Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo

Interweaving Digital Media and Physical Structures to Boost the

Potential in Architecture to Surprise and Reinvent Leisure Amenities

CHAPTER II – SYSTEM OF RESEARCH

Architecture in order to establish itself must turn to other disciplines for authority.
Architecture is stretched along a line from the arts to the sciences and then sliced into
chunks and be carefully studied, therefore designing a building is basically a form of
research, and so the purpose of this study is to help the proponent to arrive at a more in-
depth understanding and feasible output of the proposed hotel and resort. (Dubberly, 2004)

The 4 purpose of this chapter are to (1) describe the research paradigm & methodology/ies
of the study, (2) Explain the sample selection, (3) Describe the procedure used in
designing the instrument and collecting the data, and (4) provide an explanation of the
statistical procedures used to analyze the data).

II.1 DESIGN RESEARCH PARADIGM

Illustrated below is the model of the architectural research study of the proposed Aruga
Interactive, to summarize how the output of the study is achieved and this output shall be
revealed on the design translation phase.

INPUT INPUT

BS- ARCHITECTURE 5-5

OUTPUT=
BERCILLA, NIKKI ANGELA L.

Figure II. 1 Design Research Paradigm of Aruga Interactive

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 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

I.2 RESEARCH FRAMEWORK

Initial Data Gathering: Trends, Issues, Needs

Field of Interest: Tourism in the Philippines

Problem Identification → Develop New Trend in

EMPHATIZE Tourism and Recreational Developments
Project Selection: Expansion of Aruga Hotel and
Resort in Iloilo

Data Gathering through:

IDENTIFY
● Personal Interviews ● Site Observations
● Library and the Web ● Surveys
● Case Studies

GATHER Analyzing through:

 Preparation and Sorting of Information
 User Analysis
 Site Selection
 Feasibility Study
ANALYZE
 Site Schematics
 Architectural Programming
 Application of Comprehensive Research
 Design Conceptualization
SYNTHESIZE  Design Conclusion

 Conclusion of the Study

EVALUATE  Recommendation for Future Research

OPTIMIZE
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 Drawing Translation

TRANSLATE Figure II.2. Research Framework

BERCILLA, NIKKI ANGELA L.

Figure II.2, shows the outline of the step-by-step methods of the researcher, which will
serve as a backbone of a systematic research project and solidify the processing of
information. The methodology used is a combined modification of the methods of designer
John Chris Jones, and the five-stage model proposed by the Hasso-Plattner Institute of
Design at Stanford. (Hasso Plattner, 2012)

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 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

II.3 RESEARCH PROCESS

1. EMPHATIZE

The first stage of any study is to gain an empathic interest and afterwards, empathic
understanding of the current trends, issues, needs and possibilities within the society.
Empathy is crucial to a human-centered process such as Architectural research and
design, as it allows the researcher to locate and gain insight into users and their needs,
especially to developments like hotels and resorts that provide both accommodation and
comfort to its users.

Depending on time constraints, a substantial amount of information are gathered at this

stage to use during the next stage and to develop the best possible understanding of the
users, their needs, and the problems that underlie the development of a particular topic
chosen such as emerging tourism in the Philippines.

2. IDENTIFY THE PROBLEM

After coming up with the subject interest of her study, the researcher must now identify
the problem to be investigated and what area of concern will be focused on and its
hypothesis. This step will set the boundary of the study including its focus scope and
delimitation.

2.A. Identifying the Research Topic

The research topic will feature pioneering the use of digital trends to break the
traditional leisure facilities through Interactive Architecture. It will be an advantage
of the project in order to stand out against other hotel and resorts. BS- ARCHITECTURE 5-5

2.B. Identifying the Project for the application of the Research Topic

As there is also the insufficiency of upscale lodging industry in Iloilo, the proposed
project, is in relation to the expansion of Rockwell Land to its hotel and leisure
investments within Cebu and Iloilo, as the government and private companies’
team up for the dissemination of tourism, growth and development to the Visayas
and Mindanao Region.
BERCILLA, NIKKI ANGELA L.

Together with the main problem are the sub-problems that also need to be resolved. These
are broken down into architectural, social, and environmental concerns towards the
proposed development; how the proponent would integrate the interactive systems to
make an efficient environment for recreation. — These questions deciphered by inclined
goals and objectives throughout the research, would also go through careful evaluation at
the end of the whole research process.

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 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

3. DATA GATHERING

After identifying the input and output of the study, the proponent has embarked on the
collection of raw information from places, people and resources. The overall study should
be credible and backed by solid facts and information. The data to be gathered are
classified into different aspects that would be carefully processed as inputs and serve as
fuel in order to generate an output.

Indicated in the table below are the Data required for the study and as well as its source
and how it will be relevant to the study.

Table II.1 Specifications of Data Gathered

RELEVANCE TO THE
DATA REQUIRED SOURCE/S PROJECT

-Department of Tourism
Rate of Tourist These data are important
Resource Center, Makati
Arrival in Region VI, in the calculation of the
City
Iloilo—Local & Foreign potential users of the
development which can be
Rate of Tourist Arrival in found on the 4th chapter of
-Department of Tourism-
Iloilo during Off season this study.
Western Visayas, Iloilo
and Peak season
City

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Information of the
precedent design and what
does the project aims to
provide to its users, which
is essential in order to
Aruga Vision and achieve one of the
Architectural Style Rockwell Land Website
objectives of the study
BERCILLA, NIKKI ANGELA L.

which is to still create

distinction of the Aruga
branding.

till create distinction of the 15

Aruga branding.
 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

Gathered information and

analysis can be seen on
-Iloilo City Hall, Iloilo City Chapter 4. These are
Macro and Micro Site -Iloilo Capitol, Iloilo City necessary data for
Information selection of site and will
also greatly affect the
design solutions that
would be implemented for
better utilization of the site.

