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There are hundreds or more companies with famous logos, for almost all product
ranges available in the market.
Under such dense competition, creating an individuality for a brand is dif cult, even
with a famous logo design.
This article unfolds the stories behind the top 100 most famous logos of all-time.
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1 – The Walmart logo symbolises a spark, inspiration and the great ideas of Sam
Walton. The Walmart logo has various other meanings attached to the chosen shape,
colour and font of the logotype.
Source: http://blog.logomyway.com/history-walmart-logo/
2 – Royal Dutch Shell had its rst service station in California. There was a major
chunk of settlers from Spain. The colour combination chosen by Shell was therefore
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red and yellow from the Spanish ag. The shape is related to the founder.
Source: https://www.logodesignlove.com/shell-logo-design-evolution
3 – Apple: With an idea to stick to a simple logo design, the logomark used was an
apple with a bite. This came instead of previous plans of using the illustration of Isaac
Newton. Their famous logos denote the spread of knowledge by obtaining it from the
use of computers. Also, the concept of enlightenment of humanity is visible from the
story of Adam and Eve. Learn the story behind Apple’s Logo.
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Source: https://thinkmarketingmagazine.com/apple-logo-evolution-story/
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Source: https://commons.wikimedia.org/wiki/File:Microsoft_logo_(2012).svg
5 – Google’s famous logos are unique. It uses colour iterations and holds all primary
colours. The “L” letter symbolising ‘leader’ is different and unique out of the basic
colours. Google is the only brand which has an ever-changing logo. This attribute
makes it unique and the brand value is well-depicted in the changing logos.
Source: https://www.scoopwhoop.com/Interesting-Stories-Behind-Famous-Brand-
Logos/#.49wysff1v
6 – The IBM logo is a symbol of progressive growth in the area of graphic design.
Have a glimpse through the IBM logo history.
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Source: https://www.scoopwhoop.com/Interesting-Stories-Behind-Famous-Brand-
Logos/#.49wysff1v
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Source: https://www.thesun.co.uk/living/2788320/theres-something-strange-about-
the-mcdonalds-logo-which-youve-probably-never-noticed/
8 – Toyota’s logo has an oval shape. Their famous logos have seen several changes
over time with each having its own signi cance. Learn all about the logo evolution
history for Toyota.
Source: http://www.carlogos.org/Car-Logos/Toyota-logo.html
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Source: https://www.youtube.com/watch?v=s9SRdqrswBU
10 – Ford depicts reliability and affordability through the oval shape of the famous
logo design. The rst car manufacturing company still has its founder’s name
inscribed in the logo. Whereas the letter F and D depicts style.
Source: http://www.carlogos.org/Car-Logos/Ford-logo.html
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11 – The Honda logo depicts con dence and durability by use of the bold letter “H”.
Named after its founder Soichiro Honda, the logo still retains the original “H” in it.
Source: http://www.carlogos.org/Car-Logos/Honda-logo.html
12 – The Hewlett Packard logo combines the surname of both its founders. The blue
colour in the logo describes excellence whereas the white prompts grace. The tailing
out of H and P in the logo symbolises innovation.
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Source: https://en.wikipedia.org/wiki/File:Hewlett-Packard_logo.svg
13 – Tesco speaks of trustworthiness for its products, represented in its famous logos.
The use of blue and red colour suggests prosperity. The colours come from the British
ag where the company had its headquarters. The font used in the logo is especially
founded for Tesco.
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Source: https://en.wikipedia.org/wiki/File:Tesco_Logo.svg
14 – The Petro China logo depicts commitment of the company towards the
environment, along with energy. The symbol matches that of China’s national ag.
Source: https://en.wikipedia.org/wiki/File:Petrochina_logo.svg
15 – The Exxon Mobil logo prompts vibrant colours, depicting energy. It also
promoted reliability by the cross in the two “X”.
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Source: https://commons.wikimedia.org/wiki/File:Exxon_Mobil_Logo.svg
16 – The BP logo has its signi cance hidden in the colour codes chosen. The green and
yellow combination is that of Helios, who is God of the Sun. It signi es all forms of
energy.
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Source: http://www.bp.com/en/global/corporate/about-bp/our-brands/the-bp-
brand.html
Source: http://www.carlogos.org/Car-Logos/Volkswagen-logo.html
18 – The Colgate logo has a combination of red and white colour usage. The red
signi es dynamism and white stand for sincerity. The logo is quite relevant to the
wide-ranging acceptance of the product based on its quality.
