Marketing Mix Nokia

Nokia is one of the leading cellular phone providers across India. Have a look at its
marketing mix in this article.
1. PRODUCT
Variety: In every series of Nokia there are large numbers of sets thus large variety
Quality: Nokia gain brand personality and market shares of 35% because of its quality.
Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets, Sets with
rotating Camera etc
Features: Each set of Nokia has its own features.
2. Price
Prices start from mere Rs.1200 to more than Rs.50, 000 to suit all class of people.
Nokia also offer cash allowances
It uses skimming price strategy
3. Promotion
Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers,
Posters Dummies and display stands
Personal selling – By product training to Distributer (what is product)
Sale promotion – Gift like Yamaha bike, Philips TV, Mitsubishi split AC, watches and digital
diary, With N73 mobile offer 2500Rs original Blue tooth free With 6220 offer leather Wallet,
With 6300 offer caps and shirts
Public relation – Nokia spot light
Road shows – N-gage.com for game lovers, Nokia football crazy.
4. Place
Nokia products are available at Nokia gallery
Established mobile phone dealership such as Carphone warehouse & Link
Retailers like Dixon & other electrical products suppliers

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Feb 24, 2010

The 8 'P's of the Marketing Mix
In completing the marketing mix Ian Bruce has defined the 8 'P's -

Product
The definition of a product can be a service, idea or goods of some kind and
needs to address quality; name; packaging; guarantees; and product features.
Are you absolutely clear on how your product meets the needs of your market
segment?
Unlike the private sector the moral imperative rests with the charity is to set its
own standards for product quality as the beneficiary or customer often has little
or no choice.

Philosophy
This is an important component in the marketing mix for charities as every
product should not only reflect the underlying philosophy or ethos of the
organization, it should also be clear what the philosophy behind the introduction
of the particular product is as well.

Price
Within your charity you need to fully understand what price should be charged
for the product in question even if in reality you offer it to your customers on a
subsidised basis or even free.
However never forget that people can be extremely cynical and that if the
charity you are working for provides its product free of charge that to some free
equates to of no value ie worthless. Even if you provide a product free of charge,
it will enhance the perceived value if you can ensure that the true price is
recognised.

Promotion
Oddly, when you say marketing to some people they either automatically think
of market research or promotion. In reality, promotion consists of advertising;
personal selling; referrals; sales promotion; leaflets; public relations; networking
and so on.

Place (distribution)
In other words, how you're going to get your product to your market.

People
The people you need to provide the service; the training and commitment of
those people; in fact all the relationships which need to be established at every
stage of the product cycle in developing and getting it to the end user.

Physical evidence
How do you prove that you have actually delivered your product, especially if it's
only an idea? This is especially important when selling ideas which is why many
fundraisers if trying to raise funds for a new building will often get a model made
of it to provide some physical evidence of their product.
Processes
The policies, the systems, the order processing, the customer involvement -
maintaining the flow of the product to the market.
Not having the processes in place can often be used as an excuse for not going
ahead and it is not uncommon for charities to have lots of good ideas to bring in
a new product only to then stall if the processes have not been agreed.

Summary
What they don't tell you about working for a charity is that the language of the
marketing mix is starting to be spoken throughout the voluntary sector. There
may not yet be universal understanding but there is growing recognition that
without fully addressing all components there will be a lack of success and
continued frustrations in many charities as they try and keep up with the
demands of their customers.

Take up behaviour
The final part of the marketing mix is to assess the take up behaviour of the
target market and to continue to monitor and review the changing needs and
expectations of customers to complete the cycle and allow the organisation to
update its knowledge of its markets and market research.
Successful charity marketing is not something you can do once and then forget
about it.

You need to consider the marketing mix for every single product or service your
charity is involved with.
By adopting a marketing approach, the voluntary sector is signing up to an on-
going relationship with the people who depend on it and its products - the
customer.