Local:
-Aruga by Rockwell These and its analysis can
be located on the Related
-Aruga at the Grove
Literature Chapter of this
-Azure Urban Resort
Local Case Studies Study, these data may be
Residences
International Case referred to as similar
Studies projects that are
evaluated to help the
proponent generate better
ideas for the study.

Planning and design

. -Department of Tourism Information gathered and
principles, regulatory
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Resource Center, Makati analysis can be used in

guidelines, staffing and
City the duration of the study
organizational
-Hotel and Resort which can provide
structures and other
Websites planning guidelines and
information that can be
- Philippine local laws and procedures, and
used in developing the
implementations environmental systems
proposed facilities
that can be injected in the
study.
BERCILLA, NIKKI ANGELA L.

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 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

4. DATA ANALYSIS

After the proponent has gathered information from different reliable sources, data
gathered would be anatomized in accordance with how they contribute in the development
of the research such as the analysis of the site, IRR, etc. An initial site selection shall be
implemented, since Rockwell has not yet come up with the site for the Iloilo expansion of
Aruga, the proponent has been able to locate the areas being developed for tourism, which
is at the northern, Iloilo. In the site analysis, many factors are to for consideration
especially regarding the approach. The site’s weakness, strength, opportunity and threats
will also be analyze. Maps, demography, available utilities, soil type, climate, socio-
economic profiles and more are to be analyze to contribute to the study’s feasibility.

The user’s analysis will also happen in this process of research. In this study, the
proponent will need to determine the primary, secondary and tertiary target users of the
project, since users are the most essential variable in any lodging project. Who and what
should be the target number of guests that will patronize the resort-hotel — these part of
the analysis will soon afterwards be the basis of the size of spaces and number of rooms
and villas, and as well as whether the Interactive systems to be integrated within a space
would be appropriate or not.

5. DATA SYNTHESIS

In this process, the proponent needs to understand how to combine all the data analyzed
and proceed to the architectural pre-design practices, understanding guidelines and
formulation of schemes; As well as determine the important environmental and building
systems to utilize. BS- ARCHITECTURE 5-5

The proponent has to seek upon the following references in order to result to an effective
planning and design of a hotel and resort development and conform to regulated
architectural practices:

 P. D. 1096 – National Building Code of the Philippines and Its Implementing Rules
and Regulations
BERCILLA, NIKKI ANGELA L.

 P. D. 1185 – Fire Code of the Philippines and Its Implementing Rules and
Regulations

 P. D. 856 – Code on Sanitation of the Philippines and Its Implementing Rules and
Regulations

 R. A. 1378 – National Plumbing Code of the Philippines and Its Implementing

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 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

 B. P. 344 – Accessibility Law and Its Implementing Rules and Regulations Rules
and Regulations

 R. A. 184 – Philippine Electrical Code

 DOT-NAS – Department of Tourism National Accommodation Standards

6. EVALUATION AND OPTIMIZATION

-The proponent has to recapitalize all the necessary information to address the issue on
Resort-hotel facilities, as well as answering the goals and objectives of the study through
explaining the statistical findings related to the purpose of the study.

- The proponent shall explain the main findings as related to the overall purpose of this
study on resort-hotels fused with interactive architecture. She should also summarize
other interesting findings from the results section and highlight the limitations of the
project.

- The proponent is obliged to provide direction and areas for future research. To have a
recommendation about her study so that succeeding researchers may already have a hint
on how to improve or develop the current study.

7. TRANSLATION

Visual and Graphic representation/ translations of the study. After satisfying the scope of
the research, the proponent will now do architectural design solutions, based from her
analysis and findings, through diagrams, schemes and other related presentations in order
to show her intended application of Interactive Systems to the Hotel and Resort.
BS- ARCHITECTURE 5-5
BERCILLA, NIKKI ANGELA L.

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 Aruga Interactive: Proposed Luxury Hotel and Resort in Iloilo
Interweaving Digital Media and Physical Structures to Boost the
Potential in Architecture to Surprise and Reinvent Leisure Amenities

II.3 CONCEPTUAL FRAMEWORK

Provided below is the conceptual framework of the study, which summarizes the
variables influencing the whole research process.

INPUT PROCESS OUTPUT

- Physical 1. Emphatize
2. Identify the
Structure of the
Problem
Resort-Hotel
- Interactive
3. Gather Data
4. Analyze the Data
ARUGA
Design 5. Synthesizing the INTERACTIVE
- Holistic Data LUXURY HOTEL AND
Approach 6. Evaluate the RESORT
Data
- Environmental
7. Translate into
Systems Drawings

F e e d b a c k
Figure II.3 Conceptual Framework of Proposed Research

The research will be obtained through a systematic process with which the input will be
affected by the proponent’s understanding and manifestation of the Physical structure of
the hotel and resort integrated with the Interactive architecture, through a holistic
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approach, then enhanced with the appropriate environmental systems. This step-by-step
process are elaborated above, done with a synchronized objective, to refine the study and
achieve the Aruga Interactive as the desired output. Throughout the whole research the
study itself should go through several levels of feedback, which are the task level, which
how task are understood through input, process level: the processes to perform the task,
self: regulation level: self-monitoring and regulating of actions, and the last which is the
self level: personal evaluation, which is done after the research. These feedbacks shall
BERCILLA, NIKKI ANGELA L.

help reduce the discrepancy between current and desired understandings.

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