Project Report on Nokia 5800

Xpress Music

Mini Project
(2009-11) Batch

Submitted By
Visakh Soman

Under the guidance of Prof. Dr. K.

Gopalakrishnan Nair

DEPARTMENT OF BUSINESS ADMINISTRATION

 COLLEGE OF ENGINEERING
TRIVANDRUM
DEPARTMENT OF BUSINESS ADMINISTRATION
COLLEGE OF ENGINEERING
TRIVANDRUM
2010

Certificate

Certified that this report of the Mini project titled “Market

Survey of Nokia 5800 Xpress Music” is a bonafide
record of the work done by Visakh Soman in this
department as part of the Mini Project work to be done in
the second semester of MBA in Dept. of Business
Administration, College of engineering, TVM.

Dr. K. Gopalakrishnan Nair Prof. S. Sivakumar

Dpt. of Business Administration Head of the
Department
College of Engineering Dpt. of Business
Administration Trivandrum College
of Engineering

2
 Trivandrum

ACKNOWLEDGEMENT

I would like to place on record my deep sense of gratitude to

Prof. S. Sivakumar, HOD, Dept. of Business Administration, College of
engineering, TVM for his invaluable help and guidance to shape this
project in a symmetric way.

I also express my hearty gratitude to Dr. K. Gopalakrishnan Nair,

for his opinion of intelligence, support and guidance which has resulted in
the successful culmination of this project work.

I also express my sincere thanks to the 50 participants of market

survey for providing me with adequate information for the completion of
this project.

Trivandrum, Visakh Soman

May 14th, 2010.

3
 Contents

Page No

Abstract 6

The Mobile Industry

Introduction 8
History 9
Handset Features 10
Software and Applications 12
Smartphone 13
World Market
Mobile phone Manufacturers 14
Market Share 17
Touchscreen Technology 20
3G 20
Future Mobile Phones 21
The Indian Mobile Handset Market 22

Nokia, The Market Leader

Introduction 24
Nokia Corporation – Data Sheet 24
History 26
Vision 29
Financial Data 29
SWOT Analysis of Nokia 30
Nokia Xpress Music Handsets 31

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Nokia 5800 Xpress Music
Introduction 33
Images 34
History 35
Mobile Specifications 36
Navigation Edition 38
Marketing 39
Market Share 39
Competitors 40
A Comparison between Nokia 5800
Xpress Music and Apple Iphone 40

The Survey 45
Analysis and Interpretation of Data 45
Observations and Recommendations 48
Conclusion 49

References 50

Appendix 1: Questionnaire 51

5
 ABSTRACT

This Project is done in order to know the customer preference to Nokia

5800 Xpress Music and also to get the suggestions from the customers for
improving the customer service satisfaction. It also gives an overview of
the various technologies used in this service. It provides the various
aspects of mobile phone services, specifically focusing on Nokia 5800
Xpress Music. It also compares the performance of Nokia phones with its
peers.

6
The Mobile
Phone
Industry

7
 Introduction

A mobile phone (also called mobile, cell phone or hand phone) is

an electronic device used for mobile telecommunications over a cellular
network of base stations known as cell sites. Mobile phones differ
from cordless telephones, which only offer telephone service within
limited range through a single base station attached to a fixed line, for
example within a home or an office. Low-end mobile phones are often
referred to as feature phones, whereas high-end mobile phones that offer
more advanced computing ability are referred to as smart phones.

A mobile phone allows its user to make and receive telephone calls to and
from the public telephone network which includes other mobiles and fixed
line phones across the world. It does this by connecting to a cellular
network owned by a mobile network operator. A key feature of the
cellular network is that it enables seamless telephone calls even when the
user is moving around wide areas via a process known as handoff or
handover.

In addition to being a telephone, modern mobile phones also support

many additional services, and accessories, such as SMS (or text)
messages, email, Internet access, gaming, Bluetooth,
infrared, camera, MMS messaging, MP3 player, radio and GPS.

The first hand held phone was demonstrated by Martin

Cooper of Motorola in 1973, using a handset weighing in at two kilos. By
the end of 2009, the number of mobile cellular subscriptions worldwide
reached approximately 4.6 billion, penetrating the developing
economies and reaching the bottom of the economic pyramid.

8
 History

Radiophones have a long and varied history going back to Reginald

Fessenden's invention and shore-to-ship demonstration of radio telephony,
through the Second World War with military use of radio telephony links
and civil services in the 1950s, while hand-held mobile radio devices have
been available since 1973.

In 1960, the world’s first partly automatic car phone system, Mobile
System A (MTA), was launched in Sweden. MTA phones were consisted
of vacuum tubes and relays, and had a weight of 40 kg. In 1962, a more
modern version called Mobile System B (MTB) was launched, which was
a push-button telephone, and which used transistors in order to enhance
the telephone’s calling capacity and improve its operational reliability. In
1971 the MTD version was launched, opening for several different brands
of equipment and gaining commercial success.

Martin Cooper, a Motorola researcher and executive is considered to be

the inventor of the first practical mobile phone for hand-held use in a non-
vehicle setting, after a long race against Bell Labs for the first portable
mobile phone. Using a modern, if somewhat heavy portable handset,
Cooper made the first call on a hand-held mobile phone on April 3, 1973
to his rival, Dr. Joel S. Engel of Bell Labs.