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Source: http://1000logos.net/colgate-logo/
19 – Mazda in its logo, has a stretched M that structures like a pair of wings. The owl-
like structure spells a futuristic attitude and goal-oriented features of the company.
Source: https://insidemazda.mazdausa.com/the-mazda-way/mazda-spirit/mazda-
brand-marks-logotypes-history/
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20 – The Batman logo depicts a bat with yellow wings, representing vigour. The
famous logo structure spells fearlessness and elegance.
Source: http://1000logos.net/batman-logo/
21 – The Subway logo has two arrows on S and Y, visualising entry and exit. It signi es
a “move” and having food on the go.
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Source: https://www.logodesignlove.com/subway-logo
22 – The Motorola logo signi es its capability in the use of the colour blue. The colour
depicts reliability, supremacy and approachability.
Source: https://seeklogo.com/free-vector-logos/motorola
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23 – The Roxy logo design, which is Quicksilver’s female clothing line, derives
association with its target audience. The heart shaped logo has two of Quicksilver’s
famous logos combined.
Source: https://designschool.canva.com/blog/hidden-meanings-behind-50-worlds-
recognizable-logos/
24 – The Lacoste logo comes from the bet between Rene Lacoste and French Davis
team captain. The captain had promised Rene to gift him a crocodile skin’s suitcase on
winning. Later the crocodile in the logo depicted a memory for Rene who was the
hero of the sport.
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Source: https://en.wikipedia.org/wiki/Lacoste
25 – The Verizon logo shows the masculine colour combination of red and black. The
red checkmark in the famous logo represents the company’s excellence.
Source: http://logodatabases.com/national-geographic-logo.html/national-
geographic-logo
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26 – The National Geographic logo is simple but strong. The rectangle in yellow
depicts a door. A door opening to a sea of knowledge in science, nature, culture, and
reality. The use of yellow depicts the Sun that is knowledge and light.
Source: http://logodatabases.com/national-geographic-logo.html/national-
geographic-logo
27 – The Firefox logo signi es its features and offering. The re in shape of a fox
shows to engulf the world depicting the company’s global reach. Also the new refox
logo signi es its high speed.
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Source: http://logos.wikia.com/wiki/Mozilla_Firefox
28 – The Nissan logo in red and blue, has been intact since 1932. It has undergone
minor changes to represent a new identity and elegance. It nally acquitted in 1988
with a change in font colours. The same shapes as used earlier still remain in the
famous logo, portraying the old identity and calibre. At the same time, the new colour
combination used shows sophistication.
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Source: https://seeklogo.com/vector-logo/99770/nissan
29 – The BMW logo conveys a tribute to the history the company had in the aviation
industry. It also presents some sections in blue and white from the ag of Bavaria.
Though this is not the only accepted story many say it has its foundation in the
rotating airscrew.
Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
30 – The Hitachi logo symbolises the company’s strength. The X in the famous logo
design as an abstract slash symbolises power and energy. The font and style show the
moving attitude of the company towards progress.
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Source: http://logok.org/hitachi-logo/
31 – Nestlé’s logo gives the meaning of its founder’s name and represents his family as
in the German language. Later in revisions, the emblem presents a general modern
family.
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Source: https://www.scoopwhoop.com/Interesting-Stories-Behind-Famous-Brand-
Logos/#.49wysff1v
32 – The Siemens logo delivers an emotional appeal. The addition of the slogan was to
speak out its capability to innovate globally.
Source: https://commons.wikimedia.org/wiki/File:Siemens_AG_logo.svg
33 – The Boeing logo still illustrates the name of its founder. The use of the blue
colour depicts supremacy and excellence.
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Source: http://www.businessinsider.in/See-The-Hidden-Meanings-Inside-17-Tech-
Company-Logos/articleshow/36692056.cms
34 – Amazon’s famous logo design shows its strength to offer a vast range of
products. The arrow in the logo from A to Z describes its width of offering everything
one needs.
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Source: http://www.businessinsider.in/See-The-Hidden-Meanings-Inside-17-Tech-
Company-Logos/articleshow/36692056.cms
35 – Procter & Gamble earlier had a beard logo, but recently has changed to a
wordmark. Their famous logos had a signi cance and depicted the 13 colonies of
United States by the stars. But few knew that the simple word mark would change
the story of the company success. After criticisms against its satanic symbolism the
company logo worked wonders.
Source: https://en.wikipedia.org/wiki/Procter_%26_Gamble
36 – The Hyundai logo has an H inscribed in it, representing two people as customers
shaking hands with the employer. Whereas the ellipse signi es global presence.
