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International University

National University – HCMC

FRANCHISING BUSINESS PLAN

PROJECT: DIPPING DOTS
- ICE CREAM OF THE FUTURE
Group 3

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OUTLINE
Executive summary …………………………………………1
Company overview …………………………………………2
Legal procedures …………………………………………4
Legal Basic
Subjects addressed
Dossiers and procedures for franchise operations
Processing time records
Announcement transfer registration of franchise

Management strategy …………………………………6

Management team
Human Resources management
Product quality management

Marketing strategy …………………………………………..12

SWOT analysis
Market segmentation
Competition analysis
Marketing mix
Marketing measurement
Situational control

Financial section ……………………………………………..22

Important assumption
Start-up expense
Revenue and cost
Operation budget
Provisional balance sheet
Project evaluation

Conclusion ……………………………………………………..31

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SECTION I: EXECUTIVE SUMMARY

With the desire to become a well-known franchised Ice-cream in Vietnam, we are all eager
preparing our business plan to persuade the franchisor Dippin Dots Group from US about
our potential success in the future. The main sections of this business plan include:

Company overview

This section provides a complete description of Dipping Dots Group: company history, the
Dipping Dots ice-cream concept and reason to choose this project.
Legal section
We will support all necessary procedures and notes to make franchise business in Vietnam

Management Section

This is one of the main factors Dippin Dots Group focuses on when choosing their
franchisees. It also provides the description of the key management roles in our new business.

By creating a professional management system as well as a friendly culture, we expect to

deliver a whole new way enjoying ice-cream in Vietnam! We’ll follow the strict quality
control, storage and transportation of Dipping Dots Group.

Marketing Section

Marketing plays a key role for any business. Through it, we analyze a lot of things about our
mission & vision, target market, examination of the value equation related to the product or
service as it relates to potential customers and, of course, detailed marketing and advertising
plans for our business.

Financial section

This section includes start-up expense, forecasted revenue and cost, operations budget,
provisional balance sheet and finally justifying the investment for the investor

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SECTION II: COMPANY OVERVIEW

I. History

In 1988, Dippin' Dots Founder and Chairman Curt Jones

changed the way the world enjoys ice cream. Jones, a
microbiologist, pioneered the process of cryogenic
encapsulation...a scientific way of saying he used super-cold
freezing methods to make little beads of ice cream. Not only
were the ice cream beads delicious and fun to eat, Jones
knew that flash-freezing the ice cream ingredients would
lock in flavor and freshness. With those qualities
established, Dippin' Dots were ready to take on the world!

A retail store in Lexington, Kentucky...gatherings of friends and family in Jones' hometown in

Pulaski County, IL...and locations inside one of the nation's premiere amusement parks,
Opryland USA, helped form what Dippin' Dots is today. The ice cream now has a home in
thousands of locations worldwide in theme parks, fairs & festivals and franchised store
locations.

II. New ice-cream concept

So what exactly are Dippin' Dots? Actually, it's fun

to watch "first-timers" expressions when they take
their first bite. After overcoming the sight of their ice
cream beads "pouring" into a cup there's the look of
amazement that ice cream can be "tingly and almost
crunchy" (their words!). When the smooth, creamy
ice begins to melt in their mouth...a fan is born! It's
truly a treat for kids of all ages. And finally, to
answer the question, Dippin' Dots are made from fresh dairy ingredients flavored with fun,
fruity, enticing and even exotic flavors. The mixture is frozen almost instantly in liquid
nitrogen, a common element in the atmosphere used commercially for flash freezing. After
production, Dippin' Dots are packaged and shipped worldwide.

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III. Reasons to choose:

• Dippin' Dots originated the "beaded" ice cream

concept
• Almost 20 years of brand recognition
• Attractive store & kiosk designs
• Multiple product offerings (ice cream, yogurt, flavored ices, ice cream cakes, iced
drinks, shakes and more!)
• Simple ordering and inventory control
• Transports easily for cross promotion at school fundraisers, party catering or
community events
• International exposure and brand awareness

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SECTION III: LEGAL PROCEDURES

I. Legal basis:
- Commercial Law in 2005.
- Decree 35/2006/ND-CP dated 31/03/2006 of the Government.
- 09/2006/TT-BTM Circular dated 25/05/2006 of the Ministry of Commerce.

