Professional Documents
Culture Documents
of Indian bazaars with the from moms along with their demanding kids to
comfort, convenience and senior citizens with their grand children in tow.
quality that modern Built on an inclusive platform that welcomes
retailing brings. Launched in consumers from all socio-economic strata, a visit
August 2001, Big Bazaar has to Big Bazaar is not only about shopping but
now become the iconic also about spending quality time with the family.
destination of modern
retailing for all sections of Achievements
Indian consumers. There are Big Bazaar is helping India make up lost time. It
80 Big Bazaar stores in 45 is currently in the midst of the fastest ever
cities including expansion of a
smaller towns hypermarket
like Sangli, format
Durgapur, anywhere in
Panipat, the world.
Palakkad, From 30 stores
Ambala, Meerut, in June 2006,
Kolhapur and Big Bazaar will
Market Haldia. Attracting over 100 million be emblazoned
The retail industry is one of the biggest money customers every year, it has on 120 new
spinners in the world, notching up US$ 6.60 democratised shopping in India and stores by
trillion (Rs. 2.64 crore crore) in turnover become synonymous with great June 2008.
(Source: Euromonitor Study). In India the sector promotions that offer quality There could
is worth Rs. 720,000 crore (US$ 180 billion) products at affordable prices. be several ways of measuring
growing at between 11% and 12% annually Spread over anywhere success of a retail chain.
(Source: CII-McKinsey Report). between 30,000 However, if figures were to
Despite its massive size, the business is almost square feet and be taken as the most
entirely controlled by the unorganised sector. 150,000 square authentic claim of having
While organised retail makes up 70% to 80% of feet of retail space, arrived, then Big Bazaar is
all retail business in developed countries, in India a typical Big Bazaar already there. For more
it is pegged at a lowly 2% (Source: Crisil Report store offers over than 100 million people
on India’s Retail Industry).This is by far the 160,000 products who walk past its billing
lowest in the world and even far below across categories counters, each year, it is
comparable countries in Asia. In China, like apparel, general now the preferred shopping
organised retailing accounts for 20% of all merchandise, food, destination. From Panipat to Pallakad,
business, while in Indonesia it is 25%, in cosmetics, home needs, Big Bazaar’s tagline, Is se sasta aur accha kahin
Philippines 35%, in Thailand it is pegged at electronics, furniture, nahi is a source of cheer and happiness.
40% and in Malaysia it is reputed to be 50% communications, books, This has been recognised by the numerous
(Source: Euromonitor Study). music, gold and pearl jewellery and even value awards that Big Bazaar has won in the past
Big Bazaar is credited with bringing organised added services like consumer credit, beauty twelve months. The brand has been adjudged
mega retailing to India. The project was salons, gyms and travel services. the Best Value Retail Store and Best Retail
conceived as a uniquely Indian hypermarket in a On a typical weekend evening, a Big Bazaar Destination at the Images Retail Forum for
format that combined the look, touch and feel store plays host to over 10,000 customers – four consecutive years, beginning 2004. CNBC
Awaaz, in association with ACNielsen-ORG
Marg, which conducts a study across 21
major cities and some 10,000 consumers,
on their most preferred brands, has voted
overwhelmingly for Big Bazaar. Both in 2006 and
2007, Big Bazaar won the Consumer Award for
the most preferred large, food and grocery
store. It won the award for Value Retailing and
Retail Destination of the Year by Reid & Taylor
in 2006 and in the same year also won the
Reader’s Digest Platinum Trusted Brand Award.
History
The first Big Bazaar store, with an area of about
24,000 square feet, opened on VIP Road, Kolkata
in August 2001. This was followed by stores in
Hyderabad, Bangalore, Mumbai and Gurgaon.
The initial categories on offer were apparel,
general merchandise and food. Later, several
brands from categories like electronics, furniture,
music, communications and books were added
to the bouquet of products.
Big Bazaar implemented SAP in 2005 to run
its stores in the most efficient manner that
technology could provide.
With an increasing number of customers
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