Coca-
Cola are known. A chemical composition falling in this category need
to be protected through a trade secret rather than patent which is a
publicly known document. It is usually said that the term of the trade
secret relating to a machine tool is only as long as the company keeps
it internal secret. The moment the product is in the market, many
people will know how to copy the product and the moment the
product is copied the trade secret associated with the copied aspects
will no longer remain valid and secret, hence the protection will be lost
and the term of the protection will be over. By and large, this would be
true for design features but trade secret can be maintained about say,
composition of materials used and the process conditions adopted for
manufacturing (Saha, 2008).
Example
51
Trade secret protection exists as long as the information is kept
secret or confidential by its owner and is not lawfully and
independently obtained by others.
53
for new microorganisms.
54
Deposit of Microorganisms‟ for the purpose of patent procedure.
Amendment of 2005 in Indian Patent Act also recognized Budapest
Treaty and procedure of culture deposition for the purpose of Patent
on microorganisms.
55
material outside the country without the specific approval of the
Government. It provides for establishment of Bio-diversity Heritage
Sites and funds at national, state and local levels to support
conservation and benefit sharing. A National Bio-diversity Authority
(NBA) shall be set up which will scrutinize proposals for transfer of
genetic resources and guide the center on conservation, sustainable use
and benefit sharing.
56
The potential knowledge as a creator wealth is gaining currency
all around the world. But only knowledge that is protected or
protectable can have the potential of wealth creation. The inclusion of
Intellectual Property Rights in the form of Trade Related aspects of
Intellectual Property Rights is an indication of this realization.
Integration at a global level will require paying urgent attention to
enhance the levels of innovations and creativity substantially.
Innovation is a defining trait of successful organization.
57
2.3.2 Driver of Business Strategy
58
strategy as part of the corporate planning and strategy. According to
Porter, there are three underlining principles that define a good
strategy and intellectual property rely on it:
59
2.3.3 Valuable Business Asset
iv. Securing patents will help the inventor (patentee) to make his
invention commercially viable with the assistance of a third party,
if required, with the legal protection on the invention. Such a
position protects the inventor from unfair competition.
62
v. Securing a patent would enable the inventor to establish an official
record of the inventorship.
ix. The inventor (patentee) can secure a patent for the invention
developed and if desired make the said protected invention to the
public and/ or interested person freely for exploitation without
demanding any benefits. In such a situation, if somebody misuses
or abuses the rights in the patent, the inventor (patentee) can
initiate legal proceedings for preventing such misuse or abuse. On
the other hand, if such protection has not been secured, then the
inventor will remain as a silent spectator for the abuse or misuse of
the invention.
x. The country which grants patents can take advantage of the patent
system to improve its economic status. To take advantage
63
the country has to satisfy the following factors.
65
priority date (Fig. 2.5).
Figure 2.5 depicts the global demand for patents filed through
PCT as the total number of PCT international applications filed
worldwide from 1990 to 2006 are increasing.
Figure 2.5
Trends in the PCT International Applications Around the World
2.7 CONCLUSION
67
property within its geopolitical control, has to enact laws related to
patent, copyright, trademark and geographical indication, etc. For
business and trade, Intellectual Property Rights (IPRs) act as key
components of strategy formulation that influence global business
policies.
68
References
69
guide to copyright in the 21st century. Vancover: Commonwealth of
Learning; pp.11.
70
Riley, T. B. (2003). An overview of the knowledge economy. E-Gov
monitor. <http://www.egovmonitor.com/features/riley07.htm>
71
<http://www.wipo.int/about-ip/ en/ iprm>
72