Professional Documents
Culture Documents
CANDIDATUL IDEAL:
Experience
At least 3-4 years solid advertising and/ or marketing experiences (ideally gained
with multinational companies or agency networks) with practical advertising
service skills;
Successful track record in brand management in consumer products.
Key personal attributes
Great passion for advertising and creative work and strong appreciation for and
demand high standards of creative work;
Very good advertising and strategic account planning skills;
High level of analytical and connectional thinking;
Self-dependent thinking and planning ahead and willingness to take over
responsibility;
Highly motivated, committed, confident, dynamic, energetic, resilient, positive and
the ability to work well under pressure;
Fast, flexible, open to new developments;
Very good interpersonal and people management skills;
Determined, result oriented, will to succeed and persistence;
Strong negotiation skills and very good communication and presentation skills;
Reliable, well organized, attentive to detail as well as accuracy and timeliness.
RESPONSABILITATI / BENEFICII:
Manage client relationships on mid and first senior level and be the main point of
contact between the account team and other departments on issues relating to
the efficient leadership of the account;
Lead strategic development and direction of brand management function
ensuring superior quality services & products are delivered to client, in close
cooperation with Account Director, Client Service Director, Creative Director and
Planning Director;
Propose marketing and brand promotions initiatives that successfully build the
brand, increase client’s business revenues and client satisfaction on agency
services;
Assimilate relevant business information necessary to develop understanding of
the client business situation, including current status, competitive environment,
strengths and weaknesses, opportunities, and threats;
Adjust final briefings with the client, in cooperation with Account Director (if
needed) and Planning. Brief creative team and all other related departments, in
cooperation with Account Director (if needed) and Planning;
Coordinate clients presentations, in cooperation with Account Director (if needed)
and Planning;
Control of efficiency of projects and control of FTEs (planned/worked);
Appoint, lead and direct the brand team and develop a culture and working ethos
where staff are responsible for results;
Further develop strategic understanding and thinking of brands.
CONDITIONS
Leo Burnett
http://www.leoburnett.com
An icon agency building icon brands, Leo Burnett Worldwide is a Top Ten global
agency network. Our 94 offices in 82 countries are united behind one vision – we
create ideas that inspire enduring belief.
Whether in Kuala Lumpur, Bogota or Prague, you will find Leo's values driving
the way we work; above all, pursuing excellence across everything we do. This
passion has helped us become one of the top five most creative global networks
for four years running. In 2003, more Leo Burnett offices (27) contributed to this
honor than any other network in the world.
Even more important, our relentless pursuit of excellence has helped build our
clients' businesses. Over the years we have helped create some of the world's
most valuable brands like McDonald's, Disney, Kellogg's and Nintendo.
In 2002, Leo Burnett became part of the Publicis Groupe, the fourth largest
communications company in the world. With access to more resources and
deeper capabilities than ever before, we are poised to help our clients succeed
across every aspect of brand-building.
Brand Planning
Futures Planning
We believe the very best, most successful and enduring brands stand above their
competitors because they have created legions of believers.
Disney, McDonald’s, Nintendo, Heinz and Kellogg’s are some of the world’s most
valuable brands because people have gone well beyond merely buying them.
These are brands people believe in.