Marketing Plan of Nokia

Introduction: Nokia is well known and world known company for mobile devices and in
congregating communication and integrate industries. They have branches in 120 countries
and sales in 150 countries with 128,445 employees. The operating profit of this world’s
largest mobile manufacturers is 5.0 and 37% of market share according to Q1 2009. For
every market segment and protocol they introduce mobile devices of different technology like
W-CDMA (UMTS), CDMA, and GSM. Nokia Siemens network make services and solution
along with telecommunication network equipment. They are providing digital map
information and internet services through owned subsidiary. This popular public liability
company listed on stock exchanges of New York, Helsinki, and Frankfurt. Nokia is a very
important employer in Finland and plays very vital role in the financial system of Finland. In
fact as a partners and sub contractors of Nokia Company, very small employers grown high
in very short period. In the year 1999 GDP of Finland increased more than 1.5% by Nokia
and in the year 2004 it was 3.5%. Hence Nokia is ranked as a best Finnish employer and best
Finnish brand. Nokia occupied a fifth place as a valuable global brand in the list of
Interbrand/BusinessWeek’s best global brands 2008. And it’s a first non US company ranked
in the list. In the year 2007 it is a number one brand in Asia and in Fortune's World's Most
Admired Companies list of 2009 Nokia considered as 42nd world’s admirable company.
According to AMR research Nokia supply chain ranked sixth in the world and third in
network communication. In case of environmental issues Nokia holds a superior track of
record in restraining the usage level of toxic chemicals in their products. Those records are
approved by Greenpeace environmental organization. Comparing to other electronic brands
Nokia highly reduced impact on climate change and strongly supporting recycling of
electronic waste. In 11th Greenpeace Guide Nokia company obtained first place with
improved score. Executive Summary: As a result of Nokia’s recent organizational restructure
there was a change in strategy, mission and goal of Nokia Company into precise objectives.
Nokia stated that ‘Our goal is to be a good corporate citizen wherever we operate, as a
responsible and contributing member of society. We take part in long-term projects aimed at
helping young people create their own place in the world, for example through our global
youth programs.’ To achieve this goal they following this mission statement ‘By connecting
people, we help fulfill a fundamental human need for social connections and contact. Nokia
builds bridges between people – both when they are far apart and face-to-face – and also
bridges the gap between people and the information they need.’ In order to pursue its mission
and to achieve its goal they implementing the strategy of ‘Expand mobile voice, drive
consumer multimedia and bring extended mobility to enterprises.’ However Nokia has a very
limited product line but when considering development and research areas, manufacturing
and service portfolios it’s an impressive company. It can be implicit that mobile phone
market is lucrative. The sales rate of Nokia in the year 2003 is $37.1 billion and profit is
about $4.53 billion along with the phone industry market share of 35%. The patent
technology is very vital to the opulence of Nokia. The advanced mobile technology of Nokia
includes information transfers through blue tooth, wireless internet capabilities and data
synchronization. The cutting edge technology of Nokia in imaging, video, audio, browsing
and in mobile instant messaging made them contrast from their competitors. Hence they are
pioneers in the mobile phone capabilities. The employment opportunities are very vast in
Nokia organization and they are offering position to talented people of all educational level.
Competitive Analysis: Nokia suffers huge competition from the Mobile Manufactures like
Sony Ericsson, Motorola, Siemens, Panasonic, Sagem, NEG and Toplux. These
manufacturers are having the technology in their hand and providing the mobile at the
cheapest prices. However the customer care of Nokia is extremely providing the
incomparable service to their customer base. Nokia is also getting fresh new competition
from the Google and Apple. These companies are branded companies in 3G technologies
available in the market. Smart Phone is the latest buzz in the mobile industry that spreads
around for quite some time. Nokia launches the new touch screen mobile phone 5800
XpressMusic. This is the first touch screen model released by Nokia. Nokia VP Jo Harlow
said that, ‘By adding the benefits of touch-screen technology to S60, the world's leading
smartphone interface, Nokia is taking the familiar and giving it a human touch,’ However
there is not considerable threat to Nokia, as the market share of Apple iPhone 3G is
somewhat small. Nokia’s 5800 are based on the S60 Platform and it is operated using the
operating system called Symbion. This is not a new operating system in the market. It is also
used by other mobile manufactures like Samsung, Panasonic and LG. Nokia should consider
the importance of introducing the mobiles having different variations from the previous
releases. Nokia released its first touch screen after the long release of LG only. Nokia is the
big player in the Mobile industry for the past 10 years, but they are not eager to experiment
things. Other competitors like LG, Samsung released the touch screen as soon as their entered
into the mobile industry market 1. Nokia have to concentrate on making the mobile based on
the open platform. And the other thing they have to cope up with market expectations. Many
