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Nov.

2010

Audio Push
Article by Samuel Archer

They’ve known each other since middle


school (6th grade) and they shared a liking
for rap music and street dance. Years later
during high school, Krump (which was the
‘in dance’) and free style rap would take percent of the callers loved it. “That’s
place around lunch period and after school never happened,” Oktane said. “When
at various venues. After graduating in ’07, Drake came on, he got 94 percent.” In the
an opportunity for an online reality show days following, the song became a top
presented itself by way of a former requested song, climbing up the ranks to No.
manager. 1. “That’s when the labels started taking
It featured the duo along with another notice,” Oktane said.
friend, battling and rapping against the best
krumpers in southern California. Folks Though they came in on the jerk movement,
tuned in every Wednesday to watch the the duo has much more to offer musically.
show. The show “Buck That,” grossed over Oktane improved his talent and adding
a million hits. singing, and Price Tag started producing
They started performing together, not as a beats. Now signed to Interscope/Geffen,
group but individual artists. They were hype Audio Push’s new radio single is a totally
men for each other and it was a matter of different vibe but relevant to today’s music.
time when the fans from various shows “Up ‘n’ Down,” features the duo rapping
would mention that together they had a and Oktane’s singing. It’s a catchy mid-
great chemistry on stage and suggested they tempo and it can remind the older Hip Hop
become a group. At first they couldn’t heads of LL’s vibe on “I Need Love.”
envision it but eventually they started seeing
what others saw and decided to become a Audio Push can be considered one of the
group. They became “Audio Push.” new faces of music today; they’re the next
generation. They creatively took Jay Z’s
The Krump was over and the ‘jerk’ (dance) “Death of Auto-tune,” and answered with
era began. Oktane and Price Tag released “Birth of Audio.” They revolutionized the
one of the first major jerk dance songs titled use of developing a strong base and built
“Teach Me How To Jerk.” The two rappers their audience by means of the Internet
from Inland Empire started a strong with MySpace, twitter, YouTube and their
grassroots buzz and it spread like while fire own website independently before major
across the country. They got a career break label interest.
when 99.1 KGGI added their song to
rotation. This was early 2009. The radio
station (99.1 KGGI) sponsored a celebrity
basketball game and Audio Push performed
at halftime.

“We couldn’t even get off the court,”


Oktane said. “99.1’s whole staff was trying
to find out who we were.” Within a week,
99.1 played “Teach Me How To Jerk” on its
Bump It or Dump It segment and 95 [L-R] Oktane and Price Tag during an interview.
Nov. 2010

St. Hilaire Brothers


Writer: Samuel Archer Their new compact disc is entitled slows. There’s no question as to the
“Wherever You Go.” It comprises of influences for the brothers ranging

When thinking about singing thirteen songs with production and from The Winans, Commission, The
musicianship contributed by Daniel Crouch Singers and Take 6.
families in Gospel Music, the names
Bishop, with two songs produced by
Hawkins, Crouch, Clark Sisters,
Dion Nora, and one song by Reuel The St. Hilaires grew up in a loving
Winans, Williams Brothers and Pace Christian environment and enjoyed
Lynch. The brothers also left room
Sisters may come to mind. Now it’s
on the album to feature other singing with the family, singing in
time to welcome a new gospel church, taking part in the choir, and
members of the family respectively:
singing family, making their
Genisa, Reisha, Roger, Colville & various groups. Their lives mirror
international debut. Out of Trinidad many experiences of major gospel
and singing families around the
Tobago world, which required a lot
hails a of ‘singing.’ Today the
gospel- brothers are eagerly
singing spreading their message of
group good news and the gospel in
of four four-part harmony. This
album is certainly a sign of
brothers Fitz St. Hilaire. great things to come from Fitz-Rian,
who go by the name St. Hilaire Song selections include the classics Shane, Sean and Jayce.
Brothers. The name St Hilaire is “The Question Is,” Thou Art A
historically known and associated Shield For Me,” and “Over The Hill
with musical talent in the southern Is Home.”
parts of Trinidad. The album is very soothing and
The St. Hilaire brothers are the next spiritually uplifting in nature and the
generation (Phase II) of the family vocal harmonies are undeniably
and the first to actually record and exceptional. The album has a nice
release an album representing the balance of mid tempo selections and
family.
Nov. 2010

Sharice Styles

Writer: Samuel Archer continuing the music tradition with Sharice Styles has some great things to
style. offer as an artist and she has the
She’s not afraid to be different and she resources to be a force in the music,
has the confidence Her new song fashion and entertainment industry.
to stand out “Pull The One of the things to be on the look out
among today’s Plug,” is making for is her collection of poetry, no release
fraternity of elite headway, date yet on the book but it’s coming.
female singers. buzzing through
With her faith the music Backed by RedSha Entertainment the
serving as a industry and sky is the limit for Sharice Styles. Her
constant and displays a taste debut album is expected to be released
cornerstone, she’s of what is to in February 2011.
ready to face each come. The song
day confidently was written by
knowing that every song she writes and Sharice along with songwriter Shirazi
sings won’t land on deaf ears. Her aim and produced by 7 Aurelius. There’s
is to keep a tradition of good R&B bounce and bang to the music and
music with messages of love, Sharice rides the rhythm vocally as a
consciousness and style. She wants her good fit to a glove. The story of the
music to touch hearts and make a
difference. The New York born artist is
tall, slender, intelligent, fearless, and she
knows why she’s here.

From the age of four Sharice knew that


she wanted to be a star. Her father is a
former member of the Grammy award-
winning Dixie Hummingbirds, and the
apple didn’t fall far from the tree
because she remembers accompanying song
her father to various rehearsals and is not a new subject in R&B but with
savvy creativity it can be considered a
performances, soaking up the musical
atmosphere that planted seeds of her hybrid, a new way of story telling. So
guys, if you’re not careful, your girl
blossoming aspiration. Today she holds
the mantle as the next generation, might ‘pull the plug,’ on the
relationship.
Nov. 2010

Writer: Samuel Archer live. The quality of the recording different variations. Parang was
captures the mood describing mostly sung in Spanish, however
Take 6: Christmas. It’s “About Christmas,” in the early eighties, parang started
“The most wonderful time of the The latest compact disc by Berlin to accommodate renditions in
year,” is the new compact disc Voices. English. Scrunter, a Calypsonian
from the Grammy winning Jazz Hailing from Berlin, Germany is a from Trinidad was one of the first
‘vocapella’ group Take 6. This is vocally ‘smart’ Jazz quartet almost artists to start specializing in
the third series of their Christmas mirroring a younger “Manhattan parang recordings to the point
releases and it keeps getting better. Transfer.’ Having traditional where a Christmas fete today
On this project Take 6 gives selections such as “Joy To The won’t be the same without playing
engaging performances of the World,” “Angels We Have Heard a few Scrunter songs. Lovers of
known Christmas holiday classics On High,” and “Silent Night,” the ‘world music’
such as: “It’s the Most mood of Christmas is set. They will
Wonderful Time of creatively mix both English and appreciate the
the Year,” “White German languages with the compact disc
Christmas,” “I’ll Be arrangements, which helps to give entitled “A
Home for the album a distinctive presence. Decade of
Christmas,” “It Arrangers Darmond Meader, Scrunter.”
Came Upon a Peter Eldridge, And subtitled
Midnight Clear,” Jorg Achim “De Parang
and “Jingle Bells.” Take 6 Keller, Wolf Now Start.” Notable selections are
manages to revive the Kerschek and “Eat Something,” “Drinking
seemingly tired Christmas Oliver Gies have Anything,” “Piece Ah Pork.”
songs with savvy contributed
arrangements opposed to greatly to this
trivial arrangements that some album. They are SAMUEL ARCHER
artists release for the Holiday four voices with one sound. Samuel Archer is a songw
riter,
Season. The traditional classics musician (Keyboardist),
music
have certainly been face-lifted. Not Scrunter: producer and poet. He lec
tures
forgetting the kids at Christmas Parang is a genre of music that’s on songwriting, musician
ship,
time, selections as “Mr. Grinch,” music business and record
heard mostly around Christmas ing.
He graduated from New
has story telling and comedic time in the twin isles of Trinidad York
City Technical College wit
elements, it’s playful, yet and Tobago. It’s an art form with liberal arts and science deg
ha
adventurous. strong Spanish heritage, a historic ree
and is presently working
The last selection on the album mark reminding us when the on a
Music Business degree at
features the incredible voice of Full
Spanish ruled the island of Sail University.
Shelea Frazier. “Christmas Time is Trinidad centuries ago. Parang Samuel also maintains an
here,” proves to be a mellow but music is one of the authentic online poetic community
on
strong album closer. forms of music still making its Face-Book and engages
presence felt in the seasonal ritual. discussions on various top
ics.
Berlin Voices: The main instruments include the
Listening to this project, the term guitar, cuatro, marimbola, cabasa,
‘intimate’ comes to mind. This and the box bass. Many other
album is not over produced, it’s stringed and percussive
just right. It’s vocally soothing and instruments are also used in

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