2010 Sprint

Developer Conference
Agenda and Session Details

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 Special Thanks To Our 2010 Conference Sponsors Welcome!

Instant gratification, wherever you are…The expectation of today’s wireless customer and being delivered by Sprint along
with our premier wireless data partners NOW.

Sprint would like to welcome everyone to the 10th Annual Sprint Developer Conference and extend our sincere thanks for
your continued support and participation.

Based on feedback from previous events and to foster enablement throughout the data ecosystem, we have expanded
our audience and agenda for this year’s event. We believe this expansion will increase interaction with key decision makers,
inspire collaboration of innovative ideas, and provide perspective across the product and service lifecycle from inception to
use.

We are especially pleased to welcome all our Keynote Speakers including:

Dan Hesse, Sprint CEO

Paget Alves, Sprint President of Business Markets
Danny Bowman, Sprint President of Emerging Solutions
Doug Fisher, Intel Vice President, Software and Services Group
Michael Lock, Google Vice President, Enterprise Sales
Industry Panel: Key Mobile Industry Drivers
Facilitator: Mark Winther, IDC Group Vice President & Consulting Partner, Worldwide Telecommunications
Cameron McCrindle, Motricity Vice President, Global Solutions
Kevin McGinnis, Sprint Director, Open Enablement
Tom Hissam, IBM Subject Matter Expert
Jorge A. Rincón, CEO LatCel

Join these industry leaders and all the session experts to gain insight into the next evolution in the wireless data industry.

We hope you find the conference enjoyable and a worthwhile experience. Please utilize every opportunity to discuss key
questions and provide feedback to Sprint during this event.

Sincerely,
Len Barlik
Sprint Vice President Wireless & Wireline Services

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 Sprint Is Proud To Host Our Conference Feedback and Interactive Events
10th Annual Developer Conference
Santa Clara Convention Center While at the conference:
Santa Clara, CA
1) Text us your questions*: Text keyword SPRINT and your question to 28776 from your US Based cell phone. Submit
questions for consideration to be addressed following Dan Hesse keynote or for the Industry Panel on Thursday

Sprint ADP 2) Stop by the Sprint booth

10th anniversary Following the conference:

1) Surveys will be sent following the conference. We appreciate your feedback to make continued improvements and
increase the value of the event!
Mobile Meeting Application*: Download all conference sessions, activities and get alerts right on your device.
2) Send your thoughts and feedback directly to the Sprint ADP team at sprintadp@sprint.com
Searchable in the Android Marketplace and iPhone App Store: 2010 Sprint ADP
Emails were also sent to all registrants from sprintadp@sprint.com and contain direct links to download.
3) Post feedback on the Sprint ADP website forums: http://developer.sprint.com
The Sprint Developer Conference Information Desk is located in the lobby of the Santa Clara Convention Center and the
4) For those breakout sessions where Sprint receives permission, the presentations along with captured audio from
event staff is at your service throughout your stay. For your convenience, please note the Information Desk hours of operation
each breakout session will be posted online in the Sprint Developer Website.
are as follows:
Interactive Events:
Tuesday, October 26, 2010 8:00 a.m. – 9:00 p.m.
1) Demo Rooms on the 2nd Floor of the Convention Center:

Sprint ID, 4G and M2M
Wednesday, October 27, 2010 8:00 a.m. – 9:00 p.m.
2) Please visit the Exhibition Hall B as well as review the monitors throughout the convention center to learn about the
Thursday, October 28, 2010 8:00 a.m. – 5:00 p.m.
trivia games, ideation board, promotions and giveaways!
Name badges must be worn for admittance to all conference related functions so that you can be easily identified as
a Sprint guest and conference participant. 3) SME ‘Office Hours’ – Ask experts your questions. 1st Floor Room G.

WiFi is available within the conference center. SSID: SPRINT DEVELOPERS 4) There are two attendee lounge areas for networking and interactive discussions: 1st floor – Room H (including ping-
pong table) and 2nd floor landing.

Device Giveaways:
Key on-site contacts:* A limited number of devices are available for giveaway for developers attending the coding sessions. Please go to http://
developer.sprint.com/devcon2010 and review the criteria to be eligible in the ‘device giveaway’ tab.
Chandra Fender, Program Manager ADP
(816) 916-6773
Chandra.P.Fender@sprint.com
* Text messaging provided by:

Doug Dresslaer, Corporate Events Manager

(816) 885-1814
Doug.D.Dresslaer@sprint.com

*Media and analysts, please visit the registration desk for additional contact information.

* Mobile Meeting Application provided by:

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 Santa Clara Convention Center Map Iconography Legend

Keynotes / Panels:

Sprint Overview / Strategy:

Product / Service Capabilities:

Mobile App / Mobile Devices:

Ecosystem and Best Practices:

SME (Subject Matter Experts):

Demonstrations:

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 Overview Agenda Tuesday, October 26, 2010
Tuesday, October 26, 2010 Wednesday, October 27, 2010 Thursday, October 28, 2010
Sprint Keynote:
8:00 a.m. 8:00 a.m. 8:00 a.m. Sprint: The Reliable Business Partner
Conference Registration Open Conference Registration Open Conference Registration Open Tuesday, October 26, 2010 | 9:30 – 10:10 a.m. | A1

Paget Alves, President, Business Markets Group, Sprint

9:30 – 11:20 a.m. 9:00 – 10:30 a.m. 9:00 – 10:30 a.m.
Alves will speak to the changing demands of business customers -- and the changes Sprint Business Markets Group
Keynotes Room: A1 Breakfast (Demo & Common areas) Breakfast (Demo & Common areas) (BMG) has made to accommodate those demands and deliver beyond customers’ expectations. Alves will also describe
Sprint the key areas where Sprint will invest to achieve growth in the business market. Those investments will likely require the
assistance of developers to create the applications for the next generation of business customer.
Intel 9:00 – 12:15 p.m. 9:00 – 12:00 p.m.
Google Demo Rooms open Demo Rooms open Speaker Biography:
Paget L. Alves is the President of the Business Markets Group (BMG) for Sprint Nextel. He is responsible for all of Sprint’s
sales and marketing to enterprise, general business and public sector customers. The Business Markets Group’s
11:30 a.m. – 12:30 p.m. 10:00 – 12:15 p.m. 10:00 – 12:15 p.m. portfolio of services includes IP, international wireless and wireline and domestic 3G and 4G wireless. As part of his BMG
responsibilities, Paget also oversees the development of strategic alliances for Sprint.
Breakout sessions Breakout sessions Breakout sessions
“SME is in” “SME is in” “SME is in” Alves has more than 20 years of experience with technology companies. In addition to his Sprint career, he has served as
President & Chief Executive Officer of the Internet telephony services provider PointOne Telecommunications, Inc., President
& Chief Operating Officer of Centennial Communications and Executive Vice President & Chief Operating Officer of Murata
12:30 – 1:45 p.m. 12:15 – 1:30 p.m. 12:15 – 1:30 p.m. Business Systems, Inc. He began his career as an attorney with IBM.
Lunch (Demo & Common areas) Lunch (Exhibition Hall) Lunch (Exhibition Hall) In November of 2008, Alves was recognized for his leadership and success in business and community endeavors with the
CareerFOCUS Eagle Award, presented by the National Eagle Leadership Institute.
12:30 – 5:15 p.m. 1:30 – 5:00 p.m. 1:30 – 2:30 p.m.
Alves holds a Bachelor of Science degree from Cornell University and a Juris Doctor degree from Cornell Law School.
Demo Rooms open Breakout sessions Keynote Room: A1
“SME is in” IDC Moderated Industry Panel
1:45 – 5:15 p.m.
Sprint Keynote:
Breakout sessions 5:15 – 6:15 p.m. 2:45 – 4:00 p.m. Sprint: M2M...Here and Now
“SME is in” sessions Keynote Room: A1 Breakout sessions Tuesday, October 26, 2010 | 9:30 – 10:10 a.m. | A1

5:30 – 7:30 p.m.
Dinner Reception (Exhibition Hall)
7:30 – 9:00 p.m. Conference Concludes
Microsoft Coding Session
Dan Hesse, CEO, Sprint
6:30 – 9:30
Dinner Reception (Exhibition Hall)
7:30 – 9:00 p.m.
BlackBerry Coding session
2:30 – 5:30 p.m.
Android Coding Session
Danny Bowman, President, Integrated Solutions Group, Sprint
Wireless broadband has become a market-changing force for enterprises and entrepreneurs alike in industries ranging
from healthcare to insurance to transportation to digital signage. These changes are permeating our work and leisure
worlds through a vast network of mobile and embedded devices. With machine-to-machine connectivity ranging from smart
meters to remote sensors, appliances, signboards, netbooks, tablets, games, and more, M2M is revolutionizing enterprise
innovation, performance and ultimately, your competitive edge.
Speaker Biography:
Danny Bowman is President of Sprint’s Integrated Solutions Group (ISG), with responsibility for Sprint’s suite of innovative
integrated solutions.

Bowman also oversees the Emerging Solutions Group responsible for developing solutions for the machine-to-machine
(M2M) and embedded computing markets. Emerging Solutions offers a broad range of solutions for B2B and B2C
customers and partners, including “infotainment” (such as e-readers and netbooks), asset tracking, fleet management,
telematics, smartgrid, digital signage and telemedicine initiatives.

He served as President – iDEN from June 2008 to August 2009 and held various executive positions in Product, Sales and
Marketing organizations.

