CONTENTS

Editor’s Viewpoint - 5
Expert Writers - 6
Market Update - Global HDTV
Forecasts Summary- 8
Industry News - 12
Technology Series
Advanced TV Advertising - Television Commercial Production- 16

Featured Articles
Google TV System- 26
Using Social Media to Improve Customer
Care-Avi Ofrane- 28
Buyers Guide - IPTV Customer Care
Systems- 30

New Products - Recent Product Introductions - 34

IPTV Classifieds - Products, Employment and Services - 36
Event Schedule - Upcoming Trade Shows & Seminars - 37
Index of Advertisers - Who is Supporting the Industry - 38
Editorial Calendar - Problem Solving Articles - 39

Subscribe FREE at www.IPTVMagazine.com June 2010 3

 PUBLISHER
Lawrence Harte
LHarte@IPTVMagazine.com

EDITOR
Editor’s Viewpoint
Lawrence Harte
LHarte@IPTVMagazine.com
If net neutrality changes along broadband access providers take
Associate Editor the form of charge variances based on service types, Internet TV
Michele Chandler broadcasters may be dramatically impacted. If net neutrality is
MChandler@IPTVMagazine.com eliminated, broadband access providers may charge access fees
ADVERTISING SALES based on data consumption for service types such as video
Robert Belt streaming. Even a small fee of 0.1 cent per MB would result in
RBelt@IPTVMagazine.com a viewing cost of around 36 cents per hour. The fact that the
+1-480-368-8876 average Internet TV viewer consumes approximately 400
MBytes per hour for SD quality TV could mean that the indus-
Business Development
Carolyn Luck try would experience a mass exit of Internet TV viewers.
Carolyn@IPTVMagazine.com If neutrality is lost, one of the key solutions available to Internet
+1-919-557-2260 TV service providers would be to form a TV distribution relationship (access portal control)
with broadband access providers. The Internet TV broadcaster could provide their pro-
Multimedia gramming guide information to the broadband access provider, which would make the pro-
Geovanny Solera
GSolera@IPTVMagazine.com
gram guide available to the viewer. When the viewer opts to watch one of the Internet TV
broadcaster's programs, the Internet TV broadcaster would be assessed a small access fee,
Expert Editors keeping the customer from being assessed with much higher data usage fees. This relation-
Bud Bates - Technology ship would also allow the broadband access provider to prioritize the transmission of the
BBates@IPTVMagazine.com streaming video, providing the customer with a better viewing experience.
Robert Belt - Marketing
RBelt@IPTVMagazine.com
Lawrence Harte - Business Net Neutrality and Internet TV - Access Portal Control Option
LHarte@IPTVMagazine.com
Michael Sommer - Consumer Elecronics
MSommer@IPTVMagazine.com
Eric Stasik - Patents and IPR
EStasik@IPTVMagazine.com
Avi Ofrane- Billing Systems
AOfrane@IPTVMagazine.com
Roger McGarrahan- Content Licensing
Rmcgarrahan@IPTVMagazine.com

Research
Angela Bender
ABender@IPTVMagazine.com

SUBSCRIPTIONS
Circulation Manager
Jon Luke Ramos Lawrence Harte, Editor
JRamos@IPTVMagazine.com

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June 2010 5
FREE Subscription at www.IPTVMagazine.com
 IP Television Expert Writers
What makes a magazine successful is the value of its content. Our expert writers cover marketing, technology and business
issues that are critical to the success of IP television systems and services.

Mr. Belt is a new product business development, marketing and sales expert for communication
products. Robert specializes in assisting international and OEM companies in finding, qualifying,
establishing meetings, defining product requirements, negation of sales contracts and follow-up cus-
tomer communication. He has more than 20 years of experience in product definition, engineering
specification, design and contract negotiation for non-standard and new products. Mr. Belt has
defined and located for strategic partnering, initiated discussions for technology partnering and
drafted alliance agreements. Robert's clients have included Alps, Motorola, Nokia, Wavetek,
Norand, Trimble, Mitsubishi, Panasonic, Fujitsu, Uniden, NEC, Qualcomm, Novatel, JRC, Apple,
Omnipoint, NYNEX, Bell Atlantic, SONY and hundreds of other companies.
Robert Belt
Marketing

Regis (Bud) Bates is a wireless systems expert who specializes in network operations and planning
for telecommunications and management information systems. As president of TC International
Consulting, he performs Strategic Planning, Business Continuity Planning and Technology
Innovation for his client companies. Mr. Bates has helped fortune 100-500 companies design, setup,
and manage LANs and WANs using SONET, ATM, MPLS, and VPN architectures. He specializes
in the setup of mobile communication systems and developing the processes necessary to ensure the
reliable restoration of networks when failures occur. Bud is a sought after professional instructor
and he teaches using both Instructor-led (ILT) and Virtual classroom learning (VCL) formats. Bud
Bates authored over fifteen technology-oriented books, many of which were best sellers for McGraw-
Bud Bates Hill. Bud received his degree in Business Management from Stonehill College (BS) in Easton, MA
Technology and completed an MBA in Finance at St. Joseph's University in Philadelphia (except the thesis).

Mr. Harte has over 29 years of technology analysis, development, implementation, and business
management experience. Mr. Harte has worked for leading companies including Ericsson/General
Electric, Audiovox/Toshiba and Westinghouse and has consulted for hundreds of other companies.
Mr. Harte continually researches, analyzes, and tests new communication technologies, applica-
tions, and services. He has authored over 100 books on communications technologies and business
systems covering topics such as IP television, mobile telephone systems, data communications,
voice over data networks, broadband, prepaid services, billing systems, sales, and Internet market-
ing. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest
University (1995) and a BSET from the University of the State of New York, (1990).
Lawrence Harte
Business

6 June 2010 Definitions FREE at www.IPTVDictionary.com

 Roger McGarrahan is co-founder and General Manager of PathFinder World Video LLC which licens-
es linear channel and VOD programming from ethnic and niche television networks to CATV, Telco
IPTV, Broadband IPTV, Mobile and Hospitality television service providers. Prior to that Roger was
CEO of Thomson Broadcast & Multimedia, Inc. (Thomson/Grass Valley) in charge of North America
operations and previously its General Counsel. Earlier Roger was legal counsel for COMSAT RSI
which specialized in the design and delivery of satellite communication systems. In total, Roger has
twenty years experience as executive management, operations management, and corporate counsel in
the broadcast, satellite and telecommunications industries.

Roger McGarrahan
Content
Licensing
Michael H. Sommer - The "Gadget Guy" Technology Commentator is a consumer electronics industry
expert. Mr. Sommer regularly appears on several television stations as the Gadget Guy and is a
sought after technology evaluation and marketing expert. His words and industry findings are refer-
enced in many leading industry publications including USA Today, N.Y. Times and Telecom Business
magazine. Mr. Sommer has been on the communication staff of the Winter Olympics and he is a staff
expert writer for IP Television Magazine. He has been a consultant for hundreds of consumer elec-
tronics product developers ranging from high-tech start-ups to fortune 100 multinational companies.
His clients include Motorola, Cendant Corporation, Sony, and other leading edge companies. Mr.
Sommer attended the University of Hartford majoring in communications and he specializes in work-
Michael Sommer ing with executives from fortune 1000 companies providing them with an understanding of consumer
Consumer electronics device requirements and marketing programs.
Electronics

Mr. Eric Stasik is the director of Patent08, an expert consulting firm located in Stockholm, Sweden
providing patent engineering, business development, and licensing services to small and medium-
sized enterprises. He is an expert in helping firms develop patent and licensing strategies that sup-
port their business objectives. He is the author of several books on patent strategy and maintains a
well-respected blog (www.patent08.com) on the business aspects of developments on patent law and
practice. Mr. Stasik is an engineer; he is not an attorney at law and does not provide legal advice.

