BBelements Ad Server

List of functions and features

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Content
I. Standard available functions and features ............................................... 3
SITES ....................................................................................................................................... 3
Statistical reports for sites: ................................................................................................ 3
For sites are available these reports: ................................................................................. 3
For sites are available these alerts: .................................................................................... 3
CHANNELS .............................................................................................................................. 4
CAMPAIGNS ........................................................................................................................... 4
Actions in the campaign ..................................................................................................... 4
For campaigns are available these statistics: ..................................................................... 4
For campaigns are available these reports: ....................................................................... 4
Campaign can target by: .................................................................................................... 4
Campaign can be planned or terminated by: .................................................................... 5
Banners can be displayed in campaign by: ........................................................................ 5
Other available functions for campaign: ............................................................................ 5
BANNERS ................................................................................................................................ 6
USERS AND RIGHTS................................................................................................................ 6
REPORTS AND STATISTICS ..................................................................................................... 7
OTHERS................................................................................................................................... 7
II. Optional (extra paid) functions and features .............................................. 8
EXTRA queue for default banners ......................................................................................... 8
AGENTING .............................................................................................................................. 8
AD MONITOR ......................................................................................................................... 8
API (Application Programming Interface)............................................................................. 8
SALES MODULE ...................................................................................................................... 8
EXCHANGE NETWORK MODULE ........................................................................................... 8
BANNERS, SCRIPTS FOR NON TRADITIONAL CREATIVES ..................................................... 8
REPORTS AND STATISTICS ..................................................................................................... 9
PREDICTIVE BEHAVIORAL TARGETING (PBT) ........................................................................ 9
BB Video ................................................................................................................................. 9
eCPM optimization ................................................................................................................ 9

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I. Standard available functions and features

SITES
• Possibility create site with type INTERNAL or EXTERNAL (also both depends on contract )
• Each site may be divided into logical parts in hierarchical structure -> Server/sections/Ad position

Statistical reports for sites:

– Online statistics = impressions, clicks, CTR
– Detailed statistics = impressions, clicks, CTR, count of IP addresses, count of UU, domains,
regions, hours, days, browsers, operating systems, states, display resolution, cookies
– Keywords statistics = frequency searched words

For sites are available these reports:

– Campaigns on the site
– Agency campaigns on the site
– Allocated ad space on the site

For sites are available these alerts:

– Send by email underperformance warning if difference is more than X %
– Send by email if attendance change more than X %
– Send by email if default banners are displayed more often than X %
– Send by email daily statistics
– Send by email weekly statistics
– Send by email monthly statistics

• Default banners may be defined for each ad position separately or for logical parts as a whole.
Default banners are displayed in situations, when there is no commercial campaign available.
• History data import for site
• Estimated impressions adjustment – you can setup when you expect fitfully growing visit rate
• Setup users profiles
• Banned brands management

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CHANNELS
• Create and edit channel (group of servers or parts of servers into the logical part – channel)

CAMPAIGNS
• Create and edit campaign including plans of campaigns

Actions in the campaign

– Internal action – can measure any action within the scope of displayed banner
– External action – can measure any action within scope of www page

For campaigns are available these statistics:

– Online statistics = impressions, clicks, CTR
– Detailed statistics = impressions, clicks, CTR, count of IP addresses, count of UU, capping,
unique clicks, domains, regions, hours, days, browsers, operating systems, states, display
resolution, cookies, actions, ...
– Unique users overlaps

For campaigns are available these reports:

– Send email on campaign start
– Send email on campaign end
– Send by email underperformance warning for campaign if difference is more than X %
– Send by email CTR warning for banner if is less than X %
– Send by email daily statistics
– Send by email weekly statistics
– Send by email monthly statistics
– Send by email whole campaign statistics

Campaign can target by:

– Hours and days
– Regions
– States
– Frequency for unique visitor
– IP addresses
– Domains
– Keywords
– Browsers

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 – Operating systems
– Minimal display resolution
– Enabled cookies
– URL address (depending on what is contained in the URL address by reagular expressions)
– Users profile for the site (lifestyle and sociodemo data)
– Concrete visitor, who seen/haven‘t seen campaign or part of campaigns…or gone to the
concrete part of site (example: system will show banners for people who, visited homepage
of site XY)
– Concrete visitor, who made concrete action
– Type of user connection (adsl, wifi, mobile, dial-up, etc.)