customers of Nokia expecting Nokia to release mobile phones that works like PDA. Many
other Mobile Manufacturers like BlackBerry released the Computer like Mobile Phone.
Nokia should take some effective measures to introduce some new models that are expected
by the Nokia’s evergreen customers. They need to concentrate more on the marketing
strategies to boost the sale of the new model Nokia Phones. They need to focus on the
principles of marketing to reach out for potential customers 2. According to recent reports,
Nokia is the best selling mobile phone around the globe. It has the market share of around
37.2% in the Global market. Other competitors are having less market share only when
compared to Nokia’s Market share. The gap between the Motorola and Nokia is very big.
Motorola have 17.3% and it is far less than the Nokia. Motorola has to think big to come near
to the Nokia’s Achievement. The competition between the Samsung and Siemens is very
tough and they are the potential competitors to Nokia in some factors. Samsung and Siemens
providing the clean and clear voice with good network support. Market Analysis: Marketing
Strategy is very important for every company. Especially for product oriented companies
Marketing is a key thing that needs to have more focus. Nokia’s marketing strategy is based
on the customer needs. That is why Nokia is successfully running a customer oriented
marketing plan. Customer Satisfaction is very important for every business. For the past few
years’ customer feedback of Nokia is extremely high. It is seen that the potential new
customers are buying the Nokia and switching to Nokia from other Mobile Manufacturers
like Samsung, Motorola, Sony Ericsson and LG. The switching is more to Nokia when
compared to other mobiles 3. Customer Perception of Nokia is increased for the past few
years. Nokia customers are getting the product for the money; the quality of the product is
extremely high when compared to other mobiles in the market. The Nokia Products are
fashionable and looks great for the money the customer spent on it. The reliability of the
Product is considerable increased for the past few reports. Nokia’s predictability is low when
comes to customer needs and expectations. Nokia released the touch screen phone so late.
While other competitors are releasing the touch screen product once in every week, but Nokia
remains silent on this issue. Nokia’s market prediction needs to be improved and they have to
implement the expectations of the customer in quick time. Customer prediction plays the
important role in keeping the current share of the Nokia in the Global Mobile market intact.
The marketing strategy of Nokia brings good profit to the company. These profits are utilized
for future growth of the Company. This profit must satisfy the existing stakeholders. More
investments are being made by the Existing Stakeholders as well as by the new Stakeholders
4. Every organization needs to ensure that the organization develops as the product sale
increases. This satisfactory progression is made by Nokia. Most of the products of Nokia is
developed so far yields good results and incomes. This type of revenue generation helps to
develop the company. Every Marketing Strategy must be planned with the care of
Environment concerns. Nokia have to keep track of the technology advancement in the
mobile technology. It is high time that Nokia needs to take care of the Slow down in the
market. Every change in the market must be watched to take effective actions in the
marketing plan. Environmental Analysis European commission has given a good review
about the good reviews of Nokia’s Mobile Phones. This commission consists of the
environmental experts like UK’s Environment Department, Food and Rural Affairs of UK
and the members of BEUC. This panel has made some suggestions to reduce the certain
amount of substance that will cause some harm to environment. This group has the objective
of reducing the consumption of energy, prohibited materials must be avoided, and buying
new phones by exchanging new phones must be encourages inorder to recycle the old ones.
The customer must be provided the full information about the environmental concerned
material 5. Nokia has agreed to these terms and working towards to achieve this huge task.
Veli Sundb?ck Executive Vice-President and the Head of Corporate Relations and
Responsibility said that the, ‘Managing environmental recital is a significant liability for the
whole mobile industry. Working mutually with ecological groups we are capable to discover
new behaviors to make progress at all phase of a mobile phone's lifecycle, from when it is
complete and checked through to how it can be recycled. We are now dedicated to turning
these thoughts into achievement and maintaining a long-term obligation to this issue.’
Customer Analysis: Nokia is having one of the best customer care support among the many
mobile phone manufacturers. Many customers said that they are prefer Nokia because of its
reliability when compare to other branded mobile phone manufacturers. The wide spread
customer care support of Nokia provides the customer to get the service whenever is it
necessary. This makes them more preferable than the other mobile phone manufacturers.
Then the clean operation of the Nokia Phones makes them easily accessible even by the
uneducated. Nokia makes their ideas simple. Simple ideas reach to the people than the
complicated ones. For example consider the option of Locking the Nokia Phone, it is very
easy. However in other phones this technique is copied and implemented as a reverse one.
This makes the customer more complicated to operate than the other phones 6. Internal