Eric Stasik
Patents &
Legal

Avi Ofrane is the president and CEO, and a master instructor of The Billing College. Mr. Ofrane
founded The Billing College in 1996 to address the converging market trends associated with telecom-
munications Billing and Customer Care. Mr. Ofrane began his career in 1977 as an analyst with the
IBM Corporation, designing and implementing manufacturing systems. Throughout his extensive
career, Mr. Ofrane has been involved in all aspects of the industry, including strategic planning, RFP
processing, vendor evaluation and selection, business process engineering, business/systems analyses,
project management, implementation, operations, quality assurance, and executive management.
Since 1982, Mr. Ofrane has concentrated exclusively on the telecommunications industry, in which he
is now a recognized expert and master instructor in Billing and Customer Care. Mr. Ofrane lectures
Avi Ofrane extensively in the US and in Europe on Billing and Customer Care issues, strategies, methodologies,
Billing and practices and he is a frequent speaker at major industry conferences. He has authored several
Systems leading books on billing systems. Mr. Ofrane holds a BS, Computer Science, from Pennsylvania State
University.

Subscribe FREE at www.IPTVMagazine.com June 2010 7

 Market Update
Global HDTV Forecasts Summary
By: Simon Murray, Informa Telecoms and Media
HDTV is finally taking off as equipment prices have fallen to afford-
able levels and as the number of channels on offer becomes attractive
to a mass audience. Some operators now offer HD channels free to
subscribers within other packages - though subs still usually have to
pay for the relatively more expensive HD set top box.
Major sports events such as World Cup soccer spur FTA broad-
casters to provide HD channels. These sporting events increase con-
sumer awareness of HD. High-definition TV won't take off in a terri-
tory until the main free-to air broadcasters are involved.
Operators pay carriage fees for showcase HD channels, especial-
ly from prestige international brands. Digital platforms are now using
HD provision as a differentiator against their competitors. In competi-
tive markets, operators often follow the HD pioneer, thus creating a
momentum for take-up. only 5.8% of global TV homes watched HD
programming by end-2009, though the proportion is expected to
increase to 7.8% by end-2010. However, this represented 71 million
households at end-2009, up 29 million from the end of 2008.
By 2014, Informa Telecoms and Media forecasts 276 million HD
active homes, representing 21% of TV households. Owning an HD-
ready set does not automatically mean reception of HD programming.
In fact, the number of homes with a HDTV-ready set was estimated to
have reached 160 million by end-2009, so only 45% of these homes
Figure 1 Global active HDTV homes by region (mil.)
8 June 2010
were "active" and actually watch HD programming. HD set sales are
growing fast, with another 40 million homes to be added in 2010,
bringing global penetration to 16% of TV households. Rapid take-up
will push this to 31% of TV households - or 421 million - by 2014. At
that point, nearly two-thirds of homes with HD sets will watch HD
programming.
Figure 1 shows global active HDTV homes by region. In 2010, 27
million active HD homes will be added, bringing the total to 99 mil-
lion.This number will rise by 33 million in 2011. By 2014, there will
be 276 million HD active homes.
North America is the dominant region, accounting for two-thirds
of the 2010 total. However, this proportion will fall to 37% by 2014 as
other regions catch up. Asia Pacific is the third-largest region, thanks
mainly to early adoption in Japan. The region will take second place
and increase to 31% of the total by 2014. By then, China will have 30
million active HDTV homes, followed by Japan (22 million) Korea (11
million) and India (10 million). The UK will lead the way in Europe,
with 14.1 million active homes by 2014. France (12.2 million) will fol-
low close behind. Germany (9.3 million) will be third in Europe and
Italy (8.0 million) will fourth.
Figure 2 shows global active HDTV homes as a percentage of TV
households. The proportion of homes actually watching true HD pro-
Definitions FREE at www.IPTVDictionary.com
Figure 2, Global active HDTV homes as a % of TV households
gramming is very low. By 2014, the proportion is forecast to reach
21% - still low, but representing a significant rise over the next five
years.
Penetration of active HD homes will vary considerably from one
country to the next. Canada (64%) and the US (77%) will continue to
lead the way by 2014. However, 27 countries - half the total forecast -
will be below the 20% global average. Some high-population territo-
ries will have very low shares, such as Brazil (7%), Ukraine (4%),
China (7%), Indonesia (3%), Thailand (3%), Vietnam (3%) and India
(6%). This reveals future scope for growth. By the end of 2010, fewer
than half the homes with an HD set will actually watch HD program-
ming. Even North America, the most advanced HD region, will only
have 79% of its HD homes watching HD programming.
There will be a significant improvement by end-2014, but even
then less than two-thirds of HD set homes will watch HD program-
ming. The percentage in North America will be high at 82%, but
Western Europe will be as low as 58% given the time lag between
homes buying HD sets and then signing up for HD channels. Asia
Pacific will have the same proportion as Western Europe, thanks main-
Figure 3, Global active HDTV homes by platform (mil.)
10 June 2010
ly to high penetration in Japan and Korea. Digital cable is the domi-
nant platform for HD active homes.
Figure 3 shows global active HDTV homes by platform. Cable
operators can use HD as a differentiator against their rivals. Informa
forecasts that 125 million digital cable homes will watch HD channels
by 2014.
Active HDTV homes as a percentage of digital TV households
will rise to 21% by end-2010 from 18% a year earlier (see fig. 5). The
proportion will be 24% by end-2011. The global average will be 36%
by 2014, as high as 76% in North America but as low as 22% in Latin
America.
Informa’s latest market report, Global HDTV Forcasts, has
identified that HD set sales are growing fast. This report predicts
that nearly two-thirds of homes with HD sets will watch HD pro-
gramming.
Informa Telecoms & Media delivers strategic insight founded
on global market data and primary research. For more information
visit www.informatm.com or call +44 (0)20 7017 5537
Definitions FREE at www.IPTVDictionary.com
 IPTV News
Digital Rapids Announces
Support for WebM
Initiative and VP8 Codec
in Highly Acclaimed
Media Encoding Solutions
May 19, 2010 -- Markham, Ontario: Digital
Rapids announced that the company is sup-
porting the new WebM open web media pro-
ject with upcoming support for VP8 compres-
sion and the WebM format in future versions
of Digital Rapids' award-winning encoding,
transcoding and live streaming systems. The
WebM project and the open sourcing of the
VP8 codec were announced today by Google
and its partners during the annual Google I/O
conference.
WebM is intended to provide an open
video format option for content publishers
and web developers. Google is open sourcing
VP8, a high performance video codec opti-
mized for the web, and contributing it to the
12 June 2010
project under a royalty free license. The VP8 easily deployable software updates.
codec is based on the extensive video com- "Support for the broadest range of lead-
pression experience of On2 Technologies, ing web video formats has always been a hall-
acquired by Google earlier this year. Mozilla, mark of Digital Rapids solutions," said
Opera, Google, YouTube, and many major Darren Gallipeau, Product Manager at Digital
software and hardware manufacturers have Rapids. "VP8 and WebM will provide our
expressed their support of this effort and customers with a powerful open format
intentions to support VP8 and WebM. option, and we're pleased to be working with
"A key factor in the web's success is that Google and the WebM community to incor-
its core technologies are open and freely porate support for VP8 and WebM into our
implementable. Video is fundamental to the products."
web experience, and developers and content
publishers need an open video format option,"
said Mike Jazayeri, Group Product Manager
at Google. "We are excited Digital Rapids is
joining a broad coalition of industry leaders
supporting the WebM project to bring a new
era of open innovation in web video."
Digital Rapids solutions for transform-
ing media for web distribution include the
versatile StreamZ and StreamZHD multi-for-
mat on-demand and live encoding systems;
the Digital Rapids Transcode Manager auto- New study finds Internet
mated, distributed, high-volume transcoding video-viewing HHs devote
software; the StreamZ Live family of live
31% of viewing time to
encoders; and TouchStream portable encod-
ing and streaming appliances. Digital Rapids
online video
solutions feature an unparalleled combination
of superior visual quality, extensive format GREENWOOD VILLAGE, CO. , May 10,
support, versatile functionality and exception- 2010 - New consumer research from One
al workflow efficiency. Support for VP8 and Touch Intelligence offers some of the most
the WebM format will be integrated into detailed observations to date about an emerg-
future versions of Digital Rapids solutions, ing sector within the U.S. television market-
with existing systems upgradable through place - households in which adult viewers
Interested in submitting news or a market
update?
Email us your press release
Get your new technology or market research noticed
news@iptvmagazine.com
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routinely watch long-form, scripted TV
shows and movies from the Internet.
Based on a survey of 1,007 households
in which respondents watched full-length TV
shows or movies within the past month, One
Touch Intelligence found that:
· Viewing of full-length content from the
Internet occupies 31% of the total time these
viewers spend with various at-home televi-
sion sources. That's more than twice the
amount of time spent watching DVD or Blu-
ray discs and 5x the amount of time spent
watching On Demand or pay-per-view con-
tent.
· Hulu is the most-watched Internet
video site, with 53% of Internet video house-
holds watching long-form content from Hulu
at least once a month. The percentage of long-
form Internet video households that watch
Hulu is higher than the percentage watching
YouTube.
· Viewers who watch Internet video on
TV screens are significantly less likely to
watch short-form content than those who
watch over PCs, and are more likely to use a
videogame console to connect Internet video
to the TV screen than a PC or Internet-con-
nected TV set.
The new study, Internet Video 2010:
Content, Usage and Devices, was conducted
during April 2010 in association with
ConStat, a primary research company special-
izing in technology and media engagements.
Selected findings will be presented by One
Touch Intelligence at the CTAM Research &
Insights Conference in Los Angeles on May
13.
"The findings underscore the budding
romance under way between mainstream tele-
vision users and Internet video," said Stewart
Schley, Senior Director of Industry
Intelligence for One Touch Intelligence. "In
homes where people have begun using the
Internet as a source for branded, long-form
entertainment, usage and satisfaction levels
are high, and usage is dispersed over a fairly
wide age and demographic range. Also, our
study points out that those who watch Internet
video on TV screens, rather than purely over
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PCs, appear to be more willing to ascribe eco-
nomic value to the experience."
Among key findings, the study found
that although most Internet video viewing
within IV homes occurs over PCs, Internet
video content seen on TV screens accounts
for 11% of time spent viewing.
Additionally, the study found that among
all Internet video households (homes in which
adults watch full-length TV shows or movies
at least monthly)…
· 52% of viewers watch Internet video
exclusively on PCs
· 42% of viewers watch Internet video on
both PCs and TV screens
· 6% of viewers watch Internet video
exclusively on TV screen
SeaChange Watch & Buy
Service Provides TV
Operators with New
Opportunities to Monetize
VOD
May 12, 2010 - ACTON, Mass. -
SeaChange International, Inc. announced the
introduction of Watch & Buy, a new T-com-
merce service that enables television opera-
tors to leverage their existing video-on-
demand (VOD) infrastructure to sell-through
DVDs and related merchandise to sub-
scribers. Deployable today for operators
using the SeaChange VODlink applications
platform, Watch & Buy can immediately
begin serving as a new revenue stream for
operators while offering value-added services
to subscribers. SeaChange is demonstrating
Watch & Buy at The Cable Show booth 1601
this week in Los Angeles.
Watch & Buy includes a lightweight set-
top application, user interface customization,
and fully managed back-end order fulfill-
ment. A DVD symbol appearing next to select
titles in an operator's VOD library alerts sub-
scribers to the fact that the movie is also
available for purchase as a DVD. When
selecting such titles, subscribers will have the
option to order the movie as a VOD session as
well as receive a DVD copy via postal mail.
Subscribers may be presented with the oppor-
tunity to order the DVD in different formats
such as Blu-Ray, or could even receive an
offer to purchase an entire television series on
DVD after viewing a single VOD episode.
Operators are also afforded the flexibili-
ty to package their offerings, offering a free
VOD session with the purchase of a DVD, for
example, or offering additional items for
order such as movie-related soundtracks and
video games among others. Through its open
architecture, Watch & Buy easily integrates
with any third-party back-end fulfillment
solutions, ensuring a positive subscriber
experience and giving operators peace of
mind that orders are met efficiently and effec-
tively.
"SeaChange is introducing Watch & Buy
to provide operators with a new revenue
opportunity that they can deploy now," said
Anthony Landamia, product manager, in-
home Strategy and iTV applications,
SeaChange. "While SeaChange continues our
work to support and develop EBIF and
tru2way standards and applications, operators
are simultaneously asking for solutions they
can use today that generate additional revenue
streams and differentiate services, which is
why Watch & Buy was developed."
June 2010 13