The first commercially automated cellular network (the 1G generation)

was launched in Japan by NTT in 1979, initially in the metropolitan area
of Tokyo. Within five years, the NTT network had been expanded to
cover the whole population of Japan and became the first nation-wide 1G
network. In 1981, this was followed by the simultaneous launch of
the Nordic Mobile Telephone (NMT) system
in Denmark, Finland, Norway and Sweden. NMT was the first mobile

9
phone network featuring international roaming. The first 1G network
launched in the USA was Chicago based Ameritech in 1983 using
the Motorola DynaTAC mobile phone. Several countries then followed in
the early 1980s including the UK, Mexico and Canada. .

The first "modern" network technology on digital 2G (second generation)

cellular technology was launched by Radiolinja (now part of Elisa Group)
in 1991 in Finland on the GSM standard which also marked the
introduction of competition in mobile telecoms when Radiolinja
challenged incumbent Telecom Finland (now part of Telia Sonera) who
ran a 1G NMT network.

In 2001 the first commercial launch of 3G (Third Generation) was again

in Japan by NTT DoCoMo on the WCDMA standard.

One of the newest 3G technologies to be implemented is High-Speed

Downlink Packet Access (HSDPA). It is an enhanced 3G (third
generation) mobile telephony communications protocol in the High-Speed
Packet Access (HSPA) family, also coined 3.5G, 3G+ or turbo 3G, which
allows networks based on Universal Mobile Telecommunications
System (UMTS) to have higher data transfer speeds and capacity.

Handset Features

All mobile phones have a number of features in common, but

manufacturers also try to differentiate their own products by
implementing additional functions to make them more attractive to
consumers. This has led to great innovation in mobile phone development
over the last twenty years.

The common components found on all phones are:

10
  a SIM card which allows the phone user access to the
particular mobile phone operator that they have a subscription with
 a rechargeable battery providing the power source for the phone
functions
 an input mechanism and display to allow the user to interact with
the phone. The most common input mechanism is a keypad, but touch
screens are also found in some high end smart phones.
 basic mobile phone services to allow users to make calls and
send text messages.

Low-end mobile phones are often referred to as feature phones, and offer
basic telephony, as well as functions such as playing music and taking
photos, and sometimes simple applications based on
generic managed platforms such as Java ME or BREW. Handsets with
more advanced computing ability through the use of native software
applications became known as smart phones. The first smartphone was
the Nokia 9000 Communicator in 1996 which added PDA functionality to
the basic mobile phone at the time. As miniaturisation and increased
processing power of microchips has enabled ever more features to be
added to phones, the concept of the smartphone has evolved, and what
was a high-end smartphone five years ago, is a standard phone today.

Several phone series have been introduced to address a given market

segment, such as the RIM BlackBerry focusing on enterprise/corporate
customer email needs; the SonyEricsson Walkman series of musicphones
and Cybershot series of cameraphones; the Nokia Nseries of multimedia
phones, the Palm Pre the HTC Dream and the Apple iPhone.

Other features that may be found on mobile phones include GPS

navigation, music (MP3) and video (MP4) playback, RDS radio receiver,
alarms, memo recording, personal digital assistant functions, ability to

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watch streaming video, video download, video calling, built-in cameras
(1.0+ Mpx) and camcorders (video recording), with autofocus and
flash, ringtones, games, PTT, memory card
reader (SD), USB (2.0), infrared, Bluetooth (2.0)
and WiFi connectivity, instant messaging, Internet e-
mail and browsing and serving as a wireless modem. Nokia and the
University of Cambridge demonstrated a bendable cell phone called
the Morph.

Software and applications

The most commonly used data application on mobile phones is SMS text
messaging. The first SMS text message was sent from a computer to a
mobile phone in 1992 in the UK, while the first person-to-person SMS
from phone to phone was sent in Finland in 1993.

Other non-SMS data services used on mobile phones include mobile

music, downloadable logos and pictures, gaming, gambling, adult
entertainment and advertising. The first downloadable mobile content was
sold to a mobile phone in Finland in 1998, when Radiolinja (now Elisa)
introduced the downloadable ring tone service. In 1999 Japanese mobile
operator NTT DoCoMo introduced its mobile internet service, i-Mode,
which today is the world's largest mobile internet service.

The first mobile news service, delivered via SMS, was launched in
Finland in 2000. Mobile news services are expanding with many
organisations providing "on-demand" news services by SMS. Some also
provide "instant" news pushed out by SMS.

Mobile payments were first trialled in Finland in 1998 when two Coca-
Cola vending machines in Espoo were enabled to work with SMS

12
payments. Eventually the idea spread and in 1999 the Philippines
launched the first commercial mobile payments systems, on the mobile
operators Globe and Smart. Today mobile payments ranging from mobile
banking to mobile credit cards to mobile commerce are very widely used
in Asia and Africa, and in selected European markets.

