Thomas Blount • VPG 434 • Professor Lide

VANS OFF THE WALL

CREATIVE BRIEF

Background: The purpose of this project is choose and rebrand a popular

company. With this process, we have to recreate logos, station, and ect.
While choosing my company I chose something that i will be passion
about. So I chose streetwear company such as, Vans. Vans is a streetwear
skateboard brand. After reviewing their brand, this brand only focus with
people that all ready fimilar with the brand. My focus with this brand
is to make it a more well known and luxurious brand.

Project Objective:
• Recreate a luxury street brand fot Vans
• Make the brand visually appealing and cool to look at.
• reate an brand not only express skating culture but
for also thr everyday people.

Target Audience:
• Primary: Skateboarders and street culture
• Secondary: The everyday person

Brand Product Item

• Logos
• Stationary
• Billboard
• Product Menu
• Instagram Ad
• Facebook Ads
• Magazine
COLOR PALETTE
Logo Sketches
 Logo Sketches

c
 Logo Roughs

c
 Logo

VANS VANS

VANS VANS VANS

Letterhead Sketches
Letterhead Sketches
 Letterhead Rough
a b c
1588 South Coast Dr, CA vansoffthewall.com

Sincerely,
VANS
Envolope Sketches
 Envolope Roughs

588 South Coast Dr, Costa Mesa, CA 92626

c
Business Card Sketches
Business Card Sketches
Business Card Roughs
Business Card Roughs
 Stationary
vans stationary complete 123.pdf 1 12/3/2018 2:30:16 AM

588 South Coast Dr, Costa Mesa, CA 92626

1588 South Coast Dr, CA vansoffthewall.com

CM

MY

CY

CMY

Front

Sincerely,
VANS

Front w/ flap open

Back
Billboard Sketches
Billboard Sketches
 Billboard Rough

a b c
Billboard
Product Menu
Instagram
Facebook
Magazine Sketches
Magazine Vol.1
Magazine Vol.2
 magazine complete.pdf 1 12/3/2018 3:01:40 AM

Magazine Vol.3

CM

MY

CY

CMY

K
 Thomas Blount • VPG 434 • Professor Lide

VANS OFF THE WALL