JONATHAN HOFFBERG

OAKLAND · CA · 818.967.0712 JONATHANHOFFBERG@GMAIL.COM

PRODUCT & DESIGN LEADERSHIP

• Lead product & user experience teams from product inception to delivery
• Skilled at forging consensus within teams and with disparate stakeholders
• Adept at managing client & vendor relationships from quote to cash
• 50+ Experiences Designed
• 10+ yrs Interaction Design
• 10+ yrs Visual Design
• 30 clients, including numerous public companies, served

KEY PROJECTS

• GE
o Built a service blueprint for the company’s Analytics business,
which helped to earn them a $500M investment from GE corp.
o Architected a design solution to enable US market operators to set
electricity prices at each of 100K+ nodes across the US for each hour. –
§ Design selected from 50 competitors by MISO for setting the next
day market pricing for electricity in the US mid-continental region.
o Led the design of the first generation of GEHC’s AI app suite.
o Designed a clinical data collaboration platform from scratch and
presented to and earned green light to operationalize the design.
• FORD MOTOR COMPANY
o Co-designed new EV digital experience concepts with customers.
o Developed cocreation methodology for Ford Innovation Services.
o Conducted customer research on cybersecurity to inform
company POV on cybersecurity.
• CHANGE HEALTH CARE
o Designed and prototyped an onboarding experience to reduce the
time required to onboard new clients by 10x.
• FUJITSU
o Designed a next-generation insurance experience to meet the needs of
an international customer base.
• V!ZOR
o Designed and prototyped see-through wearable displays and experiences
for a company I founded
o Convened a multidisciplinary team of engineers and designers to convert
the vision into a product
• ACCENTURE @KOHL’S
o Produced heuristic analysis to show conversion opportunities
o Architected new features to exploit those opportunities.

PORTFOLIO AVAILABLE ON REQUEST - JONATHANHOFFBERG@GMAIL.COM 1
 o Successfully delivered designs for iOS, Android & mobile web retail app.
o Per Yahoo Finance, retail app downloads growing faster than Uber.
• CHARLES SCHWAB
o Co-designed a style guide for improving usability of their mobile app
• ADOBE SYSTEMS
o Facilitated engagement with senior executives for one of their enterprise
products and provided customer journeys and gap analysis.
• DELOITTE – STRATEGY GROUP
o Designed Big Data console to manage acquisition & validation of client
ledgers and databases
• ACCENTURE/CISCO
o Prepared engagement model for staffing the UX effort for a large-scale
front end integration effort across multiple xRM platforms
• NEW MEDIA BROADCASTING CO.
o Chief designer for the company’s networked rich-media creation console.
o Prepared presentations & executive summary for the company, resulting
in a $4.5M B-round private-equity placement.
o Managed implementation of UX and UI for desktop, mobile, & P2P
backend across six simultaneous development projects across multiple,
internationally deployed teams, comprised of a combination of
employees and contractors.
o Wrote a 100+pp launch plan, including process and workflow models
describing the value proposition, business model, mechanisms for
customer acquisition and retention, support, and growth.

SKILLS & DOMAINS

• Product Strategy • Prototyping

• Interaction Design • Product Management
• Visual Design • Artificial Intelligence
• Service Design • Media Production
• Internet of Things • Business Development

DESIGN/PRODUCT POSITIONS HELD

• Design Consultant 2009 - Present

• Founder/CEO – V!ZOR 2009 - 2014
• Director of Product Management – New Media Broadcasting Co. 2005-2009

EDUCATION

• B. A. University of California, Berkeley, Political Economics

PORTFOLIO AVAILABLE ON REQUEST - JONATHANHOFFBERG@GMAIL.COM 2