Digital Music from Weezer Gives Fans Another Way to Share, Discover and

Experience Their Music and Shows

Hip Digital Teams Up with Gowalla to Bring Free Music Downloads and Prizes to Concert Fans

Menlo Park, CA, November 22, 2010 --(PR.com)-- Hip Digital Media, Inc., the nation's leading digital
promotions company and Gowalla, the social network that inspires people to keep up with friends, share
the places they go and discover the world around them, announce their alignment for a digital music
promotion designed to elevate the concert experiences of Weezer fans. The two companies look forward
to delivering free Weezer music giveaways as well as a contest for a coveted Weezer memento as a way
to bring social networking into the fold of a live, high energy concert event.

Starting with Weezer's concert show at the Gibson Amphitheater in Los Angeles on November 26, 2010,
any concert attendee who checks in with the Gowalla application via their smartphone will receive a
custom Gowalla Passport Stamp and one free digital music download from Weezer's Hurley album. The
free tune will be delivered via a code that fans redeem at Gowalla.com. Fans will also have the
opportunity to purchase the album in its entirety for just $7.99: a discounted price just for those who are
not only devoted Weezer fans, but Gowalla enthusiasts as well. Each fan who checks in at Weezer shows
during the promotion is entered into the grand prize drawing for a chance to win an all-expense-paid VIP
trip to see Weezer in concert at another stop on their tour as well as meet the entire band backstage.
“Bringing Hip Digital's digital delivery capabilities into a highly visible promotion with Weezer and
Gowalla means a win for everyone: the band, our companies, and most importantly, the fans,” says Josh
Gertz, Vice President Content/Marketing at Hip Digital.

The growth that Gowalla's location-based social networking service has experienced over the past year is
attributed to its high attraction to both males and females, primarily between 18 to 40 years of age.
Gowalla users enjoy the app for a number of reasons: collecting stamps in their virtual Passports,
gathering custom designed Stamps, uploading photos, and sharing social experiences with others in their
mobile environment. Likewise, digital music and entertainment distributed by Hip Digital continues to
gain momentum respectively in its own realm and garnering leads with the same demographic as
Gowalla's.

“Discovering, sharing experiences, and bringing people together are key to Gowalla's core values, and
what better way to do those things than with music? It's why working with Hip Digital is a great fit,
because those values are common denominators at both companies,” says Jonathan Carroll, Community +
Music Manager at Gowalla. “This is only the beginning of Gowalla's entrance into the music sector,
you'll be seeing a lot more from us in the coming months.”

About Hip Digital:

Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and
programs to link brands with their consumer markets. Holding MP3 licenses from all 4 major labels in the
U.S., United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital
entertainment campaigns for Fortune 500 brands and online media companies. Additionally, Hip Digital

Page 1/3
PR.com Press Release Distribution Terms of Use
protects companies from over-redemption liability with its in-depth promotional risk coverage and
underwriting capabilities, enabling large-scale programs that increase brand awareness and user
experience. Experience Hip Digital's suite of services at www.hipdigitalmedia.com.

Media Contact:
Josh Gertz
Hip Digital
(404) 705-8885
josh@hipdigital.com

Pia Arthur
Gowalla
Press@gowalla.com

###

Page 2/3
PR.com Press Release Distribution Terms of Use
Contact Information:
Hip Digital Media
Josh Gertz
404 705 8885
josh@hipdigital.com
www.hipdigital.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/278445

Page 3/3
PR.com Press Release Distribution Terms of Use