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Final Project PSO
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 Bestsellers
 Books
 Audiobooks Marketing Plan PSO (Green XL
 Magazines
 Documents
ACKNOWLEDGEMENT
 Sheet Music
“For whom who create us, fed us, brought us up and give us
Who is the most merciful, most beneficial and most forgiv

name of God, the Merciful, the Compassionate. Say (O Muh
is God the One God, the Everlasting Refuge, who has not be
has been begotten, and equal to Him is not anyone." For w
more loving and kinder than a motherThis
to document
her dear  For
child?
is...
is the First and the Last?”  Useful  Not useful
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5/15/2019 Final Project PSO | Brand (3.5K views)
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We80 are
million
very thankfulto Mr.
documents  Upload
Mobin ul Haque at UMT
EN  
chance to prove ourselves, to gain something, to learn so

experience something and to test ourselves, and to test our a
learning and our perception. We are also thankful to Mr. Wajah
Sales manager PSO Lahore, Mr. Waleed Khalid Sales Office
Consumer company PSO Lahore and Mr. Syed Shafqat Ra
 Home
Terminal Manager and Account Officer who cooperate us to
 Saved organization. We really appreciate our friends who gave

suggestions and initiative in my project.
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PSO (Green XL
Executive Summary
 Home It is a detailed managerial report on Pakistan State Oil Lim
Project, we have studied company profile, Environment, Busin
 Saved
used by the company, SWOT analysis of the company, Social Resp
We have widely studied, their new launched product Gre
 Bestsellers
Diesel, its technology, its benefits, its Strengths and weaknes
 Books applied Balance Scorecard, Brand Report Card and we have also
& EFE by small survey and Customer Value Analysis
 Audiobooks
 Magazines
 Documents
 Sheet Music

This document is...

 Home

 Saved
 Bestsellers
Marketing Plan PSO (Green XL
 Books
Industry Profile
 Audiobooks
Pakistan is located at the cross road of Central Asian States

 Magazines
sea, neighbored by Afghanistan in the North, Iran in the South West

 Documents
the East, needs a high and sustained growth in energy supply and i
 Sheet Music capacity of 7 to 8 percent per year to support to targeted growth of

GDP. The per capita commercial energy consumption in the country i
nearly 1/2 of the average of the developing countries. Whereas, th
capita commercial energy consumption is 59 Giega Joule (GJ) and Pak
8 GJ.
Historically, the country depends mainly on imported oil with
growth rate of about 7 percent. The current annual oil import bill runs
$ 1.5 billion, which equals nearly a fifth of the country, export earnin

crude oil production is estimated at about This document
2.543
barrels p is...US
million
total numbers of oilfield are 77 with accumulative production of 358
b l ith ORR f 577 959
https://www.scribd.com/doc/47647303/Final-Project-PSO illi b l d BRR f 198 777 4/46i
barrels with ORR of 577,959 million barrels and BRR of 198, 777, mi
 Home
 Saved
 Bestsellers
 Books
 Audiobooks
 Magazines
 Documents

 Sheet Music
Pakistan State Oil Company Limited

Pakistan State Oil Company Limited, namely PSO was found
result of an amalgamation of the formal three oil-marketing co
Pakistan National Oils Limited, Premiere Oil Company and Esso Un

This document is...
 Useful 
Pakistan. As the largest Oil Marketing Company Not useful
in Pakistan, Pakistan
committed to efficiently meeting the country's energy needs beyo
Century. Further, Asia Week has listed PSO in Asia’s largest 1000 com
The Government of Pakistan (GOP) holds approximately 5
Pakistan State Oil Company Limited (PSO), including both direct ho
Federal Government and indirect holdings through GOP owned inst
GOP is in the advanced stages of divesting 51% of the in PSO to

investor.
 Home PSO is the largest oil marketing company (OMC) operating in

is engaged in the storage, distribution and marketing of petroleum pr
 Saved
CNG and petrochemicals. Currently, PSO has more than 4,400 retail o
all across the country has extensive storage capacity, almost 81% of t
 Bestsellers
storage, i.e. around 860,000 metric tons.