Smartphone

A smartphone is a mobile phone that offers more advanced computing

ability and connectivity than a basic 'feature phone'. While some feature
phones are able to run simple applications based on generic platforms
such as Java ME or BREW, a smartphone allows the user to install and
run much more advanced applications based on a specific platform.
Smartphones run complete operating system software providing a
platform for application developers.

Growth in demand for advanced mobile devices boasting

powerful processors, abundant memory, larger screens and open operating
systems has outpaced the rest of the mobile phone market for several
years. According to a study by ComScore, in 2010, over 45.5 million
people in the United States owned smartphones and it is the fastest
growing segment of the mobile phone market, which comprised of 234
million subscribers in the United States.

World Market
13
Mobile phone Manufactures
Mobile phone manufacturers are putting the latest technology into
the newest must-have handsets.

Nokia

Nokia is the world’s largest mobile phone manufacturer, renowned for its
range of bestselling mobile phones.

Samsung

Samsung mobile phones are synonymous with quality, with millions of its
function-rich, stylish handsets sold worldwide.

Apple

Apple brings its market-leading technology and style to the forefront with
their range of iPhones which have taken the market by storm.

LG

Teaming high-end cameras with quality materials, LG handsets offer

some of the most luxurious mobile communication experiences yet.

14
Sony Ericsson

Sony Ericsson is rightly famed for its highly successful function-rich

Cybershot, Xperia and Walkman handsets.

HTC

HTC are behind some of the most popular handsets on the market today.
HTC specialise in touchscreen, smartphone and PDA mobiles.

BlackBerry

BlackBerry handsets have revolutionised the mobile phone market

offering users a phone with unparalleled access to email, organizers and
much more.

T-Mobile

T-Mobile offers an excellent selection of mobile phones including the

popular G1 and G1 to its pay monthly and pay as you go customers.

Vodafone

Vodafone are not just a mobile phone network but have shown great
innovation as a mobile phone manufacturer too.

15
Palm

Palm handsets are among the best smartphones and personal digital
assistants available, with great features and smart looks.

The phone run on Palm OS and Windows Mobile and pack a whole office
into a neat, compact handset.

Motorola

Motorola mobile phones are owned by millions worldwide, with sales of

the handsets spurred by their excellent functions and simple user
interfaces.

Alcatel

Alcatel mobile phones are fantastic, rugged handsets with brilliant

functions and great user interfaces.

The company’s phones are available on all major UK networks and have
proved enduringly popular.

Lobster

Lobster offer outstanding handsets manufactured for Virgin Media by a

range of companies including HTC and Alcatel.

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Toshiba

Toshiba produce everything from superb satellite phones to outstanding

and multi-functional smartphones that are as popular as they are
attractive.

3 has branched out from solely being a network to manufacturing

handsets too with successes with handsets including the 3 Skypephone.

Sonim

Sonim mobile phones are tremendously robust and packed with superb,
practical features. Contract deals with free Sonim mobile phones start
from just £13.11 per month.

Google

Google’s powerful Android mobile phones team a raft of functions with

gorgeous design and have quickly become some of the most sought after
around.

Market share

The world's largest individual mobile operator is China Mobile with

over 500 million mobile phone subscribers. The world's largest
mobile operator group by subscribers is UK based Vodafone.

17
 There are over 600 mobile operators and carriers in commercial
production worldwide. Over 50 mobile operators have over 10
million subscribers each, and over 150 mobile operators have at
least one million subscribers by the end of 2009 (source wireless
intelligence).

In mobile phone handsets, in Q3/2009, Nokia was the world's largest

manufacturer of mobile phones, with a global device market
share of 37.8%, followed by Samsung (21.0%), LG Electronics
(11.0%), Sony Ericsson (4.9%) and Motorola (4.7%). These
manufacturers accounted for over 80% of all mobile phones sold
at that time.[17]

Other manufacturers include Apple Inc., Audiovox (now

UTStarcom), Benefon, BenQ-Siemens, CECT, HTC
Corporation, Fujitsu, Kyocera, Mitsubishi Electric, NEC,
Neonode, Panasonic, Palm, Matsushita, Pantech Wireless Inc.,
Philips, Qualcomm Inc., Research In Motion Ltd. (RIM), Sagem,
Sanyo, Sharp, Siemens, Sendo, Sierra Wireless, SK Teletech,
T&A Alcatel, Huawei, Trium, Toshiba and Vidalco. There are
also specialist communication systems related to (but distinct
from) mobile phones.

Date Nokia Samsung LG Electronics Sony Ericsson Motorola Others

Q3/2009 37.8% 21.0% 11.0% 4.9% 4.7% 20.6%

Q4/2009 36.4% 19.5% 10.1% 4.8% 4.5% 24.7%

18
19
40
35
30
25
20
Q4/2009
15
10
5
0
Nokia Samsung LG Sony Motorola Others

Touchscreen Technology

20
A touchscreen is an electronic visual display that can detect the presence
and location of a touch within the display area. The term generally refers
to touching the display of the device with a finger or hand. Touchscreens
can also sense other passive objects, such as a stylus. However, if the
object sensed is active, as with a light pen, the term touchscreen is
generally not applicable.
The touchscreen has two main attributes. First, it enables one to interact
directly with what is displayed, rather than indirectly with a cursor
controlled by a mouse or touchpad. Secondly, it lets one do so without
requiring any intermediate device that would need to be held in the hand.
Such displays can be attached to computers, or to networks as terminals.
They also play a prominent role in the design of digital appliances such as
the personal digital assistant (PDA), satellite navigation devices, mobile
phones, and video games.

3G

The latest phones are called 3G phones. 3G means 3rd Generation. These
can get and send data a much faster so they can be used for email and web
browsing. Older phones were not very good at this as they were very
slow.
Modern 3G phones are like small computers and are very different from
mobile phones just a few years ago they also can take longer to switch on.
Later, a new generation of mobiles came out with 3,5G and 3,9G (Japan).
This one would be the origin of a new generation named 4G that will
allow phone users to have a bandwidth of more than 100mbps.

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 Future Mobile Phones

The mobile phone technology has made a giant leap over the last few
years and basic candy bars and clamshell handsets will be soon replaced
by the future phones having interesting and unique design. The cell
phones of future will have very less resemblance to the handsets we sport
today like snap open, flat rectangular and others.
The design firm Pilotfish and sensor maker Synaptics have introduced a
phone which will be devoid of any buttons and will be operated by
gestures.The popular designer Manon Maneenawa has created a unique
handset that can be converted into a wrist watch as well as alarm
clock.The Sweden’s GoldVish is already out with their handset featuring
diamonds and secret compartment with a price tag of $1.26 million.
Thus there is no dearth of ideas and innovations in future cell phones and
more and more companies are coming out with their visions and
creativity.

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 The Indian Mobile Handset Market

The size of Indian mobile handset market in FY 2004-05 was Rs 8,805

crores. Share of GSM handsets was 84% (7,384 crores) even higher than
the GSM connections (75%) for the same period. It was also much higher
than that for CDMA handsets, which accounted for Rs 1,421 crores (16%
market share).
India has emerged as the fastest growing telecom market in the world in
terms of the growth in the number of subscribers. Mobile handset makers
too saw high growth prospects as the population increasing sougt to get
connected though a mobile phone.

In the handset market, Nokia emerged as the market leader with its
affordable yet high quality product which worked well with the Indian
customers. However, this position of the company is now being
threatened by other manufacturers many of them from India itself. Some
firms are now offering phones at a very cheap price and raising the
competition in the market.

Nokia announced its latest figures on April 22 in which it said that its
global operating profit went down from 20 per cent last year to 11 per
cent. However Nokia seems optimistic and according to vice-president
and managing director, D Shivakumar, the company will take on the
competition with its own low cost devices and related services.

23
Nokia, The
Market
Leader

24
 INTRODUCTION
A lot of brands selling and manufacturing cell phones and mobiles are in
the market but Nokia cell phones are the leaders in the race. With over a
dozen varieties and models lining up every day the customer is left in
confusion as to what to buy. With the market gearing up with new
companies in the foray Nokia manufactures have accepted the challenge.
They are coming up with latest technologies being put to test. The
company believes in customer satisfaction and that is the success of their
being the leaders in cell phones.

Nokia Corporation

Type Public

Industry Telecommunications
Internet
Computer software

Founded Tampere, Finland (1865)

incorporated in Nokia (1871)

Founder(s) Fredrik Idestam

Headquarters Espoo, Finland

Area served Worldwide

Key people Jorma Ollila (Chairman)

Olli-Pekka Kallasvuo (President & CEO)
Timo Ihamuotila (CFO)

25
 Mary T. McDowell (CDO)

Products Mobile phones

Smartphones
Mobile computers
Networks

Services Services and Software

Online services

Revenue €40.99 billion (2009)[

Operating income €1.197 billion (2009)

Net income €891 million (2009)

Total assets €35.74 billion (2009)

Total equity €14.75 billion (2009)

Employees 125,859 (March 31, 2010)

Divisions Devices
Services
Solutions
Markets

Subsidiaries Nokia Siemens Networks

Navteq
Symbian
Vertu
Qt Development Frameworks

Website Nokia.com

26
 History

Nokia's history starts in 1865, when engineer Fredrik Idestam established

a wood-pulp mill in southern Finland and started manufacturing paper.
Due to the European industrialization and the growing consumption of
paper and cardboard Nokia soon became successful. In 1895 Fredrik
Idestam handed over the reins of the company to his son-in-law Gustaf
Fogelholm.

Nokia's products were exported first to Russia and then to the UK and
France. The Nokia factory attracted a large workforce and a small
community grew up around it. A community called Nokia still exists on
the riverbank of Emäkoski in southern Finland.

The Nokia Community attracts other Companies

The hydroelectricity (from the river Emäkoski) which the wood-pulp mill
used also attracted the Finnish Rubber Works to establish a factory in
Nokia. In the 1920s, the Rubber Works started to use Nokia as their brand
name. In addition to footwear (galoshes) and tyres, the company later
went on to manufacture rubber bands, industrial parts and raincoats.

Expanding into Electronics

After World War II the Finnish Rubber Works bought the majority of the
Finnish Cable Works shares. The Finnish Cable Works was a company
that had grown quickly due to the increasing need for power transmission
and telegraph and telephone networks. Gradually the ownership of the
Rubber Works and the Cable Works companies consolidated. In 1967 the
companies were merged to form the Nokia Group. The Finnish Cable

27
Works had manufactured cables for telegraph and telephone networks and
in the 1960 they established the Cable Works Electronics department. At
this time the seeds of Nokia's global success in telecommunications were
planted. In 1967, when the Nokia Group was formed, Electronics
generated three percent of the Group's net sales and provided work for
460 people.

The Journey into Telecommunications

Nokia´s Cable Work's Electronics department started to conduct research
into semiconductor technology in the 1960´s. This was the beginning of
Nokia’s journey into telecommunications.

In the early 1970s, the majority of telephone exchanges were electro-

mechanical analog switches. Nokia began developing the digital switch
(Nokia DX 200) which became a success. Nokia DX 200, which was
equipped with high-level computer language and Intel microprocessors
gradually evolved into the multifaceted platform that is still the basis for
Nokia's network infrastructure today.

At the same time, new legislation allowed the Finnish telecommunications

authorities to set up a mobile network for car phones that was connected
to the public network.

The result was Nordic Mobile Telephony (NMT). Opening in 1981, NMT
was the world's first multinational cellular network. During the following
decade, NMT was introduced in many other countries and launched the
rapid expansion of the mobile phone industry.

At the end of the 1980s a common standard for digital mobile telephony

28
was developed. This standard is known as GSM (Global System for
Mobile Communications). In 1991 Nokia made agreements to supply
GSM networks to nine European countries and by August 1997 Nokia had
supplied GSM systems to 59 operators in 31 countries.

New Products
During the 1980s, Nokia's operations rapidly expanded to new business
sectors and products. The strategy was to expand rapidly on all fronts. In
1988, Nokia was a large television manufacturer and the largest
information technology company in the Nordic Countries.

Focusing on Telecommunications
During the deep recession in Finland at the beginning of the 1990s, the
telecommunications and mobile phones divisions were the supporting
pillars of the Nokia. Despite the depth of the recession, Nokia came to its
feet quickly as the company started streamlining its businesses. In May
1992 Nokia made the strategic decision to divest its non-core operations
and focus on telecommunications. The company's 2100 series phone was
an incredible success. In 1994, the goal was to sell 500,000 units. Nokia
sold 20 million.
It has been rumored that a group of businessmen tried to offer Nokia to
the Swedish telecom company Ericsson during the recession (1990´s)!
Today, Nokia is a world leader in digital technologies, including mobile
phones, telecommunications networks, wireless data solutions and
multimedia terminals.

Vision

29
Nokia will empower everyone to share and make the most of their life by
offering irresistible personal experiences.
"Connecting people" is now connecting people to what matters - whatever
that means for each person - giving them the power to make the most of
every moment, everywhere, any time. Connecting the "we" is more
powerful than just the individual. That's how Nokia is needed to help
make the world a better place for everyone.

Financial Data

Nokia market share 63.7% in Asia - India (April 2010)

SWOT Analysis of Nokia

30
STRENGTHS

-Is a dominant player in the smartphone market via its majority ownership
of Symbian and its proprietary Series 60 user interface which are
projected to represent majority of the 100M smartphones sold in the next
4 years.
- 33% market share still the largest cell phone vendor by far, with double
the market share of nearest competitor
- Size should enable Nokia to amortize R&D costs and to get cost
advantages
- Brand position: probably one of the top 20 brands in the world

WEAKNESSES
- The Ngage is considered a flop
- Being the market leader and its increase role in Symbian is giving Nokia
a bad image, much like Microsoft in the PC industry.
- Slow to adopt new ways of thinking: a good example is clamshell
phones which are preferred by many customers. Nokia was reluctant to
produce a clamshell until this year, when it launched its first model.

OPPORTUNTIIES
- Increase their presence in the CDMA market, which they are just
entering, as well as 3G and Edge
- New growth markets where cell phone adoption still has room to go,
including India and other countries.
- Leverage its infrastructure business to get preference and a stronger
position with carriers

THREATS

31
- Late in the game in 3G creates a risk to be displaced by leaders like
Motorola, LG, NEC and others.
- Asian OEMs who are entering the market very aggressively (TCL, nGo
Bird)
- ODMs (HTC and others) enabling carriers to leverage their customer
power bypassing the handset vendor. Operators want to lessen their
dependency on handset vendors and the dominance of Nokia. Orange, O2,
and many other operators globally are selling their own brand of phones.

Nokia Xpress Music Handsets

Year Entry Middle Premium Hi-End

2007 5200 5300 3250 5700
2008 5110 5310 5610 5800
2009 5220 5320 5630 5730
2010 5130 5530 X3 X6

32
 Nokia 5800
Xpress
Music

Introduction

The Nokia 5800 XpressMusic is a smartphone and portable entertainment

device by Nokia. It was introduced on October 2, 2008 and released on
November 27, 2008. Code-named "Tube", it is the first touchscreen-
equipped S60 device by Nokia. It's part of the XpressMusic series of
phones, which emphasizes music and multimedia playback. The

33
touchscreen features tactile feedback (though it does not use Nokia's
Haptikos technology.)