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 Intel Keynote:
Everything computes, and everything is connected
Tuesday, October 26, 2010 | 10:15 – 10:45 a.m. | A1
Doug Fisher, Vice President, Software and Services Group | General Manager, Systems Software Division
Computing is entering into a new era where mobile device growth and user expectations will drive fundamental changes to
all areas within the computing and software ecosystem. These changing patterns will require new and innovative solutions
across the entire compute continuum, from the server clouds and data centers to notebooks, netbooks and tablets to mobile
phones, automotive infotainment and connected ‘smart signs’. The consistent theme across all of these usage models will
be the always connected and secure, and computing everywhere with richer and richer user experiences. Intel’s® vision for
the compute continuum is tightly integrated with the growing availability of wireless broadband connectivity.
To meet the needs of these different use models and device types, multiple operating systems and multiple operating
system types will be required and Intel’s goal is to make sure they all run best on Intel Architecture. To further meet the
needs of cross device computing usage, Intel is partnering with the Linux Foundation to provide an Open Source OS
designed from the bottom -up to meet the demands of this new era of computing, and that OS is MeeGo. In a new era
of computing where everything computes and everything is connected, success will be defined by how well we in the
ecosystem meet user needs across the entire compute continuum.
Speaker Biography:
Doug Fisher is vice president, Software and Services Group (SSG), and general manager of SSG’s Systems Software
Division. He leads a worldwide organization responsible for a broad range of development, enabling, architecture analysis
and optimization efforts including pre-boot firmware, operating systems, virtualization, middleware software, graphics,
SoftSDV and client/server projections. In addition, Fisher has been named the Intel corporate “Mega Initiative” owner for
virtualization.
Fisher joined Intel in 1995 and for the first few years managed several new product development and research efforts
including projects around remote LAN access, data over VBI, and “Internet in a box” before moving to Intel’s Enterprise
Platform Group where he led the Server Management Software development organization for three years. In 1999,
Fisher transferred to Intel Online Services as the director of engineering for Europe and moved to England to set up
the international engineering organization. In 2000, he was appointed director of worldwide engineering for Intel Online
Services.
Prior to joining Intel, Fisher worked for 10 years at Hewlett-Packard where he started his career as a software developer on a
real-time operating system with his final role as the marketing manager over the OpenView Network Node Manager product
line.
Fisher holds a bachelor’s degree in electrical engineering from Oregon State University, and a master’s degree in
management from Stanford University.
Google Keynote:
Innovation in the Cloud
Tuesday, October 26, 2010 | 10:50 – 11:20 a.m. | A1
Michael Lock, Vice President, Enterprise Sales
Cloud computing is one of the most powerful and disruptive trends in technology. The ongoing revolution in cloud
computing is transforming business, enabling companies to be more flexible and more efficient by delivering reliable,
high impact solutions while reducing IT management costs. Google’s vision of the cloud is unique and extends beyond
today’s solutions. Join Google to learn how businesses have harnessed the power of these technologies, and how your
organization can benefit from the constant innovations in the cloud.
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Speaker Biography:
Michael oversees the Americas Sales and Operations organization for Google’s Enterprise division. Since joining Google
in 2005, Michael has helped rapidly expand Google’s footprint within the global Enterprise marketplace. Currently, he is
responsible for teams driving customer acquisition of Google’s Enterprise offerings in the product areas of Search, Maps,
Earth, Apps and Postini.
A 25-year veteran of the enterprise information technology industry, Michael began his career at IBM where he held roles
in the general systems and enterprise systems divisions. He moved to Silicon Valley as a sales and marketing executive for
Oracle in the 90’s and subsequently, took positions in several Silicon Valley start-ups. Michael played a pivotal role in the
success and eventual acquisition of Virage, a pioneer of multimedia search and content management software.
Michael holds a bachelor’s degree in business administration from Wilfrid Laurier University in Waterloo, Ontario, Canada.
General Agenda
Sprint Business Device Portfolio
Tuesday, October 26, 2010 | 11:30 – 12:30 p.m. | A2
Jeff Adelmann, Director, Devices and 4G Marketing, Sprint
Sprint has a 100-year history of pioneering innovative technology solutions that enhance productivity and meet customer’s
and business’ ever changing needs. Sprint’s device portfolio combines industry leadership and business focus to offer
our customers new and innovative solutions that give them a competitive edge for success. This session will give you the
information you need to make an informed decision on which Sprint device is right for your business and how Sprint is
changing the wireless industry with its device portfolio to benefit you and your bottomline.
Speaker Biography:
Jeff leads the marketing team responsible for Sprint’s business device portfolio and 4G marketing. Jeff is responsible for
the launch and lifecycle management of Sprint’s business devices, including Blackberry, Android, and Windows handsets,
as well as the embedded and mobile broadband portfolio. Additionally, Jeff’s organization manages launch activities
and experiential marketing efforts to business customers in 4G markets. Jeff has over 12 years of experience in the
telecommunications industry, including Product Management, Sales Support, and Business Development. Prior to joining
Sprint, he worked in Operations Management for Procter and Gamble.
Ericsson: Transforming people, business and society through mobile
broadband
Tuesday, October 26, 2010 | 11:30 – 12:30 p.m. | A3
Geoff Hollingworth, Ericsson, Next Generation Multimedia Collaboration
Keith Shank, Ericsson, Director - Advanced Technology Lab
Everything that can benefit from being connected will be in the near future. This is Ericsson’s vision of 50 billion
connections that will dramatically transform how people live work and play, how societies function and how economies
grow.
This new world of all things connected will enable countless opportunities in multiple device and application segments.
This growth is driven by the need of enterprises and industries to reinvent their business processes to provide new services
and improve efficiencies in existing services. Ericsson believes that fostering collaborative innovation among those within
the value chain will increase the quality delivered and ultimately improve time to market by all within the ecosystem.
In this session, Ericsson will share its global insight and understanding of how that world will develop by 2020.
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 Speaker Biography:
Mr. Hollingworth has spent 17 years in telecom and Ericsson, in jobs including software R&D, mobile network deployment
and Director of Marketing for North America. He is most recently heading up Ericsson’s next generation multimedia
collaboration in Volvo Ocean Race 2008-09. His passion is software, his hobby is the web. His belief is if you can’t do it in
software, it is probably too expensive.
Geoff’s first professional work was at CERN in Geneva at the same time as Tim Berners-Lee was inventing the World Wide
Web there. Unlike Al Gore, Geoff cannot claim to have invented the Internet but he was pretty close by while it was going
on...
Geoff then joined Ericsson, worked in the UK for a couple of years and then moved to Sweden at the same time as
Ericsson opened its mobile telephony headquarters in Kista, Stockholm. While Geoff cannot claim to have invented mobile
telephony, he was pretty close by while it was going on...
Feeling the need to leave Sweden on one June 1 morning when it started to snow, Geoff moved to Dallas where the
chance of snow was slightly less. For the last 12 years he has worked actively in the USA delivering and promoting the
concept of Mobile Internet running Ericsson’s Experience centers and as Director of Marketing. Geoff is currently taking his
experience and applying it to the Volvo Ocean Race 2008-09 to help them deliver the best possible multimedia experience
globally – to any device.
Geoff has a wife and 2 kids. He guesses that proves there are some things you can’t do with software... yet
Geoff holds a 1st Hons Bachelors Degree in Computing Science and won the Computing Science Prize of Excellence, from
the University of Aston – Birmingham, UK.
Speaker Biography:
Keith Shank is the Director of the Advanced Technology Lab at Ericsson’s North American headquarters in Plano, Texas. He
has more than 33 years of experience in the wireless industry.
In his current role, Shank is responsible for overseeing the creation, visualization and promotion of consumer, enterprise and
convergence capabilities for the North American market through the Advanced Technology Lab.
Since joining Ericsson in 1987, Shank has held a variety of key roles for the company including Product Management,
Systems Management, Business Management and Vice President of Strategy.
He began his career in wireless communications for Compucon in 1977 as an assistant systems engineer evaluating
microwave path reliability. Shank worked on the initial top 30 cellular license applications in 1980-81 along with design and
implementation of paging, law enforcement and other communications networks through 1987.
Sprint: M2M: What’s Next, NOW
Tuesday, October 26, 2010 | 11:30 – 12:30 p.m. | J
Wayne Ward, Sprint Vice President, Emerging Solutions, Sprint Nextel
From vending machines to NFL scoreboards to remote patient monitoring to in-vehicle computers, M2M or machine-to-
machine communication is fast becoming a market-changing force for all kinds of businesses. M2M is about connecting
people, devices and systems in new and transforming ways.
With M2M, devices “talk” to each other over wired or wireless connections and share data without direct human intervention.
In this way, devices as diverse as utility meters, signboards, cameras, remote sensors, laptops, appliances and other
consumer devices can be connected to support a variety new uses and achieve increased efficiencies.
Come hear Wayne Ward talk about how Sprint’s M2M innovative solutions can help enterprises, developers and
entrepreneurs better serve customers.
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Speaker Biography:
Wayne Ward is Vice President of Emerging Solutions for Sprint Nextel. Ward was named to lead the company’s Emerging
Solutions unit in October 2009, with responsibility for developing M2M (machine-to-machine) and mobile computing
solutions. The Emerging Solutions unit combines the network, systems and open-device expertise of Sprint Nextel and its
strategic partners to deliver innovative integrated product applications to the business and consumer markets. As part of
Sprint’s Integrated Solutions Group, Ward’s organization plays a lead role in the creation of a broad range of solutions for
B2B and B2C customers and partners, including “infotainment “ (such as e-readers and netbooks), asset tracking, fleet
management, telematics, smart grid, digital signage and telemedicine initiatives, to name a few.
SME session: Sprint Pitch your App
Tuesday, October 26, 2010 | 11:30 – 12:30 p.m. | G
Bob Winebrenner, Product Manager
Have a great app you’d like Sprint to see? Show us within 5 minute quick pitches at the Developer Conference.
Demo Rooms Open
Tuesday, October 26, 2010 | 12:30 – 5:15 p.m. | 2nd Floor
Live demonstrations of the latest industry leading applications and solutions in the areas of Sprint ID, 4G and
M2M.
Demo Rooms Open:
1) Sprint ID
2) 4G
3) M2M
Sprint: Enabling Mobile for Business
Tuesday, October 26, 2010 | 1:45 – 2:45 p.m. | A2
John Tudhope, Sprint, Director, Product Marketing
New devices, such as tablets, and inventive mobile applications are revolutionizing how we do business. Decision makers/
developers, are you positioned to capitalize on this growth? Come hear John Tudhope, Director, Product Marketing for Sprint,
talk about the benefits of mobility, why you should develop business applications and how Sprint’s business applications/
solutions are improving productivity, increasing collaboration and reducing costs.
Speaker Biography:
John Tudhope, Director, Solutions and Vertical Business Marketing, manages a portfolio of solutions and go-to-market plans
for Sprint’s partnered and third party applications and services (including Direct Connect, messaging, wire line and cloud
based products) across all business segments and verticals. Tudhope has over 10 years of telecom experience spanning
both iDEN and CDMA networks, with previous responsibilities in product commercialization, retail, online, telesales,
accessories, and vertical and data sales for Sprint Nextel.
Microsoft: Windows Phone 7: Changing Our Game
Tuesday, October 26, 2010 | 1:45 – 2:45 p.m. | A3
Attend this session to learn the design goals and target audience for Windows Phone 7. The audience will get a high level
walkthrough of Windows Phone 7, its features, experiences, and application platform. Attendees will leave this session able
to answer the question: What are the target scenarios and available technologies for building WP7 apps.
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 Industry Panel: Development in an M2M World
Tuesday, October 26, 2010 | 1:45 – 2:45 p.m. | J
Moderator: Carrie MacGillivray, Program Manager, IDC
Dave Carey, President & CEO, Fusion Wireless
Syed Zaeem Hosain, CTO, Aeris Communications
James Person, Chief Operating Officer, CDMA Development Group
Justin Schmid, Vice President Marketing & Business Development, Sierra Wireless
According to ABI Research, M2M is expected to reach more than 85 million connections globally by 2012, and more than
200 million by 2014, with a total market valuation of approximately $57 billion. How will you develop your M2M solution/
product? Come here industry leading experts’ talk about their experience in developing and implementing M2M solutions/
products.
Speaker Biographies:
Moderator: Carrie MacGillivray, Program Manager, IDC
Carrie MacGillivray is a Program Manager in IDC’s mobile enterprise and telecom group. She is responsible for two
programs within the group including Mobility and IP Communications Services program. Carrie’s in-depth analysis
addresses the challenges facing enterprises implementing hosted IP services and mobile wireless solutions. She examines
the strategies developed by mobile operators to encourage wireless voice and data use by businesses. The growing area of
enterprise mobility is a cornerstone of Carrie’s research including a focus on enterprise data usage, mobile broadband, and
managed mobility. She also examines the growing market for unified communications, fixed mobile convergence, mobile
VoIP and where LTE will take the market.
Carrie also leads the SMB Markets: Mobility program at IDC which examines how mobility is affecting small and medium
sized businesses (SMBs). The program addresses the strategies of software vendors, device manufacturers and mobile
operators. Research includes examining converged mobile device shipments, voice and data adoption, mobile application
usage and preferences of this unique market segment. The program offers critique on vendor and operator strategies to
address the needs of SMBs through competitive analysis and demand side research.
Prior to joining IDC, Carrie was a research analyst at Yankee Group in its enterprise research group covering enterprise
mobility and general telecommunications trends. Previously, Carrie worked as a business analyst with Nortel Networks and
as a management consultant with Fujitsu Consulting. Carrie sits on the Advisory Board for Mobile Enterprise magazine and
contributes to the magazine. She comments on industry trends to the media and speaks at industry events internationally.
She holds a Bachelor of Commerce (Honors) degree from Queen’s University in Kingston, Ontario, Canada.
Dave Carey, President & CEO, Fusion Wireless
Dave Carey is the President & CEO of Fusion Wireless, a leading provider of wireless communications solutions. Carey
brings to Fusion Wireless more than 20 years of experience in corporate leadership, business development, operations
and engineering within the wireless communications arena. With his extensive industry relationships and international team
management, he has been instrumental in developing leading-edge technologies from early concept to mass production.
With a world-class team of accomplished, results-driven engineering professionals, Fusion Wireless is creating innovative
solutions within the wireless communications industry, with a focus on full-featured, low-cost wireless modules, as well as
advanced engineering and product development services.
Before founding Fusion Wireless, Carey was the Vice President and General Manager of the Consumer Products Group at
Kyocera Wireless Corp. (KWC). He had responsibility for all facets of KWC’s consumer-device product lines, from product
roadmap and engineering development to manufacturing and sales. Carey previously served as KWC’s Vice President
of Strategic Planning, where he charted the direction of the company’s product, technology and business-development
strategies. He joined KWC in 2004 as General Manager of the company’s Core Products Group.
Carey also served as Chief Operating Officer at Zucotto Wireless, a “fabless” semiconductor company creating hardware-
based Java accelerators. As the Chief Operating Officer at Composite Optics, a designer and manufacturer of space based
satellites, he helped grow the privately held company from $10 million to $100 million in revenues in less than five years
before selling it to Alliant Tech Systems.
Carey studied material science engineering at the University of Cincinnati and continued his studies in business and
14 finance at the University of California, San Diego (UCSD).
Syed Zaeem Hosain, CTO, Aeris Communications
Mr. Hosain is responsible for the design, architecture and future direction of Aeris’s networks and oversees development
programs and technology strategy for the company. Mr. Hosain joined Aeris in 1996 as Vice President, Engineering. He has
thirty years experience in the semiconductor, computer and telecommunications industries, including product development.
Prior to joining Aeris, he held senior engineering and management positions at Analog Devices, Cypress Semiconductor,
CAD National and ESS Technology. Mr. Hosain is a Board Director and Treasurer of the International Forum on ANSI-41
Standards Technology (IFAST). He holds a Bachelor of Science degree in computer science and engineering from the
Massachusetts Institute of Technology. Mr. Hosain was a member of the founding executive team of Aeris.
James Person, Chief Operating Officer, CDMA Development Group
James Person is COO of the CDMA Development Group (CDG), the global wireless trade association that spearheads
the adoption and evolution of CDMA wireless systems around the world, including its evolution to next generation (4G)
networks. Mr. Person brings an extensive background in wireless and broadband communications to his work at the CDG,
with previous international assignments in Asia and Europe for Qualcomm, the developer of CDMA technology, and for
Copper Mountain Networks, a provider of IP-based broadband communications products. He is a frequent speaker on
the wireless industry and has appeared on CNBC, Financial Times Online and at many industry conferences. Mr. Person
earned a BSEE degree at MIT, and an international MBA at the University of Southern California Marshall School of
Business.
Justin Schmid, Vice President Marketing & Business Development, Sierra Wireless
Justin has over 22 years experience in high tech industries and over twelve years in commercial wireless data
communication markets. He joined AirPrime in early 2002 heading up marketing, product management and business
development for the start-up. AirPrime was acquired by Sierra Wireless in August of 2003 and Justin became head of
marketing and business development for Sierra’s embedded module product line and business. Justin left Sierra in
September of 2004 to join another mature start up – AirLink Communications – as Senior Vice President. Justin was in
charge of marketing, product management and business development as well as strategy and corporate development
disciplines at AirLink. Over the next several years the AirLink team grew the business from $5M to over $30M in revenue
and was acquired by Sierra Wireless in mid 2007. Justin became the vice president of the mobile and M2M business unit at
Sierra Wireless and is responsible for marketing, product management, business development and strategy for the AirLink
BU. Justin has a BS degree in Electrical Engineering from the University of California at Santa Barbara.
Sprint: Sprint 4G Leading the Mobile Data Revolution
Tuesday, October 26, 2010 | 3:00 – 4:00 p.m. | A2
Todd Rowley, Sprint Vice President, 4G
The mobile industry is in the midst of a true mobile data explosion, driven by several key developments in the industry,
including the promise of true broadband throughput with 4G. Demand for higher speeds and throughput will continue to
climb, as devices and applications are developed that utilize this 4G throughput. Sprint, along with its partners, has made
significant progress in 2010 in deploying a high capacity 4G network that will cover approximately 120M pops by year end.
Sprint continues to add to a robust 4G device and services portfolio, including the highly acclaimed HTC EVO 4G and the
Epic 4G. Sprint expects to maintain a superior 4G performance and differentiated value offering to its customers due to
its strong 4G spectrum position. Sprint’s leadership has positioned it to take advantage of the 4G evolution and continue
Sprint’s head start and series of “firsts” into 2011. Sprint 4G is ready now, are you?
Speaker Biography:
Todd Rowley, vice president of 4G, has responsibilities for leading Sprint’s strategic relationships and partnering efforts with
4G. He has helped lead the 4G business unit - developing, implementing and driving execution of Sprint’s go-to-market
plans with 4G, in conjunction with the Sprint/Clearwire venture.
Todd has over 20 years in the wireless and cable industries and has been with Sprint for the past ten years. Prior to his
current position, he was vice president of corporate development and has held various other positions at Sprint, including
responsibility for Corporate Development, Strategy, Roaming, Spectrum Management and Fixed Wireless Broadband
operations. Todd played an instrumental role in developing Sprint’s 4G business plan and in the formation of Clearwire.
Prior to Sprint, Todd worked in various positions for wireless start-ups and cable companies, including senior vice president
of development for People’s Choice TV (prior to Sprint’s acquisition of the company in 1999).
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 In addition, he has served on several industry boards, including the Wireless Communications Association and the National
ITFS Association, the WCA’s executive committee and chairman of the WCA’s government relations committee. Rowley
received his Bachelor’s in Business Administration in finance and marketing from the University of Iowa.
Alcatel-Lucent: Coming to Grips with a Mushrooming Ecosystem of Devices,
Subscribers and Applications: Leveraging Operator Networks as Platforms for
Application Innovation and Growth
Tuesday, October 26, 2010 | 3:00 – 4:00 p.m. | A3
Laura Merling, Vice President, Developer Platform and Services, Alcatel - Lucent
The complexity and fragmentation of today’s communication and content industries presents challenges to both service
providers and developers in creating innovative and seamless new applications for mobile subscribers. Mobile application
developers are faced with thousands of devices, hundreds of mobile networks and a rapidly growing selection of app
stores. And as developers limit their focus on what they view as key market opportunities, mobile operators are challenged
with accessing the world’s most talented developers to build game-changing concepts that leverage the best of the network
for subscribers.
This session will address:
• Choosing the right business model for growth
• Out of pocket expenses for developers that inhibit innovation of applications for operator networks
• Network security fears and API access security
• Diverse application store requirements, publishing to multiple stores with multiple requirements
• Network and device complexity that limits development and subscriber access to innovative applications
• Bandwidth hungry applications and network investment
Telecommunications networks can offer developers significant advantages as an application platform. Attend this session to
find out how you can use the network to differentiate your application in an increasingly crowded and complex market.
Speaker Biography:
Laura Merling currently leads strategy and execution for Alcatel-Lucent’s companywide push to transform the network into
a powerful platform for service providers, enterprises and developers. She was most recently VP of Sales and Marketing at
Mashery, one of the earliest entrants in the API management infrastructure industry. Ms. Merling also served as Executive
Director at SDForum, where she managed the largest non-profit developer community in the U.S. and established key
relationships with organizations such as eBay that built successful, global businesses by opening up their APIs to third-party
partners and developers. At Krugle, Laura drove deals with some of the world’s most active developer networks, establishing
Krugle as a leader in code search for open source and the enterprise.
Sprint SME: Multimedia
Tuesday, October 26, 2010 | 3:00 – 4:00 p.m. | G
Jeff Klaumann, Product Manager
Need help perfecting the video encoding and delivery for your application? In this interactive session, receive individual
assistance and guidance from Jeff Klaumann, Sprint’s video SME and leader of video strategy.
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Intel: MeeGo - Wherever you go. A Developer’s View
Tuesday, October 26, 2010 | 3:00 – 4:00 p.m. | J
Stanley Mo, Director, Atom OS Strategy, Systems Software Division, Software and Services Group, Intel Corporation
In the next 5 years, billions of devices will be connected to the Internet via mobile broadband and each home will
be populated with several different intelligent, computing platforms disguised as digital set-top boxes, mediaphones,
automobile entertainment systems, home energy management controllers, tablets and smartphones.
MeeGo was designed with this vision of the future in mind; an environment characterized by performance, connectivity,
security built upon a computing continuum of platforms and experiences. We believe this represents an exciting
opportunity for developers and that MeeGo provides rich development models, monetization opportunities and a
collaborative, open source project design that encourages a joint approach to defining the future.
Speaker Biography:
Stanley Mo, Director, Atom OS Strategy, Systems Software Division, Software and Services Group, Intel Corporation
Stan is a 17 year veteran of Intel driving software throughout his career there. He has led early efforts in software-based
multimedia, appliance development based on Linux and Intel’s SW tools program within Intel’s Developer Relations Group,
the precursor to Intel’s Software and Services Group (SSG). Recently, he drove SW Platform Planning in Intel’s Mobile
Platform Group, Product Marketing and Channel Marketing for the MeeGo OS program and is, currently, the lead for Intel’s
Atom OS Strategy in SSG. Prior to this Stan has been involved in 3D animation graphics, image processing and imaging
systems. He is a graduate of the University of California, Davis and currently resides in Portland, Oregon.
IBM: Mobile and Cloud Computing
Tuesday, October 26, 2010 | 4:15 – 5:15 p.m. | A2
Michael O’Connell, Editor-in-Chief and Editorial Director, IBM developerWorks
Software application development is shifting increasingly to mobile computing and cloud computing. A recent survey by
IBM developerWorks (www.ibm.com/developerworks), the award-winning global site for developers and IT professionals,
reveals that cloud computing and mobile application development are expected to emerge as the most in-demand
platforms for software development over the next five years. Learn the details of this survey, which provides insight into the
most significant enterprise technology and industry trends based on responses from more than 2,000 IT developers and
specialists across 87 countries.
Get an introduction to IBM developerWorks, why it is successful, and what it plans for the future. Learn how Sprint
developers can benefit from the open, cross-platform, standards-based focus of developerWorks that includes such
technologies as Android, HTML5, Java, and Linux. Then learn how you can to join and collaborate with the developerWorks
community to fully tap into its expanding focus on mobile and cloud application development. And find out what the
developerWorks community anticipates over the next five years that may impact your plans around cloud computing and
mobile software application development.
We’re still confirming who will present, but other than the ‘who’ believe we’re set.
Speaker Biography:
Founding Editor-in-Chief and Editorial Director of IBM’s developerWorks site, which launched in 1999. Before joining
developerWorks, I served as founding Editor-in-Chief of IDG’s JavaWorld and a founding editor of SunWorld Online -- two of
the industry’s first successful Web-based technology magazines. I’ve been a technology journalist since 1991, and helped
lead the effort of one of IBM’s first public social media efforts when we launched developerWorks blogs (including my blog)
in April of 2004.
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 RIM: Developing for the new BlackBerry® 6 platform
Tuesday, October 26, 2010 | 4:15 – 5:15 p.m. | A3
Shadid Haque, Application Development Consultant
Many new and enhanced APIs have been introduced in BlackBerry® 6 allowing developers to easily create Super Apps
for BlackBerry - a best-in-class mobile experience that users can’t live without. Eye-catching UI, deeper integration with
native applications and features, updated location APIs, services and a web development platform backed by a new WebKit
browser has truly taken the BlackBerry experience to a whole new level. Don’t miss out on this session where you’ll learn
how to incorporate the new BlackBerry 6 APIs into your application, create rich web applications leveraging the WebKit
browser, and what commercialization options are available including BlackBerry App World.
Speaker Biography:
As an Application Development Consultant with the Developer Relations team at RIM®, I have been working closely with
our diverse community to help bring the best BlackBerry® experience to their applications. My areas of expertise include
Location Bases Services, Bluetooth, Multimedia and Network Connectivity. Helping BlackBerry® developers is not just a job;
it’s a pure passion that we all share in this unique BlackBerry® community.
Sprint SME: Sprint Application Developer Program
Tuesday, October 26, 2010 | 4:15 – 5:15 p.m. | G
Come ask about all Sprint’s Application Developer Program has to offer: tools, SDKs, Sandbox, and much more.
Jay Indurkar, Sprint ADP Engineer
Industry Experts: M2M in Action
Tuesday, October 26, 2010 | 4:15 – 5:15 p.m. | J
Steve Hudson, Vice President of Strategy and Business Development, Omnilink
Ivo Stivoric, CTO & VP of New Products, Body Media
Steve Cary, Director of Marketing, Feeney Wireless
As more devices become connected through the use of M2M technology, what new opportunities will emerge for both
businesses, developers and your customers? Hear industry leaders share their insight/vision for how technology can
ultimately facilitate a world in which physical and virtual environments connect, and how, through the development and
implementation of M2M solutions/products, we can create truly unique innovations.
Speaker Biographies:
Steve Hudson, Vice President of Strategy and Business Development, Omnilink
Steve Hudson has almost twenty years of telecommunications related experience and has been a leading force and
thought leader in location based services (LBS). As Vice President of Strategy and Business Development for Omnilink,
Mr. Hudson is responsible for expanding the global distribution, product portfolio, and capabilities of Omnilink’s solutions
through business partnerships with wireless carriers, device manufacturers, systems integrators, independent software
vendors and direct enterprise companies. Prior to Omnilink, Mr. Hudson joined Sprint PCS at launch, and spent eight years
in various management positions; first helping drive the emergence of Sprint’s wireless Private Label Services Group, then
assuming a Strategic Business Development role over the Location Based Services initiative. Mr. Hudson started his career
in Sales with Sprint Long Distance and then ran operations for two start-up resellers and facility-based carriers. Mr. Hudson
is a frequent speaker at wireless industry conferences and content contributor for media and analyst briefings. He holds
an MBA from Rockhurst University and dual bachelor degrees in Business Marketing and Management from Kansas State
University.
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Ivo Stivoric, CTO & VP of New Products, Body Media
John (Ivo) Stivoric is CTO & VP of New Products for BodyMedia. He leads the Advanced Development efforts and directs
BodyMedia’s Intellectual Property portfolio. Ivo is also a core member of the company’s Strategic Alliances and Corporate
Strategy Teams. Formerly President, Chief Invention Officer, and co-founder of SANDbOX Advanced Development, he holds
an M.S. in Interaction Design, with a concentration in integrated product development and a B.F.A. in Industrial Design,
with a concentration in sculpture, both from Carnegie Mellon University. He is founder and co-director of two of CMU’s
interdisciplinary studios: the Interaction Design Studio (ID Studio) at the Institute for Complex Engineered Systems (ICES)
and the award-winning Mobile + Wearable Computing Design Studio at the Engineering Design Research Center (EDRC).
His collaborative works have been recognized in numerous national and international consumer, industry, and academic
publications for their innovative design applications. He is also the co-inventor on over 90 patents internationally (15 issued,
others still pending).
Steve Cary, Director of Marketing, Feeney Wireless
Steve Cary is the Director of Marketing for Feeney Wireless, with responsibility for developing and executing the firm’s
strategic marketing efforts. Steve leads all marketing and communications activities, including: branding, collateral
development, messaging and outbound communications. Steve is also involved in product development initiatives across
the organization and is responsible for their positioning in the marketplace.
Prior to joining Feeney Wireless in 2009, Steve was Director of Business Development for RE2 Inc., a specialty robotics
firm serving the Department of Defense (DoD) and the rapidly emerging field of unmanned ground robotics. Steve was
responsible for identifying business opportunities and developing market research strategies within the company’s DoD
customers, including the Army, Navy and Air Force. Steve has over 10 years experience in the IT industry and has extensive
experience in product development, consulting and systems integration. Prior to joining RE2, Steve served as a consultant
for a successful software startup, Landslide, Inc., guiding their product development strategy. Steve holds an MBA from the
University of Pittsburgh and a BA in Communications from the University of Washington.
Citrix: Build Once, Run Centrally and Deliver Business
Applications Anywhere with Citrix Receiver
Tuesday, October 26, 2010 | 4:15 – 5:15 p.m. | K
Chris Fleck – VP Community & Solutions Development, Citrix Systems
Mobile devices continue to proliferate across the enterprise creating new business challenges for users, IT and developers.
Users want their devices to empower them to do more than just read e-mail and browse the web. They want simple and
fast access to documents and the ability to run their business applications. IT needs a secure and scalable infrastructure
for delivering business apps to mobile devices, anytime and anywhere. Developers want a common platform to create
applications without duplication and little additional resources.
With Citrix Receiver™, accessing applications hosted on Citrix XenApp provides a common platform that both IT and
developers can utilize to minimize development, run applications centrally and securely deliver apps to any device.
In this session you will learn;
• How to use existing development tools and resources like Visual Studio, Flash and Java to create business
applications for any device
• How to use alternative, non-development tools to create compelling business applications and dashboards
• How Citrix Receiver enables tablets, smartphones, and other devices to quickly and securely enter the workplace
• How to optimize existing applications for Android, BlackBerry and even iPhone
Session Demos: Citrix Receiver on Android and Blackberry devices: www.citrix.com/receiver
Speaker Biography:
Chris Fleck is responsible for Solutions Development and the Citrix Developer Network, plus growing the Citrix technical
community. As part of the Citrix CTO Office he is involved with strategic initiatives including mobility, VDI and cloud
computing. Mr. Fleck began his career at IBM, where he served in engineering and product organizations and became
business unit executive of the IBM Industrial Computer Group. As a pioneer of new technologies, he founded an IBM spin-
off, OmniCluster Technologies, to commercialize the early server blades in the Industry.
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 Microsoft Coding: Building Great Applications with the Windows Phone 7
Developer & Designer Tools
Tuesday, October 26, 2010 | 7:30 – 9:00 p.m. | K
Rob Cameron, Industry Architect Evangelist, Microsoft
In this session learn how to work with Visual Studio 2010 and Expression Blend 4 to build great looking Windows Phone
7 applications. The presenter will cover the new Windows Phone 7 capabilities available in Visual Studio 2010 and then
dive into an extensive tour of Expression Blend 4 for Windows Phone 7. Come to this session to learn how to maximize
productivity with both tools. Bring your laptop with the free tools available from developer.windowsphone.com already
installed to follow along.
Speaker Biography:
Employed by Microsoft since 2001, Rob Cameron is an Industry Architect Evangelist with Microsoft Corporation based out
of Atlanta, Georgia. As part of Microsoft’s Communication Sector Developer & Platform Evangelism team, Rob focuses on
development tools and technologies for on mobile devices, gaming, and embedded devices for telecommunications, cable,
and media & entertainment companies.
Rob co-authored several titles including “Building ASP.NET Server Controls,” “Pro ASP.NET 3.5 Server Controls and AJAX
Components,” “Silverlight 2 Recipes”, and most recently “Silverlight 3 Recipes.” He has a master’s degree in information
technology management and a bachelor’s degree in computer science. Visit Rob’s blog at http://blogs.msdn.com/
RobCamer.
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Wednesday, October 27, 2010
Demo Rooms Open
Wednesday, October 27, 2010 | 9:00 – 12:15 p.m. | 2nd Floor
Live demonstrations of the latest industry leading applications and solutions in the areas of Sprint ID, 4G and M2M.
Demo Rooms Open:
1) Sprint ID
2) 4G
3) M2M
Sprint and Sprint Partner Experts
Sprint ID Overview
Wednesday, October 27, 2010 | 10:00 – 11:00 a.m. | A2
Kevin McGinnis, Sprint, Director, Open Enablement
Sprint ID is a groundbreaking new capability that allows Sprint ID users on select Sprint devices get a feature-packed
bundle of digital content (apps, widgets, ringers, wallpapers and more) all at once in a single download to build a total
and experience for their phone. Sprint ID Packs from leading brands will be reviewed to showcase the opportunities to
customers and businesses. As an app and content developer, you can derive benefit from this unique opportunity by
participating in the Sprint ID ecosystem to realize several benefits for both consumer and business/enterprise customers
alike, for example:
• An additional distribution channel for applications and services.
• Enterprise grade capabilities to define, maintain and control the hardware experience (Camera, Wi-Fi, location
control) and software experience (enterprise mobility software, work profile) in a highly manageable form.
• Improve the search and discoverability of Android apps and services versus the current experience in the Android
Market.
Speaker Biography:
Kevin McGinnis is currently Director of Open Enablement within Sprint’s Product and Technology Development Organization.
He currently leads Sprint’s Application Developer Program as well as various product lines that support customer choice
and service enablement across the entire enterprise. Various responsibilities include mobile commerce, storefronts, mobile
advertising, personalization, mobile internet and voice product management.
In addition to managing numerous emerging product lines at Sprint, Kevin’s experience includes a number of management
positions in Database Management, Marketing, Sales and Customer Service. In his 17+ years at Sprint, he has
accumulated experience in the wireless, long distance, internet and broadband divisions. Prior to joining the Product and
Technology Development organization, Kevin led the product team for the cable joint venture, Pivot, and played a major role
in developing Sprint’s emerging consumer VoIP product strategy.
Kevin holds a Bachelor of General Studies from the University of Kansas.
Samsung: Mobilize the Future
Wednesday, October 27, 2010 | 10:00 – 11:00 a.m. | A3
Mark VandenBrink, VP of Technology Solutions, STA.
The future is decidedly mobile---but maybe not in the way you think. This session will chart the evolution of mobile from its’
genesis of the “smartphone”, through the evolution of the “superphone”, and on to what lies in store for us when we think
about mobile. Along the way, we will discuss the Samsung Galaxy class of devices: both the Galaxy S smartphone and the
Galaxy Tab mobile tablet, and discuss how our Samsung Mobile Innovator program can help developers as the target the
future.
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 Speaker Biography:
Mark VandenBrink is Vice President of Technology Solutions for the Wireless Terminals division of Samsung
Telecommunications America. In this role, VandenBrink focuses on the design and implementation of next-generation
software and wireless technologies.
Prior to joining Samsung, Mark worked with Motorola as a Fellow and Chief Architect of Systems Software within the
company’s Mobile Devices business. Prior to his time at Motorola, Mark worked on the mobile Java platform for IBM,
designing software for the company’s Pervasive Computing Division.
Mark holds a B.S. in Computer Science from Western Kentucky University and a M.S. in Computer Science from the
University of Alabama in Huntsville.
Sprint SME: How to work with Sprint
Wednesday, October 27, 2010 | 10:00 – 11:00 a.m. | G
Bob Winebrenner, Product Manager
Ask Sprint what opportunities are available in the areas of: go to market, mobile payments, app stores, etc.
Qualcomm: Redefining Mobility with Qualcomm’s Snapdragon
Family of Mobile Processors
Wednesday, October 27, 2010 | 10:00 – 11:00 a.m. | J
Razid Samdjy, Director, Product Management, Qualcomm CDMA Technologies
Qualcomm’s Snapdragon™ family of mobile processors powers many of the top performance Smartphone’s and
smart devices in the marketplace today. Offering an optimal combination of mobile processing performance, powerful
multimedia, wireless connectivity and power efficiency, the Snapdragon family of chipsets is redefining mobility and
enabling developers to create compelling new user experiences. In this session Samdjy will provide an overview on our
expanded Snapdragon family of products with support for leading operating systems, and discuss several new developer
focused initiatives, including The Snapdragon Mobile Development (MDP) and Augmented Reality. Come learn about the
latest technology from Qualcomm and how developers can utilize it to continue building next generation apps.
• Tightly integrated hardware and software improves performance, enables advanced features, reduces
development time and speeds time to market.
• The Snapdragon Mobile Development Platform (MDP) gives content developers and manufacturers early access
to Qualcomm’s technology, to optimize your application for a wide range of pre-commercial devices before they
hit the market.
• Augmented Reality (AR) offers compelling new user experiences that take place in the real world.
Speaker Biography:
Razid Samdjy is a Director of Product Management for Qualcomm CDMA Technologies and is responsible for defining
next generation application processors systems. He has spent over 15 years in the wireless, semiconductor, consumer
electronics, Internet and PC industries and specializes in bringing new product lines to market.
Prior to joining Qualcomm, Razid served as a Director of Product Management at Advanced Micro Devices Inc. (formerly
ATI Technologies) where he was responsible for developing the product roadmap and strategy of AMD’s handheld
products group’s Media and Application processors for mobile phones. Prior to AMD, Razid held Product Design, Product
Management and Business Development positions at Matrox Graphics Inc.
Razid holds an MBA degree from the multi-campus international graduate business school and research institution INSEAD
(where he studied in both France and Singapore) and earned a Bachelor of Engineering from École Polytechnique de
Montréal.
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Clearwire: 4G Technical Best Practices
Wednesday, October 27, 2010 | 10:00 – 11:00 a.m. | K
Erich Izdepski
The Location Based Services presentation will cover current and future architectures for location services, the API’s available
on the Clearwire Location Platform (including security and requirements for usage), and how you can use the platform
today on a variety of devices. Enhancements to platform API’s will also be covered. The talk will also go into areas of
current research on 4G location technologies, such as multilateration, and discuss other long-range initiatives. Pointers to
source code for some sample apps will be given along with a discussion of future location-based applications.
Speaker Biography:
Erich Izdepski is a veteran of the software industry. The past dozen years he’s worked as a software engineer/architect
with a focus on Internet technologies, telecommunications and innovation. He’s been dedicated to 4G wireless broadband
for almost 4 years and specifically, advanced applications for 4G networks, such as location based services. In his spare
time, he also publishes apps for Android. Prior to his Internet-era work, Erich served as an Officer in the US Navy working
primarily as a nuclear engineer. Erich has degrees from UCLA and Johns Hopkins.
Motricity: Relevancy Real-Time on the Open Internet
Wednesday, October 27, 2010 | 11:15-12:15 p.m. | A2
Jim Ryan, Motricity, Chief Strategy and Marketing Officer
Mr. Ryan will showcase how Motricity is the Premier Solution Enabler for Sprint Business customers. He will outline the
opportunity for business customers who need a mobile development partner for the Sprint ID/Sprint Services Framework.
Through Motricity’s solution, developers and enterprises will be able to leverage a carrier-facilitated open Internet for
distribution, discovery and monetization of mobile content in order to give consumers real-time access to the content and
information most relevant to them.
Speaker Biography:
James Ryan has served as our chief strategy and marketing officer since May 2009. Previously, from January 2008 to
November 2008, Mr. Ryan served as president and chief executive officer of CMWare, Inc., a mobile optimization technology
company. Prior to CMWare, Inc., from June 2007 to December 2007, Mr. Ryan served as president and chief executive officer
of Mobile Campus, a mobile marketing company. Prior to Mobile Campus, from November 2003 to May 2007 Mr. Ryan was
vice president of consumer data services for AT&T Mobility. Mr. Ryan has also served as president and chief executive officer
of Teltier Technologies, a wireless solutions company, as vice president of strategic business development for O2, chief
technology officer for Genie Internet and vice president of data services for Sprint PCS.
Sprint: Enabling Location Services
Wednesday, October 27, 2010 | 11:15-12:15 p.m. | A3
Rodney Nelson, Sprint Group Manager, Product and Technology Department
Mike McMullen, Sprint Product Manager
Sean Barbeau, Research Associate, Center for Urban Transportation Research, University of South Florida
This session will cover how location services are enabled by the Sprint Network. The differences between handset
operating systems, network initiated requests, and what location capabilities are available to developers now and in 2011.
Speaker Biographies:
Rodney Nelson, Sprint Group Manager, Product and Technology Department
Rodney Nelson is the group manager for location and messaging platforms in Sprint’s Product & Technology Development
organization. Mr. Nelson and his team have responsibility for Location and Messaging platforms on both the CDMA and
iDEN networks. They are responsible for platform feature roadmaps, cost management, quality management, application
integration and on-boarding processes. He has worked in wireless communications for 10 years and data technologies for
16 years on a variety of technologies and products.
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 Mike McMullen, Sprint Product Manager
Mike McMullen manages the CDMA “User Plane” location platform. Mike has been working on CDMA Location Based
Services since 2000 and held key roles developing Sprint’s location strategy, bringing Sprint’s CDMA location platforms
online and working with partners to deliver “Best in Class” applications.
Mike has ten years experience in Telecommunications and eighteen years in Product/Project Management. Mike holds a
B.S. in Electrical Engineering Technology from Kansas State University.
Sean Barbeau, Research Associate, Center for Urban Transportation Research, University of South Florida
Sean joined the research faculty of the Center for Urban Transportation Research at the University of South Florida in
2004. Mr. Barbeau has served as the Principle Investigator for multiple research projects investigating intelligent software
systems for GPS-enabled mobile phones, including the development of the Travel Assistance Device (TAD), a mobile
phone application which provides real-time navigation instructions to public transportation riders, and TRAC-IT, a highly-
optimized tracking application which can both record and predict individual user travel behavior to enable highly-relevant,
personalized location-based traffic alerts and advertisements. Mr. Barbeau’s research interests include intelligent location-
based services, lightweight data communication frameworks for mobile devices, mobile application optimization to conserve
battery life, spatial data mining and prediction of individualized travel behavior, and online communities for user-generated
spatial data such as OpenStreetMap.org. He has served as a member of the international Expert Group that developed the
most recent Java Micro Edition software standard for location-aware mobile phones, “JSR293 - Location API 2.0”, and has
15 patents pending in the area of location-aware technology. Mr. Barbeau is also the creator of “GPS Benchmark” (http://
www.gpsbenchmark.com/), a mobile application that quickly analyzes the accuracy of positioning technologies in Android
devices. He holds a M.S. and B.S. in Computer Science from the University of South Florida (USF) and is also a part-time
Computer Science Ph.D. student at USF, as well as a founding faculty member of the USF Location-Aware Information
Systems Laboratory (http://www.locationaware.usf.edu/).
Sprint SME: User Experience / User Interface Design
Wednesday, October 27, 2010 | 11:15-12:15 p.m. | G
Sprint User Experience Design Team: Clyde Heppner, Brian Landers, Jon Ochenas
Want to build a consistent and user friendly design for your applications? Come ask questions, get feedback and learn from
experts in user interface design, user experience and implementation.
HTC: Android Deep-Dive for Java Developers
Wednesday, October 27, 2010 | 11:15-12:15 p.m. | J
Marko Gargenta, Founder - Marakana.com, HTC Consultant
This is a deep-dive for seasoned developers looking for quick intro to Android app development. The focus is on how
Android is different than other concepts that a typical Java developer would already be familiar with. You will learn how
to build a typical Android application using its main building blocks. You will also learn about Android philosophy and
architecture. This presentation assumes familiarity with Java or similar technology.
Speaker Biography:
Marko Gargenta founded Marakana in 2001 to help underprivileged youth, minorities, and inner-city kids learn web
technologies and get ahead in life. So Marakana emerged with goal of helping people get better at what they do
professionally, with focus on open source software.
Marko is creator of Marakana Android Training series. He has taught Android to over 1,000 developers at companies such
as Qualcomm, Cisco, Sharp, Texas Instruments, DoD and many others. Marko is a co-founder of San Francisco Android
Users Group and regularly teaches Android Bootcamp at Marakana.
Marko is author of upcoming Learning Android book published by O’Reilly Media. This book is based on Android
Bootcamp and incorporates best learning practices for new developers to start creating applications for this exciting open
source mobile platform.
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Marko is also co-author of “PHP and MySQL By Example”, a collection of PHP examples. The book was published by
Prentice Hall in 2006, and has been translated to Spanish and Polish.
Marko Gargenta obtained his Bachelor of Mathematics Degree from University of Waterloo (Canada’s MIT) and has been
developing in Java since 1996. He lives in San Francisco, California.
Sprint: Marketing Focus for 2011
Wednesday, October 27, 2010 | 11:15-12:15 p.m. | K
David Owens, Vice President, Consumer Acquisition
David will provide insights into how Sprint is turning customer perception around at Sprint. He will also discuss plans for
2011 and how Sprint will leverage its current market momentum to accelerate growth.
Speaker Biography:
David Owens became Vice President of Consumer Acquisition in July 09 and is responsible for all National Offers, Channel
Marketing and Product Launch activities for Sprint Nextel Corporation. This role leads all the national marketing programs
and all channel strategies with partners like Best Buy and Radio Shack as well as dealers, web and owned stores. In
addition, the role has responsibility for all product launch activities.
Prior to this role he was responsible for Product Strategy and Commercialization for Sprint. In this role, he was responsible
for overall product strategy, roadmap communications and training. He also serves as the primary spokesperson for the
corporation on product related opportunities.
With over twenty years of experience, Mr. Owens has an extensive background in the telecommunications industry. His
background is focused on marketing, sales, product development and management, e-commerce and strategic planning.
Recent accomplishments include leading the launch of the EPIC 4G and EVO 4G (America’s first 3G/4G handset) –
revolutionary handsets for the industry and considered the best launch and marketing efforts in the category. He also led
the development of Sprints very successful rate plan launch “Sprint Any Mobile Anytime” that broke wireless calling circles.
Most recently, David was responsible for the launch of the Sprint Free Guarantee that provides customers the ability to try
Sprint “Risk Free”.
In 05, Mr. Owens was the Vice President of Business marketing for Sprint. In this role he was responsible for driving
the Business strategy and marketing activities. In this role, David created a new level of focus in the wireless software
application space and the PDA category which drove the overall business marketing strategy for the firm.
Mr. Owens also served as Vice President for the Office of Organization Integration where he led the effort to integrate the
consumer segment into a new Sprint organizational design which merged the wireless unit, long distance, and local
telephone operations into one company. Mr. Owens also held several other officer positions with Sprint including; Sprint
North Supply Vice President of Marketing and Product and Vice President of the Public Networks Division.
David earned a bachelor degree from the University of Kansas and received his Master of Science in Management from
Baker University.
Mr. Owens has been married for 20 years to his wife Pam and has two daughters’ Mackenzie (15) and Nicole (12). They live
in Lawrence, Kansas and are all Kansas Jayhawk fans.
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 Sprint ID User Experience
Wednesday, October 27, 2010 | 1:30 - 2:30 p.m. | A2
Jon Ochenas, User Experience Designer
This presentation will give an overview of Sprint ID with an emphasis on what makes a compelling user experience. We’ll
review production and concept packs and provide an introduction to the style and implementation guides that define how
great experiences are created. After this session you’ll be familiar with what Sprint ID is, why you should develop packs and
the next steps to get started.
Speaker Biography:
Jonathan is a User Experience Designer at Sprint and has served as the design lead for Sprint ID, Sprint One Click and
a variety of other projects. He enjoys designing for the constrained UI’s imposed by mobile, automotive and living room
applications and has a wealth of experience within those domains. He has previously worked as an Interaction Designer for
Yahoo!, Musicmatch and as a freelancer. His background in Industrial Design helps shape his approach to problem solving
and when not at the office he can be found in his workshop, making things.
Sprint: Messaging Platforms and Use Cases
Wednesday, October 27, 2010 | 1:30-2:30 p.m. | A3
Brad Gaunt, PMP, Sprint, Product Manager, Enterprise Messaging
Tammy Stark, Sprint, Product Manager
Cindy Sullivan, Sprint, Manager Premium Services
Ben Wilson, Sprint, Platform Management
Scott Kepron, Open Market, Director of Market Development
Douglas Gardner, President and CEO Jump Market Strategies
Stephen Rea, Emergency Services County of San Diego
This session begins with a layout of Sprint’s messaging ecosystem as it stands today, and provides a backdrop for how
Sprint can address the broad range of messaging requirements. It continues by providing the latest information about
Sprint’s messaging platforms, including an overview of their features and capabilities, to help attendees determine which
platform is best suited for their business needs. Platforms discussed will include Sprint’s Premium Messaging Gateway,
Enterprise Messaging Gateway and Network Service Enabler Platforms. The session provides an overarching look at the
subject of ‘Best Practices’ for messaging, and demonstrates how providing the right information up-front can decrease the
time-to-market for messaging programs, and can augment a customer experience aimed at enhancing company brand
and revenue positions. The session will conclude with a panel discussion highlighting innovative, real-world examples
of how Sprint messaging services are being used across a diversity of business and customer segments. A Question &
Answer session will be incorporated into the program.
Speaker Biographies:
Brad Gaunt, PMP – Product Manager, Enterprise Messaging
Brad Gaunt has more than fifteen years in the Telecommunications Industry, with over 10 years experience in wireless
messaging. Brad has expertise in new product development, product management, project management. He currently
manages messaging products for business customers for Sprint supporting both the CDMA and iDEN networks. Brad
currently manages Sprint’s Enterprise Messaging Gateway, Commercial Mobile Alert Service (CMAS), CDMA SMS for
enterprise, and iDEN MMS/SMS for enterprise; working to provide innovative solutions to solve business critical problems.
In previous roles, Brad has launched and managed many wireless messaging products for Sprint including: the first 2-Way
WAP messaging product in the U.S., 2-Way SMS, mobile email, chat, and IM services.
Brad served as Sprint’s representative to the SMS Forum, and for CTIA initiatives on messaging. As such, he was
instrumental in negotiating the framework that intercarrier messaging and cross carrier short codes operate under today.
Brad has a Bachelor of Science in Management from Park University and received a Master’s Certificate in Project
Management from George Washington University. He is also a Project Management Professional (PMP).
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Rob Hacking, Sprint Product Manager, Offportal & PSMS
Rob is currently Product Manager of Offportal & PSMS product line at Sprint. Rob joined Sprint 7 years ago, and has
managed both Text Messaging and Picture Mail/Multimedia Messaging product management teams prior to assuming
present role. Rob has represented Sprint on the MMA Consumer Best Practices Committee. Rob received an MBA from
MIT Sloan, and engineering degrees from MIT (MS), Virginia Tech (MS) and the US Air Force Academy (BS).
Tammy Stark, Sprint, Product Manager
Tammy Stark has fifteen years experience in the telecommunications industry, with expertise in product management, social
responsibility and project management. In her current role, she focuses on best practices for premium messaging and
abbreviated dialing programs. Tammy’s goal is to ensure a consistent and positive messaging customer experience for the