 Books PSO dominates the downstream sector by having a mark
position in diesel, jet fuel and fuel oil. Pursuant to the GOP’s attr
 Audiobooks
policy that was announced in early 90s, PSO invested heavily in i
 Magazines
facilities to import and transport fuel oil to support the additional r
generated by the influx of thermal independent power plants (IPPs)
 Documents
long-term (22-30 year) supply contracts with IPPs to supply fuel oil.
 Sheet Music
these agreements PSO now commands 85% market share of fuel oil. P
pursuing an aggressive marketing strategy by revamping its retail
concentrating on high margin products. In FY2003 a record capital ex
Rs 1.6bn (US$ 28m) was incurred primarily on New Vision retail
program
Vision statement


This document is...

To excel in delivering value to customers as an innovative a

energy company that gets to the future first.
 Home
Mission Statement
 Saved
 We are committed to leadership in energy market through
 Bestsellers advantage in providing the highest quality petroleum products

to our customers, based on:
 Books
 Professionally trained, high quality, motivated workforce, w
 Audiobooks
team in an environment, which recognizes and rewards
innovation and creativity, and provides for personal
 Magazines
development
 Documents
 Lowest cost operations and assured access to long-term and c
 Sheet Music supply sources

 Sustained growth in earnings in real terms
 Highly ethical, safe environment friendly and socially respons

practices

This document is...
Products

Motor Gasoline
 Kerosene
 High Speed Diesel
 Light Diesel Oil
 Furnace Oil
 Lubricants
 Fuel Oil
Target Market
The target market of PSO is the Industrial Segments of Pak
diesel vehicles.
Industrial Segments of Pakistan

This document is...
It encompasses all the Industrial Segments of Pakistan.
 Useful
Customers are catered to either through  NotTender
Contract,
useful
or our
business relationships The major customers are Defence Pakist
business relationships. The major customers are Defence, Pakist
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Pakistan Steel 
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Rupali Group and Engro Chemicals.
Operations
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enhancement, Operations is considered a key area especially in vi
huge infrastructure of 9 installations and 23 depots dotted across the
Karachi to Chitral.
To further improve operational efficiency and work envir
concept of Operation Quality Team (OQT) was introduced and imp
ensure ownership of responsibilities regarding cleanliness, repairs,
and health, safety and environment.
PSO is the only oil marketing company in the country
international surveyors for calibration of tank truck units at k
locations. The calibration is carried out as per API standards and
safety stickers having hologram and bar coding.
Four storage tanks of 25,000 tons each at Keamari have been
and radar gauges installed on 34 tanks nationwide to minimize stock
the remaining key installations/depots are also in the process of be
equipped.
In order to further rationalize operational resources, the com
down its operations at Morgah and Khuzdar depots. To ensure imp
HSE standards at installations/depots, several HSE (Health,
Environment) equipments have been installed to periodically m
performance.
For the first time in Pakistan, two tanks of 30,000 tons storag
installed with floating roofs. These have been dedicated to Bosicor
receipt of Crude was taken successfully on August 21, 2003.

In FY04, an agreement was signed This
with document
Bosicoris...for effective
  Useful Not useful
Naphtha at Keamari Terminal - "B" and Tank Truck Crude O
Z lfi b d Oil T
https://www.scribd.com/doc/47647303/Final-Project-PSO i l f Att k R fi Li it d (AKL)
10/46
Zulfiqarabad Oil Terminal for Attock Refinery Limited (AKL)
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agreement was signed with British  Upload which
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would genera
earnings for the company.
Furthermore, a state-of-the-art Lube Oil Manufacturing pla
commissioned at Korangi, featuring a specialized pre-engineered b

clear blending system and pelletized loading arrangement. The co
present conducting necessary due diligence on new White Oil Pip
from Machike to Tarujabba in collaboration with ARL.
Demand & Growth Rate
The international environment witnessed a relatively be
economic environment in FY04 after almost three years of weak
growth in the world economy.
The business environment in Pakistan, however, gained mome
FY04, mainly due to an encouraging growth in industrial production a
upsurge in investment. This depicts an encouraging trend for the futur
The industry consumption of White Oil, the major determinant
growth, recorded an impressive increase of 6%, while Black Oil
decline of 43% due to product substitution regime in line with GOP p

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overall POL consumption in Pakistan during 2004 was 14.2 millio
lower than that in the preceding year, primarily owing to a 44%
consumption of Fuel Oil (FO).