Pay TV Revenue Will
Grow 7% to Exceed $312
Billion in 2010
SINGAPORE - May 19, 2010 - Pay TV mar-
ket growth slowed in 2009 due to the reces-
sion. However, 2010 is expected to be a better
year as operators have been signing up new
subscribers, and existing subscribers are
migrating to premium channels and advanced
services. "As a result of the positive market
outlook for pay TV," says ABI Research prac-
tice director Jason Blackwell, "global pay TV
revenue will net more than $312 billion for
cable and telecom carriers in 2010."
Among the different pay TV platforms,
telco TV service revenue is growing the
fastest as broadband penetration and Internet
speeds ramp up. For example, Deutsche
Telekom's IPTV subscriber base essentially
doubled within a year, to one million. As fiber
broadband deployment expands its footprint,
operators will have the opportunity to offer
High Definition IPTV that should help to
boost ARPU and service revenue. ABI
Research anticipates that telco TV service
revenue will top $17 billion in 2010.
In terms of telco TV service revenue,
Western Europe captures the largest market
share with 59%. North America and Asia
Pacific are the second and third largest telco
TV markets. In the Asia Pacific region, telco
TV service revenue is expected to grow rapid-
ly during the next few years. In 2009, Asia
Pacific telco TV service revenue comprised
10% of the total market, and it is expected to
achieve 25% by 2015.
14 June 2010
Pay TV operators are competing to raise
ARPU and lower churn. Many operators are
upgrading programming packages and steadi-
ly introducing high definition TV services.
"Pay TV operators need to aggressively pro-
mote the purchase of HDTV set top boxes in
order to lift ARPU," notes Research Associate
Khin Sandi Lynn. "This does not have to
come through subsidies. Carriers could do a
better job of promoting the benefits of HD for
the end-user viewing experience. Furthermore
there is the promise of 3D TV. At present
many users are not clear what the benefits
are."
ABI Research has recently completed a
quarterly update of its "Pay-TV ARPU and
Revenue Database" which provides historical
and forecast data for ARPU, and service rev-
enue forecasts for satellite, cable and telco
TV. The study is a part of the company's
Digital Media Research Service.
Panasonic Launches Ad
Campaign to Support
Lineup of Award Winning
Viera Full HD 3D TVs
SECAUCUS, NJ (May 20, 2010) - Panasonic,
an industry leader in Full HD 3D and HDTV
technology announced today the start of an
advertising campaign focusing on the compa-
ny's innovative, award-winning Full HD 3D
VIERA™ Plasma TVs and the introduction of
the Skype on your VIERA personal video
conferencing feature which has been added to
the VIERACAST™ internet functionality.
Definitions FREE at www.IPTVDictionary.com
The campaign, created by Panasonic's
agency Arnold Worldwide, reinforces the
immersive and lifelike experience consumers
get while watching Full HD 3D on Panasonic
VIERA Plasma displays1. The television
commercials also reinforce the reasons why
Plasma is considered the best technology for
3D viewing because of its ability to provide
Full 1080p resolution to both the left and right
eye. The fast-switching phosphors, Infinite
Black Panel Pro and dual scanning technolo-
gy in tandem, provide the great depth and
clarity that are vital to the true Full HD 3D
TV viewing experience. The Skype portion of
the overall campaign reinforces the benefit of
connecting with family and friends through
Skype video calls on a large screen TV.
"We only have to look to the global suc-
cess of Avatar and popularity of other 3D
films released within the last year to realize
that the widespread adoption of 3D TV with-
in our own homes is underway," said Bob
Perry, Senior Vice President, Panasonic
Consumer Electronics Company. "We're
extremely excited that Panasonic is embark-
ing on one of its most extensive and ambitious
advertising campaigns to support and pro-
mote the phenomenal capabilities of our
award winning lineup of superior 3D technol-
ogy products. Our objective is to ensure that
consumers who are shopping for a new televi-
sion or BD player take the time to learn about
this 3D technology transition that Panasonic
has created. "
The campaign kicks-off with television
advertising placements in major markets, as
well as spots on national (including DirecTV)
and Spanish-language cable stations. To fur-
ther elevate the ambitious campaign, the TV
spots will be supported by national cinema,
print and online campaigns, as well as target-
ed out-of-home (billboards, bus shelters) pro-
motions in key markets. The TV campaign
runs through the week of June 14, 2010. For a
look at the Full HD 3D commercial and a
sneak peek at the upcoming Skype on your
VIERA television commercial, visit
http://www.youtube.com/panasonicusvideos.
Panasonic's VIERA VT25 Series Plasma
Full HD 3D TVs, which include one pair2 of
Panasonic 3D Active Shutter Lens Eyewear
(TY-EW3D10U), is now available at retailers
nationwide in 50-inch class (49.9 inches diag-
onal / SRP $2,599.95) and 54-inch class (54.1
inches diagonal / SRP $2,999.95) sizes with
58-inch class (58.0 inches diagonal / SRP
$3,399.95) and 65-inch class (64.7 inches
diagonal / SRP $4,299.95) sizes to follow in
June. The Panasonic TC-P50VT25, a 50-inch
class Full HD 3D TV (measured diagonally
49.9-inches) was awarded the prestigious
Best in Show at the 2010 Consumer
Electronics Show. Complete technical speci-
fications for the VT25 Series are available at
www.panasonic.com.
Panasonic's range of Full HD 3D VIERA
Plasma HDTVs, when coupled with
Panasonic's 3D Blu-ray Disc players (DMP-
BDT300 and DMP-BDT350)3 bring a new
era of immersive visual entertainment into
consumers' homes, by creating a 3D experi-
ence that easily rivals the best that can be seen
in cinemas. By delivering a full 1080p-reso-
lution image to each eye, Panasonic's Full HD
3D technology offers consumers the highest
possible visual experience. To enjoy Full HD
3D programming users wear stylish and light-
weight active-shutter eyewear. The sets are
also Full HD TVs that display pristine 1080p
content in two dimensions (2D) for conven-
tional HD viewing.
To further promote and raise consumer's
awareness of 3D's immersive entertainment
experience, Panasonic recently announced
exclusive agreements with two of
Hollywood's premiere film studios, Twentieth
Century Fox Home Entertainment and
Universal Studios Home Entertainment, to
offer the Blu-ray 3D versions of Fox's Ice
Age: Dawn of the Dinosaurs and Universal's
Coraline, two of the industry's most success-
ful theatrical 3D titles, with purchase of
Panasonic VIERA Full HD 3D TVs. For more
information on Panasonic's Full HD 3D tech-
nology, visit www.panasonic.com/3D.
The recent addition of Skype to
Panasonic's VIERACAST IPTV offerings4
allows owners of 2010 VIERACAST-enabled
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Panasonic VIERA Plasma HDTVs (VT25,
VT20, G25, and G20 Series) to make voice
and video calls to family and friends from the
their living rooms directly through their
Panasonic VIERA HDTV using Panasonic's
Skype-enabled camera (TY-CC10W) which
is sold separately (SRP $169.95).
Quantenna Introduces
Third-Generation 4x4
MIMO 802.11n Wi-Fi
Chipset with Industry-
Leading Reliability and
Coverage
FREMONT, Calif., May 26, 2010 ?
Quantenna Communications, Inc announced
its third-generation Full-11n 4x4 Multiple
Input Multiple Output (MIMO) Wi-Fi™
chipset, offering industry-leading reliability
and whole-home coverage for delivering car-
rier IPTV services over wireless networks.
The company's 802.11n Wi-Fi chipsets are in
trials with over 12 service providers world-
wide, for broadband digital video services
that require robust performance anywhere in
the home.
The Quantenna chipset is optimized for
volume production, and future-proofed with a
feature set that is considerably ahead of alter-
native solutions. The company has cut device
size in half and power consumption by one-
third as compared to previous solutions, and
incorporated features that simplify transceiv-
er certification in the U.S., Europe and Asia.
Quantenna also has optimized performance
for today's carrier-class networking plat-
forms, while anticipating the requirements of
emerging standards.
Error vector magnitude (EVM) and
phase-noise performance have both been
enhanced to boost range and reliability, and
the chipset's best-in-class receiver linearity
significantly reduces interference.
Quantenna's third-generation chipset
incorporates all specifications in the
IEEE802.11n standard including 4x4
Multiple Input Multiple Output (MIMO). It
also incorporates extensions to the
IEEE802.11n standard including dynamic
digital beamforming, and wireless channel
monitoring and optimizing. These features
enable Wi-Fi home networks to deliver the
same quality as wired Ethernet, including
supporting up to full HD video with 1080p
resolution, anywhere in the home, while guar-
anteeing compatibility with existing and
future IEEE 802.11n-compliant products.
Quantenna's Full-11n technology also enables
industry-standard Wi-Fi to serve as an ultra-
reliable, carrier-class, whole-home IPTV net-
working backbone for complementary single-
room wireless technologies, including emerg-
ing short-range 60 GHz solutions from com-
panies in the WirelessHD™ Consortium and
Wireless Gigabit Alliance™ (WiGig).
"Today's Wi-Fi ecosystem includes both
whole-home 802.11n technologies and short-
range, single-room solutions such as
WirelessHD, WiGig, 802.11ad and
