Professional Documents
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PROJECT REPORT ON
MEETING AN
ENTREPRENEUR
MR. SAJU GEORGE [MGL & SONS Ready mix Plant,
Valakom]
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MBA PROJECT REPORT
Submitted by:
JITHIN R G
November 2018
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DECLARATION
Date:
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ACKNOWLEDGEMENT
First and foremost, I express my sincere gratitude towards the God, without whose
help, this project would not have been accomplished.
I also thank all my friends and well-wishers who greatly helped me in this
endeavour.
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CONTENT
1 Industry Profile 6
2 Company Profile 8
3 Interview Abstract 11
4 SWOT Analysis 14
8 Conclusion 22
9 References 23
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INDUSTRY PROFILE
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Ready-mix concrete is concrete that is manufactured in a batch plant, according
to a set engineered mix design. Ready-mix concrete is normally delivered in two
ways.
First is the barrel truck or in–transit mixers. This type of truck delivers concrete in
a plastic state to the site.
Second is the volumetric concrete mixer. This delivers the ready mix in a dry state
and then mixes the concrete on site.
Batch plants combine a precise amount of rock, sand, water and cement together
by weight, allowing specialty concrete mixtures to be developed and implemented
on construction sites. The first ready-mix factory was built in the 1930s, but the
industry did not begin to expand significantly until the 1960s, and it has continued
to grow since then.
Ready-mix concrete is often preferred over other materials due to the cost and
wide range of uses, from bird baths to high rise buildings and bridges. It has a long
life span when compared to other products of a similar use, like road ways. It has
an average life span of 30 years under high traffic areas compared to the 10 to 12
year life of asphalt concrete with the same traffic.
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COMPANY PROFILE
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MGL & SONS is a project of manufacturing Ready mix Concrete to cater the
concrete requirements of Kollam, Pathanamthitta, Alleppy, and Trivandrum
districts. They started their business in 2013. Ready-Mix Concrete(RMC) is a ready
to use concrete, with predetermined mixture of cement, aggregates, additives and
water. It is manufactured in a centrally located factory( Batching plant)located at
Valakom,10 kilometers from Kottarakara, according to a set recipe or as per
specifications of the client. It is then delivered to client’s work site, often in special
trucks(transit mixer) capable of mixing the ingredients of the concrete in route.
This results in a precise mixture, allowing speciality concrete mixtures to be
developed and implemented on customer sites.
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The Ready mix concrete business in Kerala started in the year of 2002 from Calicut
and 2003at cochin. RMC plants based in cochin successfully brought in the culture
of Ready mix concrete and other cities like Trichur and Trivandrum followed by the
route. By this project under consideration, we will be the pioneers in the RMC
business for the districts of Kollam, Pathanamthitta, Allepy,and Trivandrum. Their
management consists of CEO, board of Directors ,marketing heads ,supervisors
and employees.
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INTERVIEW ABSTRACT
What ignited the spark in you to start a new business venture to make
significant changes in an existing business?
The main reason is that before starting this plant we are doing business on
construction field. Our initial venture was hollow bricks company and earth
movers. So thinking of a variety business in our locality, we moved to ready
mix plant.
What are the three pieces of advice would you give to college students who
want to become entrepreneurs?
Basic requirement for every entrepreneur is good innovative idea.
Investments ,financial feasibility ,market study etc. are other factors.
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As an entrepreneur I am a developing person. My venture got success
because we follow the core value of quality and customer satisfaction.
Where did your organization’s funding/capital come from and how did you
go about getting it? How did you obtain investors for your venture?
We mainly raise our capital through banks and from our family properties.
Basically our investors are relatives . Till now we don’t have any investment
from outside.
Unpredictable. Competitors are arising. But for sure I don’t give up. Will go
the maximum. After ten years come further to see .
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Until now by god’s grace we don’t have any big mistakes. One big mistake is
the changes we made infrastructure of our factory . It lead to a land slide
and we incurred some what high loss.
How do you go about marketing your business? What has been your
successful form of marketing?
There main stratergy for marketing is canvassing and maintain good
relationship between contractors and go for public works contracts. They do
their advertisement through newspapers, conducting programmes like
sports tournaments,charity works etc. Also their marketing wing is so active
in attracting contractors.
What are the challenges did you encounter on your first day? What
challenges do you encounter now?
In beginning time the main challenge is the financial crises. Our expenditure
go beyond our expectations. But now the main challenge the competition
increasing in the market.