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In 2003, FO consumption had witnessed an unprecedented d
followed by massive decline of 54% during the first six months of 20
year period owing to increased gas usage in dual-fuel power plants a
substitution from oil to gas.
Consumption of Mogas (HOBC High Octane blending Comp
Premier Motor Gasoline) increased by 15% compared to a modest grow
prior year. The main determinant contributing to this increase was

growth of 57% over last year in the automobile industry due to red
rates, persistent inflow of home remittances and the cheap and easy a
car financing schemes.
HSD demand also grew by 5% versus 2% in 2003. The growth

due to enhanced economic activity, especially in the agriculture sect
attractive consumer leasing options.
The demand of JP-1 experienced a growth of around 10% com
of last year. This was brought about by an increase in passenger an
capacity of PIA as well as enhanced Afghan exports. 
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Kerosene, as expected, showed a Useful
decline ofNot17% due to av
  useful
cheaper alternatives, such as natural gas and Liquid Petroleum
Similarly, Light Diesel Oil (LDO) also showed a decline of 9% due

HSD-hased engines, which are cheaper than the pumps consuming LD
During Despite the ever-declining Kerosene demand, PSO
increase its market participation to 74% by gaining 2% share over p
FY04, P50 managed to maintain its market share in JP-1 at 64%
exports. PSO sales grew by 14% in line with industry growth.
However, in Black Oil, P50 sales declined by 15% and 47%
FO respectively. The significant decline in FO sales was mainly becau
sector’s conversion to gas, where PSO has long-term Fuel Supply
(FSAs) signed with Independent Power Producers (IPPs).
In FY04, PSO continued to offer higher value to its custom
287 New Vision stations were added during the year, bringing the tot
these outlets to 1,000 at an average construction rate of 1.8 days pe
Company-owned Company-operated (CoCo) outlets network was al
to 36 during FY04. The CNG facility was offered at another 32 stati
the total number to 105.
Market Share
Despite a substantial volume drop in Fuel Oil by 2.8 m
i.e. 43%, PSO retained its market leadership and sold 8.7 million


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  Upload  EN 
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products. In White Oil (Mogas, Diesel, Kerosene and Jet A-1),

competition from existing and new players, PSO successfully m
market share at 59%, while in Black Oil its share declined by 46%
industry drop. This was mainly due to power sector's continued conve
improved hydel generation and availability of cheaper fuels in industr
During FY04, PSO gained 1.6% market share in Mogas thus
substantial growth of 19% against industry growth of 15% over last ye
Sales of 50,700 tons were recorded in June 2004 when PS
market share of 46.4%. These were the highest-ever sales achieved in
the inception of the company.
PSO HSD sales also witnessed growth of 6% against industry g
over prior year. As a result, company's market participation increas
60.5% compared to 60% recorded in the preceding year. During Nov
PSO achieved the highest-ever market share of 64% in HSD in any
during the last several years.
However, in Black Oil, P50 sales declined by 15% and 47%
FO respectively. The significant decline in FO sales was mainly becau
sector’s conversion to gas, where PSO has long-term Fuel Supply
(FSAs) signed with Independent Power Producers (IPPs).