802.15.3c," said Brian O'Rourke, principal
analyst, digital entertainment, for In-Stat.
"Among these technologies, it's up to 802.11n
technology to provide the backbone for reli-
ably distributing IPTV and other demanding
services to any room in the home. 4x4 MIMO
with dynamic digital beamforming can give
carriers this critical, whole-home wireless
service guarantee."
June 2010 15
 TV Advertising Series
Television
Commercial
Production
TV commercial production is the process that is used to convert a pro-
motional message into one or more media segments. TV commercial
production may involve the creation of a promotional concept and sto-
ryboards, as well as script writing, filming (recording), editing and
packaging content into promotional media that can be distributed to
broadcasters.
The creation of TV commercials using a production firm can
range in cost from less than $1000 for existing ads that are simply
modified, to over $500k for a 30 second custom commercial.
Commercials that include graphic effects, licensed content (such as
popular music), and skilled actors can add significant cost to the pro-
duction. The turnaround time for a television commercial production
can range from a few days to a few weeks.
The creative concept for TV commercials can come from the
advertiser, an agency or the combined efforts of both. The creative
concept converts the promotional message into a theme and a set of
visual images, sounds, and performances that will define the overall
viewing experience of the commercial.
After a creative concept is identified, a sequence (storyboard) of
candidate scenes for the commercial is identified and sketched. Using
the storyboard and some additional materials, such as product litera-
ture and background information, the narration of the commercial
(script) is drafted.
Preparation for the production of the commercial (pre-produc-
tion) can include searching (scouting) for actors and locations, as well
as obtaining a production crew. Authorizations to film, which include
obtaining permits and licensing of content segments (video clips) are
secured. Filming equipment and props are gathered and rented. A
detailed shooting schedule is created which identifies each event
(shoot list), along with the actors and resources required for each.
The production of the commercial involves the filming of each
scene, often multiple times. The recorded media (footage) is reviewed
and edited, and effects (such as scene transitions) are added and
reviewed (screened) in the post production process.
16 June 2010
This article is Part 6 of a 9 Part Series
Advanced TV Advertising List Month
Television Advertising Jan 10
Television Ad Types
Television Advertising
Feb 10
Mar 10
Technologies (Part 1 of 2)
Television Advertising Apr 10
Technology (Part 2 of 2)
Television Ad Campaigns May 10
Television Commercial Jun 10
Production
Television Ad Metrics Jul 10
Television Advertising Economics Aug 10
Television Ad Regulations Sep 10
The final commercial is converted into a media format (such as
MPEG) that can be used by broadcasters. The commercial and its sup-
porting media, such as metadata and required documentation (any ad
claims substantiation), are combined into a package that can be sub-
mitted to broadcasters.
TV production options include using ready to air commercials
(universal commercials shared by multiple advertisers), customized
stock footage (existing commercials that are modified), local footage
(commercials filmed on the advertiser’s location), and custom shoots
(anything possible).
Figure 7.1 shows the basic steps that may be used to create a TV
commercial. The process begins with a definition of the promotional
message the advertiser wants to communicate to the desired audience.
One or more creative concepts (methods of expression) are identified
along with the theme of the commercial. A series of proposed story-
board scenes for the selected creative concept is developed to allow for
a visual review of the proposed commercial. The script dialog is writ-
ten, along with some guiding production recommendations. Pre-pro-
duction activities include talent and location scouting, permit and
license acquisition, and equipment and prop gathering. In the produc-
tion phase, filming is performed to gather recorded media (footage).
Portions of the footage are selected, edited and reviewed to produce
the final version of the commercial. The commercial media along with
related information (metadata and supporting materials) is combined
Definitions FREE at www.IPTVDictionary.com
 Figure 7.1, TV Commercial Production
into a package that can be provided to the TV broadcasters who insert
the TV commercial into their broadcasted programs.
Creative Concept
A creative concept is the identification of a method that can be used to
effectively communicate a message and evoke desired thoughts or
emotions in people. A creative director or creative team is provided
with a promotional message, information about the product or service,
and some characteristics of the desired audience. The creative team
may interact to stimulate the formation of ideas that can effectively
motivate and communicate the promotional message to the desired
audience.
Promotional Message
The promotional message is the statement the advertiser wants to com-
municate to the viewer. The promotional message identifies the prod-
uct or service that is being promoted and the desired actions that the
viewer is requested to perform. This may include the purchase of a
product or service or a change in mindset (such as brand value build-
ing).
Creative Idea
The creative idea is the form of expression that will be used to convey
the promotional message to the viewer. The creative idea may be com-
posed of attention getting elements and a method of message delivery.
18 June 2010
A crocodile in a beauty salon, for example, implies a comparison
between the soft skin of a woman and the hard skin of the crocodile.
Theme
The theme is the environment or setting of the commercial. Multiple
themes (such as a beauty salon or jungle setting) may be identified, and
the theme may be modified to match budgeting requirements.
Storyboarding
A storyboard is a group of images or media segments that describe the
key elements of a media ad, campaign or program. Storyboard images
may contain rough sketches of proposed images along with some cap-
tions or descriptions. The storyboard is typically created by the art
director once the writer has provided the visuals. There may be sever-
al revisions to the storyboard, and certain elements may be added or
removed to allow for variances in artistic design.
Scenes
A scene is a setting and viewpoint of an event in a media sequence.
Each scene may be represented by a storyboard sketch which contains
the title and any characters or props that will appear.
Definitions FREE at www.IPTVDictionary.com
Scene Descriptions
A scene description is a detailed explanation that is typically included
within a storyboard, which defines how a scene will be performed. A
scene description can be used to identify the location and props that are
needed for the scene.
Figure 7.2 shows a TV ad storyboard for logo animation. This sto-
ryboard shows how the Althos logo (a question mark combined with a
light bulb) will hop across the screen (1) until it finds a book (2). The
book opens and the pages begin to turn (3) and each page that turns
causes the logo to get bigger (4). After several page turns, the logo
lights up (5) and the company tag line “Simplifying Knowledge” is
added below the logo (6).
Script Writing (Scripting)
Script writing is a process of creating or preparing text that will be
used for dialogue in media programs.
To help the script creation process, scriptwriting software can be
used which stores, organizes and formats dialogue and supporting
information into a script document. Scriptwriting software may man-
Figure 7.2, TV Ad Storyboarding
20 June 2010
age cast member names and profiles, lists of scenes, and other infor-
mation that may be helpful in the media production of the script.
Examples of scriptwriting software include final draft (www.final-
draft.com) and Celtic, which is a free downloadable screenwriting
software program.
Dialogue
Dialogue is the spoken part of a media program which usually appears
at the right side of the script. TV commercial scripts may contain two
columns of text; one for video content and the other for the dialog por-
tion of the scene.
An obscenity check may be performed on the script to identify
words or images that can be perceived in an offensive way. The use of
logos or brand names in scripts is commonly avoided to reduce the
need for acquiring licenses in pre-production.
Stage Direction and Shot Descriptions
Stage direction is the instructions that are used to assist in the setup and
performance of a screenplay. Stage direction may include a description
Definitions FREE at www.IPTVDictionary.com
 Figure 7.3, Sample Commercial Script
of character expressions, while shot descriptions may define camera
techniques. Scripts tend to focus more on dialogue and less on stage
direction, because directors can be sensitive to script suggestions con-
cerning filming techniques (fade out or cut to scene 2).
Script Readings
Script reading is an audio performance of a screenplay. A script read-
ing may be used to review how the dialogue can be presented (various
accents and emotional emphasis), and how the performance will be
received by an audience (as interpreted by people at the script reading).