end user, while protecting their privacy. She brings fresh thinking to the premium services space at Sprint, enabling growth
in the marketplace through customer and regulator trust.
Tammy has participated on the Mobile Marketing Association and Cellular Telecommunications Industry Association WIC
Committees for Consumer Best Practices and Mobile Advertising, as well as the Mobile Giving Task Force. She supports
and promotes the work of these associations and committees in their efforts to accelerate the growth of mobile usage, while
resolving impediments to that growth. Tammy is a certified Project Management Professional (PMP).
Cindy Sullivan, Sprint, Manager Premium Services
Cindy Sullivan has more than fifteen years experience in the wireless and accounting industries, including expertise in the
product management, regulatory, social responsibility, project management, human factors design, marketing and finance
and audit fields. She currently leads the premium services team at Sprint with responsibility for premium messaging, voice
messaging and social media in the product management group, where her team has launched visual voicemail, video chat
and many innovative firsts in the premium messaging space targeted to provide better user experiences with messaging.
She continues to drive fresh thinking in the premium services space at Sprint, identifying ways that enable customers to live,
work and play unfettered by using their mobile devices. Her previous responsibilities at Sprint have spanned the realm of
telecommunications including long distance wireline, local wireline, CLEC and wireless services. She has also worked in
the finance industry as a public accountant and assistant comptroller for a privately held company.
Active in the Mobile Marketing Association and CTIA WIC Committees for Consumer Best Practices and Mobile Advertising,
as well as the Mobile Giving Task Force, she helped create and refine the industry’s MMA Consumer Best Practices
Playbook. She continues to support and promote the work of these associations and committees in their efforts to
accelerate the growth of mobile usage while resolving impediments to that growth.
Cindy has a Bachelor of Sciences in accounting from Rockhurst University and received her MBA in finance and human
resources from Rockhurst University. She is also a certified Project Management Professional (PMP).
Ben Wilson, Sprint, Platform Management
Ben is currently Product Manager of Web Services APIs in the Platform Management team at Sprint. Ben has 17 years of
experience with Sprint in multiple functional areas focused on the business-side of technology. He has been engaged
in the wireless data space since Sprint’s launch of its first wireless data service the “Wireless Web”, first in a business
development capacity, and later in product and platform management for downloadable digital media. In addition to
his work at Sprint, he has consulted with other major telecoms and MSOs on their wireless products and services. Ben
received an MBA from Rockhurst University in Kansas City.
Scott Kepron, Open Market™
Scott is currently the Director of Market Development at OpenMarket™, a service that facilitates mobile messaging, mobile
payments and content sales via the mobile channel. Prior to joining OpenMarket, Scott was Assoc. Director of Wireless
Data at Bell Mobility, where he led the successful market launch of numerous consumer entertainment products into the
Canadian consumer market. Scott was previously Director of Mobile Storefronts at m-Qube, where he introduced many
brands into the mobile content space.
Scott has a BComm from the Richard Ivey School of Business.
27
 Douglas Gardner, President and CEO Jump Market Strategies
Douglas Gardner is a veteran of the internet and mobile industry and is currently the president and CEO of Jump Market
Strategies LLC, a digital and mobile marketing, product, and business strategy consultancy with major clients including the
American Red Cross, US Holocaust Museum, and Neustar Inc. For the American Red Cross, Douglas wrote the mobile
marketing strategy and launched the “Text Haiti 90999” mobile fundraising campaign. Through this campaign the public
donated over $32.5 million to the Haiti Relief Fund; shattering all world records for mobile fundraising and introducing the
Red Cross to a new generation of philanthropists.
Prior to Jump Market Strategies Douglas held vice president positions in product strategy, sales, and business development
at leading digital and mobile brands. At American Online Inc. as Vice President of Mobile Product Distribution, he was
responsible for worldwide business development, channel marketing, and network deployments for AOL’s portfolio of mobile
products including AOL Instant Messenger, AOL Mail, and AOL Portal. Through business deals negotiated by Douglas and
his team, AOL branded instant messaging and mail applications are now preinstalled on almost all handsets sold in the US.
At InfoSpace Inc. (now Motricity) as Vice President of Sales for North America, he was responsible for managing the $180
million mobile revenue stream which included mobile content, games and applications, and hosted infrastructure services.
Douglas received his BS from the University of Maryland and his MS from The Johns Hopkins University.
Doug@JumpMarketStrategies.com
Stephen Rea, Emergency Services County of San Diego
Stephen is a Senior Emergency Services Coordinator of the County of San Diego’s Office of Emergency Services since
October 2005, and was the Information and Intelligence Chief of the Operational Area Emergency Operations Center during
the 2007 Firestorm.
The Office of Emergency Services is responsible for alerting and notifying appropriate agencies when the disaster
strikes; coordinating all agencies that respond; ensuring resources are available and mobilized in times of disasters; and
developing plans for response and recovery from disasters.
He joined the County after receiving a baccalaureate degree in Education from the University of Illinois. His experience
includes working as a full time professional fire fighter and as a Technology Training Manager for Compaq, HP, and Gateway
computer firms.
Stephen, and the Information and Intelligence section coordinates WebEOC, the software and hardware applications behind
a disaster’s common operational picture. Stephen is one of only a few Certified WebEOC Administrators in the country and
is the winner of ESi’s Boundless Collaborator award (2008) and ESi’s WebEOC Catalyst award (2007).
Motorola Solutions: Enterprise Class OS & Next Gen App Dev Tools
Wednesday, October 27, 2010 | 1:30-2:30 p.m. | J
Suhas Uliyar, Chief Solutions Architect, Motorola Solutions
Present requirements for enterprise class OS to develop sustainable and supportable line of business applications, look
at the changes in the industry with the OS & device proliferation and its impact to the enterprise. Look at the changing
application development paradigms and prepare for the next Gen enterprise app framework.
• Motorola Solutions Introductions
• Enterprise LOB application requirements for OS
• Motorola view of Enterprise OS (strategy) (MSFT Windows Embedded OS / Android)
• Next Gen Enterprise Application Development Platforms
Speaker Biography:
Mr. Suhas Uliyar is a 18-year mobile industry veteran, known as an exceptional visionary, strategist and technology
evangelist responsible for designing and developing enterprise mobile application, middleware and tools.
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As the chief solutions architect of mobile computing, Suhas is responsible for software strategy, vision and execution
strengthening mobile computing’s value proposition above the firmware and hardware layer. At Motorola, Suhas is focused
on the OS strategy and next generation enterprise user and developer experiences. Suhas is a seasoned executive with
years of technical and business management experience in enterprise software and a successful track record as both an
entrepreneur in small start-ups and an executive with major industry leaders. Most recently, Suhas held leadership positions
with two key providers of mobile business solutions and services – Spring Wireless, where he served as chief solutions
officer, and Dexterra, where he was co-founder, chief technology officer (CTO) and general manager of mobile applications.
Additionally, Suhas held several product management roles at Micromuse, including vice president of technical sales &
services and acting CTO and chief solutions architect for the Netcool suite of products. His experience also includes key
positions at Sun Microsystems and Hewlett Packard. Suhas has a degree in Computer Science & Data Communication
from Kingston University, UK and a degree in Electronics from Gujarat University, India.
Openwave: Enabling the Browser VAS Ecosystem
Wednesday, October 27, 2010 | 1:30-2:30 p.m. | K
Anand Chandrasekaran, Director, Product Management (Ecosystem), Openwave Systems inc.
Fergus Wills, Director Product Management
This workshop will show developers how to quickly create and launch highly targeted apps and services in the
browser using Openwave’s Platform. The Openwave’s Platform is a browser‐based utility that lets third‐party developers
leverage their current code to write in any scripting language for any OS while extracting anonymized subscriber data for
unprecedented targeting.
Speaker Biographies:
Anand Chandrasekaran, Director, Product Management (Ecosystem), Openwave Systems inc.
Anand Chandrasekaran is director of product management at Openwave Systems, where he is responsible for driving the
company’s mobile ecosystem efforts. Prior to Openwave, Anand was CTO at Morf Mobile, a company that specialized in
mobilizing content and services. Before MorfMobile, Anand was with MyToday SMS (India), a creation of Mumbai-based
Netcore Solutions Pvt Ltd., a company focused on creating consumer- and business-centric mobility solutions. Previously,
Anand co-founded Aeroprise Inc., and under his leadership, Aeroprise Inc’s mobile workflow management solutions
became the most-deployed mobility tool worldwide for service management.
Anand’s entrepreneurial efforts have been covered by BusinessWeek, Business 2.0, Economic Times, CNBC Asia and
Christian Science Monitor. He has been an advisor to several private companies in the US and India. Recently, Anand was
selected as a Young Global Leader 2010 by the World Economic Forum.
Anand holds an MS in Electrical Engineering from Stanford University, where he was invited to co-teach MS&E 271 and as
guest lecturer for E145 (both courses on entrepreneurship), and a BS with highest honors from PSG College of Tech, India.
Fergus Wills, Director Product Management
Fergus Wills is Director of Product Management for Openwave with over 15 years experience in telecoms, 10 of which
have been spent in product management primarily of large scale server-side mobile internet data products and value
added services. Working with Openwave Fergus has been heavily involved in the development and implementation of
new standards for mobile data access and push technology with the Open Mobile Alliance (OMA). At Openwave Fergus is
responsible for core infrastructure products enabling mobile data access and developing new value added services to
improve the user experience. Prior to Openwave, Fergus spent five years with British Telecom where he worked on a wide
variety of projects including development of BT’s billing and product definition systems in a systems development role.
Fergus holds a BSc (Hons) in Information Technology from the Queen’s University, Belfast, N.Ireland.
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 Sprint Device Portfolio
Wednesday, October 27, 2010 | 2:45-3:45 p.m. | A2
Fared Adib, Vice President, Product Development & Operations, Sprint
Brian Finnerty, Director, Broadband Product Management, Sprint
• Direction for mobile equipment and new developments
• Understand the importance of Android, where it’s going and how 4G will accelerate this
• Understand new device types that developers and consumers will both love.
Speaker Biographies:
Fared Adib, Vice President Product Development & Operations, has a history of over 10 years with Sprint Nextel in various
sales, marketing, product, and operational leadership positions spanning in both business and consumer segments.
Fared is responsible for Sprint’s product planning, development, certification, logistics, and vendor management. He is
responsible for $6 Billion dollars of devices for Sprint. His in-depth knowledge and success is leading sizeable sales and
product organizations, and his deep operational management and business development experiences are key assets to the
Product and Technology Development team. Prior to Sprint Nextel, Fared held various management roles in engineering
and product development for IBM and Sun Microsystems.
Brian Finnerty is responsible for Broadband Product Management at Sprint. Brian leads Sprint’s strategic initiative to bring
fixed and mobile broadband products and services to market over Sprint’s 3G and 4G networks. His team focuses on
strategic planning, product management, business development and operations of all data products ranging from machine-
to-machine, embedded computing, tablets, data cards and routers. The management of these product lines includes;
servicing both consumer and enterprise customers, bringing the right service propositions to customers, managing the
expectations of the customer base, and driving the product portfolio mix toward maximum revenue potential.
During his 14 years tenure at Sprint Nextel, Brian was key in the development and deployment of data applications services
from the wireless web, enhanced browser, Java, BREW, messaging, provisioning, media download, location , media
streaming, and many other critical handset and device projects.
Brian is a native of the Kansas City area. He graduated from Wichita State University, Kansas with a bachelor’s degree in
Electrical Engineering. He also earned his master’s in Business Administration from University of Missouri in Kansas City.
Acision: Evolution of Messaging Services
Wednesday, October 27, 2010 | 2:45-3:45 p.m. | A3
Anantha Ramu, CTO - North America, Acision
An overview of how messaging services will continue to grow and be relevant as the network evolves from SMS/MMS to
an all IP-based mobile data ecosystem. Driven by consumer demand, messaging will remain the number one mobile data
service for the foreseeable future. However, while messaging volumes across deployed platforms are expected to increase
significantly in the next few years, ARPU may not follow the same trend. In this presentation, Mr. Ramu will explain that
operators must implement an “Any-to-Any” messaging strategy in order to maintain revenue growth and provide a superior
customer experience by allowing subscribers to exchange any type of message according to their preferences, time and
space. Furthermore, Mr. Ramu will discuss how personalization services can help drive additional messaging revenues
across currently deployed messaging platforms, while operators evolve to 4G messaging.
Speaker Biography:
Anantha Ramu has over 23 years of telecommunication and information technology industry experience and directs all
pre-sales activities for Acision by combining technical and business expertise to design solutions for carriers in the U.S. and
Canada.
Mr. Ramu’s expertise and experience spans wireless telecommunications solutions, including SMS, WAP, MMS, mobile
payments and content delivery and management. Furthermore, Mr. Ramu has expertise in transitioning legacy networks to
IMS. He holds a Masters degree in Computer Science from Villanova University.
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WIP UnPanel: Building A Blueprint For The Best Developer Program
Wednesday, October 27, 2010 | 2:45-3:45 p.m. | J
Facilitators:
Caroline Lewko, CEO, WIP
Carlo Longino, Community Manager, WIP
UnPanelists:
Patrick Mork, Chief Marketing Officer, GetJar
Mike Rowehl, Founder, Mobile Monday Silicon Valley
Nathan Smith, Sprint Group Manager, Application Developer Program
Sprint wants to build the best developer program, so let’s help them do that! Step 1: YOU talk, they listen. The WIPJam
UnPanel takes the typical conference panel and turns it on its head by getting the audience talking as much as the
UnPanelists. Take advantage of this opportunity to add YOUR voice and input to the Sprint ADP and the tools, services and
community they offer you. This isn’t the usual “blah blah blah” -- it’s Sprint listening to what you have to say and they are
looking for candid feedback. We’ll set the blueprint to make your life easier, then share what else they need to do to remain
your top partner.
Biographies:
Caroline Lewko, CEO, WIP
A consummate ‘connector’ with a passion for wireless!
Caroline has been in the wireless/ telecom industry since 1995, as a coder, funder, business developer and entrepreneur.
She is sought out by investors and C level executives for insights, contacts and advice; and has advised and funded
hundreds of companies.
She started WIP in early 2006 while talking to colleagues in the industry about this “little utility project” to make her
knowledge and contacts in mobile development available on-line. She thought that providing open information, resouces,
and a voice for mobile developers would make the path easier to get to market, reduce cycle times and increase innovation
in the mobile ecosystem.
Caroline founded the Wireless Innovation Network of BC (WINBC) in 2001, and Wavefront, a wireless development center,
and is Past Chair of both organizations. Caroline has also worked for a Hong Kong consultancy marketing an industrial park
in China and was in the Telecommunications Industry Group of Anderson Consulting (Accenture). She received her MBA
from Dalhousie University and BA from the University of Manitoba.
Caroline was named by Fierce Wireless as one of the Top Ten Women in Wireless for 2009.
Carlo Longino, Community Manager, WIP
Carlo has been active in the mobile industry as a consultant, analyst, writer and blogger for more than 10 years, building
online communities and helping companies with marketing and product strategy.
Most recently, Carlo worked as a freelance consultant and writer while he completed an MBA; prior to that, he was Senior
Analyst for Floor64, a Silicon Valley-based analyst firm, where he covered the mobile and fixed telecom industries. He also
helped launch and spent five years running TheFeature.com, a thought leadership site owned by Nokia. Carlo is a well-
known mobile blogger at MobHappy.com, and his writing has also been published in The Wall Street Journal, Business 2.0
magazine and on Dow Jones Newswires.
Carlo joined WIP in 2010 to focus on building its community of developers, with particular emphasis on delivering online
content and tools to support their success.
Carlo has an undergraduate degree in Journalism from the University of Texas at Austin, and an MBA from the University of
Nevada-Las Vegas.
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 Patrick Mork, Chief Marketing Officer, GetJar
Patrick joined GetJar in 2008 as chief marketing officer and member of the executive team. His primary role at GetJar is to
develop the company’s overall marketing, branding, content and communications strategy.
Patrick has been in the mobile content space since 2004 first at mobile games publisher I-play then subsequently at glu
mobile. Prior to joining GetJar, Patrick was Marketing Director Europe at glu where he built up the company’s marketing
team and was a key part of the European management team that helped take the company public on the NASDAQ in
March 2007.
With 15 years of marketing experience at leading companies such as PepsiCo and Diamondcluster, Patrick has worked in
large multinationals and venture-backed start-ups in marketing, sales and general management.
Patrick holds an MBA from INSEAD and a BS from Georgetown University.
Mike Rowehl, Founder, Mobile Monday Silicon Valley
Mike Rowehl (@miker) is an angel investor, entrepreneur, and active mobile developer. He was part of the early team at
AdMob, started the Silicon Valley Mobile Monday group, and continues to try to find ways to make working on mobility more
fun, interesting, and rewarding through investment and evangelism.
Nathan Smith, Sprint Group Manager, Application Developer Program
Nathan Smith currently heads up the Sprint Application Developer Program and his previous role at Sprint have included
creating/analyzing the initial Sprint wireless launch marketing campaigns, launching the first US Carrier OTA mobile
application download service in 2002 and leading the Sprint Music Store launch as part of the Sprint 3G launch in 2005.
Nathan has an MBA from KU and has worked at Sprint for over 14 years.
Openwave: Monetizing the Browser VAS Ecosystem
Wednesday, October 27, 2010 | 2:45-3:45 p.m. | K
Dan Nguyen, VP Product Management, Openwave Systems inc.