This document is...
Distribution
PSO, being a flagship company, carries a strong and wide logi
to cater 68% of total country's demand of POL products timely an
from Karachi to the remotest areas of the country, through 29 st
spread throughout the country. At present, most of the POL product
carried through self-owned and outsourced tank Lorries and rest t
wagons and pipelines. Recently the adequate availability of alternate
has drastically reduced the demand of Furnace oil by 50%, which ha
surplus fleet of tank Lorries and tank wagons.
PSO has vast infrastructure of 9 installations and 23 depots fro
Chitral and a supply chain supported by 8,500 strong tank-lorry fle
railway wagons.
Pricing Strategy
The oil marketing companies are operating in Pakistan und

Thismatters
mechanism provided by the government. All documentrelating
is... to oil, g
CNG, LPG & LNG and minerals at the national and internationa
pricing of all kinds of petroleum and petroleum products are under
https://www.scribd.com/doc/47647303/Final-Project-PSO
t
15/46
pricing of all kinds of petroleum and petroleum products are under t
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petroleum 
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of Pakistan)
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Key Competitor
S. Compan Number of Outlets
y
1 Shell 1200
2 Total 800
3 Caltex 370
4 Attack 75
PSO 4400
Shell and total 2000
Caltex and attack 445
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Marketing Plan PSO (Green


XL
This document is...
total 4400+2000+445

This document is...
Promotion Strategy
Company is using different types of promotion strategy a

media, Print Media, Sticky Cards on Wind Screens of the vehicles Bi
Sponsorship Sports, Traffic Signals, Direction Boards Etc. Company
recreational parks in Islamabad and other cities of the country. Com
creating awareness for traffic safety and heritage preservation throu
Karachi” and construction of modern well for rural empowerment an
handicapped to lead the normal life.

This document is...
Green XL Plus Diesel
The constant evolution and development that has been P

continues into the 21st century as well. Along with its areas of core
PSO in recent years has placed a growing emphasis on health
Environment (HSE). That is why PSO has once again taken the lead
for the first time in Pakistan Green XL Plus Diesel, which contain
Combustion Technology, developed by Ethyl Corporation, USA

This document is...
exclusivity to the Combustion Technology' fuel additive for use
Pakistan.
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Demand &million
Growth documents
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Due to introduction of Green XL Plus Diesel, the c

differentiated its product and gained substantial volumes in a highly
market. Despite the ever-declining Kerosene demand, PSO managed t
market participation to 74% by gaining 2% share over prior year. In
managed to maintain its market share in JP-1 at 64%, excluding e
sales grew by 14% in line with industry growth.
Application of Balance Scorecard

Marketing Plan This document
PSOis... (Green XL
Like PSO's other products, Green XL Plus Diesel will make
fromSearch
Karachi to Khyber because the company will be distributing this
80 million documents   Upload  EN  
through to the entire network of its retail outlets so that the benefits
all PSO customers. Tariq Kirmani, Managing Director, Pakistan S

Mike Lewis, Managing Director, Ethyl Petroleum Additives Limi
inked a multi-year agreement at PSO House on February 9, 2004.
Ethyl is a leading global supplier of additives to the Oil Indus
Richmond, Virginia, USA, with offices worldwide, the compa
technology that allows engines to run cleaner, smoother and longer.
Let’s discuss Green XL Plus Diesel within the criteria o

approach by applying three analytic tools;
(1) Buyer utility map
(2) Price corridor of the mass
(3) Business model guide

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Buyer Utility Map 21/46
Buyer Utility Map
The Six Stages of theUpload
Buyer Experience Cycle
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Purchase Delivery Use Supplements Maintena
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46% Decrease
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https://www.scribd.com/doc/47647303/Final-Project-PSO t l 22/46
Environmental
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million documents   Upload  EN  
ks
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
This document is...
The above Utility Map shows the PSO has added three new uti