Figure 7.3 shows a sample script for a promotional message. This
diagram shows that there are two columns. The column on the left per-
tains to the video script and the column on the right shows a break-
down of the audio script. The video column is broken down into indi-
vidual frames that describe each scene, along with the movement and
placement of any characters and props. The audio column shows a
breakdown of the audio effects for each scene, including spoken words
and any music or sound effects used.
Pre-Production
TV commercial pre-production is the creation of a set of tasks and
processes that occur before the creation of a television commercial
occurs. Pre-production for video programs can include scouting for
talent and locations, talent casting, obtaining the necessary permits and
22 June 2010
licenses for filming, gathering and renting the equipment and props
necessary for filming, and planning the shooting process.
Talent Scouting
Talent scouting is the process of identifying and finding actors
that may be suitable for the roles in the TV commercial. The talent
types used in commercials can range in both skill and cost, and may
include workers at the advertiser’s location or high profile actors.
Location Scouting
Location scouting is the process of identifying and reviewing areas
that may be suitable for filming TV commercials or programs. A vari-
ety of factors can influence location choice, including the distance
from the production company and the costs of managing the location.
Talent Casting
Talent casting is the process of identifying potential actors and/or pro-
moting the availability of an acting assignment, sending out invitations
to candidates (casting calls), gathering samples and/or recording sam-
ples of actors, and reviewing the candidates for potential acting or per-
formance assignments. The decisions for selecting talent may include
many factors including their performance ability and the terms of their
engagement (such as contract restrictions, cost and availability).
Definitions FREE at www.IPTVDictionary.com
Permits
Permits are authorizations to use equipment or facilities, or to provide
access to locations (such as public streets). It is typically the responsi-
bility of the production company producer to obtain any necessary per-
mits prior to the start of filming. Permit applications are filed with
local city offices and, once approved, the appropriate city agency is
designated to perform any labor (street closings, signage removal).
Content Licensing
A content license is a contract that grants specific rights to use content
such as movie clips or audio clips (sound bytes). An example of a con-
tent license is the permission to use a product in a commercial that
contains a branded name or logo.
Filming Equipment
Filming equipment is the devices or assemblies that are used to record
or assist in the recording of visual media. Filming equipment may
include cameras, lenses, media storage devices and other types of
equipment.
Equipment Rental
Equipment that is not owned or available from the production compa-
ny may be rented. It is the responsibility of the production company
producer to arrange any rentals and to ensure that the equipment is pre-
sent for filming.
Props
Props are objects (such as tables, products or appliances) that may be
used on the filming set. Props are typically purchased or rented, but
may sometimes be fully constructed by a prop maker. Prop people
must be knowledgeable of copyright laws when selecting and placing
props on the filming set.
Shoot Planning (Shooting Schedule)
Shoot planning is the process of identifying tasks for a filming event
(shoot schedule), defining the relationships between them, and decid-
ing what resources are needed to complete them. A completed shoot
schedule may be referred to as a production book, which is copied and
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distributed to each person that will take part in the project. Once all
pre-production has been finalized and approved, the production book
is finished and filming can begin.
Production
Commercial production is the systems and steps that are used to cap-
ture, organize and process video, sound, images or other content to
produce new promotional programs or media segments. A production
company usually manages the setup and filming of a commercial,
although this phase requires the involvement of numerous participants,
including directors, producers, crew, prop people, members of the
agency and the client as well.
Production Company
A production company is an organization that identifies and performs
tasks to produce products or services. Production companies may per-
form some of the pre-production tasks such as scouting locations,
planning shoots, casting talent, providing film equipment and crew,
obtaining and supplying props, shooting programs and providing
shooting footage.
Location Setup
Location setup (creation of the set) involves the construction of the set
background or the dressing of a location, and the positioning of props.
Once the set design has been approved by the production designer
(after any modifications or adjustments have been implemented), the
final sketches are used to create the desired set. A construction com-
pany is typically utilized for the creation of a fully artificial set, while
prop people are often used to dress a location. Marks or other reference
points may be placed on the set to help actors with their performances
(where they stand, walk or look).
Production Crew
A production crew is a group of people that perform services that are
needed to record and produce media programs. Production crews may
consist of 30 to over 100 people and many jobs have very defined
roles. Some crew responsibilities include electrical and lighting
design, camera operation, sound equipment, heavy lifting and provid-
ing transportation.
Members of the production crew are typically unionized and
work under secure contract terms. The contract explicitly details the
crew member’s roles and responsibilities, and job functions that fall
outside the scope of the contract must never be performed. The
June 2010 23
National Association of Broadcast electrical Technicians (NABET)
and the International Alliance of Theatrical Stage Employees (IATSE)
are two widely used unions.
Filming (Shooting)
Filming is the process of recording moving picture information. While
the literal interpretation of filming is the depositing of images on a
media film, the term filming is commonly used when recording mov-
ing picture information onto various other types of media such as
video or electronic memory storage areas.
Once all lighting and camera particulars have been established,
talent is called to the set and shooting begins. Each scene is filmed
multiple times to ensure that the editors will have options to work with.
Footage
Footage is the segments of recorded media that are produce during a
filming production. All the recorded footage may be stored to produce
related media segments such as interesting production clips “out takes”
and to produce related promotional materials (such as pre-roll clips or
trailers).
Once the film has been developed, the dailies (shots captured) are
viewed printed and any necessary scenes are shot again while the set
and talent are still available.
Post Production (Postproduction)
Postproduction is the set of tasks and processes that are used to select,
sequence and adjust (transition) media segments that are used to cre-
ate viewable media programs (such as TV shows or commercials).
Editing
Editing is the primary function that takes place during post-production,
and includes the selection and sequencing of frames to tell a story.
Effects, including transitions and modifications to content are added to
enhance the content, and a screening is arranged for the previewing
and approval of the final content by the agency and the client.
Ad editing is the selection, sequencing (organizing) and screening
of media segments to produce a final version that demonstrates the cre-
ative and promotional messages of the client.
24 June 2010
Effects
Effects are changes to media content such as transitional effects
(between scenes), visual effects (adding graphics), and sound effects
(audio clips).
Transitional effects are enhancements to media which are used to
join together two individual shots to produce a single shot. Transitions,
which may be referred to as dissolves, cuts or wipes, should be clean
and unnoticeable to the viewing audience.
Visual effects are enhancements to media that incorporate com-
puter generated imagery into live action shots which have been cap-
tured on film. Visual effects often include the addition of images that
were not present during shooting (expensive, dangerous or impractical
to shoot), but serve to further convey the desired promotional message.
Sound effects are enhancements to media that may take the form
of dialogue, music or noises that are used to intensify the viewing
experience. Sound effects are often used to compliment the visual
effects, and generally require perfect timing and execution.
Screening
Screening is a process that allows media programs or content segments
to be previewed before they are released to the intended audience.
Screening may be performed in a screening room, via web portals or
through other methods that allow people to review and comment on
the media content.
A screening room is a facility or functional process (such as a web
portal) that allows for the reviewing of media or products. Once the
