Curate. Discover. Deliver.

drop in a link/embed here ADD Zvi Band

Station Zvi Band TV

entrepreneurship 12 entrepreneur interviews 72 sam huleatt 254
Follow
questions 65 quora 345

Station Topics (4) f

Entrepreneurship embed station
A Capella Shows
Trailers
Music Videos
16:9 First added by

Followers (6)
Dave McClure

Sam Huleatt
Pepsi Title: sam huleatt quora interview
National Geographic Summary: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec
odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis.
Alex Grossberg Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede.

Fred Wilson
Curate. Discover. Deliver. drop in a link/embed here ADD Zvi Band

Add a Video

Video Title
Pulled from YouTube.com
16:9

Add to Channel
Channel Name

Topics
entrepreneurship12 foursquare 72 quora 345

questions 65 sam huleatt 254

Add
Curate. Discover. Deliver. drop in a link/embed here ADD Zvi Band

16:9

agriculture 12 autos 72 business 345 companies 254

 Page title

https://www.url.com/iphone

Options

16:9

questions 65

quora 345
 Intangible Labs, Inc.
Sam Huleatt / Zvi Band

Thursday, December 2, 2010

 Opportunity
Youtube:

2nd largest search engine in the world

35 hours of video is uploaded per minute
Youtube is 60% of all online video content
90% is UGC
Mobile viewing up 160% in 2010 over 2009
Advertising <display> interest up 10x over 2009

Thursday, December 2, 2010

 Problem(s)
Water, Water Everywhere...

Classifying video is a nightmare. Most uploaded video lacks description, tags and
proper titles. Compounded, this means search is broken.

Content and audience is fragmented. Session times need to be improved and

audience needs a compelling reason to stay.

A Premium content play is needed. Brands don’t know what their ads are getting
paired against. The only decent targeting is against demographics and geography.

Summary: To make ‘Web TV’ a win (i.e., attract brand ad dollars and normals)
online video needs superior discovery + classification + delivery

Thursday, December 2, 2010

 Solution
Curated ‘TV’ Stations:

People should discover video (push), not search for it (pull)

Classifying video isn’t about facial recognition or transcription.

Algorithm + Crowd = Superior Discovery (Quora, Oyster, Groupon)

Youtube is missing the ability for *people* to edit, reclassify and aggregate
content.Youtube is only one source (albeit a big one)

Creating a seamless experience around hyper-specific “stations” offers an

experience no cable network can match

Thursday, December 2, 2010

 Solution
Quora has developed an extremely powerful “curation engine” that combines
human + algorithm. Intangible Labs is applying this type of approach to video

Your personalized TV programming evolves/improves based on the topics and

people you engage with = curated content + intelligent discovery

The improved data our community builds around video assets can be leveraged
by partners for superior ad targeting and repurposing

We aim to be the go-to mobile/web app for consuming online video. We help
Boxee, Google TV, Apple TV and Youtube.

Our classification/discovery engine transcends video: photos, documents, etc

Thursday, December 2, 2010

 Status
Alpha currently in development.
>>Technology Stack: Rails/Mongo + Mobile

Already expressed interest from CBS + Comcast

>>Comcast wants to develop hyper-specific ‘stations’ for content it
receives from independent carriers such as Black Planet (largest African
America online community)

Youtube launched a very early version of ‘personalized TV’, but lacking a

human curation engine. We view this as a solid proof point:
http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/

Thursday, December 2, 2010

 Team
Zvi Band:
University of Maryland, Engineering Lead

Sam Huleatt:
Johns Hopkins, Product/Biz Dev Lead

Friends:
Rocketfuel + Former Workstreamer Colleagues

Thursday, December 2, 2010

 Workstreamer

Thursday, December 2, 2010

 Win-Win
What if...

Online video could be aggregated, tagged (with topics) and summarized by

a community that cares about that subject matter?
>> superior search and advertising

Youtube had a team of editors curating the best content to develop

personalized programming just for you? (pandora for video)
>> extended session times, richer community

You could ‘subscribe’ to new video content about any person, place or thing
of interest to you? (video rss)
>> superior discovery and real-time consumption

Thursday, December 2, 2010