Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

What is your Age? * Do you

198 99.0% 2 1.0% 200 100.0%
Currently use an e-book?

What is Your Monthly

income? * Do you Currently 200 100.0% 0 .0% 200 100.0%
use an e-book?
 Crosstab

Do you Currently use an e-book?

No. I have installed No I have installed

Kindle or other e- Kindle or other e-reader No, but I’m planning No, and I’m not
reader software on my software on my on purchasing one in planning on
Yes phone . computer the next year buying one soon Total

What is 45 & Count 9 2 2 4 6 23

your Above
% within
Age?
What is 39.1% 8.7% 8.7% 17.4% 26.1% 100.0%
your Age?

% of Total 4.5% 1.0% 1.0% 2.0% 3.0% 11.6%

36-45 Count 5 6 3 2 3 19
years
% within
What is 26.3% 31.6% 15.8% 10.5% 15.8% 100.0%
your Age?

% of Total 2.5% 3.0% 1.5% 1.0% 1.5% 9.6%

23-35 Count 34 16 0 7 29 86
years
% within
What is 39.5% 18.6% .0% 8.1% 33.7% 100.0%
your Age?

% of Total 17.2% 8.1% .0% 3.5% 14.6% 43.4%

Less Count 42 10 1 6 11 70
than 22
% within
What is 60.0% 14.3% 1.4% 8.6% 15.7% 100.0%
your Age?

% of Total 21.2% 5.1% .5% 3.0% 5.6% 35.4%

Total Count 90 34 6 19 49 198

% within
What is 45.5% 17.2% 3.0% 9.6% 24.7% 100.0%
your Age?

% of Total 45.5% 17.2% 3.0% 9.6% 24.7% 100.0%

 Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 32.678a 12 .001

Likelihood Ratio 29.119 12 .004

Linear-by-Linear Association 4.386 1 .036

N of Valid Cases 198

a. 9 cells (45.0%) have expected count less than 5. The minimum

expected count is .58.
 Crosstab

Do you Currently use an e-book?

No. I have installed No I have installed No, but I’m No, and I’m not
Kindle or other e- Kindle or other e- planning on planning on
reader software on reader software on purchasing one in buying one
Yes my phone . my computer the next year soon Total

What is Your 50000 & Count 13 7 4 4 10 38

Monthly Above
% within What
income?
is Your
34.2% 18.4% 10.5% 10.5% 26.3% 100.0%
Monthly
income?

% of Total 6.5% 3.5% 2.0% 2.0% 5.0% 19.0%

30001- Count 6 0 0 2 2 10
50000
% within What
is Your
60.0% .0% .0% 20.0% 20.0% 100.0%
Monthly
income?

% of Total 3.0% .0% .0% 1.0% 1.0% 5.0%

15001- Count 13 6 0 5 6 30
30000
% within What
is Your
43.3% 20.0% .0% 16.7% 20.0% 100.0%
Monthly
income?

% of Total 6.5% 3.0% .0% 2.5% 3.0% 15.0%

5000- Count 58 21 2 9 32 122

15000
% within What
is Your
47.5% 17.2% 1.6% 7.4% 26.2% 100.0%
Monthly
income?

% of Total 29.0% 10.5% 1.0% 4.5% 16.0% 61.0%

Total Count 90 34 6 20 50 200

% within What
is Your
45.0% 17.0% 3.0% 10.0% 25.0% 100.0%
Monthly
income?

% of Total 45.0% 17.0% 3.0% 10.0% 25.0% 100.0%

 Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 16.395a 12 .174

Likelihood Ratio 16.281 12 .179

Linear-by-Linear Association .670 1 .413

N of Valid Cases 200

a. 10 cells (50.0%) have expected count less than 5. The minimum

expected count is .30.