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Abstract:
The research evolves through the consumer purchase
behaviour inside a store and effects of in door products
promotion on consumer buying behaviour. Along with the
main idea a minor touch will be given to responsiveness
of loyal customers of brands in price variations Data
will be collected through the comprehensive literature
review and focus group interviews. The Data will be
analyzed through descriptive and inferential statistical
tools to arrive at better conclusion
Background:
Objective:
Theoretical Framework:
Research methodology:
Analysis: