Project Report

on

A Comparative Study of Mobile Services Provided By

Vodafone & Other Telecom Company

Submitted in Partial fulfillment of the requirements for the award of

Degree

Bachelor of Business Administration

(BBA)

Submitted by: Under Guidance of:

Nitish bhardwaj

Bharati Vidyapeeth
University, School of
Distance Education,
Academic Study Center: BVIMR, New Delhi 2007-2010

Student Undertaking
I Nitish bhardwaj have completed the Industrial Exposure in comparative study of
mobile services by Vodafone under the guidance of Ms Neetu Jain in the partial
fulfillment of the requirement for the award of BBA of BVU, SDE, Academic Study
Center BVIMR, New Delhi. This is an original piece of work & I have neither
copied and nor submitted it earlier elsewhere.

Certificate
 (On Academic Center Letter head)

This is to certify that the Industrial Exposure titled “comparative study on mibile
services of vodafone” is an academic work done by “Nitish bhardwaj” submitted in
the partial fulfillment of the requirement for the award of “BBA” from “BVU, SDE,
Academic Study Center BVIMR, New Delhi” under my guidance & direction. To
the best of my knowledge and belief the data & information presented by him/her in
the Project has not been submitted earlier.

Name of the Faculty Guide

Certificate
 (On Academic Center Letter head)

This is to certify that the Industrial Exposure titled “comparative study on mobile
services of vodafone” is an academic work done by “nitish bhardwaj” submitted in
the partial fulfillment of the requirement for the award of “BBA”” from “BVU, SDE,
Academic Study Center BVIMR, New Delhi”

ACKNOWLEDGEMENT
This project is an outcome of six weeks mandatory summer training, which I have to

undergo for the partial fulfillment of the MBA program. I wish to put on record my

sincere gratitude to the following person without whose support the completion of

this project would not have been possible.

With immense pleasure I am to present this project on “A Comparative Study of

Mobile Services Provided By Vodafone & Other Telecom Company” At the very

outset.

I express my special thanks to Ms Neetu Jain (Project Guider) for guidance

&encouragement in project maintenance.

PREFACE
The summer training project work has an objective to make

management student familiar with real life business situation and

give an opportunity to the student to understand the theoretical

concept of marketing in practical way.

I am extremely happy to present the report before my

respected teacher the project report entitled to me is “A

Comparative Study of Mobile Services Provided By Vodafone &

Other Telecom Company”As the Vodafone Ltd. is a biggest

telecom company of entire world. The competition is growing day

by day some other telecom services his situation to touch

competitions and entry of foreign companies in India promoted me

to do the work on the sales promotion market.

TABLE OF CONTENT
CHAPTER 1 INTRODUCTION

CHAPTER 2 RESEARCH METHODOLOGY

CHAPTER 3 DATA ANALYSIS

CHAPTER 4 CONCLUSION

CHAPTER 5 FINDINGS & RECOMMENDATION

ANNEXURES

BIBLOGRAPHY

CHAPTER-1
 INTRODUCTION

1.1 INTRODUCTION

We will be the communications leader in an increasingly connected

world
Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and

the United States through the Company's subsidiary undertakings, joint

ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In

the United States the Group's associated undertaking operates as Verizon

Wireless. During the last two financial years, the Group has also entered into

arrangements with network operators in countries where the Group does not

hold an equity stake. Under the terms of these Partner Network Agreements, the

Group and its partner networks co-operate in the development and marketing of

global services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile telecommunications

Ventures in which it had ownership interests at that date, the Group had 269

million customers, excluding paging customers, calculated on a proportionate basis

in accordance with the Company's percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and

the Company's American Depositary Shares ('ADSs') are listed on the New

York Stock Exchange. The Company had a total market capitalisation of

approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under

registered number 1833679. Its registered office is Vodafone House,

TheConnection, Newbury, Berkshire, RG14 2FN, England.

1.2 HISTORY
 Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then

known as Racal Telecom Limited, approximately 20% of the company's capital

was offered to the public in October 1988. It was fully emerged from Racal

Electronics Plc and became an independent company in September 1991, at

which time it changed its name to Vodafone Group Plc.

Following its merger with AirTouch Communications, Inc. (‘AirTouch’), the

company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,

following approval by the shareholders in General Meeting, reverted to its

former name, Vodafone Group Plc, on 28 July 2000.

Key milestones in the development of Vodafone can be found in the following

sections, organized by year:

• 2008

Vodafone acquires a 70% stake in Ghana Telecom for $900 million

(July)Vodafone launches the M-Paisa mobile money transfer service on

Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint. (February)

• 2007

A consortium led by Vodafone Group is awarded the second mobile phone

license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and

Tele2 Telecommunication Services SLU from Tele2 AB Group. (October)

Vodafone announces completion of the acquisition of Hutch Essar from

Hutchison Telecommunications International Limited. (May)

Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, an

innovative new mobile payment solution that enables customers to complete

simple financial transactions by mobile phone. (February)

Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a

leading operator in the fast growing Indian mobile market, (February)

Vodafone announces agreements with both Microsoft and Yahoo! to bring

seamless Instant Messaging (IM) services to the mobile which can be

accessed from both the PC and mobile handsets. (February)

Vodafone signs a series of ground-breaking agreements which will lead to the

mobilizing of the internet. You Tube agrees to offer Vodafone customers

specially rendered You Tube pages on their mobile phones. With Google,

Vodafone announces its intention to develop a location-based version of Google

Maps for With eBay, Vodafone announces it is to offer the new eBay mobile

Service to customers, With MySpace.com Vodafone announces an exclusive

partnership to offer Vodafone customers a My Space experience via their mobile

phones. (February).

Vodafone reaches 200 million customers (January)

• 2006

Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The number of Vodafone live! customers with 3G reached 10 million in March 2006.

We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006.

Launch of mobile TV capability and Vodafone Radio DJ, which offers a

personalized, interactive radio service streamed to 3G phones and PCs.

3G broadband through HSDPA launched offering faster than 3G speeds.

Japan business sold to SoftBank.

‘Make the most of now’ global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

• 2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile a.c.

(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service for

customers who want to use voice and text services with minimum complexity (May).

Introduction of Vodafone Passport, a voice roaming price plan that provides

customers with greater price clarity when using mobile voice services abroad

• 2004

We launched our first 3G service in Europe with Vodafone Mobile Connect

3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and

Luxembourg.

Vodafone live! with 3G launched in 13 markets (November).

• 2003

At the GSM Association Awards Ceremony in Cannes, France, we won the

mobile industry's most prestigious awards in two categories, Best Consumer

Wireless Application or Service and Best Television or Broadcast Commercial

for its global consumer service, Vodafone live! Our premium handset for

Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the

Sharp Corporation.

Vodafone live! attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet and

corporate applications access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

• 2002

We trial our global mobile payment system in the UK, Italy and Germany. The

trial enables customers to purchase physical and digital goods using their mobile

phone.

We launch the first commercial European GPRS roaming service. Customers

are able to seamlessly access services such as corporate e-mail, intranet and

personalized information on their mobile phones, laptops or PDAs over GPRS.

The Vodafone Group Foundation is launched, with plans to contribute £20

million to community programmes, guided by the Group Social Investment

Policy.

In October, we announce the launch of Vodafone live!, a new consumer

proposition, and Mobile Office, a new business proposition. In November,

Vodafone Remote Access is launched as part of Mobile Office. The service gives

business customers an easy way to connect to their corporate LAN to access e-

mail, calendar and other business specific applications whilst on the move.
 • 2001

We acquire Ireland's leading mobile communications company, Eircell.

Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance

agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.

We introduce instant messaging to our networks, a faster and more efficient way

to communicate using text messages via SMS or WAP.

First global communications campaign launched in August. The campaign

features TV, cinema, print, online and outdoor media, each version asking the

question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading

mobile operator. The agreement is the first of its kind in the mobile industry and

means Vodafone and TDC Mobil will cooperate in developing, marketing and

advertising international roaming products and services to international

travellers and corporate customers.

We make the word's first 3G roaming call (between Spain and Japan).

• 2000

On 4 February, terms are agreed with the Supervisory Board of Mannesmann

by which Mannesmann would become a part of the Vodafone community. The

transaction almost doubles the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European Commission

clearance on 12 April 2000.

Verizon Wireless is launched in May, the combination of Vodafone AirTouch's

and Bell Atlantic's US cellular, PCS and paging assets.

1.3 BOARD MEMBERS

Board Members

• John Buchanan - Deputy Chairman

• Andy Halford - Chief Financial Officer
• Alan Jebson
• Nick Land
• Anne Lauvergeon
• Simon Murray
• Luc Vandevelde
• Tony Watson
• Philip Yea

Board members

• Sir John Bond

• Andy Halford
• Anthony Watson
• Philip Yea
• Vittorio Colao
• Nick Land
• John Buchanan
• Alan Jebson
• Anne Lauvergeon
• Simon Murray
• Luc Vandevelde
Chairman : Sir John Bond

Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having

previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior independent

director and his role includes being available for approach or representation by

directors or significant shareholders who may feel inhibited from raising issues with

the Chairman. He is also responsible for conducting an annual review of the

performance of the Chairman and, in the event it should be necessary, convening an

annual meeting of the non-executive directors.

The Company considers all it’ s present non-executive directors to be fully

independent. Read the terms of appointment for non-executive directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.
Chief ExecutiveVittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,

having previously served as a Board Director.

John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit Committee

John Buchanan is a member of the Nominations and Governance Committee and of

the Audit Committee and, solely for the purposes of relevant legislation, is the

Board's appointed financial expert on that Committee. He retired from the

Board of

BP Plc in 2002 after six years as Group Chief Financial Officer and executive
director following a wide-ranging career with the company. He was a member of
the

United Kingdom Accounting Standards Board from 1997 to 2001. He is the

Deputy

Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca

PLC and BHP Billiton.

Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005. He

joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK

operating company, and in 2001, he became Financial Director for Vodafone's

Northern Europe, Middle East and Africa Region. In 2002, he was appointed Chief

Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was

Group Finance Director at East Midlands Electricity Plc.

What we do
Mobile is always at the heart of what we do, but now we are moving into integrated

mobile and PC communication services.

We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed

Download Packet Access), but also using fixed line broadband services like DSL

(Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their

homes and offices. They are notified about email with our consumer push email

service, access existing instant messaging services on the move, and share images

and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers an

alternative to a traditional fixed telephone line. Vodafone Zuhause in Germany and

Vodafone Casa in Italy, provide our customers with an easy-to-use mobile service,

combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)

broadband. We have extended our reach into the office by delivering richer business

applications and integrated fixed and mobile services, such as higher speed internet

access.With developments in technology we can provide integrated mobile and PC

offerings to give our customers a consistent experience whether they are at home or

on the move.
Products and Services

• Voice
• Data
• Fixed and other services
• Devices

Technology

• How do mobiles work?

• Mobile evolution
• Network infrastructure
• Privacy Policy
• Terms & Conditions
• Mobile Version

Data services
We offer a number of products and services to enhance our customers’ access
to data services, including Vodafone live! for consumers as well as a suite of products
for business users such as Vodafone Mobile Connect data cards and internet-based
and corporate email solutions.

Vodafone live! – Internet on Your Mobile

Quick stats:*2 million customersSimple and secure browsing of online services

Unlimited browsing tariff available

Vodafone live! offers 750,000 songs

Vodafone live! includes selection of latest games on handsets

Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing, including Google
search, an unlimited browsing tariff and access to some of the most popular online
services.

You can use your mobile to access and update your social networking profiles, view
and upload YouTube videos, buy and sell items on eBay, and check locations on
Google Maps.
You can also chat to friends easily with Yahoo! and MSN instant messaging using an
easy to use dedicated interface.
Using the new Vodafone live! mobile and PC music player you can search for music,
artist pages and previews from a catalogue of more than 750,000 songs. Music from
some of the world’s greatest artists is available, with music secured from agreements
with major record labels such as Sony BMG Music Entertainment, EMI, Universal
Music, Warner Music, as well as independent music labels.

Mobile TV offers an average of 20 channels from both local and international

broadcasters. Vodafone has local agreements with broadcasters, such as the BBC,
ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international broadcasts from
HBO, Fox, NBC Universal, Warner Brothers, UEFA Champions League, Vodafone
McLaren Mercedes and MTV, ensuring diverse and relevant mobile content.

Vodafone Mobile Connect

Quick stats:*

2.7 million customers

Built-in 3G broadband on 44 laptop models

7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology

Vodafone Mobile Connect enables you to access the internet on your laptop or PC via
Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB modems.

Business customers can access services such as email, corporate applications and
company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need to
make an internet connection from your computer using a mobile network is installed
and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising HSPA
technology.
Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with exclusive designs.
The USB modems are “plug and play” compatible, allowing for a fast set up and
making the device easy to use.

Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is

committed to respecting your privacy and to complying with applicable data
protection and privacy laws. You can visit www.vodafone.com ("Site") without
disclosing any personally identifiable information about yourself.
We have provided this Privacy Policy Statement to help you understand how we
collect, use and protect your information when you visit the Site. We wish to help you
make informed decisions, so please take a few moments to read the sections below
and learn how we may use your personal information.

For the purposes of this Privacy Policy Statement "Vodafone Group" means
Vodafone Group Plc and any company or other entity in which Vodafone Group Plc
owns (directly or indirectly) more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use for
the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge
and consent and typically when you use services, make customer enquiries, register
for information or other services, or when you respond to communications from us
(such as questionnaires or surveys).

The type of personal information we may collect could include, for example, your
name and postal address, date of birth, gender, telephone and fax numbers, email
address, and lifestyle and other information collected on registration or through
surveys. If you choose to provide us with personal information it will be used in
support of the intended purposes stated at the time at which it was collected, and
subject to any preferences indicated to you.

You acknowledge that by providing data to us, you consent to the processing of your
data in accordance with this Privacy Policy Statement.

Access to your Information

You can write to us at any time to obtain details of the personal information we may
hold about you.*Data Protection Manager (SAR)

Vodafone Limited

Vodafone House

The Connection

RG14 2FNEngland

Please quote your name and address. We would be grateful if you could also provide
brief details of what information you want a copy (this helps us to more readily locate
your data).

We will take all reasonable steps to confirm your identity before providing you with
details of any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

Terms & Conditions

Please read these Terms and Conditions carefully. These are the general Terms and
Conditions governing your access and use of this website ("Site"). If you do not agree
with them, you should not proceed any further on the Site. By continuing to use the
Site and/or any of the services shown on the Site, you agree to be bound by these
Terms and Conditions.

1.4 VISION & MISSION

VISSION

Our Vision and Values guide the way we act. Our Vision is to be the world’s mobile
communication leader – enriching customers’ lives, helping individuals, businesses
and communities be more connected in a mobile world. Our Values are about how we
feel – in other words the Passions that make us the company we are.

MISSION

One of our four corporate Values is 'Passion for the world around us':
"We will help the people of the world to have fuller lives - both through the services
we provide and through the impact we have on the world around us."
 IPR statement on next generation mobile network technologies

Vodafone has a long history of active engagement in standards that lay the foundation
of our industry. As such, we continue to be conscious of the fact it is necessary to
incorporate and encourage contribution of IPR into standards to ensure continued
innovation, whilst also critical in terms of the viability of standards-based products.

Currently, the members of the 3rd Generation Partnership Project (3GPP) are
standardising a next generation mobile radio technology called Long Term Evolution
(LTE).

In parallel, NGMN Ltd. is actively consolidating requirements on candidate next

generation mobile technologies. As part of this effort, Vodafone is closely working
with its industry partners creating awareness and transparency about IPR and the
impact of IPR licensing on future products and services.

Vodafone welcomes the industry transition towards full, open disclosure of IPR
royalty expectations from all industry partners.

In support of this openness Vodafone makes the following statement:

"Vodafone anticipates next generation mobile technology to provide data connectivity

for a much wider range of devices than just mobile phones and notebooks. All sorts of
consumer electronic devices, and also IT, domestic appliances, cars, containers etc.
will become connected as part of their key capabilities.

While Vodafone respects that holders of IPR built into standards deserve a fair
compensation for their R&D efforts, this reward needs to support the success of the
technology in an increasingly competitive market. This leads us to believe that the
IPR licence structure for any next generation mobile technology should be based on
the component price of the radio module built in or attached to devices.

Vodafone is committed to licensing its next generation mobile radio essential patents
(subject to reciprocity) on fair, reasonable and non-discriminatory (FRAND) terms,
free of charge."
 Differences from NYSE corporate governance practices
Independence
The NYSE rules require that a majority of the Board must be comprised of
independent directors and the rules include detailed tests that US companies must use
for determining independence. The Combined Code requires a company's board of
directors to assess and make a determination as to the independence of its directors.
While the Board does not explicitly take into consideration the NYSE's detailed tests,
it has carried out an assessment based on the requirements of the Combined Code and
has determined in its judgement that all of the non-executive directors are
independent within those requirements. As at the date of this Annual Report, the
Board comprised the Chairman, four executive directors and eleven non-executive
directors.

Committees
Under NYSE rules, US companies are required to have a nominating and corporate
governance committee and a compensation committee, each composed entirely of
independent directors with a written charter that addresses the Committees'purpose
and responsibilities. The Company's Nominations and Governance Committee and
Remuneration Committee have terms of reference and composition that comply with
the Combined Code requirements. The Nominations and Governance Committee is
chaired by the Chairman of the Board, and its other members are non-executive
directors of the Company and the Chief Executive. The Remuneration Committee is
composed entirely of non-executive directors whom the Board has determined to be
independent. The Company's Audit Committee is composed entirely of non-executive
directors whom the Board has determined to be independent and who meet the
requirements of Rule 10A-3 of the Securities Exchange Act. The Company considers
that the terms of reference of these committees, which are available on its website are
generally responsive to the relevant NYSE rules but may not address all aspects of
these rules.

Corporate governance guidelines

Under NYSE rules, US companies must adopt and disclose corporate governance
guidelines. Vodafone has posted its statement of compliance with the Combined Code
on its website. The Company also has adopted a Group Governance Manual which
provides the first level of the framework within which its businesses operate. The
manual is a reference for Chief Executives and their teams and applies to all directors
and employees. The Company considers that its corporate governance guidelines are
generally responsive to, but may not address all aspects of, the relevant NYSE rules.

1.5 PRODUCT PROFILE

BASIC SERVICES

 Clip

 Call Hold/call waiting

 Call conference

 Clir

 Itemised Bill (Post Paid)

 SMS

 Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller Line

Identification may not appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy

with a call, without disconnecting it . You can receive or make a second call, by

putting the first call on hold. You billed for both the calls. You can activate call

waiting by using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your

first call. Then put the first call on hold and dial the next number. To conference,

scroll through the handset menu and select the conference feature. Now your call are

connected . to invite another person follow the same steps again

Note:

 Call conference is a handset dependent feature

 You are charged for the time on hold and conference

 The originator of the calls will be charged for all the calls initiated by

him.To use the facility you need to activate the “call waiting” feature on

your handset.
CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being

displayed on the receiver’s cellular phone. This means, you can maintain

complete confidentiality of your number. This feature might not function across

operator networks, but will definitely restrict caller ID when called within the

same cellular operator network’s Mobile numbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the

other facilities you availed of, on your mobile number during a month. It also

carries details of the number called/ received, time and date of the call, duration

and the amount charged.

SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access to

services lime receiving stock quotes, horoscopes, Jokes messages, email, news

and many others. It comes as an in built feature to all Vodafone subscribers.

Vodafone offers an array of Services that help you manage your calls better. From

caller Identification to call waiting, from call divert to call conference Vodafone

redefines convenience. Most of these features are optional and can be availed of

on request and carry a nominal subscription charge. To activate any feature call

our customers care or visit any Vodafone ‘n’ U Showroom.

 CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it

Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number

(within Andhra Pradesh local dialing list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too.

Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all

those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the vodafone range cuts across all

modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it

checking the status of your cousin's train arrival time or arranging a pick up for your

boss's delayed flight, vodafone hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions for

your date or access the latest cricket scores or some serious stock information; or

maybe even play downloadable games or chill out with some zany chats with buddies

on-line.
 VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES - UTTAR PRADESH (E)

SMS SERVICES -

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

GPRS/EDGE

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

VOICE

 Say vodafone -456

 Ganesha Speaks - 181

 Back ground Music

VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE

vodafone’s 3G compatible network supports general Packet radio service (GPRS) and

EDGE, which allows you to access internet websites and information portals on your

mobile, making it possible to stay informed and remain truly connected in this

dynamically changing and competitive environment. Gone are the days when

connecting to a website from the mobile took as long as 2 – 3 minutes. GPRS

compatible handsets ensure that as a user, you are “ always on”. There is no need for

a dial up connection or any ISP connection.

Now you can now carry the world Wide Web in their pocket – the vodafone world.

Read email, get stock quotes, check the weather, read the latest news and even chat

with friends and “Buddies” on Idea Network, yahoo, MSN and ICQ while on the

move.

One of the mind – blowing applications on GPRS/EDGE in multimedia Messaging

Service (MMS). Vodafone is among the pioneers in the country to provide MMS.

This latest innovation in the area of mobile communication provides you the ability to

communication provides you the ability to communicate not just in voice or text but

also in full color images.

Now you can send your emotions to your near and dear ones; with photographs,

attach voice clips and append text too. Just in case the receiver does not have on

MMS handset, even then the photographs can be accessed from our website

http.//www. vodafone co.in// for your convenience, we have also created a library of

photo album and voice clips, from where you can choose and send photographs.
Further, you can also compose your own MMS message on the above – mentioned

website and send it across to a cellular phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also supports the use of the

GPRS phone as a modem, providing busy lap top armed executives, like most of you;

the opportunity to log in wirelessly while “ on the go” . thus now you can surf the

Internet using our GPRS connectivity with your computer.’

ADVANTAGE OF VODAFONE GPRS

 High speed and “ always on “ internet on the move

 Internet access on prepaid also

 Liberation from the shackles of dial - up or ISP connection.

 Receive voice calls or SMS even while logged on to GPRS.

 Revolutionary concept of charging - only for what you send and receive

 Offers MMS, a platform to communicate not just in voice or text but also in

full color images.

 MARKETING RESEARCH - AN INTRODUCTION

Marketing basically consist of spotting the need of customers and meeting them in the

best possible manner. Marketing Research plays key role in this process. It helps the

firm acquire a better understanding of the consumer, the competition & The

marketing environment. It also aids the formulation of marketing Mix.

Today carrying out research relating to customers products and market requires

specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH:

Marketing research is the systematic gathering recording and analyzing of

data about problems relating to the marketing of goods and services. “

CLASSIFICATION OF MARKETING RESEARCH PROBLEM

 The various marketing research problem can be classified based on the

subject matter of research as shown below:-

1. Research on Product

2. Research on Market

3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method

Research on Products includes studies on the competitive position of a

product /brand : the level of consumer acceptance of a products/ brands etc.

consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty. Consumer

resistance etc.

Research on market includes market share analysis demand analysis

determining market characteristics, market segmentation studies . Analysis of

market territories etc.

Characteristics, market segmentation reveals trends in competition, evaluates

the marketing progress of majors competitors. Shops their strengths and

weakness and analysis their vs. Performance.

Research on distribution includes studies on distribution policies

transportation, warehousing etc.

Research on advertisement and promotion includes studies on advertising

effectiveness, studies on media and their relative effectiveness and cost-

benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH

1. Defining the marketing problem tom be tackled and identifying the marketing

research problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.

4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the problem being

tackled.

6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques

market survey is at times viewed as synonyms with market research. It is just

one method of collecting the marketing information required for carrying out

a given marketing research task.

 STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey

FIELD WORKS

1. Selection and training of investigator

2. Collection of data

3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting

REPORT MAKING

1. Summarizing findings & Recommendations

2. Report writing
 RESEARCH
METHODOLOGY
 OBJECTIVE OF STUDY

This Survey is designed to bring about a sharp understanding of the

market potential for telecommunication products. The corporate

support to different brands. The study is made to assess and access

the consumer desire from versatile angles leading to skim out the

potentially of market strengthening Vodafone cellular action plan

meeting future target not only this much but it also makes a gesture

to assess the current to rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of mobile along with

corporate support to a particular brand of telecommunication

connection in comparison to other competitor of telecom.

3. To study the impact of attributes like price quality of

connectivity and services etc. for preferring a particular brand

of telecommunication connection.

4. To assess the potentiality of respondent as future target

customer for Vodafone telecommunication.

Research Methodology

Preplanning is sin qua non for any kind of work. Preliminary

preparation leads to reach closer to the successful

achievement of the target. Initially the topic of work upon

was decided and basing on which certain imitative to

minimize the gap between planning and achievement was

taken. Finally a questionnaire was framed in such a fashion

focusing certain most important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their level of

satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.

(f) Finally assessing the exact living standard of the people in a

particular city / town / village.

Data Surface : Primary Data.

Research Approach : A survey of telecom and non

telecom outlet.

Research Instrument : Schedule A schedule was

prepared and used for collection the primary data. The

schedule consisted of question related to:-

(a) Usage of telecommunication connection and their coverage

connectivity.
 (b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and accurate

living standard. Comparison to other telecom with special

reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary data were

collected by the internet (www.vodafone.com).

DATA ANALYSIS
For Telecom Outlets

Are you selling Sim card?

Yes No
72% 28%

28%

No
ye s
72%
Which type of sim service Provided ?
Pre Paid Post Paid Both
70 % 20 % 10 %

10%

20% Pre Paid

Post Paid
Both
70%
Are you sell recharge voucher’s ?
Yes No
68% 32%

32%
Yes
No
68%
Which kind of recharge vouchers sell mostly ?

Paper Recharge Electronic Recharge Both

45 % 30% 25 %

25%
Paper Recharge
45%
Electronic
Recharge
Both

30%
How many Network available at your outlet ?
Two Four Six All available
10 % 35 % 25 % 30 %

10%
30%
Two
Four
35% Six
All available

25%
Which Network you prefer to sell ?
Hutch BSNL Idea Airtel Tata Reliance
30% 20% 10 % 20% 08% 12%

Hutch
30% 20%
BSNL
Idea
20%
Airtel
Tata
08%
10%
12% Reliance
What’s the consumer need and demand at you outlet ?
Better service Better scheme Both of them
25 % 35 % 40 %

25%

40% Better service

Better scheme
Both of them

35%
Do you have any problem with any service provider ?
Yes No
39 % 61%

39%
No
Yes
61%
Would you like to prefer those service provider who provide
better service and attractive margin ?

Yes No
90 % 10 %

10%

Yes
No

90%
Are you satisfy with the current Vodafone plans and service ?
Yes No Can’t say
35 % 25 % 40 %

35%
40% Yes
No
Can’t say

25%
For Non Telecom outlets
Do you sell Sim & Recharge?

Yes No
70% 30%

30%

Yes
No

70%
Why don’t you sell recharge to your existing customer?

Financial Problem Unawareness of Unavailability of Other reason

Schemes Service
39% 24.5% 16.5% 20.%

Financial P roblem
20.00%

39% Unawareness of
S chem es
16.50% Unavailability of
S ervice
Other reason
24.50%
Do you know the attractive margins & schemes?
Yes No
59% 41%

41%
Yes
No
59%
Is there any demand of Sim & Recharge?

Yes No Upto some extant

60% 30% 10%

10%
30%

No
Yes
Upto some extant

60%
Does you existing loyal customers have use of mobile?
Yes No
83.60% 16.40%

16.40%

Yes
No

83.60%
Would you like to sell Sim & Recharge when your customer
demands?

Yes No
90% 10%

10%

Yes
No

90%
CONCLUSION
 CONCLUSION

With this the researcher come to the conclusion part of the research

report. It was a wonderful experience ,Although it was not an easy

task collecting information in the competitive market of telecom

services. But taking up the challenge itself was very interesting.

• It is clear from the analysis Vodafone cellular is much better

than other telecom due to the survey according to the customer

of living standard of high people and lower people.

• By the survey I have found that there are many telecom

company but and many competitors in market but no any one

defeat the Vodafone cellular.

• Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other telecom.
LIMITATIONS

There are different reason in the different to markets

for not using the Vodafone cellular. The limitation's which

was found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone cellular

are firstly emphasizing on the urban area & developed markets

only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural area

people.

5. Lack of taking interest in the eastern U.P. region.

FINDINGS & RECOMMENDATIONS
RECOMMENDATIONS

Vodafone cellular is the growing and big competitive industries, today

in telecommunication sector there are many company, like BSNL,

Airtel, Reliance and now idea & TATA has also launched his

telecommunication service TATA Indicom, so, Vodafone has to face

many competition in the market in the case of sales promotion

activities in telecom with special reference to vodafone cellular, so,

Vodafone has improve thee tower in the Rural area also I want to

recommended to Vodafone cellular to established there tower as fast as

they can do so, Vodafone is a big and stable company so they have to

improve themselves as a good telecom service provider.

PROMOTION

Another one of the 4P's is 'promotion'. This includes all of

the tools available to the marketer for 'marketing

communication'. As with Neil H.Borden's marketing mix,

marketing communications has its own 'promotions mix.'

Think of it like a cake mix, the basic ingredients are always

the same. However if you vary the amounts of one of the

ingredients, the final outcome is different. It is the same with

promotions. You can 'integrate' different aspects of the

promotions mix to deliver a unique campaign. The elements

of the promotions mix are:

 Personal Selling

 Sales Promotion

 Public Relations

 Direct Mail

 Trade Fairs and Exhibitions

 Advertising

 Sponsorship
 The elements of the promotions mix are integrated to

form a coherent campaign. As with all forms of

communication. The message from the marketer follows the

'communications process' as illustrated above. For example, a

radio advert is made for a car manufacturer. The car

manufacturer (sender) pays for a specific advert with

contains a message specific to a target audience (encoding).

It is transmitted during a set of commercials from a

radio station (Message / media). The message is decoded by a

car radio (decoding) and the target consumer interprets the

message (receiver). He or she might visit a dealership or seek

further information from a web site (Response). The

consumer might buy a car or express an interest or dislike

(feedback). This information will inform future elements of

an integrated promotional campaign. Perhaps a direct mail

campaign would push the consumer to the point of purchase.