Analysis: Internal Analysis of Nokia mainly based on the Market-led and Resource based
approaches and Planned and emergent approaches. Market Led Approaches are based on the
changes in the market and the resources that Nokia having in their hands. In this approach,
the situation of the market needs to be watched carefully and implemented in the Marketing
and strategic plans of Nokia. This plan is considered as emergent where the implementation
is made upto date. Planned Approaches will be very useful when the company introduces
new product into the market. Market study of the new product must be made to get to know
that this product is released in the right time. Competitive study also will be made to know
about the survival of the product. Internal analysis must be made to know about the strengths
and weakness of every department in the Company. These type of analysis helps to study the
growth of the company 7. SWOT analysis: SWOT is expanded as the Strength, Weakness,
Opportunity and Threat. These parameters are needed to study the market scheme of any
company. Nokia Strength is the Popularity of the Company. It is the most preferred mobile in
any country. It has the sale of 52,000 in the year 1997 and it is the 34% increase from the
previous year 8. Weakness is considered to be the internal factors. Weakness comes into play
while the product is failing in the Market. It is the obvious reason that weakness or loss in
only incurred by analyzing the product only. Below are some of the weaknesses of the
Nokia’s Product 9. 1. They are only targeting their product at a drenched market sector. 2.
Their salary cost is rising forever. 3. Some of the countries placing high tax for the imported
products and no tax cut for the Nokia mobile phones 10. 4. Supply chain cost is increased
considerably and it is incurred in the cost of the product. 5. Nokia is loosing its reliability
among the customers. It’s not a big decline but in the future it may give big worries for
Nokia. Opportunity is the other main parameter that gives you more focus about what are all
the external factors that can be added to improve the performance of a company. Nokia’s
External Factors are mainly depends on two things, they are, 1. Concentrating on the more
advanced version of mobile phones will give good sale to the Nokia. Nowadays customers
are looking for mobile phones which are highly competitive to the Apple’s iPhone 3G. Nokia
Simplicity makes the customers to expect more from them. They are expecting phones like
Blackberry from Nokia. In more simple terms, customers are expecting a phone that exactly
works like PDA. 2. Innovation is the key thing for every business to grow upwards in the
market. They have to continuously reinvent the strategies and give the customer something
new. They have to think and innovate some new ideas that none of the competitors failed to
provide. 3. Another Important opportunity is the reduction in cost of the call charges in many
countries provides the opportunity to Nokia to sell more products. Threat is also one of the
external factors to effectively analyze the Companies situation in the Market. Nokia’s
development is hampered by the Loosing Market Share and the legislations prevailing in
most countries. To get a 3G License in Europe, A company have spend to 110 billions euros.
This extreme high cost will hamper the development of the Nokia’s entry into the 3G arena.
Below are the Key threats to Nokia 14. 1. Market Penetration – The main purpose of the
market penetration is to sell the current products into the current market. Nokia have to
change some things to adapt this method. They must change the pricing scheme to match the
competitor’s price. They have to introduce some discounting. There must be a different
approach to the advertising formula. 2. Market Development – Nokia’s Market development
to achieve the complete development effectively. They have to find the new market to sell its
product, if the market attains the saturation level. Changing the times of the Television ads
and changing the place of the print ads will give some results effectively. 3. Product
Development – Since from the launch of the particular product, the product must be
continuously updated with the current technology. Nokia stopped some products after the
poor performance in the market. However some of the products of Nokia are still in operation
and also in Manufacturing. They need to update with the latest technology and make them
appealing to the large customer base. 4. Diversification – Nokia have to contribute something
different to the customer. This is the most common way of getting the desired Market and
also it leads to the high profits 15. Executive Summary of Nokia: In sector of mobile
technology inorder to attain the latent improvement it is necessary for an organization to
properly influence the power of new model and in expanding the breed of mobile solution.
By providing high quality service at the fast turn around time an organization can easily
override the competitors. Similarly, communication and frequent interaction between
employees, partners and customers improves the work quality within short period of time.
For an immediate crucial action communication between the officials is very vital to access
the information effectively. However success of the company is completely based on the
availability of information to the employee and his effective accessibility of particular
information. In such case mobile technology is very useful for a team conference and meeting
even though members are in different countries or buildings. Mobile technology improved