Making money in the crowded app marketplace requires speed and precision targeting. Developers need the ability to
create contextual offerings --apps and services that anonymously leverage an operators vast collection of subscriber data.
This workshop will demonstrate how Openwave’s Platform clears a path for developers to monetize their mobile offerings
using variety of models including ad-targeting, monthly subscriptions, paid downloads and more.
Speaker Biography:
Dan Nguyen is vice president of product management at Openwave Systems Inc., and has over 20 years of software
experience in product management, marketing, and software development, spanning wireless, Internet, and enterprise
applications. Dan’s team at Openwave is responsible for driving the company’s mobile ecosystem efforts. Dan has also led
product initiatives across Openwave’s Web 2.0 messaging solutions, mobile infrastructure, and developer software groups.
Prior to Openwave, Dan held product management positions at Sun Microsystems and at startups in Internet consumer
services and management. He also held management positions at Procter & Gamble early in his career.
Dan holds a BS in Operations Research & Industrial Engineering from Cornell University and an MBA from Harvard
University.
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Sprint Services Framework
Wednesday, October 27, 2010 | 4:00-5:00 p.m. | A2
John Hale, Sprint Program Manager, ADP
Ram Koya, Sprint Engineer
The Sprint Services Framework opens the door for innovation because sometimes you need more than an app; you need
a solution. Our framework sets the stage for you to turbo charge your application, service or embedded device by providing
access to network capabilities that optimize your creation. With additional Value Added Services from Sprint or one of our
Solution Enablers, you can easily get assistance with development, monetization, collaboration and much more. With the
power of the Sprint network, you can do more. With the power of Sprint Services Framework, the sky’s the limit.
Speaker Biographies:
John Hale, Sprint Program Manager, ADP
John Hale has worked at Sprint for over 14 years with IT, Marketing and User Experience, the last several of which within
the Application Developer Program. John is the web master for the Sprint ADP web site and program manages support
programs such as the Professional Developer program and the Solution Enabler program.
Ram Koya, Sprint Engineer
Ram Koya, Sprint Engineer -Technology Evangelist and a member of Sprint’s Application Developer Program team, is
Sprint’s POC for application development on Windows Mobile, WebOS, ADP Support Tools and Sprint Services Framework.
Ram has over 15 years of experience in developing, implementing and managing IT projects in various functional domains.
Ram graduated as an electronics and telecommunications engineer, later received his Masters in Business Administration
and also in Information Systems.
Sprint: Consumer Privacy Issues for Application Developers
Wednesday, October 27, 2010 | 4:00-5:00 p.m. | A3
Maureen Cooney, Senior Counsel, Deputy Chief Privacy Officer
Gaining consumer interest and trust for mobile and online applications includes considering consumer privacy during the
product development lifecycle. Maureen Cooney of Sprint’s Office of Privacy will discuss hot button privacy issues and
provide an update on legislative and regulatory activity and emerging industry best practices. Among the issues that will
be discussed are behavioral tracking and interest-based advertising, data sharing and third party accountability, consumer
privacy notices, privacy preference management and privacy settings, location tracking, children’s privacy, the strengths
and pitfalls of reliance on anonymity for privacy and security of data sharing with third parties, and the handling of health
and other sensitive information.
• location tracking
• interactivity of devices and children’s privacy
• data aggregation, the strength and pitfalls of reliance on anonymity for privacy and security of data sharing with
third parties across Internet and mobile platforms and third party privacy accountability.
Speaker Biography:
Maureen Cooney leads Sprint’s Office of Privacy Team. She has more than a decade of privacy leadership as an attorney
and policymaker in Washington, DC. She is known for public and private sector privacy roles in consumer protection,
e-commerce, financial services, telecom and national security.
Prior to joining Sprint, Ms. Cooney served as Chief Privacy Officer and Vice President for Public Policy for TRUSTe, an online
privacy certification firm. She has provided privacy advice as a consultant, attorney, and as Senior Policy Advisor for Global
Privacy Strategies with the Centre for Information Policy Leadership. She also served in strategic positions in government at
Treasury Department bureaus, the Federal Trade Commission and as the Acting Chief Privacy Officer for the Department of
Homeland Security. Ms. Cooney is a Certified Information Privacy Practitioner with the International Association of Privacy
Professionals and a member of both the Distict of Columbia and Nebraska Bar.
33
 Meet Motricity’s Experts
Wednesday, October 27, 2010 | 4:00-5:00 p.m. | G
Jeff Torgerson, Director, Product Management
Jason Sommerset, Director, Global Solutions
Motricity’s Experts will showcase how Motricity is the Premier Solution Enabler for Sprint Business customers. The team
will demonstrate the opportunity for business customers who need a mobile development partner for the Sprint ID/Sprint
Services Framework. Through Motricity’s solution, developers and enterprises will be able to leverage a carrier-facilitated
open Internet for distribution, discovery and monetization of mobile content in order to give consumers real-time access to
the content and information most relevant to them.
MOTODEV: Motorola’s Developer Network
Wednesday, October 27, 2010 | 4:00-5:00 p.m. | J
Lori Fraleigh, Director, Developer Platforms, Tools, & Technical Services
Anna Schaller, Developer Advocate for Android Technologies
Android provides a number of built-in content providers that store information third-party applications can take advantage of.
With the release of the Motorola i1, the first iDEN Android phone, developers have access to an extended version of one of
the standard content providers –the contacts database – to support the extra data needed to initiate data exchange through
push-to-talk. Come hear MOTODEV experts explain how Android built-in content providers work, show how the i1 has taken
advantage of this feature, and see the variety of developer resources available from MOTODEV.
MOTODEV, Motorola’s developer network (developer.motorola.com), provides the resources developers need to quickly
develop and deploy their Android-based applications.
Speaker Biographies:
Lori Fraleigh, Director, Developer Platforms, Tools, & Technical Services
As a leader within Motorola’s Ecosystem organization, Lori is responsible for developing and delivering the products and
services to enable software application developers to create iconic user experiences on Motorola’s products. Lori and her
team provide developer tools, developer education materials, application testing services, and technical support to the
mobile developer ecosystem. Lori has been responsible for creating easy-to-use tools and development environments for
device software developers for over 10 years. She has a M.S. degree in Electrical Engineering from Stanford University and
a B.S. degree in Computer and Electrical Engineering from Purdue University.
Anna Schaller, Developer Advocate for Android Technologies
Anna Schaller is a member of the Developer Community Technical Services team supporting developers through content,
sample code, training, and forum posts. Anna began her career as a software engineer at Carnegie Mellon University, and
transitioned through many roles over her career. She has been involved in the mobile space for the past 10 years, beginning
at Palm. While there, she participated in creating programs and content to help developers create applications for Palm OS.
Her work at Motorola continues that role with support for developer programs and services on Android. She holds a B.S.
degree in Computer Science from the University of Pittsburgh.
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Sprint Keynote: Dan Hesse, CEO, Sprint
Delivering on the Sprint Promise: Enabling the Developer Ecosystem
Wednesday, October 27, 2010 | 5:15-6:15 p.m. | A1
Sprint walks the talk when it comes to investing in open enablement while delivering simplicity and value. CEO Dan Hesse
discusses how Sprint stands apart and leads the industry in open and continues its history of extending its infrastructure
capabilities, device portfolio and product sets to the developer community. By making apps better, easier to find and richer
in the experience they offer end users, Sprint enables and promotes an ecosystem that lets everyone win and fuels the
wireless revolution.
Dan Hesse, CEO, Sprint
Dan Hesse, 56, was named chief executive officer of Sprint Nextel on Dec. 18, 2007.
Prior to his appointment as Sprint CEO, Hesse was the Chairman and CEO of Embarq Corporation, a $6 billion
telecommunications services company. From 2000 – 2004, he served as chairman, president and chief executive officer of
Terabeam Corporation, a wireless telecommunications service provider and technology company.
Hesse spent 23 years at AT&T. From 1997 – 2000, he served as the President and CEO of AT&T Wireless Services, at
the time the United States’ largest wireless carrier. Previously, Hesse launched AT&T’s global online initiatives, which
included the AT&T Worldnet family of internet services, as the leader of the Online Services Group. From 1991-1995, he
was based in the Netherlands serving as the President and CEO of AT&T Network Systems International, a joint-venture
telecommunications technology company with revenues of $2 billion. He also held prior AT&T management assignments
in Network Operations, Network Engineering, International Services, Human Resources, Strategic Planning, Product
Management and Sales.
He received a master of science degree from the Massachusetts Institute of Technology, a master’s degree in business
administration, with distinction, from Cornell University, and a bachelor of arts degree, with honors, from the University of
Notre Dame. He was awarded the Brooks Thesis Prize for writing the outstanding masters thesis from all masters programs
at MIT’s Sloan School of Management.
Hesse has been named “Most Influential Person in Mobile Technology” by LAPTOP magazine, Wireless Industry “Person
of the Year” by RCR magazine, “Executive of the Year” by Wireless Business and Technology magazine, and he received
Wireless Week magazine’s Leadership Award. He is a recipient of the Ellis Island Medal of Honor. He serves on the National
Board of Governors of the Boys and Girls Clubs of America.
RIM Coding Session: Developing for the new BlackBerry® 6 platform
Wednesday, October 27, 2010 | 7:30-9:00 p.m. | K
Shadid Haque, Application Development Consultant
Many new and enhanced APIs have been introduced in BlackBerry® 6 allowing developers to easily create Super Apps
for BlackBerry - a best-in-class mobile experience that users can’t live without. Eye-catching UI, deeper integration with
native applications and features, updated location APIs, services and a web development platform backed by a new WebKit
browser has truly taken the BlackBerry experience to a whole new level. Don’t miss out on this session where you’ll learn
how to incorporate the new BlackBerry 6 APIs into your application, create rich web applications leveraging the WebKit
browser, and what commercialization options are available including BlackBerry App World.
Speaker Biography:
As an Application Development Consultant with the Developer Relations team at RIM®, I have been working closely with
our diverse community to help bring the best BlackBerry® experience to their applications. My areas of expertise include
Location Bases Services, Bluetooth, Multimedia and Network Connectivity. Helping BlackBerry® developers is not just a job;
it’s a pure passion that we all share in this unique BlackBerry® community.
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 Thursday, October 28, 2010
Demo Rooms Open
Thursday, October 28, 2010 | 9:00 – 12:00 p.m. | 2nd Floor
Sprint and Sprint Partner Experts
Live demonstrations of the latest industry leading applications and solutions in the areas of Sprint ID, 4G and M2M.
Demo Rooms Open:
1) Sprint ID
2) 4G
3) M2M
TeleNav Developer Platform
Thursday, October 28, 2010 | 10:00-10:30 a.m. | A2
Dariusz Paczuski, VP of Marketing, Telenav
Shannph Wong. Architecture Manager and Principal Architect, Telenav
TeleNav will provide an overview of the TeleNav Developer Platform and show developers how to use TeleNav APIs to
integrate with TeleNav applications such as TeleNav GPS Navigator and Sprint Navigation. These APIs allow developers to
launch GPS Navigation and call navigation, mapping, and search functions directly from their application. This session will
provide a brief overview of the APIs and direct developers where to find more information on the TeleNav Developer Platform
web site.
Speaker Biographies:
Dariusz Paczuski, VP of Marketing, Telenav
Dariusz Paczuski brings a 15-year career in consumer-focused and ad-supported media from Telenav, Microsoft, Tellme, Aol,
Netscape, MSNBC, and NBC. He currently is the Vice President of Marketing for Telenav, where he is responsible for driving
audience reach and advertising revenue growth in partnership with developers, carriers, and car companies. Previously, he
led the Bing strategy at Microsoft aimed at transforming directory assistance into mobile search. He also led the consumer
services business at Tellme, where he introduced award-winning products including Tellme with Bing for Blackberry and
Windows phones. Prior to Telenav, Microsoft, and Tellme, Dariusz held leadership roles in search, local, and small business
at Aol and Netscape.
Shannph Wong. Architecture Manager and Principal Architect, Telenav
Shannph Wong has been designing and developing extensible, massively scalable mobile, web and enterprise applications
and services for over 13 years at the market leaders including TeleNav, Sun Microsystems and IBM. Holding a number of
technical leadership positions at his 5-year career at TeleNav, Shannph is the Senior Manager of Architecture and Principal
Architect at TeleNav where he is responsible for the overall architecture of the TeleNav Services including mobile, automotive,
cloud services and deployment infrastructure. While at Sun Microsystems as an Architect in the Sun Professional Services
organization, Shannph was responsible for designing, implementing and re-architecting the largest e-commerce websites
and financial services applications for massive-scalability, security and extensibility. He is also responsible for spearheading
the developer platform initiative at TeleNav.
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Airvana: Open Service APIs for Business and Consumer Femtozone
Applications
Thursday, October 28, 2010 | 10:00-10:30 a.m. | A3
Michael McFarland, Senior Director of Product Management, Airvana
In addition to their current role as solutions for improved indoor coverage and capacity offload, femtocells can play a much
broader role in the office, in the hotspot, and in the connected home by enabling a new class of value added femtozone
services. In this talk, we explain the unique characteristics of the femtocell that can be exploited to create these new service
concepts, describe representative examples of the new applications for businesses and homes, and discuss the progress
in the femtocell industry towards a comprehensive set of Open Service APIs that enable application developers to easily
access the femtocell service capabilities and ultimately create an ecosystem of femtozone applications.
Speaker Biography:
Mike McFarland has served as Airvana’s Director of Product Management since March 2006. Prior to joining Airvana, Mr.
McFarland was the product manager for Carrier Ethernet at Cisco Systems, and Catalyst Ethernet Switches from 2001 to
2003. Mr. McFarland holds an MBA from J.L. Kellogg Graduate School of Management at Northwestern University and a
B.S. in Mechanical Engineering from Northwestern University.
Sprint SME: LBS, Messaging, and other platform products
Thursday, October 28, 2010 | 10:00-11:00 a.m. | G
Sprint Product / Platform Experts
Have a platform service question? Join Sprint experts for informal discussions and best practice advice regarding LBS,
Messaging, and more.
Sprint Multimedia Best Practices & Video Optimization
Thursday, October 28, 2010 | 2:45-3:15 p.m. | A2
Jeff Klaumann, Sprint, Video Strategy & Solutions
The mobile video revolution is underway and it is being televised. Mobile TV and video growth is being fueled by advance
device capabilities, standardized platforms, 4G and growing consumer appetite. With this growth comes higher customer
expectations that mobile video be as reliable and as high of quality as broadcast, cable and satellite. Learn how Sprint
continues to lead this growth area and how to successfully deliver video on Sprint’s 3G and 4G devices in conjunction with
its Video Optimization Gateway. As the leader of Sprint’s video strategy, Jeff Klaumann will provide the insight, tips and tricks
to ensure success as well as guidance on RTSP, progressive download, HDMI and DLNA.
Speaker Biography:
Jeff Klaumann leads Sprint’s video strategy and has been instrumental in Sprint’s mobile video leadership. His contributions
are evident in the success of HTC EVO 4G and Samsung Epic 4G. Jeff is an innovative mobile product management
professional with over 11 years of experience developing successful strategies that deliver results, protect brand equity
and ensure a superior customer experience. In addition, he has submitted multiple mobile video delivery patents that are
currently under review by the US Patent Office. Jeff joined Sprint in 2006 and managed Sprint TV operational readiness for
new channel launches for ABC, CBS, ESPN, CNN, Fox, and MTV as well as the first Live broadcast of a NASCAR race and
NFL game on a mobile device. He also led Sprint TV application development for Android, Palm WebOS, RIM BlackBerry,
Windows Mobile, Java, and BREW mobile devices. He earned his MBA from University of Missouri – Kansas City with an
emphasis on marketing and entrepreneurship and a Bachelors degree from the University of Nebraska.
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 Sprint: 3rd Party Communication Enablement
Thursday, October 28, 2010 | 10:00-11:00 a.m. | K
Ben Jones, Sprint, Manager Personalization Services
Within this session, Ben will:
• Showcase the enablement of voice capabilities on Sprint’s voice network
• Describe the versatility and ease of integration with Sprint’s voice network
• Share the roadmap to further evolve and expose voice capabilities
Speaker Biography:
Ben Jones is manager, Personalization Services within Sprint Nextel’s Product and Technology Development organization.
He is responsible for creating and managing the products which provide customer with choice and control of their mobile
experience.
Since 2001, Ben has held development and management positions within Sprint’s .com, wholesale and product divisions.
Most recently Ben has lead the delivery of the products: Sprint One Click and Sprint Zone.
Prior to joining Sprint, Ben was with CGI Group Inc, holding various solution development and software engineering
positions He has an undergraduate in mathematics with systems from William Jewell College and a Masters of Business
Administration degree from Rockhurst University
Ben currently serves as a water district board member as well as a serving as a board member on several athletic and
community betterment associations.
Device Anywhere: Testing Mobile Applications in a
Fragmented World
Thursday, October 28, 2010 | 10:45-11:15 a.m. | A2
JC Ramey, Device Anywhere, Director, Business Development
The mobile world has fundamentally changed as consumers are embracing new smartphones and downloading
applications like never before. In this new world, developers and carriers have unprecedented opportunities... and new
challenges.
For developers, one of their biggest challenges is ensuring the quality of their applications, making sure they work flawlessly
across different devices, different networks and different geographies.
This is where DeviceAnywhere comes in. DeviceAnywhere provides any organization interested in bringing a product or
service to the mobile platform a range of solutions for testing and quality assurance… ensuring a user experience that is
consistent and positive.
Speaker Biography:
JC Ramey holds a Bachelor in EE from Ohio State University with credentials as a Certified Software IT Architect from IBM
Software Group and Distinguished Engineer while at Lucent Technologies, Bell Labs Research.