Noise represent the thousand of marketing communications

that a consumer is exposed to everyday, all competing for

attention.
The Promotion Mix

Let us look at the individual components of the promotions mix in

more detail. Remember all of the elements are 'integrated' to form a

specific communications campaign.

1. Personal Selling

Personal Selling is an effective way to manage personal customer

relationships. The sales person acts on behalf of the organization.

They tend to be well trained in the approaches and techniques of

personal selling. However sales people are very expensive and

should only be used where there is a genuine return on investment.

For example salesmen are often used to sell cars or home

improvements where the margin is high.

2. Sales Promotion

Sales promotion tend to be thought of as being all promotions apart

from advertising, personal selling, and public relations. For

example the BOGOF promotion, or Buy One Get One Free. Others

include couponing, money-off promotions, competitions, free

accessories (such as free blades with a new razor), introductory

offers (such as buy digital TV and get free installation), and so on.
Each sales promotion should be carefully costed and compared with

the next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate, planned and sustained

effort to establish and maintain mutual understanding between an

organization and its publics' (Institute of Public Relations). It is

relatively cheap, but certainly not cheap. Successful strategies tend

to be long-term and plan for all eventualities. All airlines exploit

PR; just watch what happens when there is a disaster. The pre-

planned PR machine clicks in very quickly with a very effective

rehearsed plan.

4. Direct Mail

Direct mail is very highly focussed upon targeting consumers based

upon a database. As with all marketing, the potential consumer is

'defined' based upon a series of attributes and similarities. Creative

agencies work with marketers to design a highly focussed

communication in the form of a mailing. The mail is sent out to the

potential consumers and responses are carefully monitored. For

example, if you are marketing medical text books, you would use a

database of doctors' surgeries as the basis of your mail shot

.

5. Trade Fairs and Exhibitions

Such approaches are very good for making new contacts and

renewing old ones. Companies will seldom sell much at such

events. The purpose is to increase awareness and to encourage trial.

They offer the opportunity for companies to meet with both the

trade and the consumer. Expo has recently finish in Germany with

the next one planned for Japan in 2005, despite a recent decline in

interest in such events.

6. Advertising

Advertising is a 'paid for' communication. It is used to develop

attitudes, create awareness, and transmit information in order to

gain a response from the target market. There are many advertising

'media' such as newspapers (local, national, free, trade), magazines

and journals, television (local, national, terrestrial, satellite)

cinema, outdoor advertising (such as posters, bus sides).

7. Sponsorship

Sponsorship is where an organization pays to be associated with a

particular event, cause or image. Companies will sponsor sports

events such as the Olympics or Formula One. The attributes of the

event are then associated with the sponsoring organization.

The elements of the promotional mix are then integrated to form a

unique, but coherent campaign.

ANNEXURE
OBJECTIVE : - Viability and Presence of telecom product in non telecom

outlet

Name of the owner……………………………………………………………

Address………………………………………………………

Contact no.………………………………………………………

For Telecom Outlets

Q1. Are you selling Sim card?

YES NO

Q2. Which type of sim service Provided ?

PRE PAID POST PAID BOTH

Q3. Are you sell recharge voucher’s ?

YES NO

Q4. Which kind of recharge vouchers sell mostly ?

PAPER RECHARGE ELECTRONIC RECHERGE BOTH

Q5. How many Network available at your outlet ?

TWO FOUR SIX ALL AVAILABLE

Q6. Which Network you prefer to sell ?

 HUTCH BSNL IDEA

AIRTEL TATA RELIANCE

Q7. What’s the consumer need and demand at you outlet ?

BETTER SERCIVE BETTER SCHEME BOTH OF THEM

Q8. Do you have any problem with any service provider ?

YES NO

Q9. Would you like to prefer those service provider who provide better service and
attractive margin ?

YES NO

Q10. Are you satisfied with the current Vodafone plans and service?

YES NO CAN’T SAY

For Non Telecom outlets

1. Do you sell Sim & Recharge?

A. Yes B. No.

2. Why don’t you sell recharge to your existing customer?

A. Financial Problem B. Unawareness of Schemes

C.Unavailability of Service D. Other reason

3. Do you know the attractive margins & schemes?

 A. Yes B. No.

4. Is there any demand of Sim & Recharge?

A. Yes B. No. C. Upto some extant

5. Does you existing loyal customers have use of mobile?

A. Yes B. No

6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes B. No.
BIBLIOGRAPHY
BIBLIOGRAPHY

News paper : Times Of India.

Internet : www.vodafone.com