Graph 1.

Analysis on demand of Agricultural and Veterinary Products

What agricultural or veterinary products do you

usually buy?
350 321 310
300 260
250
Frequency

200
200 180 162
150 114 120
90
100
50 13 28
0 5
0

Agricultural
Products
Veterinary

The graph above illustrates the usual agricultural and veterinary products

that are bought by the consumers in agrivet enterprises.

321 out of 400 or 80.25% of the respondents say that the agricultural

products they usually buy are fruits, vegetables, or crops being a part of their daily

consumption. While none of the respondents buy rubber because none of them

are engaged in rubber industry.

Meanwhile, 260 out of 400 total survey respondents or 65% of the total

population attest that the veterinary product they usually buy are feeds for the daily

consumption of their livestock which is widespread in Bukidnon and only 5 of the

respondents buy soap for their dogs.

Graph 2. Analysis of frequency on purchasing Agricultural and Veterinary Products

How often do you buy the products?

200 182
180
160 144
140
Frequency

120
100 87
80 64 60
60
40 28
12 14
20 3 3 3
0

Time

Graph 2 shows how many times respondents purchase agricultural or

veterinary products. This represents that each customer has his or her own buying

behavior patterns. 45.50% or 182 out of 400 surveyed consumers buy agricultural

or veterinary products weekly while only 3 of them buy either every 2 days, every

3 days or once a month.

In analyzing customer buying behavior patterns, it is necessary to ascertain

what products and how much of each product customers purchase.

Graph 3. Analysis of reasons on purchasing Agricultural and Veterinary Products

What are your reasons for buying agricultural or

veterinary products?
250
206
200 180
147
Frequency

150

100 84

50 20 15
3 1
0

Reason

The graph above depicts the different reasons why respondents purchase

agricultural or veterinary products. 206 out of 400 or 51.50% of the surveyed

consumers buy agricultural products for their personal consumption. This

represents what Maslow describes at the bottom of his hierarchy.

Graph 4. Analysis on the location of purchasing the products

Where do you regularly buy these products?

200 184
180
160
140
114
Frequency

120 105
100
80 72
60 48
40
14 10 8 9
20 7 3
0

Place

Graph 4 illustrates the different locations where consumers regularly buy

agricultural or veterinary products. Among the locations, 184 out of 400

respondents or 46% of them buys in Valencia City since it is nearest, most

accessible and wide-ranging agrivet enterprises are located. While only 3

respondents buys in Pangantucan.

Graph 5. Analysis of the reasons for buying at certain locations

Why do you choose to shop at your indicated

location?
450
392
400
350
300
Frequency

250 216
200 176
150
100
44
50 4 4
0
Availability Convenient Customer Prices Quality Work
Location Service
Reason

The graph above shows why respondents usually buy at their ideal location.

98% or 392 out of 400 of the surveyed consumers say that they usually buy at

such location because of it is convenient for them. While only 4 of the respondents

say that they buy at such location because of the availability of products and they

work at the agrivet enterprise.

Graph 6. Analysis on factors that would convince to change of store

What would convince you to change where you

currently shop?
350
292
300
250 228
Frequency

200 183

150
104
100 75 60
50
0
Already Constant Customer Location Price Product
Satisfied with availability of Service Quality
the current stocks
shop
Factor

Graph 6 illustrates the factors that would convince consumers to change

their preferred location of buying agricultural or veterinary products. 73% or 292

out of a total of 400 respondents would be convinced to change their preferred

location when prices are lower or favorable.

Graph 7. Consumer Analysis: Prospect Market of CMU Agrivet Enterprise

Would you choose to buy in CMU if CMU would

have its own agri-vet enterprise?
350 328

300

250
Frequency

200

150

100
49
50 23

0
Yes No Abstain
Answer

Graph 7 illustrates the degree of consumer approval of CMU having an

Agrivet Enterprise as one of its income generating projects.

82% or 328 out of 400 surveyed consumers are in favor of buying in CMU

if it would have its own agrivet enterprise. While only 5.75% or 23 of the 400

respondents are not in favor. This represents the consumers who are already

satisfied in their chosen location of buying agricultural and veterinary products.

On the other hand, 49 or 12.25% of the respondents either buy at CMU or

their preferred location.