2018 summary of the year

by Katarzyna Michałowska

News
    

The new year has arrived. People around the world have made their
new year’s resolutions and now we need to go back to business, as
usual. As we embark upon a new year, it’s important for us to take
time to reflect on the year just gone to review the overall Printbox
performance.

2018 passed by under the sign of changes connected with GDPR, but not
only. We are reflecting on last year’s operations. Let’s look back and see
highlighted features implemented in the previous year.

New Prints editor

The previous year resulted in the total redesign of the single-print view in
the prints editor. A lot of optimization, bugfixes, visual changes have been
implemented. Now the prints editor has reached this level of stability and
quality as its “older brother” – the Advanced editor and has reached the
enterprise class.
We’ve also added the ability to change the way prints are being cropped
based on the attribute values. This feature allows you to set up and sell
prints that look like Polaroids.

 
VDP

Variable Data Printing (VDP) lets users automate the creation of

personalized projects. It allows changing elements such as texts for
individual look and feel. That personalized piece can be a greeting card,
poster, envelope, brochure, flyer, catalog, business card and more. This
feature allows you to change the output of a digital printing press to
personalize each printed piece with unique information from a spreadsheet
or database. The only thing your end customers have to do is upload a CSV
file with proper data (like the name, address, company name, etc.).
Take a look at the details here.

00:00 00:40

New reports in the administration panel

2018 brought us a whole new reporting system in the administration panel

(replacing the old reports). We’ve done plenty of work with aggregation of
data from different parts of the system, combining them together and
creating a coherent database with reports. Arranging data, currencies,
conversion rates, etc. to present everything in a clear and accurate way was
a real challenge. There is a possibility to download the CSV file so that you
can carry out your own analyses and visualizations.
In 2019, we will continue to develop this system. First of all, we will add the
ability to filter some reports by attribute values.

New discounts and vouchers

We have implemented many developments regarding both discounts’

admin panel usability and its new and improved functionalities. There are
multiple changes, new features and improvements, such as allowing to
duplicate vouchers, introducing new “Require all Condition Sets” checkbox
and adding the option to use the Voucher not only by its owner.
We’ve also added the ability to define the expiration date and based on the
voucher system, it is possible to define different additions to an order,
which the user selects directly in the cart. This way, you can offer your
customers various extra options, like the packaging of a photo product as a
gift.

Mobile app for Android and iOS

2018 was a year of an ultimate test for the native mobile app, because one
of our biggest customers launched it live before the Christmas season and
started selling personalized photo products on a big scale. It appeared to
be a great success, fortunately. Anyway, take a look at changes done in the
previous year:

We’ve added an order history view to the user’s account.

It is possible to add new slides by duplicating the existing ones.

In order to make it easier for end customers to pay for photo products, a
PayPal payment gateway has been implemented.

The mobile application supports templates, where the administrator will

set the backgrounds in the projects.

Safety and project validation

 

We’ve changed a little bit the UI of the editor to prevents from complaints
and improved the project verification process. A new way of the photo
validation was introduced. That means when a user will add a super poor-
quality photo, we will notify him or her with a red exclamation mark and a
tooltip. We are also highlighting an item that needs to be corrected in the
project after clicking the “Go to” option.
Moreover, we’ve added the second DPI level for the image quality validation
in the admin panel.
Also, changing the value in the cart forces the end user to check the project
before buying it. If the project is not validated – there is no possibility to
finish the buying process.
 

More flexibility in the admin panel and in the

editor

In 2018 we’ve introduced several new features that will significantly

improve the flexibility of editors, both from the administrative and from the
users’ point of view.
The most important change is that the advanced editor can be personalized
to products other than books and calendars.
In the advanced editor, we have added the “More” option. After clicking it,
your customers can set the bleeds to be displayed (or not) and can also use
the ruler tool and guide lines.

Visual and functional changes

 

We know that the design matters and often helps in the buying process.
Taking this into account, we’ve re-designed several editors in a visual and
functional matter.

We’ve added a new functionality: swapping photos within content images

that allows users to replace photos between two or more content images.
Photos and handling them (along with other objects) were our concerns, to
empower end customers, business owners and administrator, so we’ve
added a new functionality connected with grouping components to one
object.

We’ve changed the way your customers can view and add addresses in the
“My profile” view and changed the “Order history’ view.
In the 20018 a brand-new cart design and the checkout process was
introduced. We’ve created a special checkout page where customers can
see ordered products, add and edit shipping addresses, pick a delivery
method and choose a payment method at once. All on the one page.

 
Events & Webinars

Last year, full of opportunities, we’ve decided to participate in two Europe-

based events: dscoop Vienna and Photokina Cologne. Our sales team had a
perfect opportunity to meet you in person, to sit down and discuss the
industry trends and possibilities to leverage the strategy on how to be
successful at the personalization market.
I can promise you that this year – 2019 – will be even more exciting, and our
team will be attending tradeshow overseas. Stay tuned for further news!

In 2018 we’ve hosted 50 webinars with 3 separate topics. We introduced

you to our editors and showed you a live demo. This method of presenting
changes in the system was successful, so we’ve introduced monthly internal
trainings for our customers on regular upgrades.

Sign up for a next webinar on how to manage your photo product

business with Printbox.

Global print fulfilment capabilities

From the partnerships perspective, last year was revolutionary for Printbox
company and for our current (and potential) customers. We’ve teamed up
with Peecho, the premium print on demand service provider, to deliver
together the first universal platform for the sales and fulfilment of
personalized print products. Now, companies from the personalized photo-
commerce industries can create and sell print products on a global scale
with one simple solution.
Read the announcement regarding the partnership and the interview
with Erik Kickert from Peecho.

Constant growth

Thanks to our dedicated customers and powerful capabilities of the

Printbox platform our business is still rapidly growing. We’ve reached our
goals for 2018 and set up new and challenging targets for 2019. Hoping that
our bigger team will help to reach that.
I would like to take this opportunity to introduce you to our new staff that
join the Printbox workforce in 2018: (ladies first!) Aga S., Aga P., Katarzyna
K., Kasia J.S., Sabina, Wiola, (gentleman second!) Konrad, Przemek Z., Rafał,
Łukasz Sz., Bartek, Maciek G., Piotr S., Jakub, Grzegorz K., Kamil, Krzysztof
M., Kasper and Wojtek.

Printbox family of clients is also getting bigger. We’ve reached 43 countries

on 5 continents.

To end my (super-long) speech, I would like to add one point: Thank you!
We wouldn’t be here without you. We are proud of what you have achieved
and admire your entrepreneurial spirit and innovation in the
personalization industry. Here, at the Printbox office, we are crossing
fingers for our next exciting year.

Want to follow our progress? Feel free to subscribe to our newsletter,

LinkedIn or say hello on Facebook and Twitter.

    

Katarzyna Michałowska
Reader. Writer. Communicator. PR & Marketing Specialist at Printbox.
Learning from only the best and writing killer copy.

Related articles:
Happy Holidays from the Printbox Making the business effortless – an
team! interview with Eric Kickert, CEO at
Peecho
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