SWOT ANALYSIS
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SWOT analysis is a process that identifies an organization's strengths, weaknesses,
opportunities and threats. Specifically, SWOT is a basic, analytical framework that
assesses what an entity (usually a business, though it can be used for a place,
industry or product) can and cannot do, for factors both internal (the strengths and
weaknesses) as well as external (the potential opportunities and threats). Using
environmental data to evaluate the position of a company, a SWOT analysis
determines what assists the firm in accomplishing its objectives, and what
obstacles must be overcome or minimized to achieve desired results: where the
organization is today, and where it may be positioned in the future.
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Advantages of SWOT Analysis
1. SWOT analysis is no cost or little-anyone can do and understand it.
2. Helps in improving the business.
3. No need of an external consultant. Can do personally.
4. Capitalize on various factors of SWOT
5. Develop business goals and strategies for achieving them.
Knowledgeable employees
Eco friendly.
Weakness :
Opportunities :
Threats :.
Transportation cost
Maintenance of machineries.
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IMPACT OF PESTEL FORCES
A PESTEL analysis is a framework or tool used by marketers to analyse and
monitor the macro-environmental (external marketing environment) factors that
have an impact on an organization. The result of which is used to identify threats
and weaknesses which is used in a SWOT analysis.
E – Economic
S – Social
T – Technological
E – Environmental
L – Legal
Political Factors
These are all about how and to what degree a government intervenes in the
economy. This can include – government policy, political stability or instability in
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overseas markets, foreign trade policy, tax policy, labour law, environmental law,
trade restrictions and so on.
It is clear from the list above that political factors often have an impact on
organizations and how they do business. Organizations need to be able to respond
to the current and anticipated future legislation, and adjust their marketing policy
accordingly.
Economic Factors
These factors can be further broken down into macro-economical and micro-
economical factors. Macro-economical factors deal with the management of
demand in any given economy. Governments use interest rate control, taxation
policy and government expenditure as their main mechanisms they use for this.
Micro-economic factors are all about the way people spend their incomes. This has
a large impact on B2C organizations in particular.
Social Factors
Also known as socio-cultural factors, are the areas that involve the shared belief
and attitudes of the population. These factors include – population growth, age
distribution, health consciousness, career attitudes and so on. These factors are of
particular interest as they have a direct effect on how marketers understand
customers and what drives them.
Technological Factors
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We all know how fast the technological landscape changes and how this impacts
the way we market our products. Technological factors affect marketing and the
management thereof in three distinct ways:
Environmental Factors
These factors have only really come to the forefront in the last fifteen years or so.
They have become important due to the increasing scarcity of raw materials,
pollution targets, doing business 5as an ethical and sustainable company, carbon
footprint targets set by governments (this is a good example were one factor could
be classes as political and environmental at the same time). These are just some of
the issues marketers are facing within this factor. More and more consumers are
demanding that the products they buy are sourced ethically, and if possible from a
sustainable source.
Legal Factors
Legal factors include - health and safety, equal opportunities, advertising standards,
consumer rights and laws, product labelling and product safety. It is clear that
companies need to know what is and what is not legal in order to trade
successfully. If an organization trades globally this becomes a very tricky area to
get right as each country has its own set of rules and regulations
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PESTEL Analysis on MGL & SONS
Political :
Economical :
Sales was in the depleting stage long back due seasonal changes, but now
changed.
Now society get awareness and they are forcing others to use this type
concrete mix.
Technological :
Environmental :
Environmental and such like impacts was very less or nil, as the firm is green
category plant.
Legal :
GST was the most impacted legal reform as it 60% benefited for the whole
industry.
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CONCLUSION
Meeting an entrepreneur, the project work intended to get a chance of an
interview and gaining knowledge about the particular ready mix industry was very
effective throughout this project work. Mr. Saju George , CEO and founder of
MGL & SONS, Valakom , Kottarakara was interviewed as part of this project work
and an opportunity to saw the customer dealing in the firm at least for a certain
time period was also received.
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with the objective to gain some knowledge and to seek some answers related to the
entrepreneurship was an ultimate success.
MGL & SONS is one of the efficient and big ready mix plant in Kerala.
The plant is included in the list of Green category plants and have certificate from
Pollution Control Board of India. Apart from its initial stage this business is
gaining good profit for past 4 years.
REFERENCES
www.mglandsons@gmail.com
www.mglandsons.com
www.wikipedia.com
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