the possibility to interact with back end employees directly. So the company can make a
competitive edge in cost-efficient and productive manner. An organization can
opportunistically meet the ongoing needs by mobilizing the operations and process of
existing business application and widening the resource and infrastructure to mobile work
force. Nokia realized the situation of “hidden mobile workforce” in most of the companies.
And a recent survey by Simpson proved that 24% of employees using mobile technology for
instant communication. In fact employees are very eager to use the in built facilities of nokia
mobile phones for official use like to access company emails. Now it can be assumed that
mobile technology deployed the organization beyond the planning stages, for good
connectivity among the employees either via emails or voice. Marketing Objectives of Nokia:
Because of the Successful marketing plan, Nokia has reached all over the world. The
objectives of marketing plan should be clear and legitimate. Below are some of the main
objectives of Nokia, 1. Customer satisfaction: In every business customer satisfaction is very
important. Nokia has taken utmost care to find out whether the product has given 100%
satisfaction. Even they conducted some research regarding the customer satisfaction and
expectation. Those results prove to be good for Nokia. 2. Customer perception: Before
buying the product of any branded company, the customer may have some perception about
the product. Similarly Nokia tries to catch the perception of a customer through various
feedback systems. Customer can interact with the nearest store and get some ideas about the
Product. 3. Customer needs and expectations: Satisfying the customer needs and expectation
is the main goal of any branded company. Nokia spent some time on this to develop products
according to the Customer expectations. It is totally a waste of time, if you cannot
manufacture according to the customer needs. 4. Generating income or profit: Every
organization needs to be function only if they are getting sufficient profit from the business.
Obviously providing quality service is the main objective but without money you cannot
provide quality service. Getting high returns will also satisfy your shareholders as well as it
will provide the opportunity to get more investment on the Nokia. 5. Be aware of the
environment: Every organization must have a look around the environment to perceive what
is happening in the market. Nokia has given some high priority to this issue. Some of the key
things are mobile technology advancement, slow down of the market, rapid growth of the
market, updating the mobile technology news, saturation level in the market and changing
trends with the market. Targeting and Positioning of Nokia: Targeting the potential customer
is the main target of the every marketing plan. Positioning is placing the product in the
different types of population. The process of identification of the potential customers is the
main thing that needs to be done to sell the product. Nokia has also some serious concerns to
choose the right target audience. They chose the youth market that is falling between the ages
of 13-19. They conducted a research that the youths receiving lot of packet money and they
are not having any commitments to spend that money. So they can easily buy mobiles from
the pocket money. Nokia is branded company and can able spend lot of money on promoting
and advertising the product. However companies smaller than Nokia cannot able to afford big
amount for the ads. Television ads gives good results buy it must be played at right time to
attract huge number of audiences. Nokia has also had the idea of targeting the business
people. For this reason Nokia conducted some events to promote the product among the
businessmen’s. They placed the ad in television and banner where the large number of
audience can get view the ads. Nokia spreads the product also in the magazines. Particularly
in men’s magazines, because the large amount of Nokia Phones are bought by the Men’s.
Nokia’s targeting and positioning is been good. It contains the mix of attracting the large
viewers as well as they are attracting more specific ones. By following this method, Nokia’s
marketing won’t let them down in any recession. Selection of Competitive Advantage: How
Nokia outperformed its competitors? Cell phone has been one of the important aspects of our
day to day life; it has made life so easy for us. Cell phone has become necessity for each and
everyone to communicate between each other. There are several companies which offer cell
phones such as Nokia, Samsung, Sony Ericisson, LG, Motorola, Reliance, Tata, Apple,
Blackberry and the list goes endless. Despite of heavy competition how could Nokia able to
outperform its competitors in all aspects. Where it started? Nokia started its initial production
in Finland slowly but steadily it has diversified its business throughout the world. Nokia
secured a separate place in India where none of competitors could overcome them since its
launch. A survey says that in India out of 4 people 1 has a mobile phone which clearly shows
the need for the mobile phone. What makes Nokia special? The reason why most people wish
to be a part of Nokia is it is user friendly even a layman could easily work on the phone and
could learn the features easily. Nokia provides something for everyone starting from the
price, features, design etc. These cell phones are economical, easy to use, and they provide
good customer care support which is also a key aspect for the success over their peers.
Nokia’s caption says “connecting people” yes they do act as a bridge when people are far