The 5800 has a compatibility mode for Java applications that are not
touchscreen-aware. It works by using part of the screen for displaying the
essential buttons required by the program.

On January 23, 2009, Nokia announced it had shipped the millionth 5800
XpressMusic device, even though it still had not been fully released
worldwide. In Nokia's Q1 report released on April 16, 2009 it was
announced they had shipped 2.6 million units during the quarter, with
cumulative shipments of more than 3 million units since the smartphone's
launch in late November 2008. Q2 results released July 16, 2009 reports
3.7 million units shipped during the quarter and more than 6.8 million
units total have shipped since the release. As of November 2009, over 8
million units had been sold.

34
Images

Front View

Back View

Side View

35
 History
The Nokia 5800 XpressMusic is not the first touchscreen device in
Nokia's range. In 2004, the Nokia 7700 was announced, a Nokia Series 90
device that was cancelled before it reached the market. This was followed
by the Nokia 7710 which was an upgraded version of the 7700, which
became available during 2005. Nokia also produced the UIQ-based Nokia
6708 phone in 2005, but this was not an in-house development and was
bought in from Taiwanese manufacturer BenQ. Nokia have also produced
a range of Maemo-based Internet Tablets which have a touchscreen
interface, but are not mobile phones by themselves (one can connect and
use a phone via Bluetooth). The 5800 is, however, Nokia's first Symbian
S60 touchscreen device.

The 5800 idle screen

The launch of the 5800 XpressMusic in October 2008 was followed-up
with the announcement of the Nokia N97 in December 2008, followed by
the Series 40 based Nokia 6208c in January 2009.
In early February 2009 the website Mobile-Review.com, which was
initially very enthusiastic about the handset, published its research and
concluded that the Nokia 5800 had a design flaw. Specifically, when
phones were used on a daily basis, their earpieces, produced for Nokia
under contract by a third party, would cease to function in a very short
time. Repairs performed under warranty would only temporarily fix the
problem. The defect was found to be in the earpiece design. Nokia's
public relations department had admitted that the Nokia 5800
XpressMusic contained a design defect. According to Nokia, they
switched to another earpiece manufacturer, so all 5800's produced during
February 2009 or later should be free from defect, with previously

36
produced earpieces eligible for free warranty repair. New earpiece parts
have also been supplied to Nokia service centers and future phone repairs
should permanently fix the defect.
On April 17, 2009 DigiTimes reported that Nokia had planned to release
the Nokia 5800 with an induction display instead of a resistive one, which
is used in the original model. According to Mobile-Review.com, the
induction display is believed to be more fit for thumb operation when a
stylus is not used. The upgraded model was expected to ship in May or
June 2009. In mid-May 2009, DigiTimes wrote that the new induction
sensor screen components for Nokia were about to be produced by
Synaptics. On 24 April 2009, this rumor was put to rest by Nokia; "we’re
not changing the hardware of the Nokia 5800 XpressMusic".

Mobile Specifications

Nokia 5800 XpressMusic

Manufacturer Nokia

Screen nHD 640 x 360 pixels, 3.2 inch 16:9 widescreen, (16.7

37
 million colors)

Camera 3.2 Megapixels, Carl Zeiss AGoptics with autofocus and

dual LED flash

Second camera Front camera for video calls

Operating Symbian OS 9.4 + S60 platform 5th Edition

system (s60v5),Firmware version 50.0.005

Input Touchscreen with Nokia Dynamic Intelligent Layouts

CPU ARM11 @ 434 Mhz after firmware V20

Memory 128 MB SDRAM, 256 MBNAND

Memory card max. 16 GB microSDHC (32 GB unofficial), 8 GB card

included

Networks GSM, EGPRS, WCDMA, HSDPA, A-GPS

Connectivity Bluetooth 2.0 (EDR/A2DP),WLAN (802.11

b/g), MicroUSB2.0; 3.5 mm headphone and video-out
jack

Battery BL-5J (3.7V 1320mAh)

Physical size 111 × 51.7 × 15.5 mm

Weight 109g

Form factor Candybar

Media AAC, AAC+, eAAC+, MP3,MP4 (MPEG-4 Part 2 VGA

/H.264 QVGA), M4A, WMA,AMR-NB, AMR-WB, Mo
bile XMF, SP-MIDI, MIDI Tones (poly
64), RealAudio 7,8,10, True tones, WAV, but

38
 not Ogg files.

Predecessor Nokia 5700 XpressMusic

Successor Nokia X6

Navigation Edition

On 21 August 2009, Nokia announced a new variant named Nokia 5800

Navigation Edition. In addition to the normal Nokia 5800 it has the latest
version of Ovi Maps pre-installed. It also comes with a car-charger and
car-kit inside the box because of the battery it consumes. Both the Nokia
5800 XpressMusic and the 5800 Navigation edition, however, have free
lifetime navigation, due to the new version of Ovi maps. It is now
available at nokia.com.