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the same stage by launching Green XL Plus Diesel;
 By using the same stage PSO has increased 20% Productiv

high-speed diesel covered 10Km Per liter but Green XL Plus D
12Km Per liter.
 The maintenance Expense of the engine has decreased 30%
company has developed a technology that allows engines to
smoother and longer.
 At PSO, preserving and nurturing the environment is a priority
quantity, safety and service excellence. That is why PSO
Greenburn Combustion Technology, by Ethyl Corporati
decreased environmental effect by 46% by reduction Lead in d
The Price Corridor of the Mass
The PSO has targeted the largest segment in the oil industry
group of people lies in the diesel market, so PSO has brought innov
speed diesel by understanding the price sensitive people who comp
products with a host of new products and the services offering b

outside the group of traditional groups.
Same Form Same Function The company has targeted the people o
is using diesel for transportation and to get the competitive edge c
introduced Green XL Plus Diesel at the price high speed diesel Rs 26.

The Business Model Guide This document is...
https://www.scribd.com/doc/47647303/Final-Project-PSO Strategic Marketing Management 24/46

To deliver the new idea profitably without changing the price o

Plus Diesel by partnering Ethyl Petroleum Additives Limited, Europe
signed a contract with Ethyl Petroleum Additives Limited, Europe, at
on February 9, 2004.
Application of the Brand Report Card on PSO
1. The brand excels at delivering the benefits customers truly

PSO is trying to uncover the unmet consumer needs and wants
D. PSO emphasizes on health, Safety & Environment (HSE). And
customers unmet environment friendly need in Petrol and Diesel PSO
Green XL. And they are trying to improve their quality. PSO is
feedback from customers to improve their products. So customers
image about PSO.
2. The brand stays relevant 

This document is...
PSO Green XL gives their customers more productivity th
mileage, better engine performance and preserving and nurturing the
PSO Green XL Plus Diesel, which contains Greenburn Combustion

developed by Ethyl Corporation, USA. Now PSO also providing th
Credit cards and Debt cards to their customers.
3. The pricing strategy is based on consumer’s perceptions of

Pricing of the petroleum products are decided by the governme
is trying to give their customers extra value added services to their
this standard price.
4. The brand is properly positioned

The PSO brand Green XL plus Diesel has created No. of parity
their competitors, like more productivity, extra mileage, less wear
engine but others are not providing these values to their customers thi
a unique perception in the minds of customers.
5. The brand is consistent

In all adds of PSO the Green XL plus diesel is sending thesam
This document is...
 Useful
preserving and nurturing the environment. are
So they Not not
useful
trying to m
messages to the customers.
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 Upload  EN  
6. The brand portfolio and hierarchy make sense

PSO brands are holding individual niches in their products bec
providing customers the environmentally green climate and due to th
PSO sales have been raised over a period of time and it’s still increa
day by excellent marketing campaign.
7. The brand makes use of and coordinates a full repertoire o

activities to build equity
Every product has its different packaging and different market
not make mixture of different products and customers know about th
abilities of different product.
8. The brand managers understand what the brand means to

Green XL plus is new product in the market and managers are
image of this product as environmental friendly product.
9. The brand is given proper support,

Thisand supportis su
that is...
document
the long run  Useful  Not useful
PSO has Green XL plus Diesel is new product in the market
5/15/2019 p
Final Project PSO | Brand (3.5K views) p
study but 80
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documents  of keep environment
 Upload  EN  green. But com

change its marketing plan.
10. The company monitors sources of brand equity

The company has its R & D department through which they ha
a survey and they have found that their brand has got success in the
now they have taken very effective steps to further support and promo
of the brand in the minds of customers. For this purpose they hav
cards that carry the brand name & logo of the product and they hav
these cards to their customers to paste these cars on their windscre
specially designed the main billboard on their outlets.
S.No Strong Brand Attributes

1 The brand excels at delivering the benefits customers truly desires.
2 The brand stays relevant
3 The pricing strategy is based on consumer’s perceptions of value
4 The brand is properly positioned
5 The brand is consistent
6
7 The
The brand
brandsportfolio
make useandofhierarchy makes sense
and coordinate a full repertoire of mark
activities to build equity
8 The brand managers understand what the brand means to consumers
9 The brand is given proper support and that support is sustained ove
long run
10 The company monitors sources of brand equity