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Source: http://www.carlogos.org/Car-Logos/Hyundai-logo.html
37 – The Sony logo design has its meaning associated to the Latin origin of its name.
The word means “sound” and it depicts communicating strength in a simple way.
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Source: https://commons.wikimedia.org/wiki/File:Sony_logo.svg
38 – The Panasonic logo shows a very simplistic structure. The blue stands for a bright
future and consistency.
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Source: http://1000logos.net/panasonic-logo/
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Source: https://seeklogo.com/vector-logo/93525/mitsubishi
40 – The 3M logo has 3 and M overlapped. The overlapping font depicts the company
strength of delivering tight details.
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Source: https://seeklogo.com/vector-logo/806/3m
41 – The Museum of London logo illustrates the geography of London and the colours
change with the change in geography.
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Source: https://designschool.canva.com/blog/hidden-meanings-behind-50-worlds-
recognizable-logos/
42 – The Pepsi logo has a bunch of secrets behind it. The colour code suggests the
American colour combination in the ag. But the placing has a lot to do with different
concepts.
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Source: https://en.wikipedia.org/wiki/Pepsi_Globe
43 – The Rolex logo portrays the meaning ‘exquisite’ in French. It considers owning a
Rolex product is an achievement depicted by the crown in the logo.
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Source: https://www.rolex.com/
44 – The Unilever logo has a big “U” in its logomark. This inscribes pictures of the
plethora of products under its umbrella.
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Source: https://newlyn.typenetwork.com/gallery/item/newlyn-logo-design-unilever
45 – Bentley is the luxury car maker and has a Big ‘B’ in its famous logos that is the
initials of the founder’s surname. The “B” in the logo shows two wings attached
depicting the car’s ef ciency – very close to one with wings.
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Source: http://www.car-brand-names.com/bentley-logo/
46 – The MasterCard logo suggests a unique combination of the red and yellow
colour. The red colour prompts courage and passion with joy. Whereas yellow hints at
prosperity. It speaks that the key to richness is not only money, but through
MasterCard.
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Source: https://seeklogo.com/vector-logo/89177/mastercard
47 – Dell has a slanting “E” in its logo representing the desire behind the founder’s
wish to “turn the world on its ear”.
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Source: https://commons.wikimedia.org/wiki/File:Dell_Logo.svg
48 – The Goldman Sachs logo shows a combination of two colours, blue and white.
The blue colour signi es optimism and white colour represents purity.
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Source: https://seeklogo.com/vector-logo/61965/goldman-sachs
49 – The Yamaha logo shows three forks. They depict an effective production
capability, modern technology and ef cient sales. The three speci ed dimensions are
the three USPs for Yamaha. The forks arranged in a way to presents the letter Y in the
logo signi es the company initials.
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Source: https://www.yamaha.com/en/about/history/logo/
50 – The BBC logo depicts it’s standing as bold and strong, amidst competitors by use
of bold fonts. The three boxes with the initials of the company name suggests
progression.
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Source: https://www.logodesignlove.com/bbc-logo-design
51 – The word Nike refers to the God of victory as understood in Greek. This is one of
the most famous logos shows the wing, “Swoosh” of the God that depicts power and
motivation.
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Source: https://www.scoopwhoop.com/Interesting-Stories-Behind-Famous-Brand-
Logos/#.49wysff1v
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
53 – Picasa holds a bright and colourful logo. The structured colours depict shutters
of a camera. The white sections depict a house. The Spanish company has considered
itself as the house of Pixels.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
54 – The FedEx logo is amongst one of the most famous company logos. The logo
depicts optical illusion. It presents an arrow between E and X. The arrow signi es
speedy service with accuracy. The “Ex” in the symbol shows its performing in
different sectors.
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Source: http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/
55 – Audi is the result of a merger of four rms Audi, Horch, DKW and Wanderer. The
four circles in the logo each represent the contribution of each of the partners.
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Source: https://seeklogo.com/vector-logo/13445/audi
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
57 – AG Low has a simple yet meaningful logo. It spells the name of the company in a
manner that depicts a oor plan. The use of such a logo signi es its area of function.
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Source: https://designschool.canva.com/blog/hidden-meanings-behind-50-worlds-
recognizable-logos/
58 – The Dove symbol and its colour depicts harmony, peace, joy and prosperity. The
logo is so made to speak out the company mission.