editing process has taken place, key participants in the production
gather to screen (preview) the final cut and offer feedback.
Article Source:
Advanced TV Advertising
$34.99 printed
$29.99 eBook
Definitions FREE at www.IPTVDictionary.com
 Featured Article
Google TV System
By: Lawrence Harte
The Google TV system merges broadcast TV and Internet TV into a
simple combined system that can allow a user to manage all their
home media using TV remote controls or smartphones (iPhones and
Android phones). The initial proposed Google TV system is a hybrid
system which combines satellite TV (Dish Network) with Internet TV
(OTT).
The system was developed through the cooperation and com-
bined efforts of Google, Intel, Sony and Logitech [1]. The Google TV
(GTV) system is based on open source (free to use) Android software
which allows TV Widgets (such as Facebook) to be easily adapted
from Android mobile telephones, and used on standard television sets
when the Google TV set top box (from Logitech) is used.
Figure 1 shows the basic structure of the Google TV system. This
example shows that the Google TV system combines Broadcast TV
(Dish TV) with Internet Video (YouTube, Hulu, Amazon). The user
Figure 1, Google TV System
26 June 2010
can utilize a Google TV set top box (GTB) or a connected TV (not
shown). The STB uses the open source Android operating system (also
used in mobile devices) which allows for the use of applications (TV
widgets). The user has access to both broadcast TV and Internet media
through a common user interface (UI). This system has downloaded a
social network application widget program which allows the viewer to
communicate with their friends through the television. Some of the
controls that can be used with the GTB include traditional TV remote
controls or a remote control application that is installed on Android
smart phones. The entire system can be coordinated and controlled by
Google which can list, manage and organize the delivery of video,
advertising messages and software applications.
The Google TV system simplifies TV viewing by adapting many
different video systems (broadcast and Internet video) and technolo-
gies to form one common interface which can be accessed on a famil-
Definitions FREE at www.IPTVDictionary.com
Figure 2, Google TV Interface. (Source: Google) A screenshot of the Google TV System. Google TV is based on the Android platform and runs
the Google Chrome web browser.
iar television set. Viewers can easily switch between TV viewing and
Internet browsing.
The Google TV system updates the Android operating system
which allows application software developers for the Android phone
to adapt their programs for use on TV sets (such as social network wid-
gets, weather widgets and gaming widgets).
The Google TV system utilizes a familiar user interface (Google
Chrome) which also allows TV viewers to search the web for video
content. In addition to broadcast and on demand media, the Google TV
system also allows viewers to run software applications (such as
ThinkFree Office) and use traditional control devices (such as tradi-
tional TV remotes), keyboards and even Android smart phones that
have TV remote applications installed (communicating by Wi-Fi).
The broadcast TV service for Google TV will be initially provid-
ed through Dish Network but the options will expand to other TV
broadcasters in the future. Set top boxes (such as the one from
Logitech shown below) can be used and stand alone TVs (connected
TVs) will also be available. Viewers will be able to watch streaming
Figure 3, Google TV Set Top Box (Source: Logitech) The Logitech Revue will provide the easiest way to bring the Google TV experience to the
current installed base of HDTVs.
Subscribe FREE at www.IPTVMagazine.com
video from leading content platforms, including Netflix, Amazon
Video On Demand, and YouTube [2]. The Google TV will also include
home media search capability to help viewers quickly organize their
favorite content and personalize their TV viewing experience. Google
TV is planning for these devices to be made available through retail-
ers (such as Best Buy).
References:
1."Google TV throws down the gauntlet", May 21, 2010.
http://www.mediaspy.org/report/2010/05/21/google-tv-throws-
down-the-gauntlet/.
2."Google, Intel, Logitech and Sony Join Together to Deliver
Google TV Platform", May 20, 2010,
http://www.logitech.com/en-
us/1007/7141?WT.ac=gtv|7114|watchtheannouncement
For more information on Google TV, visit www.google.com/tv
June 2010 27
 Featured Article
Using Social Media to Improve Customer Care
By: Avi Ofrane
How can you reduce your customer care costs while improving
customer satisfaction? The answer may be to use social media systems.
IPTV systems can be a bit more complicated to manage and main-
tain than traditional broadcast television systems. In addition to many
new potential problems, when complications arise, it can be an indica-
tion that additional issues are likely to occur. This can keep mainte-
nance technicians busy, and significant outages can even result in peo-
ple getting fired.
According to a 2010 study by the Ascent Group, the average cost
of a technical support customer care call is $7.45[1]. Support cost
reduction is the processes or tools that can be used to reduce the
resources or fees that are associated with the operation or ongoing
efforts of the use of a product or service.
There is a relatively simple way to help reduce the need for cost-
ly troubleshooting within the system, while increasing user satisfaction
and boosting positive reviews of your product or service.
Early identification of the issues that exist enables companies to
offer customer support in those areas using existing customers via
social media systems on the Internet.
Early Problem Detection
Early problem detection is critical, and allows for products to be
updated before many people experience the same problem. This can
create dramatic reductions in cost, as problems are eliminated before
they become more difficult and costly to address.
One way to stay aware of problems in real-time is to monitor
social media networks, such as Facebook, discussion groups and
blogs, searching for updated commentary or references to the product
or service. Companies can potentially begin addressing customer con-
cerns shortly after they arise (possibly within minutes). It can be fair-
ly simple and inexpensive to automate social media monitoring
processes.
Numerous social media monitoring tools can be used to track and
respond to any comments or issues posted by users. Trackur is a tool
28 June 2010
that uses monitoring and filtering technology to scan the Internet at
regular intervals, searching for specified brand or product mentions.
More information can be found at www.trackur.com. Vocus is a soft-
ware program that can be used to listen to customers and prospects,
find influencers and monitor conversations and trends online. More
information can be found at www.vocus.com.
Social Media Customer Support
Once critical customer care issues have been discovered using the
Internet, a highly cost-effective way to address them is to let your cus-
tomers handle customer care for you. Customers often turn to the
Internet as a primary troubleshooting mechanism. Searching for prod-
uct names coupled with error codes or messages can typically elimi-
nate the need for a phone call to customer care, which can be attractive
to both the customer and the manufacturer.
It can be a smart marketing tactic to establish an online user
group, which consists of members who've joined due to their use of a
common product or service. User groups, which may also be referred
to as help groups, may be formed with or without the permission or
knowledge of the company that makes the product or service.
Companies may also choose to start, sponsor or participate in user
groups.
Customers who participate in user groups are able to communi-
cate with other members, which facilitates answer sharing and prob-
lem solving. Companies are able to dramatically cut customer support
costs which, in turn, increases profits.
References:
1. "Call Center Strategies 2010" Ascent Group, March 2010
http://www.ascentgroup.com/research/sum_ccs.html
Definitions FREE at www.IPTVDictionary.com
 Buyers Guide
IPTV Customer Care
Customer care is the processes and communication that occur between customers and companies to enable customers to resolve problems and
successfully obtain products and services from the company.
2wire
2Wire provides global telecom carriers with
broadband services platforms that enable an
integrated triple play of networked data,
voice, and media services. 2Wire's award-
winning products and services include resi-
dential gateways, broadband multimedia set-
top boxes, remote management systems, and
call center customer support.
1704 Automation Parkway
San Jose, CA 95131
Tel: +1 408-428-9500
Fax: +1 408-428-9590
www.2wire.com
Alepo
Alepo provides software platforms and con-
sulting services for customer care, and
OSS/BSS solutions for WiMAX deploy-
ments, Voice over IP operators, Public
Wireless LAN providers, Internet service
providers, IPTV, and Triple Play Providers.
Alepo's products are built according to the
design principles of compliance to standards,
automation, flexibility, scalability, and fea-
ture-richness, and the company has partnered
with leading manufacturers of telecommuni-
cations equipment to ensure improved inter-
operability and smooth customer experience
for its users.
3415 Greystone Drive
Suite 104
Austin, TX 78731
