Professional Documents
Culture Documents
TO
SOCIO-CULTURE
ENVIRONMENT
Group: - 3
Gayathri Devi.P.
Srikanth.D.
Mohammed Arfath.S.I
Srinivas.K.V
Contents:-
• Social Environment.
• Cultural Environment.
• Socio-Cultural Environment.
Environment on business.
• The Family.
• Social Class.
• Culture.
• Elements Of Culture.
• Cultural Values.
• Conclusion.
Introduction:-
Social Environment:-
Social environment factors include
human relationship & the
developments, form & function of
such relationship having a bearing on
the business of an organization.
Factors such as buying & consuming
habits of people, their languages,
beliefs & values, customs & tradition,
tastes & preferences, education are
some of important factors &
influences
operating in the social environment.
Some of these are the factors that
affect business like:-
Socio – Cultural
Environment:-
Society & culture primarily govern the
lifestyle of an individual. An individual’s
eating habits, shopping behavior,
dressing priorities; physical possessions
are influenced by the society.
In India, expenditure on festivals like
holi, diwali, raksha bandhan, durga puja,
ganesh puja, pongal runs into billions of
rupees every year. So culture itself is a
big opportunity for business. Many times
people spend a lot amount of money for
the sake of simple to social & cultural
norms. Socio-cultural environment is
only due to societal pressure that people
spend so much money in marriages &
celebrations.
Impact of the
Socio-Cultural
Environment on
Business:-
1. Family
2. Social Class
3. Culture
The Family:-
A family plays a key role in the
development of a person’s attitude, his
understanding of the environment, his
beliefs & his preferences. A Family
performs four basic functions for an
individual: - Economic Support,
Emotional Support, establishment of a
suitable
lifestyle & socialization of family.
Socialization is a central function
of a family as it impacts basic values &
modes of behavior to the child,
consistent with one’s culture. These
generally
include moral & religious principle,
interpersonal skills, dress & grooming
standards, socially acceptable manners
&
speech & a selection of suitable
educational & occupational goals.
Role of Family
Members in
Household Decision
Making:-
1. Influencer :- That individual in the
family, whose opinion is sought
regarding what should be the
criteria
for making a purchase & which
products most likely fit those
evaluative criteria.
Changing Role Of
Women In Society:-
Marketers are always interested in
lifestyle changes occurring among
women because they are customers &
consumers of most products, especially
products related to women & of most
of the baby & men’s products. From a
business point of view the importance
of women has increased in every
aspect. They are now decision makers
for most products purchased & are
influence
almost every purchase.
Social Class:-
Social classes are based on various
components & are therefore
multidimensional. They are not
determined by a single parameter such
as occupation & income. Certain
parameters are more reliable than
others. Occupation is one of the best
single available indicators of social
class.
In every society some jobs are given
higher status than others. Housing is
another important variable that helps
determine a person’s social class.
Social class categories are ranked
vertically ranging from higher status to
lower
status.
Components Of
Social Class:-
1. Occupation: - What a person does
for living is one of the most telling
indicators of social class. The
occupation dictates other signs of
class membership such as income,
personal association & status.
2. Income: - It is the most critical
determinant of social class as it
directly influences the buying power
& market potential. People
performing the same occupation can
have different levels of income.
Consumption patterns are
determined by the level of income.
Culture:-
Culture is the integrated sum total of
learned behavioral traits that are
shared
by members of a society. Culture is
behavior that is shared by a group of
people in a society. Culture is the
software of mind & says that it
provides human with a guide on how to
think. Culture is the sum total of
learned
beliefs & values that server to direct
the
consumer behavior of members of a
particular society. Culture is a set of
values, ideas & other meaning full
symbols that help individuals
communicate & evaluate as member of
society.
Elements Of Culture:-
1. Family: - It is a learning center for
an endless stream of attitudes,
behaviors
& skills that the child carries
through life.
Cultural Values:-
Individualism Verses Collectivism: -
Individualism is a culture where
members of the society put their
personal advancement & welfare above
all. In collectivism people put the good
of others the group they belong to &
the society as a whole above their own.
Japan & India for instance have a much
more collectivist culture than the
Unites States.
Trust:-
In countries where trust is high the
cost
of business is low & where trust is low
cost of business will be high. As in USA
people believe less in other people &
therefore rely on written document.
Future Orientation:-
This is pertains to whether the
country’s people live for the present or
for the
Future. In India for instance people
give more importance to government
jobs because the future is secure not
only to
the person employed but also to his or
her next generation.
Ambitious Or Complacent:-
An ambitious individual is highly
motivated is wealth acquisitive has a
strong urge to excel & is prepared to
change the organization & even take
risks.
Marriage:-
Marriage is one of the basic elements
of culture & people’s attitude towards
marriage influences culture a lot. There
are cultures where marriage is a
personal matter & is confined to two
persons.
Conclusion:-
The Family plays a key role in the
development of a child’s attitude
regarding the objects in the
environment. Family plays a critical
role in the
decision making of an individual. Social
class describe the overall rank of
people
in a society & people who are grouped
within the same social class are
approximately equal in terms of their
social standing in the community.
Social class can be classified on the
basis
of occupation, possessions & income.
Throughout their life people may move
upward or downward in the social
culture. As the cultural values changes
the buying & consumption behavior
also changes.
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