way to grow your business through

corporate
rewards
KNOW WHY GIFT CARDS MAKE AN
ATTRACTIVE CORPORATE REWARD!

EVERYTHING GIFT CARDS

 [dark-age def.]
Once upon a time
in the corporate world, its children
reward:
a thing given in
were unhappy: the employees
cried, the channel partners cursed recognition of
under their breath, and the service, effort,
customers burned bridges with the
brands, or achievement.
all because the companies gifted It all changed when
‘things’ that nobody wanted, and Santa arrived. Santa
called them rewards. believes that rewards
must bestow power
on the rewardee.
 [Santa def.]
reward:
the power to choose anything,
given in recognition of service
G if t ca rd

or effort.
And Santa had in his gunny bag: a gift card.
Because ultimately, corporate rewards are
G if t ca
rd meant to do two things.
To recognize To motivate
someone for what someone for what
they have done they must do

#Listen2Santa
A gift card is a strategic instrument that
enables companies such as yours to incentivize
‘expected behaviour’ from the corporate children.

This guide helps you learn how to engage each of them

constructively through gift cards and grow your business.
 CHANNEL PARTNER
Behaviour profile:
The channel partner suffers from foster-child
syndrome. He feels himself twice removed from you,
even though you care for him.

But he knows he depends on you for his survival.

And knowing, he faithfully takes your product(s) to
the market every day.

He is rational, and rarely gets emotional. All he wants

from you is adequate pocket-money (commission)
THE ELDEST CHILD to keep him afloat.
 #Listen2Santa
He is not exactly tech-whiz!
So, make his gift easy to redeem.
HOW TO KEEP
HIM HAPPY?
Treat it like a game, albeit seriously. Establish transparent rules.
Set clear but achievable targets that motivate your partners to
participate. And reward them accordingly.

Reward him in proportion Never give your partners ‘take-it-or-leave-it’ gifts. Provide them
to his achievements. options. For instance, our gift cards catalogue contains more
than 100 top brands across multiple categories.

Plus the occasional Our Wowsome gifting solution allows users to redeem digital
gift cards via even an SMS. If you prefer rewards in tangible
ice-cream. form, our solution can issue physical gift cards
And oh, we almost forgot...

You will be able to deliver the rewards on time! We can ship

gift cards within a day to anywhere in India, thanks in no small
measure to our state-of-the-art fulfilment center.
 THE EMPLOYEE
Behaviour profile:
The employee is an adolescent. Even though you gift
him, he remains unhappy. He compares his gift with
that of his friends and fellows who had received gifts
from their parents.

He knows you feed him, which is probably why he

doesn’t expect too much.
THE MID
DLE CHI
LD
HOW TO KEEP
HIM HAPPY?
You make him feel special.
Wish him on his birthday.
Celebrate every achievement of
his like it is the biggest thing in
the world. It is.
Gift him sensibly. Gift him the
freedom to choose what he
wants. You will never be able to
know what he wants...
#Listen2Santa
Don’t gift him that box of
chocolates all the time
Reward him with gift cards. That way you will be
safe. Do you know? There is a card for every
occasion, every smile, every reason in our gift card
catalogue.
Or better, build your own gifting catalogue with
our Wowsome gifting solution.
 THE CUSTOMER
Behaviour profile:
The most pampered of the lot. He is emotional;
throws tantrums at every possible oppurtunity.
He makes his own decisions. He doesn’t care
about you.

And he knows you are dependent on him.

ST CHILD
THE YOUNGE

HOW TO KEEP
HIM HAPPY?
He will respect you, if you
respect his choices, know
his likes and dislikes, play
attention to his issues.
He is prone to give in to
his impulses. He craves
for instant gratification.
#Listen2Santa
He does not need reasons to buy.
Only excuses.
But do not take him for a casual shopper. Roll out
promotions that makes him feel good about his
purchases.
There is a greater chance that he will prefer e-gift
cards over physical ones, because of their instant
issuance and zero-hour usage.
Our Wowsome gifting solution provides you the
capability to design and deliver promotions
appropriate to a target segment, measure their
effectiveness, cut-down on pilferage and more.
Whether it is to engage your channel partners or
employees or customers, we can help you.
Seriously, there is so much more that our Wowsome
gifting solution can do....
 Qwikcilver is a pioneer and the single largest
end-to-end technology provider in the prepaid &
gift card space for retailers and corporates.
We serve retailers of all sizes across the Middle
About East, Southeast Asia, India and more recently,
the Australian & New Zealand markets.

Our gift card processing platform is used by 200+

retail brands, and 500+ corporates. It powers 260+
million transactions via 15000+ points of sale
across 16+ countries, every year.

For more details contact us 1800 419 4438 corpsales@woohoo.in