Tel:+1-512-879-1030
30 June 2010
Fax: +1-512-338-5300
www.alepo.com
Comarch
Comarch is a global IT business solutions
provider specializing in forging client rela-
tionships to maximize customer profitability
and optimize operational and business
processes. Comarch's primary advantage lies
in the extensive domain knowledge accumu-
lated in our software products, which they use
to deliver and integrate sophisticated business
IT solutions.
10 W. 35th St.
Chicago, IL 60616
Tel: +1-312-469-1100
Fax: +1-312-469-1101
www.comarch.com
Consona Corporation
Consona Corporation (Consona) is a world-
wide leader in providing customer relation-
ship management (CRM) and enterprise
resource planning (ERP) software and ser-
vices for companies of all sizes. Consona is
dedicated to becoming a valued business part-
ner by helping each and every customer con-
tinuously improve business processes over
time. Toward this mission, Consona invests in
the people, processes, technology and tools
needed to provide its customers with a unique
combination of customer care; product fit; a
broad range of consulting, IT and business
services; and industry expertise.
Definitions FREE at www.IPTVDictionary.com
450 East 96th Street, Suite 300
Indianapolis, IN 46240
Tel:+1-317-249-1700
www.consona.com
CSG Systems
CSG Systems International, Incis a customer
interaction management company that pro-
vides software- and services-based solutions
that help clients engage and transact with
their customers. With a 25-year heritage in
providing customer management and billing
solutions to North American cable and direct
broadcast satellite companies, CSG has
broadened its customer interaction manage-
ment capabilities to proudly serve this client
base as well as new, highly competitive
industries including financial services, health-
care, utilities and more.
9555 Maroon Circle
Englewood, CO 80112
Tel: +1-303-796-2850
www.csgsystems.com
Element
Element Customer Care incorporates these
ideas to provide advanced customer service
for cable, broadband and telecommunications
operators. Elements' superior products
include CSG Systems' billing services, cus-
tomer care and tech support, Elements' elite
call centers with LiveOps industry-leading
technology platform, First National Bank
remittance services and more. Our solutions
help you support the latest technology and
services. We can keep you current in the ever-
changing marketplace with a customized bun-
dle for your company.
2635 Meridian Parkway, Suite 140
Durham, NC 27713
Tel:+1- 919-237-4911
Fax: +1-303-557-0816
http://www.elementcare.com/
FTS
FTS is a leading provider of billing, CRM and
policy control solutions for communications
and content service providers. By analyzing
events from a business standpoint rather than
just billing them, FTS allows providers to bet-
ter understand their customer base and lever-
age business value from every event and
interaction. FTS deploys its full range of end-
to-end, stand-alone and add-on solutions to
customers in over 40 countries and has imple-
mented solutions in wireless, wireline, cable,
content and broadband markets including
multiple cross-network installations. Serving
the evolving needs of both traditional and
next generation service providers, the compa-
ny's operations comprise four international
R&D locations and strategically-located sales
support offices worldwide.
8 Maskit Street
Herzliya 46140
Subscribe FREE at www.IPTVMagazine.com
Israel
Tel: +972-9-952-6500
Fax: +972-9-952-6565
www.fts-soft.com
Global Think Technology
Global Think Technology is a leading global
provider for real-time billing solutions and
customer care including prepaid, post-paid
for voice, data and content. Their solutions
enable providers to provide, rate and billing
for wireless, broadband, wireline and next-
generation communication services. Global
Think Technology's customers are already
providing services around the world. Global
Think Technology enables our customers and
partners to meet and create new opportunities
for generate new revenues. Mobile operators,
traditional and NextGen telcos, Internet
Service Providers (ISPs), Integrated
Communication Providers (ICPs), enterprises
deploy solutions worldwide.
27 de Abril 370 Piso 30 Of. B X5000JJO
Córdoba, Argentina
Tel: + 54-351-568-4789
www.globalthinktec.com
Inovaware
Inovaware is an award-winning and leading
provider of billing and customer management
solutions. The company specializes in soft-
ware targeted to three key IP-centric markets.
The first market consists of carriers that need
either WiMax, broadband (wired or wireless),
IPTV or VOIP software billing solutions. The
second is companies that have been histori-
cally associated with the Internet revolution
that require ASP, content billing software or
web hosting billing software. The third group
is any company that use IP-centric technolo-
gies as a key part of its business, such as tra-
ditional brick and mortar companies leverag-
ing the web through Internet billing services.
1019 Waimanu St. Ste 101
Honolulu, HI 96814
USA
Phone: +1-213-785-2222
Fax: +1-213-596-3889
www.inovaware.com
MagnaQuest:
MagnaQuest is a leading provider of
Customer Management, Billing & OSS
Solutions for broadband service providers,
IPTV, Triple play and PayTV operators. In
broadband domain, Wireless operators
June 2010 31
including WiFi, WiMAX, iBurst, satellite
operators (VSAT) and wired operators such as
Cable, xDSL are using its solutions for
Subscriber Information Management, Product
Management, Service Fulfillment, Policy
Management, Prepaid & Postpaid billing,
Rating, Collections, Customer Care and Web
Selfcare.
8 Maskit Street
Herzliya 46140
Israel
Tel: +972-9-952-6500
Fax: +972-9-952-6565
www.magnaquest.com
MetraTech
MetraTech Corp. offers a new approach to
charging, billing, settlement and customer
care enabling organizations to embrace
change without compromise. MetraNet is
deployed globally, enabling diverse cus-
tomers to build innovative and successful
business models, securely collect revenue,
and manage their entire customer lifecycle in
some 12 languages, 26 currencies and 90
countries. MetraTech offers a variety of deliv-
ery options ranging from licensing to out-
sourcing.
200 West Street
Waltham, MA 02451
USA
Phone: +1 781 839 8300
Fax: +1 781 839 8301
www.metratech.com
Motorola
Motorola's portfolio of technologies, solu-
tions and services includes wireless handsets,
wireless accessories, digital entertainment
devices, wireless access systems, voice and
data communications systems, and enterprise
IPTV Magazine Buyers Guides are provided free of charge as a service to our readers. IPTV Magazine is not responsible for
errors or omissions, nor for company supplied responses. If your company or a company that you know of is not listed and you
believe it should be included, please contact us at buyersguide@iptvmagazine.com or call us at 1-919-557-2260.
32 June 2010
mobility products. Motorola eCare enables
support agents to assist customers anywhere
in the world by providing a powerful diagnos-
tic and resolution toolset that includes remote
control, text based chat, integrated customer
surveys, file transfer, Managed Scripts and
more.
1303 East Algonquin Road
Schaumburg, Illinois 60196 USA
Tel: +1-847-576-5000
www.motorola.com
MTS
MTS is a worldwide provider of innovative
solutions for comprehensive telecommunica-
tions expense management (TEM) used by
enterprises and for business support systems
(BSS) used by information and telecommuni-
cation service providers. MTS's expense man-
agement solutions have been used by thou-
sands of enterprises and organizations to
ensure that their telecommunication services
are acquired, provisioned, and invoiced cor-
rectly. In addition, the MTS's Application
Suite has provided customers with a unified
view of telecommunication usage, proactive
budget control, personal call management,
employee cost awareness and more. MTS has
pre-configured solutions to support emerging
carriers of focused solutions (e.g. IPTV, VoIP,
WiMAX, MVNO) to rapidly install a full-fea-
tured and scalable solution.
14 Hatidhar Street
Ra'anana 43665, Israel
Tel: +972-9-777-7555
Fax: +972-9-777-7566
www.mtsint.com
Definitions FREE at www.IPTVDictionary.com
NetSuite
NetSuite Inc. is a leading provider of on-
demand, integrated business management
software for growing and mid-size business-
es. Thousands of customers globally use
NetSuite's online products and professional
services to manage all key business opera-
tions-including customer relationship man-
agement (CRM), order fulfillment, inventory,
accounting/ERP and finance, product assem-
bly, ecommerce, website management and
employee productivity-in a single web-based
system.
2955 Campus Drive, Suite 100
San Mateo, CA 94403-2511
United States
Tel:+1-650-627-1000
Fax: +1-650-627-1001
www.netsuite.com
STBS Inc.
STBS Inc. designed and developed the STBS
product - a suite of modules dedicated to
exhaustive convergent network billing data
capture and control. STBS Inc. brings the
expertise necessary to rapidly and effectively
migrate to, and/or first time integrate, truly
convergent billing software. STBS' customer
Care module provides an easy to user inter-
face for Customer Service Representatives
(CSR) to attend to customer requests. CSR
can use this interface to add new subscribers,
modify/add services to subscriber accounts
and post payments/credit/debit accounts.
1320 Fenwick Lane Suite 602
Silver Spring, MD 20910
Tel: +1-301-585-1200
Fax:+1-301-585-2948
www.stbs.com
 New Products
3D Home Theater