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Navteq: SMART Development & Monetizing your App
Thursday, October 28, 2010 | 10:45-11:15 a.m. | A3
Tom Tierney, Navteq, Director, Partner & Developer Programs
Significantly increase your discoverability among application channels with the new NAVTEQ App Warehouse – a highly
visual online catalog where NAVTEQ Network for Developers™ (NN4D.com) members can showcase their apps and
talents for the operator and OEM audience, as well as get their apps in front of NAVTEQ’s sales and marketing teams. The
NAVTEQ App Warehouse also helps developers learn about the exciting and enhanced feature set of NAVTEQ Smart APIs,
a bundle of application programming interfaces (APIs) and developer tools that make it fast and easy to build apps using
NAVTEQ® maps, traffic and location content.
Speaker Biography:
Tom leads the team of Partner Relations and Developer Relations managers within PDP. The team is responsible for Partner
management as it relates to NAVTEQ customers and sponsors in co-marketing relationships, and the business support
functions for NN4D registered members seeking commercial opportunities, distribution, funding, match-making and
partnering.
Bug Labs: M2M and the Open Hardware Revolution
Thursday, October 28, 2010 | 10:45-11:15 a.m. | J
Peter Semmelhack, Founder & CEO of Bug Labs
Open hardware is the next great disruptor. Discover how this rapidly growing, international movement will change
forever how you think about hardware innovation. Learn how open source IP, Internet-enabled communities and new
manufacturing possibilities are accelerating the pace of M2M innovation and making hardware more accessible to a whole
new class of engineers: mobile app developers.
See a demonstration of BUG, an open source, modular hardware system that lets you design, build and deploy innovative
3G/4G wireless devices quickly and easily.
Speaker Biography:
Peter Semmelhack is the founder and CEO of Bug Labs, the company behind BUG, a programmable, open source and
modular consumer electronics and web services platform. Previously, Peter was the founder and CTO of Antenna Software,
a leading mobile enterprise software vendor. Following a 20 year career in software, Peter founded Bug Labs on the belief
that users and communities should have the power to create and share devices in the same way they create and share
digital content.
Sprint SME: Sprint Billing for Business Solutions
Thursday, October 28, 2010 | 11:00 a.m. - 12:00 p.m. | G
Charnsin Tulyasathien, Sprint Product Expert
Learn how to partner with Sprint and allow customers to purchase your business solutions through Sprint.
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 Axeda: Building Killer M2M Apps in 5 Easy Steps
Thursday, October 28, 2010 | 11:30-12:00 p.m. | A2
Dan Murphy, Director of Product Marketing, Axeda Corporation
Machine-to-machine (M2M) applications for connected products are hitting the market to make our lives safer, simpler, and
more entertaining. From vehicle telematics and fleet management to home energy monitoring and telemedicine, M2M is
changing our world. In this session you will learn how you can start building and deploying killer M2M applications in 5
steps:
1. C
 onnect your product to the Axeda Platform using Internet, cellular, or satellite communication methods for data
transfer.
2. Process product data using threshold rules, expression rules, state machines, and scripts.
3. Build a rich Internet application in HTML, HTML 5, Flash, Silverlight, AJAX or other languages and deploy them
easily with cloud-based services, enabling users to interact with your connected product.
4. Use Location-Based Services and geofences to locate and track your products and react to changes in location.
5. Integrate with enterprise applications, such as CRM, ERP, or billing systems, using Web Services for two-way
communications.
Speaker Biography:
Dan Murphy, director of product marketing at Axeda. Dan manages product marketing and the Axeda Developer
Connection – the leading community for M2M developers and architects. Dan’s background in enterprise software and
security solutions spans 15+ years with industry-leading companies including Symantec, Macromedia, and PTC.
GetJar: Cutting Through the Noise
Thursday, October 28, 2010 | 11:30-12:00 p.m. | A3
Patrick Mork, Chief Marketing Officer, Get Jar
Learn how to get your app to consumers quickly and cut through the noise of storefronts.
Speaker Biography:
Patrick joined GetJar in 2008 as chief marketing officer and member of the executive team. His primary role at GetJar is to
develop the company’s overall marketing, branding, content and communications strategy.
Patrick has been in the mobile content space since 2004 first at mobile games publisher I-play then subsequently at glu
mobile. Prior to joining GetJar, Patrick was Marketing Director Europe at glu where he built up the company’s marketing
team and was a key part of the European management team that helped take the company public on the NASDAQ in
March 2007. With 15 years of marketing experience at leading companies such as PepsiCo and Diamondcluster, Patrick
has worked in large multinationals and venture-backed start-ups in marketing, sales and general management.
Patrick holds on MBA from INSEAD and a BS from Georgetown University
Sprint Developer Program
Thursday, October 28, 2010 | 11:30-12:00 p.m. | J
Nathan Smith, Manager Sprint Developer Program
John Hale, Program Manager, Sprint ADP
Sprint’s developer program serves as Sprint’s interface into the development community.
Learn about the latest set of resources available to developers for Mobile Application Development, Sprint Services
Framework, Enhanced support programs like the Professional Developer Program, Ecosystem news around app stores and
Sprint Apps Pitch Box.
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Speaker Biographies:
Nathan Smith, Manager Sprint Developer Program
Nathan currently heads up the Sprint Application Developer Program and has worked at Sprint for over 13 years in a variety
of roles that include launching the first US Carrier OTA mobile application download service in 2002.
John Hale, Program Manager Sprint Developer Program
John Hale has worked at Sprint for over 14 years with IT, Marketing and User Experience, the last several of which within
the Application Developer Program. John is the web master for the Sprint ADP web site and program manages support
programs such as the Professional Developer program and the Solution Enabler program.
Sprint: Developer opportunities in prepaid
Thursday, October 28, 2010 | 11:30-12:00 p.m. | K
Paul Hainsworth, Sprint, Head of Prepaid Mobile Data Services
An overview of Sprint’s five prepaid brands, their positioning, customer segments, and mobile data service strategies for
2010-2011 as prepaid straddles the “old world” of feature phones and “new world” of smartphones. Attendees will learn
about prepaid’s unique needs, hurdles and opportunities for developers.
Speaker Biography:
Paul Hainsworth joined Sprint in 2010 to lead the mobile data services business, spanning messaging, mobile Internet,
mobile content and advertising. He previously led product management of Virgin Mobile USA’s $300M messaging business
until its acquisition by Sprint. He brings a strong background in software product management from gigs at Helio, AOL and
several startups in the mobile arena.
IDC Industry Keynote Panel
Key Mobile Industry Drivers
Thursday, October 28, 2010 | 1:30-2:30 p.m. | A1
Facilitator: Mark Winther, Group Vice President and Consulting Partner, Worldwide Telecommunications, IDC
Cameron McCrindle – Vice President Global Solutions
Kevin McGinnis, Director, Open Enablement , Sprint
Tom Hissam, Subject Matter Expert, IBM
Jorge A. Rincón, CEO, LatCel
Facilitator: Mark Winther, Group Vice President and Consulting Partner, Worldwide Telecommunications, IDC
Mark A. Winther is Group Vice President and Consulting Partner of Worldwide Telecommunications at IDC. In this role
Winther leads a focused Global Telecom Consulting group that helps clients meet their planning, business, and market
intelligence needs. His global consulting team leverages the knowledge assets of more than 150 communications analysts
worldwide to effectively develop solutions and services that global clients require.
Prior to his leadership role above Winther was responsible for the strategic direction and planning, as well as project
management and profitability for the IDC global telecommunications syndicated services practice. This practice consistedof
IDC research covering IP convergence, broadband, wireless, enhanced voice and data application services. Overseeing a
global product line, Winther managed operations in US, Europe, Asia, and Latin America.
Winther is a founding producer of IDC’s European Telecom Forum, an annual conference and exhibition targeting visions of
the fixed and mobile broadband future. He is also the founding producer of IDC’s Web Talk Forum, an annual conference
which addresses the emerging opportunities in IP voice applications, business models and technologies.
Specializing in telecommunications service provider markets and technologies, Winther is a recognized expert in
telecommunications competition, IP convergence, softswitch services and infrastructures, enterprise IP networking,
broadband markets, and wireless transformation.
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 Winther is a frequent speaker at industry events worldwide and has presented at the following selected events: Mobile
Internet Latin America Summit, Vortex, Chase Securities Telecom Tutorial Series, Telecom Business, IDC Telecom
Transitions conferences in the US, Europe, and Asia; IDC European Telecom Forum, Italia TeleComNet, ComNet, the
Columbia Institute for TeleInformation, and TeleStrategies Seminars. Winther has contributed articles to the Encyclopedia of
Telecommunications, NetworkWorld, and Computerworld.
Winther joined the International Data Group family in 1984 when he joined LINK Resources Corp. LINK Resources was fully
merged into IDC in 1993. Prior to joining IDG, Winther served as managing editor at QV Publishing Inc., a major publisher of
newsletters and market research reports on the cable TV, pay-TV, and consumer online services markets.
Winther has a BA from Swarthmore College and attended the Masters Program at the Annenberg School of
Communications at the University of Pennsylvania.
Cameron McCrindle – Vice President Global Solutions
Cameron McCrindle is the Vice President of Global Solutions for Motricity, where his overall charter is to deploy the richest
most relevant mobile experience possible for consumers. The scope starts with carriers who want to bring the latest
innovation and technology to their subscribers, but extends to enterprises and application developers looking to market or
monetize via the mobile channel. Cameron lead’s Motricity’s Open initiative, helping carriers expedite distributed innovation
and developers simplify the complexity of various carriers, devices, operating systems and platforms.
Cameron has over 15 years of experience in working for leading mobile and high tech organizations. Cameron joined
Motricity through the acquisition of InfoSpace Mobile, where Cameron led the team that powered the Mobile Internet strategy
for AT&T and Verizon Wireless. Prior to InfoSpace Mobile, Cameron was at Terabeam, a Seattle communications company,
and over four years in key consultative roles at AT&T on behalf of Accenture. Cameron received a Bachelor’s degree in
engineering, and a Master’s degree in engineering studies at the University of Queensland, Australia.
Kevin McGinnis, Director, Open Enablement , Sprint
Kevin McGinnis is currently Director of Open Enablement within Sprint’s Product and Technology Development Organization.
He currently leads Sprint’s Application Developer Program as well as various product lines that support customer choice
and service enablement across the entire enterprise. Various responsibilities include mobile commerce, storefronts, mobile
advertising, personalization, mobile internet and voice product management.
In addition to managing numerous emerging product lines at Sprint, Kevin’s experience includes a number of management
positions in Database Management, Marketing, Sales and Customer Service. In his 17+ years at Sprint, he has
accumulated experience in the wireless, long distance, internet and broadband divisions. Prior to joining the Product and
Technology Development organization, Kevin led the product team for the cable joint venture, Pivot, and played a major role
in developing Sprint’s emerging consumer VoIP product strategy.
Kevin holds a Bachelor of General Studies from the University of Kansas.
Tom Hissam, Subject Matter Expert, IBM
Tom Hissam is a Subject Matter Expert for mobile banking, payments and value added services in IBM’s wireless and
emerging technologies and architectures consulting practice. He specializes in mobile payments and m-commerce
and has in-depth experience in mobile device and chip card deployments in the banking, retail, government and
telecommunications industries. He and his team have worked on leading-edge first-of-a-kind projects globally. For prior
employers, Mr. Hissam developed a proven track record for building start-up smart card businesses, and coordinating
alliance strategies with system and software vendors. In these roles he promoted and expanded smart card reader
development, including distribution and marketing alliances, and development of customized card, reader, software and
services solutions.
Mr. Hissam is a former member of Java Card Forum industry standards board, and charter member of Smart Card Alliance,
an industry organization chartered to drive smart card adoption. He is a frequent speaker at industry conferences on the
topic of chip card operating systems and solutions, including ID World, Cartes in Paris, Mobey Forum and the Java Card
Forum.
Mr. Hissam earned a Master Degree in International Business from the University of South Carolina, and a Bachelor Degree
from Davidson College in North Carolina. He is proficient in English, German, French and Russian and several Slavic
languages.
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Jorge Rincón, CEO, LatCel
Jorge Rincón is a recognized digital media- mobile content industry veteran and entrepreneur. In his most recent venture,
Rincon is the CEO of LatCel, a Latino mobile media company focused on mobile internet, content and applications for the
US Hispanic market. LatCel is a Joint Venture between Cisneros Group of Companies and WAU Movil. Before joining LatCel,
Rincon was. Co-Founder and Chief Operating Officer of Up-Mobile Corp., an interactive mobile marketing and entertainment
company serving Hispanic audiences across the Americas. He also served as COO of StarMedia Networks, a leading
mobile and internet portal for Latin America.
Born and raised in Venezuela, Rincón arrived in the US in 1991 where he received an Industrial Engineering and Information
Systems degree from Northeastern University in Boston. Then moved around the US, Asia and Latin America until finally
settling in Miami. Rincón, and has over 14 years of hands on expertise in digital media, wireless telecommunications, mobile
content and applications.
Android Technical Coding Session
Thursday, October 28, 2010 | 2:30-5:30 p.m. | K
Ryan Wick, Engineer Sprint ADP
Supporting experts from Sprint, Handset OEMs, and hardware providers
This technical Android session will cover a wide range of topics unique to Sprint devices and developers including: 4G
development, using unique hardware features such as Forward Facing Camera, Android tablet development, unique Sprint
deployment options, network best practices, enterprise support. Some of our Android handset OEMs will cover some of their
unique aspects and developer opportunities. The session will be targeted towards developers but non-developers will be
able to follow along.
Speaker Biography:
Ryan Wick has over 10-years experience designing, developing, testing and deploying applications for smart phones,
handsets and mobile operating systems. He currently specializes in the Android operating system, but also has extensive
experience with JavaME and Blackberry platforms. In his current role supporting the Sprint Application Developer program,
he interfaces with the developer community, works with Handset manufacturers, and tracks trends and developments in the
Mobile OS space. Most recently Ryan is the author of Sprint’s Android developer guides covering unique features of 4G
devices such as the HTC EVO and the Samsung Epic and Android Tablet development.
University Mobile Challenge: Students becoming developer/entrepreneurs
Thursday, October 28, 2010 | 2:45-3:15 p.m. | A3
Ken Singer, Professor at University of California, Berkeley, Lead of the Mobile App course
Berkeley Students: Arielle Scott, Shaherzad Azim, Ben Aldern
A presentation by students about the innovative experience of becoming part of an undergrad startup team - first imagining
and then building an innovative mobile app as a real world experience in practicing entrepreneurship. Each team must
do all the work necessary to present a working mock up of a mobile app as well as all the business preparation work and
case building necessary to make a public case for the mobile app and compete to win the vote of a panel of venture capital
partners who serve as real world judges. If the judges are sufficiently impressed, a team may be in a position to receive VC
support.
Speaker Biography:
Ken Singer CEO/Co-Founder Ondeego having spent his entire career in the mobile industry, in various executive, product
management and sales roles. Ondeego Inc., recently launched the first-ever enterprise mobile app store. Previous to
Ondeego, he worked at MobiTV and IPSH/Omnicom and has advised several other mobile startups. He is a mobile industry
consultant and a faculty member of the Center for Entrepreneurship & Technology as an Industry Fellow and teaches the
Mobile Applications and Entrepreneurship Course IEOR 190E at the University of California, Berkeley.
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 Sprint Mobile Ecosystem Overview Speaker Biography:
Dr. Martin Griss is Director of Carnegie Mellon Silicon Valley and Associate Dean, CMU College of Engineering. He is
Thursday, October 28, 2010 | 2:45-3:45 p.m. | J
general chair of MobiCASE 2010, and Director of the CyLab Mobility Research Center. With 40 years experience in software
JP Brocket, Sprint, Manager Open Services and Architecture development, education, and research, Martin spent two decades at HP as Principal Laboratory Scientist and Director
Charnsin Tulyasathien Group Manager, Mobile Business Solutions and Consumer GPS Applications the 70-person Software Technology Laboratory. Known as HP’s “Reuse Rabbi,” Martin is a leading authority on software
reuse. He led HP’s corporate reuse program, and research on software agents, software tools and process, UML standards,
and component-based software engineering. Previously a CS professor at the University of Utah and adjunct professor
Learn about Sprints core services in the mobile content ecosystem including our soon to be released analytics and
at UC Santa Cruz, Martin led research in software engineering, software portability, symbolic computation and compiler
commerce offerings. In this session the Sprint SME’s will speak to our Application Store strategy, our plans in the “mobile
development. He developed and distributed Portable Standard LISP.
wallet” space including carrier billing options for business and consumer apps/services, our in app analytics options as well
as partner reporting, customer analytics and protecting consumer privacy.
Martin has a B.Sc. from the Technion in mathematics/physics and a Ph.D. from U of Illinois in physics. He served on the
Speaker Biographies: ACM SIGSOFT Executive Committee, a joint ACM/IEEE “Software Engineering as Profession” taskforce, and numerous
JP Brocket, Sprint, Manager Open Services and Architecture program, workshop and tutorial committees. He is co-author of the popular book Software Reuse: Architecture, Process and
JP Brocket is the Group Manager of Sprint’s Open Services & Infrastructure team and is responsible for the Mobile Web, Organization for Business Success and has published over 100 papers, technical reports, and columns.
Mobile Commerce, Mobile Advertising, Mobile Storefronts & Games, Mobile Search, Directory Assistance, Customer
Intelligence Platform and Policy. His team is responsible for product & vendor management, strategic planning, roadmaps
and life cycle management across the services.
Prior to his current position, Mr. Brocket was the Manager for NFL Mobile, NASCAR Mobile & FanView. Previous roles
included responsibility for customer intelligence, data pricing & bundling, portfolio roadmaps & prioritization, and base
adoption strategy for the Wireless Data Portfolio. Prior to these roles he has held several management positions in Marketing,
Sales, and Strategy over the last 10 years with Sprint.