apart. Nokia strongly believes by connecting people it helps to fulfill a human need. 3 main
parts of competitive advantage 1. Innovation, 2. Relationships and 3. Reputation Innovation –
Innovations is nothing but the ability to introduce new product. A new idea that everyone else
can copy will never give competitive advantage for a long run. Nokia is been the source in
this section from them its been spread to different companies. Relationships – everyone is
well treated in the organization be it a customer, employee or other business vendors this
looks exception. Employees know if they show commitment, they will be fairly rewarded.
Reputation – it could be achieved through developing a particular image. I could come from
keeping the prices low, ensure to quality, being sensible etc. Customer has to get the intention
that the product that they purchase is a quality one and it doesn’t require any argument. These
are some information on what makes it different from others to have a competitive advantage
in the business market 11. Growth Strategies for nokia The growth strategies are one of the
essential factors for every company to keep eye on it. The nokia are one of the marketing
leaders who are coming up with well-packed marketing objectives. The nokia is giving some
reasonable attentions for how to develop them in a market and how to make a way for grow
rapidly in a limited periods. This is the basic objectives for this company. In this world, the
advertisement is one of the unavoidable factors especially in the field of marketing. So
having some proper awareness about it, nokia is also coming up with innovative Growth
Strategies. Being one of the best contenders, the company, nokia is giving more importance
for advertisements. For them, the advertisements have proved to be an effective tool for
marketing their every product. When comes to marketing development, catching up the
customers is the main task. So keeping that in mind, the company, nokia is using such
advertisements as the main objectives for their rapid growth in the market. The customer
satisfaction is the main subject for improving any kinds of marketing business. The company,
nokia, is giving more freedom for their every employee to create their own development plan.
The on-the-job learning is yet another factor that nokia is encouraging reasonably. The nokia
is providing some best coaching methods for improving the skills reasonably for every
employee. They also providing best platform for their every employee to share their thoughts
with the every leader of the industry. The nokia has used to give some effective training for
their every employee. Having touched with global network of learning centers, nokia offers
some innovative training for their employees for further improvement in their own skills. The
development of managers is the main thing, which cannot be, evade at any cost. When comes
to growth for a company, the managers have to develop their skills for interacting freely with
their employees. In that sense, the nokia are giving more rooms for every manager to improve
their leadership skills. The company nokia is offering jobs internally for their employees.
Therefore, it is sufficient for the every employee to shine in his or her careers. If doing so, the
company will automatically find a way for reasonable growth. This is the basic Growth
Strategies for the well-known company nokia 12. Marketing Mix: The grouping element in
the marketing strategy of company is known as marketing mix. This marketing mix designed
to present what the customer want. The marketing mix of Nokia based on four “P’s”. Product
The product is considered as a vital point for marketing mix and. In fact following three P’s
also fabricated around the company product. Nokia always conduct a market research to
identify the consumer requirements and specific needs because each and every customer has
their own purpose or reason to buy a particular product. Price Pricing is an important factor in
a sale of product. There are different strategies for a single product. And its gets change
depends on penetration and competitor. In case of Nokia mobiles customer demand,
competition, charge of service and production are the main factors in finalizing price. Place A
suitable place is necessary for successful launching of the product. A powerful market for a
product can be generated only when its service is easy to accessible. In that way Nokia
mobile phones can be easily accessible and sold in super markets, specialized locations and
all important departmental stores. Promotion Creating publicity and reaching the target
audience is very important to promote a product. The impressive advertisements of Nokia
through televisions, radios, prints and also the free giveaways, money off deals attracted
people towards its products. These are all the very powerful promotional tools 13.
Conclusion: Nokia is very conscious about the business mobility market and with the support
of its reliable partners, is able to extend its mobile business solution worldwide. Mobilization
is very easy and cost effective with the IT involvement. Nokia completely relies on phased
approach, developing a particular area of mobility after another. Hence organization can
easily take advantage of mobilization and attain benefits of workforce like high employee
flexibility and increased productivity within very short time period. The balanced various
approaches of Nokia made it as a leader in the market. By aligning the internal strengths and
external opportunities, balancing the emergent and planned strategies Nokia retrieved the
market share. Hence the Phased approach is basic reason for the long development of Nokia
in mobile phone industry.