Professional Documents
Culture Documents
13. Adding new features to a product is advocated 20. A transaction in which the organization is
by which of the approaches? making an initial purchase of an item to be used to
Product Approach perform a new job refers to which of the following
Production Approach purchases?
Marketing Approach Straight rebuy purchase
Selling Approach Delayed purchase
New-task purchase
14. One of the key tasks of marketers is ___ and Modified rebuy purchase
to create consumer perceptions that the product is
worth purchasing.
To make products easily visible and
available
To promote sales of products
To differentiate their products from those of
competitors
To do marketing surveys