This document is...
Strategic
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7
6
5
4
3
2
1
0
1 2 3 4 5 6 7 8 9 10

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Porter Analysis
Competition New Entrants
The market share of PSO has reduced from 74% to 68% by the

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of TOTAL OIL Company in the recent years. In 2005, Ash Dat Oil
also commencing its business and certainly it will cater some mark
PSO is making innovative steps to meet this challenge, as company

paper less information technology system SAP, to on time de
customers.
Competition from existing Competitor
Pakistan State Oil Limited is facing its competitors and
challenges its competitors PSO is taking innovative and value add

customer convenience and value addition. To meet this threat by the
company has acquired paper less information technology system SA
on time delivery to its customers.
Threat of Substitute
Kerosene, as expected, showed a decline of 17% due to av
cheaper alternatives, such as natural gas and Liquid Petroleum

Similarly, Light Diesel Oil (LDO) also showed a decline of 9% due
HSD-hased engines, which are cheaper than the pumps consuming LD
the challenges of substitute, PSO launched Green XL Plus D
‘Greenburn Combustion Technology’. The new improved diesel no
keep the environment cleaner and greener by notably reducing smok
emissions, but also improves engine performance by preventing wear

resulting in lesser maintenance costs, fuel economy and more en
Despite the ever-declining Kerosene demand, PSO managed to
market participation to 74% by gaining 2% share over prior year.

This document is...
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Bargaining Power of Buyer

In a competitive environment, the concern is how to increase
and to retain its current customer in highly competitive market becau

always try to optimize his from the product. PSO is also facing comp
industry, so to retain its customer, the company is taking all the possi
customer convince and benefits, for example Credit cards, Debt c
Card, e-Marketplace, New Vision Station etc.
Bargaining Power of Supplier
Another challenge that PSO is facing is the bargaining p

supplier, in some extent with respect price; the supplier has no power
price. But on the other hand suppliers offer different facilities to
market share, for example SHELL & TOTAL has advantage over PS
wide and furnished outlet. But to meet this challenge, PSO has opene
Vision Station in different areas of the country.

This document is...
SWOT Analysis
Strengths
 Management (People)
PSO has a team of well-qualified professionals who are

achieve the tasks assigned to them most efficiently. The Company cla
people are their strength. The company has customer-focused
decision-making and believes in teamwork to accomplish tasks an
empowering team to take timely decisions. They work as a team to a
objectives.
 Storage capacity 
This document is...
PSO is the largest Oil Marketing Company in Pakistan wi
storage capacity, almost 81% of total national storage, i.e. around 86

tons.
 Widespread depots and divisions

Chitral.
 Distribution fleet

Chitral and a supply chain supported by 8,500 strong tank-lorry fle
railway wagons.
 High number of outlet
PSO has 4,400 retail outlets across the country including 

1,000
This document is...
outlets commissioned within five years. Useful  Not useful
I t lF
https://www.scribd.com/doc/47647303/Final-Project-PSO t E l ti 34/46
Internal Factor Evaluation

S. No Internal Factors Weights

1 Management (People
2 Storage capacity
3 High number of outlet
Distribution fleet
4 Widespread depots and divisions
5
S. No Internal Factors Weights

1 Management (People
2 Storage capacity
3 High number of outlet

4 Distribution fleet
5 Widespread depots and divisions
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Customer Value Analysis (CVA)
Customer value Attributes
Availability
PSO has extensive storage capacity, almost 81% of total nat
i.e. around 860,000 metric tons. And, PSO has a large number of outle
around the country to ensure availability to all part of the country.
Engine Life
PSO have Greenburn combustion technology with specia

additive having DFA (Diesel Fuel Additive) and combustion improve
which help engine clean and the longer engine life of the vehicles.
Environmental Friendly
PSO’s health, safety and environment (HSE) policy adequatel

company’s commitment to environmental protection and greener work
a stated institutional priority. Introduction of the Green XL Plus Die
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attempt to keep the environment clean and healthy.
Cost Effective
Cost Effective
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By the launch of Green XL Plus Diesel PSO is offering its cus
productivity and Ethyl Technology has decreased maintenance ex
engine.
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Extra Services
In a high competitive market customer always
maximization. So, to meet the expectations of the customers, compan
to extra benefits and services to its customers. PSO is also offering
benefits and services to its customers. Stop-shops, e-marketing place,
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Debt cards, Kissan Cards New Vision 
Station
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benefits.
Assigning Qualitative Weights