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Source: http://logok.org/dove-logo/
59 – NBC has a bright logo with six brilliant colours, each depicting the company’s six
divisions. The peacock in white, faces towards the front. This shows the company’s
strategy to look into the future rather than the past.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
60 – The LG logo has three ‘smileys’. It depicts a smile matching its taglines that say
life is good, so one should smile.
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Source:
https://commons.wikimedia.org/wiki/File:Logo_of_the_LG_Corporation_(1995-
2008).svg
61 – Cisco has a few vertical lines that has a hidden meaning in it’s famous logo. First
of all, they stand for digital signals. They also signify the popular Golden Gate Bridge
of San Francisco. It is the home state for the company.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
62 – Toblerone has a hidden bear in its logo that comes from the location of its rst
manufacturing unit. Bern, the location, comes from its reference as the “City of
Bears”.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
63 – The Burger King logo presents a burger, which is the main product sold by the
company.
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Source: https://www.festisite.com/logo/burger-king/
64 – Ubuntu refers to “Humanity”. The logo depicts three individuals joining hands
and looking towards the sky. The same signi es a ‘circle of friends’.
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Source: https://www.google.co.in/search?
q=ubuntu+logo&rlz=1C5CHFA_enIN698IN699&tbm=isch&tbo=u&source=univ&sa
=X&ved=0ahUKEwjQtpaV5aPWAhUjS48KHYJxCVQQsAQINg&biw=1152&bih=53
9#imgrc=wcQ5hoclK0RVIM:
65 – Sun Microsystems use a logo that reads ‘Sun’ from all directions. This suggests
the company has all-round solutions.
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Source: https://designschool.canva.com/blog/hidden-meanings-behind-50-worlds-
recognizable-logos/
66 – The Domino’s logo has three dots representing its rst three locations. Though a
plan to add a red dot with opening every new franchise was dropped.
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Source: https://www.festisite.com/logo/dominos_pizza/
67 – Hershey’s Kisses show the use of negative space. It depicts the Hershey’s kiss
between the letters K and I as used in the logo.
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Source: http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/
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Source: http://www.hongkiat.com/blog/logos-hidden-meaning/
69 – Wikipedia has a very smart logo that symbolises an incomplete globe. It presents
the nature of knowledge that keeps on adding and growing. The puzzles that frame
the globe has symbols from different languages and countries.
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Source: https://en.wikipedia.org/wiki/Wikipedia_logo
70 – London Symphony Orchestra has a dual meaning to its famous logo. It has two
letters inscribed, depicting a short from of its name. But if looked upon, a conductor
raising a baton is there.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
71 – Facebook Places has a “4” inscribed in the arrows. It depicts the presence of the
already competing symbol “Four Square” in most check-in apps.
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Source: https://techcrunch.com/2010/08/19/facesquare/
72 – Circus of Magazines logo, though chosen for a publication house depicts a circus
tent at the rst glance. The tent folds if looked closely and presents the pages of the
magazine.
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73 – Eighty 20’s logo looks like two rows of square boxes. But you would need a close
eye to nd the name of the company in its binary form.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
74 – The Beats logo depicts a person wearing headphones. The circle in the logo
signi es a human head and the B in it is the company’s headphone.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
76 – Le Tour de France has a yellow circle in its logo specifying that the race place
when the sun is in the sky. It also has an inscribed bicycle depicting the nature of the
race.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
77 – Yoga Australia in its famous logos depicts a lady doing yoga. But the white space
between her legs and arms show the map of Australia. It depicts its association with
its origin.
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Source: https://designschool.canva.com/blog/hidden-meanings-behind-50-worlds-
recognizable-logos/
78 – Mister Cutts shows a scissor as part of a creative logo design. When looked upon
it depicts a face with glasses and a moustache.
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Source: https://www.scoopwhoop.com/Interesting-Stories-Behind-Famous-Brand-
Logos/#.49wysff1v
79 – The Twitter logo shows a simple blue bird, “Larry” which has seen modi cations
over time. The bird was original a purchase of the company for $6 from a photo stock
site.
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Source: https://www.sketchappsources.com/free-source/114-twitter-logo.html
80 – The Walt Disney logo does not have the signature of Walt Disney the founder but
an employee’s signature in it’s famous logos.
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Source: http://www.closinglogos.com/page/Logo+Variations+-
+Walt+Disney+Pictures
81 – Coca-Cola has a famous logo design that depicts its legacy. It shows a Danish Flag
between the two words. This was a coincidence but helped to advertise in Denmark.
