Professional Documents
Culture Documents
Kevin Nguyen
Professor Johnson
ACE Writ 2
Genre translation needs understanding of a basic concept, which is the rhetorical triangle.
The rhetorical triangle consists of an audience, speaker, and message. For the genre translation I
have decided to turn an academic journal named, Wakefield’s article linking MMR Vaccine and
Autism was Fraudulent, by Fiona Godlee, into a reddit post. The scientific article by Godlee tries
to send a message through an academic community. Godlee’s message is catered toward the few
that receive the scientific magazine. On the other hand, reddit if a forum that is open ended to
any and all topics. Reddit allows for the audience to voice their own opinion. On the other hand,
a scientific journal just allows the speaker their voice their opinion and thoughts on their
message. Both genres will be analyzed through means of their respective genre conventions and
discourse communities. Translating the scientific journal into a reddit post will give me a broader
view on audience’s perspective and the change of speech to get the same message across.
Godlee’s academic journal has the same basic writing conventions as any other academic
journal. Godlee posts this academic journal to inform and give depth on why some people have a
negative connotation about vaccines. Godlee gives a brief summary of Wakefield’s research
study and begins his initial analysis on the article. Wakefield made claims that the MMR vaccine
that creates immunity against measles causes dangerous side effects such as autism. The faked
research caused a surge in the populous to be afraid of receiving a vaccination. Godlee caters the
article to his audience which is an academic discourse community. Godlee doesn’t use any
Nguyen 2
informal language and uses words such as “falsification” and “fabrication” instead of faking or
lying. Godlee creating this article creates an agenda or an objective for presenting Wakefield’s
fraudulent research as background. Godlee creates a solution so that this situation doesn’t happen
again. Godlee suggest that, “research ethics committees should not only scrutinize proposals but
have systems to check that what is done is what was permitted.” (GodLee 65). Godlee’s purpose
is to show that there was a problem in the system to allowed fraudulent research to be published.
By proving that there was a problem in the system there would be a solution needed. Godlee’s
purpose in writing this article is to suggest solutions to his respective academic community so
Reddit is also a discourse community but it opens to the general public. Anyone may
create something known as a subreddit on this platform. A subreddit is a small forum dedicated
to a certain topic where people could make posts are talk about that topic. For example, a
subreddit may contain the topic of dankmemes which obviously contain dankmemes. I decided
to translate Godlee’s scientific journal to a widely known subreddit called unpopular opinion.
opinion” and the topic will be free reign for anyone that sees the post to comment and discuss.
The topics are sometime controversial and there is a variety of different opinions within every
topic. Although all the topics are different there is still a basic formatting and a common
language that floats around the community. Such as a single letter F representing someone
paying respects to the dead. Users do this to show when another user says something oblivious or
audience views on the topic. Through changing the article into the reddit post it help builds a
Nguyen 3
deeper understanding of what Godlee was trying to convey. To change the genres, I had to
review the rhetorical triangle to understand that I had to overhaul the target audience and
message. The rhetorical situation poster stated that, “a rhetorical situation includes an audience
that can be influenced by or react to the writing.” (Rhetorical Situation Poster). I decided to make
the reddit post an over the top mom that seems very irrational and erratic which describes a large
number of posters on the subreddit unpopular opinion. I created a situation that supports
Wakefield’s fraudulent research and I made Godlee a user giving their own opinion on the post’s
subject. Not only did I add in Godlee’s input, but I also added what could be a possible all other
audience’s opinion ranging from negative to supportive. Adding other inputs not just Godlee is
the essence of the subreddit because the audience has a say in the message on the other hand the
The translation shows that different words are needed between the two genres. The
original academic journal is a formal setting that must use the common language amongst her
colleagues. Godlee would not be taken seriously without using the common language and would
not be credible because the lack of academic language. Driscoll discuss this as a, “dialogue: what
topics are currently "hot," how to discuss these topics in ways appropriate for the readers of their
genres” (Discroll 516) in the article, Discourse Communities and Communities of Practice.
Every academia is required to use a certain domain of language but reddit has no restrictions.
The only rules are the ones set be the moderators of the subreddit and there are very few in the
subreddit unpopular opinion. People are free to say mostly whatever they want to say. When
translating I made users that believed vaccination caused autism to have grammatical and
mistaking homophones for the other word. I intended for these users to be portrayed as less
intelligent. Alternatively I made Godlee into an informed person on subreddit rather than a
Nguyen 4
scientist with a degree. Godlee was rather angry and this has been a common trend among any
subreddit because most users do not like stories or opinions that results in the danger to
anybody’s health. I also chose to misspell words and use “txt talk” because this is just natural to
see while surfing the internet. There is a certain lingo needed to post an academic journal but
Changing the article from an academic journal to a reddit post helped me gain a deeper
understanding of the rhetorical situation of the original piece. To change the audience and the
message into the reddit post I must fully understand who the article was intended for and what
the author was trying to accomplish. Creating the reddit post required extra research to see
different views on the topic because reddit is such an open platform to discuss everyone’s own
opinion. Overall translating this piece into a new genre helps gain new insight in the rhetoric
Work Cited
Godlee, Fiona, Jane Smith, and Harvey Marcovitch. "Wakefield's Article Linking MMR Vaccine
and Autism Was Fraudulent." British Medical Journal 342.7788 (2011): 64-66. Web.