Attributes Weights
Availability 0.30
Engine Life 0.20
Cost
ExtraEffective
Services 0.20
0.15
Environmental friendly 0.15
Total 1.00

3. Customer Value attributes with respect to Key comp
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Financial Results
PSO’s sales revenue during FY04 stood at Rs. 195 billion.
massive decline in FO sales volumes to the tune of 2.3 million tons,
earned an all-time record profit before tax of Rs. 6.3 billion, while pr
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rose to Rs. 4.2 billion, up by 4.5% from prior is... the comp
year. Had
same FO volume as in the preceding year, it would have recorded m
revenue as well as profits
revenue as well as profits.
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the EN 
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dividend of Rs. 7.5 per share (75%) to its shareholders, resulting in to

of 175% for the whole year, as against 160% cash dividend declare
preceding year.
The total cash payout comes to an unprecedented amount of R
as compared to the preceding year’s cash payout of Rs. 2.7 billion (an
Rs.300 million). The Board of Management recommended that the
Rs. 4.2 billion earned during FY04 along with the un-appropriated p
million brought forward from the preceding year be appropriated.
The company spent Rs. 2096 million during FY04 wit

expansion in new vision network in enhancement in infrastructure
sizeable expenditure on information technology. It also introduced e
management system and achieved substantial reduction in financial ch
Earnings DPS
Most Recent Qtr 7.50 7.06
Last 12 Months 25.78 17.50
Ratios
Price / Earnings Ratio 10.94tim
Dividend Yield 6.21%
Payout Ratio 67.88%


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Bibliography
Mr. Wajahat Ali Syed Sales manager PSO Lahore,
Mr. Waleed Khalid Sales Officer Industrial Consumer
Mr. Syed Shafqat Raza Bokhari Terminal Manager and Account Of
Annual Report 2004
http://www.psocl.com/aboutus/mission_statement.asp
http://www.mpnr.gov.pk/introduction.php
http://www.psocl.com/customer_services/industrial_consumer.asp
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Strategic Marketing Management

Pakistan is located at the cross road of Central Asian States

sea, neighbored by Afghanistan in the North, Iran in the South West

 Sheet Music capacity of 7 to 8 percent per year to support to targeted growth of

Marketing Plan PSO (Green XL

Pakistan State Oil Company Limited

GOP is in the advanced stages of divesting 51% of the in PSO to

 Home PSO is the largest oil marketing company (OMC) operating in

storage, i.e. around 860,000 metric tons.

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Marketing Plan PSO (Green XL

To excel in delivering value to customers as an innovative a

 We are committed to leadership in energy market through

 Bestsellers advantage in providing the highest quality petroleum products

 Sheet Music supply sources

 Highly ethical, safe environment friendly and socially respons

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 High Speed Diesel

 Light Diesel Oil

Rupali Group and Engro Chemicals.

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Marketing Plan PSO (Green XL

Furthermore, a state-of-the-art Lube Oil Manufacturing pla

commissioned at Korangi, featuring a specialized pre-engineered b

consumption of Fuel Oil (FO).

prior year. The main determinant contributing to this increase was

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Marketing Plan PSO (Green XL

HSD demand also grew by 5% versus 2% in 2003. The growth

Similarly, Light Diesel Oil (LDO) also showed a decline of 9% due

Marketing Plan PSO (Green XL

products. In White Oil (Mogas, Diesel, Kerosene and Jet A-1),

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Company is using different types of promotion strategy a

handicapped to lead the normal life.