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Source: https://commons.wikimedia.org/wiki/File:Coca-Cola_logo.svg
82 – The Goodwill logo design depicts a smiley face, or can say a half G in its logo. As
the company strives to bring a smile on the faces of the disadvantaged. It has a smile
depicting its purpose and the G depicting its name.
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83 – The Gillette logo shows the sharpness and precision by cutting the G and I in its
logo. The colour used represents grace, elegance.
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Source: http://news.gillette.com/logo/gillette-logo
84 – Kolner Zoo other than depicting animals, also shows a landmark in the Cologne
cathedral.
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Source: http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/
85 – The Continental famous logos needs a close look to identify the tyre depicted in
the letters C and O in its logo.
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Source: https://worldvectorlogo.com/tag/continental
86 – Pittsburgh Zoo follows the tradition of use of negative space in their logo. The
logo shows a gorilla and lion in the negative spaces of a tree.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
87 – Philadelphia Eagle’s famous logos have seen a shift from green to blue in colour.
In both cases, the Eagle signi ed ingenuity of the team and its lofty spirit.
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Source: https://www.bleedinggreennation.com/2014/7/3/5868037/philadelphia-
eagles-logo-team-letter-e
88 – British Heart Foundation has a creative heart symbol. It stretches with a positive
depiction of an echocardiogram.
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Source: https://jobdex.co.uk/job/sales-assistant-furniture-electrical-british-heart-
foundation/
89 – British Blind Sport has special signi cance in its logo colour, coding and symbol.
The colour codes represent the British ag. The symbol depicts a rugby ball and an
eye specifying the game and its player’s speciality.
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Source: https://brandfolder.com/bbs
90 – The Bronx Zoo though depicts a set of animals in its famous logo as is
commonplace. A close look will allow you to see the New York line between the legs
of the animals in the logo.
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Source: http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/
91 – San Diego Zoo shows the animal paw in its logo written as “Zoo”.
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Source: http://blogs.sandiegozoo.org/2015/08/12/san-diego-zoo-welcomes-four-
capybaras/
92 – The Tostitos logo shows two people by its design of the letter “T” and a pot of
salsa over its letter “I”. The meaning stands two people coming together for a salsa
dish.
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Source: http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/
93 – VIA Rail Canada shows a set of parallel lines on both sides of the letter “I”
depicting a rail track.
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Source: http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/
94 – The Mobil logo speci es the strength of its service through the use of
appropriate colours. The blue in their famous logos spells security and faithfulness
and the red depicts strength.
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95 – Formula 1 in its logo depicts a “1” by using the empty space between the two
symbols.
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Source: https://sports.vice.com/en_ca/article/vbmvxb/the-hidden-optical-illusion-in-
the-formula-1-logo-is-tearing-us-apart
96 – Galaries Lafayette depicts its Parisian origin by including the symbol of the Eiffel
Tower.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
97 – The Guild of Food Writers logo represents its services to the world. The symbol
shows a spoon in the form of a pen nib depicting writing and food.
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Source: https://imjustcreative.co.uk/logostack/the-guild-of-food-writers/
98 – Jack in the Box has redesigned its logo with a 3D stylisation. Often critics claim it
to be a logo closer to products like video games than burger joints.
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Source: https://en.wikipedia.org/wiki/Jack_in_the_Box
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Source: https://www.logodesignteam.com/blog/21-logo-designs-hidden-meanings/
100 – Killed Productions depict a sleeping “I” referring to the “Killed” in its name.
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Source: https://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/
Want to know about the other famous logos that fall under the top 100 lists. Get a
complete list of the top 100 brands and their logos.
Make use of the top apps available to make your logo design.
Be creative and make the best logo that suits the identity and brand image of your
rm.
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Author Bio: Bella Williams is an academic researcher & private tutor, Bella guides the
new age professionals and students with their career. A graduate of Monash
University, Bella organizes free coaching workshops for Essay Help and promotes
free sharing of knowledge. She is also a consulting editor at Assignment Expert.
If you wish to discuss how we can develop your brand or provide graphic design for
your product or business, email us at: hello@inkbotdesign.com
T: @inkbotdesign F: /inkbotdesign
9 Comments
John Elmer on November 21, 2018 at 11:32 pm
Surely, considering how thorough and well researched you article is, the
omission of the Steelcase logo was an accident!
Reply
Reply
Whoops.
Reply
its nice
Reply
Reply
Once again a, brilliant post. I have been watching this blog from quite a
good time.
Thanks for sharing another sooper post.
Reply
It’s pretty good for student for preparing for the quiz
Reply
Awesome list, it`s pretty extensive, you seem to have picked up most
Reply
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