Marketing

A prototype of this handset was seen in the 2008 Batman movie, The
Dark Knight and a number of music videos such as Christina Aguilera's
"Keeps Gettin' Better", "Womanizer" by Britney Spears, Flo Rida's "Right
Round", Pitbull's "Shut It Down", The Pussycat Dolls' "Jai Ho!" and
"Hush Hush", Katy Perry's "Waking Up In Vegas" and Cobra Starship's

39
"Good Girls Go Bad". The phone has received generally positive reviews,
with UK phone magazine Mobile Choice awarding it a full 5 stars in its
January 7, 2009 issue.

Market Share

Nokia 5800 XpressMusic market share 1.36% ( April 2010 )

Competitors
The major competitor of Nokia 5800 Xpress Music in the world market is
Apple Iphone. Samsung Corby is yet another competitor. But being
similar in appearance, a comparison is always made between 5800 and
Iphone.

A Comparison between Nokia 5800 Xpress

Music and Apple Iphone

40
Here are 20 reasons why Nokia 5800 Xpress Music is better than Apple
Iphone…

1) Size
The iphone is bigger in size and uneasy for one hand grip. Nokia 5800 is
designed to fit well into your hands. Being smaller in width, its easy to
operate single handedly.
Iphone size: 115.5 X 62.1 X 12.3 mm
Nokia 5800 size: 111 X 51.7 X 15.5 mm

2) Weight
Iphone is much bulkier than Nokia 5800. Nokia 5800 is 25g lighter than
Iphone in weight.
Iphone: 133g
Nokia 5800: 109g

3) Screen Resolution
The Iphone has 3.5” screen while Nokia 5800 has 3.2” but the resolution
of 5800 is far more superior to Iphone.
Resolution:
Iphone: 480 by 320
Nokia 5800: 640 by 360

4) Storage
Iphone comes with two options- 8GB & 16GB internal memory. Nokia
has a more flexible option to offer 8GB with micro SD card which is
expandable upto 16GB. Nokia owners can expand memory size according
to needs which the Iphone guys can’t do.

41
5) Input Methods
Iphone: Finger only.
Nokia 5800: Finger, stylus, plectrum, handwriting recognition.

6) Features
Apple Iphone has lots of missing features like cut and paste function,
saving email attachments, no support for third party headphones,
ringtones, pricey iphone applications, many software bugs and other
technical glitches. Nokia 5800 Tube has no such issues plus many more
amazing features included.

7) Colors
Iphone: Black for 8 & 16 GB, White for 16 GB only.
Nokia 5800: Red, Blue and Black.

8 ) Battery
Nokia 5800 provides upto 35 hrs of music playing time against Apple
Iphone which claims just 24 hrs. Overall battery power (talktime/standby)
is also about 30% more in Nokia 5800. What more, 5800 has a removable
battery which Iphone lacks.
Iphone: 5 hrs talk-time, 300 hrs standby, not removable.
Nokia 5800: 8.8 hrs talk-time, 406 hrs standby, removable battery.

9) Camera
Iphone: 2 MP, no flash, no zoom, no additional camera.
Nokia 5800: 3.2 MP, Flash, 3x digital zoom with Carl Zeiss lens. A
second camera in front is available for video calling/conferencing.

42
10) Video Calling
Iphone: No Video calling possible in Iphone.
Nokia 5800: Video calling is possible.

11) Video Recording

IPhone: No option for video recording.
Nokia 5800: Video recording is included.

12) Music Service

Iphone: Paid service with Apple Itunes Store. You pay and download
music to your Iphone.
Nokia 5800: “Comes with music” service is bundled with Nokia 5800
Xpressmusic phone by which you can download as much music as you
want for 1 year- FREE!!

13) Voice Dialing

Iphone: Not Available
Nokia 5800: Available
14) Voice Recording
IPhone: Not Available
Nokia 5800: Available

15) Web Browser

Iphone: Webkit based Safari browser, no flash available.
Nokia 5800: Webkit based browser, supports flash lite.

16) FM Radio
Iphone: Not Available
Nokia 5800: Available

43
17) Bluetooth
Iphone: Bluetooth is available for just handsfree, no file sharing possible.
Nokia 5800: Bluetooth available for handsfree and file sharing is possible.
Better audio quality on bluetooth in 5800 with A2DP technology which
Iphone lacks.

18) Messaging
Iphone: It does not support message forwarding, multiple SMS deletion,
sending SMS to multiple recipients and multimedia messages (MMS).
Nokia 5800: All the above is possible plus it has MMS ver 1.3, message
size upto 600kb, and automatic resizing of Images for MMS.

19) Price
Nokia 5800 is hopefully unlocked (without any contract) and will sell
much cheaper for just £219 in UK and in US for around $385 (US price is
$269 now).
Apple iPhone 3G, on the other hand, with contract in US comes for $199
& $299 for 8 & 16 GB models and the plans with AT&T are way too
expensive. Unlocked Apple Iphones sells for around $800 on Ebay.

In other parts of the world, the 8GB unsubsidized Iphone model costs 499
euros ($700) in Italy, 350 pounds ($620) in UK, $700 in India. Nokia
5800 Xpressmusic is expected to sell around the world for about $400 or
below.

20) Experience
Nokia: Ages of experience, hundreds of success stories and dozens of
smart handsets in current portfolio. Nokia has about 40% market
share with the No.1 spot with no close competitors. Certainly the king
when it comes to brand value, service and experience.