Samsung Electronics
HT-C6930W
Samsung Electronics's HT-C6930W is the world's first 3D Home Theater, offering the ultimate experience in 3D stereoscopic images and 3D
sound. By adding two vertical speakers to the 5.1 channel speaker system with flat surround sound and realizing 1330W high-power surround
based on a 7.1 channel speaker system, the HT-C6930W provides perfect vertical surround sound for 3D which conventional systems cannot
provide. This provides a true immersive 3D experience at home. The system is equipped with Wi-Fi wireless network technology and
AllShare home network technology, and can easily reproduce multimedia content stored in devices such as PCs or mobile phones through
both wired and wireless networks.

Mailing Address:105 Challenger Road Ridgefield Park,NJ 07660, United States

Tel: +1-800-SAMSUNG Fax: +1-973-601-6001
www.samsung.com

Media Server

Motorola
M3 Media Server
The Motorola M3 Media Server utilizes sophisticated software designed to optimize the performance and reliability of commodity off-the-
shelf (COTS) hardware, enabling revenue-generating services such as video on demand (VOD), Internet video, time-shifted TV, network DVR
and on-demand advertising. It can be deployed in either clusters of high-performance rack mount servers or in high-availability, chassis-based
blade server platforms. This flexibility allows Motorola to support virtually any networking topology or streaming requirement, including low-
density edge streaming and large, centralized deployments.Through the intelligent caching of media content and placement of streams to
media servers, the Motorola Media Delivery System optimizes network, streaming and storage resources while reliably delivering content
across three screens.

Mailing Address: 1303 East Algonquin Road, Schaumburg, Illinois 60196, United States
Tel: +1-847-576-5000
www.motorola.com

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Phone +1-919-557-2260 or Email: Sales@IPTVMagazine.com

34 June 2010 Definitions FREE at www.IPTVDictionary.com

 QAM Video Gateway

Vecima Networks
Concierge Gateway
The Vecima Networks Concierge Gateway is a high density, IP to QAM converter compatible with satellite, cable and IPTV operators that
offers continuous, high performance operation for free-to-guest (FTG) and VOD services.The Concierge is ideally suited for hospitality facili-
ties such as hotels, resorts, hospitals, assisted living residences, and universities requiring a cost effective solution for providing HD channels
over a standard RF coaxial distribution network.Using breakthrough technology, Concierge can de-encapsulate up to 1 GbE of input, decrypt
multiple MPEG streams and encrypt each program stream with Pro:Idiom®. Leveraging Vecima's state-of-the-art RF modulation technology,
program streams are modulated onto 12 QAM channels at the output, capable of delivering up to 48 HD programs in a single rack unit.

Mailing Address: 4210 Commerce Circle, Victoria, BC, Canada V8Z 6N6
Tel: +1-250-881-1982 Fax: +1-250-881-1974
www.vecima.com

MIMI Wi-Fi

Quantenna
4x4 MIMO 802.11n Wi-Fi Chipset
Quantenna Communications' third-generation Full-11n 4x4 Multiple Input Multiple Output (MIMO) Wi-Fi™ chipset is optimized for volume
production, and future-proofed with a feature set that is considerably ahead of alternative solutions.Quantenna has increased channel bandwidth
to 80MHz, enabling the chipset to support higher throughput for such emerging standards as 802.11ac, which is expected to deliver speeds of up
to 1.2 gigabits per second by improving on the efficiency of existing technology. Quantenna's third-generation chipset incorporates all specifica-
tions in the IEEE802.11n standard including 4x4 Multiple Input Multiple Output (MIMO). Quantenna's Full-11n technology also enables indus-
try-standard Wi-Fi to serve as an ultra-reliable, carrier-class, whole-home IPTV networking backbone for complementary single-room wireless
technologies, including emerging short-range 60 GHz solutions from companies in the WirelessHD™ Consortium and Wireless Gigabit
Alliance™ (WiGig).

Mailing Address:3450 W. Warren Avenue, Fremont, CA 94538, United States

Tel: +1 510-743-2260
www.quantenna.com

IPTV Magazine New Products are provided free of charge as a service to our readers. IPTV Magazine is not respon-
sible for errors or omissions, nor for company supplied responses. If your company or a company that you know of is
not listed and you believe it should be included, please contact us at
info@iptvmagazine.com or call us at 1-919-557-2260.

Subscribe FREE at www.IPTVMagazine.com June 2010 35

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