Campaign can be planned or terminated by:

– Number of impressions (can plan for each day separately)
– Time schedule
– Achieved numbers of unique users (visitors)
– Achieved numbers of IP addresses
– Achieved numbers of clicks
– Achieved numbers of actions (internal or external)

Banners can be displayed in campaign by:

– Proportional settings
– Sequence setting (banners are displayed in specific order)

Sequence setting for the campaign plan

Sequence setting for the whole campaign

– Surround Ad – banners are displayed at same time over more ad positions in one page
(interesting graphic visual or exclusivity for one advertiser)
– Time schedule for different setting of displayed banners

Other available functions for campaign:

– Setup of primary and secondary limit, which mean when will campaign terminated
– Primary limit can be automatically optimize to perform plan in the setting time
– Automatically prolong campaign if primary limit is not executed
– Product category collision report (list of campaigns which promote the same category
product in the same time)
– Happy user – show banners to client preferentially

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 – Tags – The tags serves for the description of your subject for example: promo campaign, click
campaign etc. The same tag can be used for more subjects or one subject can be used for
more tags. You can report subjects by the tags in the reports.
– Competitor exclusion support – competitive campaigns should not be displayed together in
one page
– Two levels capping – can setup capping (how many ads will be displayed for one unique
user/visitor) for the whole campaign and for the campaign plans

Example: Banners will be displayed for one visitor 20 times per month, but no
more times than 3 times per day
– Advanced filter for campaigns – quick find for campaign by parameters
– Generate external code (HTML code = Tag), sending by email + URL address for measure of
clicks
– Optimization of non-impression campaigns where goal is clicks, unique users etc. (BB Ad
Server analyzes the ongoing campaign and automatically adjusts the impressions level to
achieve this goal. Campaign can be automatically prolonged until the goal is reached.)

BANNERS
• Display banners in IMG format (GIF,JPG,PNG)
• Display banners in FLASH format
• Display JS banners
• Display HTML banners
• Redirection for banners – upload and display banner from external place
• Real preview to the banner – you can test real functionality in the browser

USERS AND RIGHTS

• User creation and management
– Users from the same company
– Users from 3rd parties
• Assign user rights for sites, campaigns, channels etc. for individual users
• Possibility setup user preferences for individually user types
• User teams – management and grouping of users to the teams

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REPORTS AND STATISTICS
• Online statistics – in real time have basic information for the campaign or site
• Detailed statistics (impressions, clicks, CTR, uCTR, unique clicks, frequency, regions,
countries, OS, web browsers, cookies enabled/disabled, domains, actions, …others)
• Log of users activities
• Underperformance campaign report
• Product category campaign report
• Report over all sites
• Report over all campaigns
• The most of reports have outputs in HTML, PDF, EXCELL, PPT, CSV…

OTHERS
• Systems is working with real users (not with cookies) in the real time
• Any changes made in the running campaigns are processed in real time (reschedule,
stopping, running, pause, new banners etc.)
• Actions are counts not only by means of cookies

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II. Optional (extra paid) functions and features

EXTRA queue for default banners

• Default banners may be defined in two queues and may be defined ration between its (one
queue should be for clients banners and the second should be for media representative)

AGENTING
• Direct connection between agencies and media ensures the identical results.

AD MONITOR
• Connection to the Ad monitor project – automatically send data from running campaigns to
the Ad Monitor (for Czech and Slovak market)

API (Application Programming Interface)

• Connection into BB AdServer from the 3rd parties system

SALES MODULE
• Definition price list for ad space
• Definition for sales processes (setup agency discounts, bonuses,… and how calculate it)
• Setup taxes
• Mediaplan – useful tool for definition campaigns including prices
• Invoices
• Sales reports
• Optimizations to make guarantees for publishers possible (automatically tries to deliver as
much paid campaigns to sites with guarantees as possible)

EXCHANGE NETWORK MODULE

• Possibility create and manage own exchange network among sites on the account

BANNERS, SCRIPTS FOR NON TRADITIONAL CREATIVES

• Database of scripts for non traditional creatives like interstitial, out of the banner, roll out,
sticky ad, L-layer etc.

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REPORTS AND STATISTICS
• User defined reports
– Own content, colours, logos, etc.
– Any views over data warehouse
– Outputs in HTML, PDF, EXCELL, PPT, CSV…

PREDICTIVE BEHAVIORAL TARGETING (PBT)

• Display banners for concrete people based on sociodemographic and lifestyle user profiles
• Inventory reports by PBT – who have visited my website or how big is defined target group
• Campaign reports by PBT – what type of people have been targeted by the campaign

BB Video
• Easy way for video ads administration (videoplayer connected to BB AdServer with many
interesting options and features)

eCPM optimization
• Easy way how automatically increases income from the ad space. Optimization supports CPT,
CPC and CPA campaigns.

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