Charnsin Tulyasathien Group Manager, Mobile Business Solutions and Consumer GPS Applications
Charnsin is the Group Manager overseeing the Mobile Business Solutions and Consumer LBS. His team is responsible
for overseeing the lifecycle management of Sprints B2B solutions portfolio and consumer products such as navigation
and Sprint Family Locator. Sprint’s portfolio has won multiple awards including 2010 Frost & Sullivan Customer Value
Enhancement of the Year, 2009 CTIA E-Tech Award in the Small Business Solution category, 2009 North American Product
Line Strategy from Frost & Sullivan. Charnsin has a BA from the University of Pennsylvania and an MBA from Washington
University in St. Louis.

MobiCASE 2010: The Second International Conference on Mobile

Computing, Applications, and Services
Thursday, October 28, 2010 | 3:30-4:00 p.m. | A3

Dr. Martin Griss, Director, Carnegie Mellon University – Silicon Valley

MobiCASE, the 2nd International ICST Conference on Mobile Computing, Applications and Services is focused on
application-layer research and development in mobile computing: applications, application management, and application
services. Current research is driven by what we see in the consumer space: high-end mobile phones, high-bandwidth
wireless networks, novel applications, scalable software infrastructures, and an increasingly larger consumer base that is
moving towards an almost all-mobile lifestyle.

Years of research in mobile computing have brought us tremendous knowledge and broad experience, as well as many
hardware/software platforms, frameworks, libraries and toolkits. An ultimate goal of mobile computing is to build useful
applications and services that proactively meet people’s needs. Built upon its inaugural success in 2009, MobiCASE 2010
continues to provide opportunities to researchers and practitioners, from academia and industry, to present and discuss
their work on mobile applications and service provisioning.

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 Notes: Notes:

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