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Lifestyle drug (also lifestyle medicine) is an imprecise term commonly applied to medications
which treat non-life threatening and such as baldness, impotence, weight loss, smoking,
impotence, and the effects of aging etc etc. These are the sensitive conditions that lie at the
boundary between a health need and a lifestyle wish.c

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Competencies are knowledge Skill & Attitude that an individual should possess in order
to be successful in a position.c. We also useccompetency mapping to analyze the
combination of strengths in different workers to produce the most effective teams & the
highest Quality work. c

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? Relationship building and key account management skills

? ¦bility to strategize and Conceptualize: With proper proficient coordination

with other functional groups.

? nnovative: To understand the new lifestyle demands of people.

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: Mgr has to be convincing, as
marketing a lifestyle drug would need a lot of counseling & build the
customer¶s trust.

? 3lanning and Drill down to details

? ½harp Customer Focus: Correctly reading the customer¶s physcology & his/her
need & not misleading the customer to purchase your product.

? Team building and people orientation: Motivating your employees to avoid

any service gap¶s, treat every customer as an opportunity with the same vigor
in servicing.

? rood presentation and communication skills

? Time Management ½kills

? ¦nalytical ¦bility

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? Creativity: Creative ways of devising advertising & promotional strategies

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o Ô



 
 
 
 both short and long term: Capitalising on
the booming lifestyle market segment & conducting proper need analysis by taking the help
of R&D team.

o Ô

  
  : The Benefits of lifestyle drugs are directly related to
the confidence aspect of an consumer. Though issues like hairloss, obesity, impotence are
non life threatening but they have a significant impact on personality & social acceptance
need of a person. ½o quality & benefits promised should be met.

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: Lifestyle drugs are not only popular among the
youth but it caters to all kinds of consumers having various lifestyle desires. ½o the
3ositioning of every drug should lead to brand enhancement. Marketing & Communication
strategies should be different to diff target segments.

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?  c  cCauses of drug consume can also be lethal @ times. So the
manager should ensure that R&D, Quality testing, communication team are not
ambiguous & hurt the expectations of the consumer. Dissent of a customer will
affect the brand image so the manager has to be vigilant about the same.c
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 c: Health & Lifestyle

3




 : Marketing Manager

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 : Marketing Head


 

: Hyderabad


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This is a key position of the middle management team. Evaluate customer research, market
conditions, and competitor data and implement marketing plan changes as needed. Efficient
in competitive analysis, & 3ricing & also managing budgets by keeping track of spends on
an ongoing basis.
Brand Management: Design and develop campaign for brand promotion using conventional
and non-conventional channels communicating value proposition to end consumer.








? Monitor, review and report on all marketing activity and results.

? Build liaison with media and advertising.
? nvolved in customer experience & feedback capturing/analysis
? Cross-promos, tie-ups
? 3erformance Review of employees


  




  



PG - MBA/PGDM ± Marketing

Work Experience: 3-4 years

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From Skills

? rood persuasive & negotiation skills

? 3roblem analysis and 3roblem-solving
? Decision-making
? Relationship building and key account management skills

From Knowledge

? Managing budgets by keeping track of spends on an ongoing basis.

? Brand Management
? To manage the productivity of the marketing plans and projects

From ¦ttitude

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? 3eople management through effective leadership

? Customer focus: ½triving for high customer satisfaction, going out of our way to
be helpful and pleasant.
? ½incerity & Dedication towards work. Minimal ½hrinkage time.
? Developing Employees: rives constructive behavioral and performance feedback
rather than criticizing personal.

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