44
Apple: First phone ever launched by Apple is Iphone, no prior experience
in the telecom market. It’s a novice in the market with a very less market
share despite having millions of Iphone sold.

Verdict:
Almost all the major brands around the world like Samsung, HTC, LG,
etc launched their touchscreen smartphones with a hope to beat Apple’s
Iphone. No-one came close to Iphone when it comes to looks, style, feel
and features.

This is the first time a tech giant like Nokia has hit it hard with its first
true touchscreen smartphone. Nokia 5800 is a real Iphone killer with way
ahead features, perfect looks and great price.

The Survey

Objective:
To study the customer satisfaction and acceptance of Nokia 5800 Xpress
Music in the market

Tools:
Percentage Analysis

Procedure:
A questionnaire was prepared and given to 50 people, out of which 25
were the users of 5800 and the rest non-users. The percentage of people
who opted each option has been analyzed and interpreted.

45
 Analysis and Interpretation of Data

1) Profession of the users of Nokia 5800 Xpress Music

40
35
30
25
20
15 Percentage
10
5
0
Student Govt. Pvt. Firm Business Others
Servant

2) Income Level of the users of Nokia 5800 Xpress Music

60

50
40

30
Percentage
20
10

0
<1 lakh 1-3 lakhs 3-5 lakhs 5-10 lakhs >10 lakhs

3) Rate of Utility of Nokia 5800 Xpress Music

46
 70
60
50
40
30
Percentage
20
10
0
Poor Avg. Above Avg Excellent It’s the
best

4) What has made the users choose this model

40
35
30
25
20
Percentage
15
10
5
0
Features Brand Advts.

5) What feature attracts the users?

70
60
50
40
30 Percentage
20
10
0
Touch Appearance 3G Memory Offers

6) If not Nokia

47
 60

50

40

30
Percentage
20

10

0
Sony LG Motorola Samsung Others

Observations and Recommendations

1) It is found that the users are mostly students and people working in
private firms. However it is more popular among youngsters. So the
company will have to adopt measures to attract them.

2) This model is selected mostly by middle income and high income

people. It will be good if the company can bring down the price of the
mobile.

48
3) It is the touchscreen and the memory that attracts more people.

4) This model often encounters certain problems like software complaints

and display problems. These areas demand attention.

49
 Conclusion

Nokia 5800 Xpress Music is a high-end touch screen mobile from mobile
from Nokia, which highly satisfies the consumer requirements. It is clear
that this particular model has many an advantage over its competitors. It is
indeed a great success in the market.

50
 References

www.wikipedia.org

www.top10.com

www.mobileisgood.com

www.nokia.com

www.mobilephone.co.in

www.stockwatch.in

www.stats.getjar.com

www.forums.techarena.in

www.mad4mobilephones.com

www.mobiles.in

www.gsmarena.com

www.fonearena.com

www.apple.com

51
 Appendix 1

Nokia 5800 Xpress Music Survey

Questionnaire

Name: _______________________

Qualification: _____________________

1) Age group

a) 18-30 b) 31-40 c) 41-50 d) 51-60 e) above 60

2) Profession

a) Student b) Govt. Servant c) Pvt. Firm d) Business e) Others

3) Income Level

a) Below 1,00,000 b) 1,00,000-3,00,000 c) 3,00,000-5,00,000

d) 5,00,000-10,00,000 e) above 10,00,000

4) How long have you been using a mobile?

a) Less than 1 year b) 2 years c) 3 years d) 4 years
e) More than 4 years

5) How many mobile hand sets do you possess?

a) Only one b) 2 c) 3 d) 4 e) More

6) How frequently do you change your model?

a) With the arrival of the latest model b) Every month c)
Every 6 months d) Every year e) Have not changed since buying

52
7) Are you aware of the latest developments in the mobile industry?
a) Yes b) No

8) Are you aware of the harmful effects of using a mobile?

a) Yes b) No

9) Is your mobile touchscreen?

a) Yes b) No

10) Are you a user of Nokia 5800 Xpress Music?

a) Yes b) No

If “No” thanks for your co-operation….

Also specify your brand and model.
Brand: ________________________
Model: ________________________

If “Yes”

11) What made you choose this particular model?

a) Features b) Appearance c) Brand Image d)
Friends’ recommendation e) Advertisements

12) What feature of this model attracted you the most?

a) Touch screen b) Appearance c) 3G
d) Memory card and Expandable Memory e) Offers and freebies

13) Are the features of the mobile worth the cost?

a) Yes b) No

53
14) Rate the utility of the mobile:
a) Poor b) Average c) Above Average d) Excellent
e) It is the best

15) Does your mobile provide you with good sound clarity?
a) Yes b) No

16) Have you installed any application software in your mobile?

a) Yes b) No

17) Has your mobile encountered any problem since purchase?

a) Yes b) No

18) Are you satisfied with the after sale services?

a) Yes b) No

19) If not Nokia, which brand will you go for?

a) Sony Ericsson b) LG c) Motorola d) Samsung e) Others

20) Your suggestion for the improvement of Nokia 5800 Xpress Music:

_________________________________________________________

54