Report title: Identification of a specific resort hotel

Student number: 310461

Date: 12.04.2019

Unit title: International Hotel Resort Facilities and Operations

Unit code: 33HR9001

Lecturer: John Fenby

Abstract: This report is going to illustrate,

TABLE OF CONTENTS

1. Introduction ..................................................................................................................... 3

2. Description of a hotel resort .......................................... Error! Bookmark not defined.

3. Description of facilities of the hotel resort ...................................................................... 3

4. Market segmentation ....................................................................................................... 3

5. Guest expectations ........................................................................................................... 4

6. Hotel resort physical location .......................................................................................... 4

7. Physical condition of facilities ........................................................................................ 4

8. Environmental issues ....................................................................................................... 4

9. Identification of negative environmental impacts ........................................................... 4

10. Recommendations of negative environmental impacts ............................................... 4

11. Conclusion ................................................................................................................... 4

12. Reference ..................................................................................................................... 4

Page 2/4
1. Introduction

By the twentieth century, the development in, transportation brought a new way to resort,
before it wasn’t possible to travel to the countryside, as it’s today. Onwards, people started
to travel more (Mill,2001). Moreover, the resort has been mostly designed for providing
services to meet guest expectations. But there might be differences amongst countries. For
instance, in Europe, the resort hotel is different than in the USA. Every country has a resort
concept. It's both based on the continent where the resort hotel is situated and the
geographical location. (Mill,2007). Moreover, the time of year is also an important factor
for determining the type of resort (Murphy,2008). Early in the age, the resort was considered
only for health purposes but lately, it became a normal tourism destination for leisure time
activities for every type of guest (Murphy, 2008). A resort is defined as a structure designed
for catching the attention of the guests and full-filling at the same time their expectations
and try to make them loyal customers (Murhy,2011). Resorts are classified differently
amongst each other, the most significant that a resort will have is, different types of activities
that provides to its customers. For instance, some activities that might be expected from a
resort are; golf, Spa, Beach, watersport activities, tennis (Mill,2008). Moreover, resorts
hotels are generally distinguished from their competitors based on their locations. For
instance, resort hotels provide more facilities either inside the property or outside the
property. Additionally, the quantity of the rooms that hotel resorts own should also be
considered for categorization of the resort hotels(

International hotel resort or hotel resort

The reason why it qualifies as a hotel resort

2. Description of facilities of the hotel resort

3. Market segmentation

A resort hotel tries to attract both business people and who would prefer it for leisure activity.

Human resources and associated training and development

Facilities and general physical assets

Page 3/4
 Risk management
Information technology and associated support
Internal communication
Guest interface/ cycle form arrival to departure
Finance
Marketing and sales

Poor. Low income, middle income, high income or the very wealthy
Demographic categories
Geographic: region, size, population, and climate
Demographic: age, gender, lifestyle, income, occupation
Psychographic: activities, social interest, values
Behavioral – features, benefits, usage, loyalty and occasion
4. Guest expectations
How online ratings can affect on hotel choice
5. Hotel resort physical location

6. Physical condition of facilities

7. Environmental issues

8. Identification of negative environmental impacts

9. Recommendations of negative environmental impacts

10. Conclusion

11. References

Mill, R. (2001) Resorts. 1st ed. New York: Wiley & Sons, p.15.
Murphy, P. (2008) The Business of resort management. 1st ed. New York: Butterworth-
Heinemann, p.4,9,90.
Mill, R. (2007) Resorts: Management and Operation, 2nd Edition. 2nd ed. Canada: John
Wiley & Sons, p.12,358.

Page 4/4