II. Subjects addressed:

- Traders have its head office located in Ho Chi Minh City.
- Traders are expected to operate franchises in the country except for transfer
activities across the boundaries of export processing zones, non-tariff zone or
separate customs areas in accordance with the laws of Vietnam.

III. Dossiers and procedures for franchise operations:

1. Profile first registration:
a. Application for registration of franchise operations (MD-2 form attached);
b. Written introduction of franchising (form attached);
c. A notarized copy of certificate of business registration or certificate of
investment;
d. A notarized copy of the protection of industrial property rights in Vietnam or in
foreign countries in case of transfer of rights to use objects of industrial property
have been granted protection titles.
e. Papers proving consent to allow the franchise's original franchise (in the case
of registered traders is franchising franchise secondary);
(Note: If the papers in the d and e are shown in foreign languages must be
translated into Vietnamese and notarized by the notary in the country)
2. Profile of re-registration procedure:
(Applies to the case of traders moving its head office in Ho Chi Minh City)
include:
a. The papers referred to in Section 3.1;
b. Informed consent franchise registration of the registered office before.

IV. Processing time records:

- Time resolved records: 5 working days after receipt and validation.
- For the records are incomplete or invalid: Within two working days the

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Department will respond in writing require the trader added.
- Time resolved records added: 5 working days after receipt and validation.

V. Announcement transfer registration of franchise:

Where traders relocating their headquarters to the provincial / city, merchants
are responsible for re-registration of franchise operations at the registry office
where they move to. Within 05 working days after completion of registration
procedures franchise at the new place, the trader shall notify in writing to the
Department of Trade Ho Chi Minh City to announce that registration transfer
Register.

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SECTION IV:MANAGEMENT STRATEGY

I. Management team
Each of 5 owners contributed 20% of the investment. As the result of the election, we decide
to establish our business following this management structure. Our director is Ms Huyen
Hoang. Everyone here is respected and treated by trust and fairness:

In our business, the management team has specific responsibilities to follow and finish
helping us achieves long term goals. These are:

1. Operational management:

It’s kept track by Operational Director, including establishing management system under
regulations, guidelines, requirement of Dipping Dots from franchisor; building standard for
products’ quality & inventory methods; creating plans for weekly, monthly, quarterly and
yearly objectives; controlling and evaluating the whole process, ensuring the performance
and the balance of relationship among managers; solving internal as well as external
troubles; keeping contact with franchisor to update any change and submit report in certain
periods.

2. Human resource management:

It’s also be supervised by Operational Director, including recruiting and training employees
basing on franchisor’s standard; evaluating performance of managers as well as employees;

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implementing regulations & policies efficiently, solve internal argument and create more and
more motivation,…

3. Marketing management:

It’s managed by marketing manager, including finding potential customer for Dipping Dots;
establishing strong awareness of brand in Ho Chi Minh City; building and controlling
promotion programs to achieve target customer; indentify to retain important and close
customers, checking and evaluating sale activities, solving problems which involved in
customers…

4. Financial management:

It’s responsibility of financial manager, including managing assets of company; controlling

levels of inventory as well as repairing, buying and selling equipments; taking care of
financial statement to guarantee given sale targets; making contracts which has relation to
finance such as contract with suppliers; collecting profit and paying salary for employees
following certain regulations,…

5. Sale management:

Sale management also plays a vital role with our business. It’s kept track by sale manager
who will train, control and evaluate employees in our store directly. Sale manager has
responsibility to take care of customers to ensure they come and go with high satisfaction
(then increase amount of customers). Moreover, he will keep very close relationship with
marketing manager to inform about sale situation
to design suitable changes in
management.

 We can see that all these management tasks are important and relevant.
If they can be implemented efficiently, our company can large profit and
cover capital in short period. Now, in the next part, we will show more
detailed description about human resource with key employees, recruitment
and training as well as our main culture.

II. HUMAN RESOURCE MANAGEMENT

As we know, big or small, all businesses can not develop without good human resource.
That’s reason why we try to build enthusiastic and excellent staffs from kiosk to store basing
on following special conditions (there will be at least one store and two kiosks first):

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1. Recruitment conditions:
 Store manager: We only need one manager for our store. He/she must have ability of
supervising and supporting; at least three years of managing stores or restaurants; be
good at communication skills as well as solving problems skills; be responsible for works
and employees. Because our store manager is also sale manager so he/she should
understand clearly about finance and standard of inventory methods. Of course, store
manager can receive certain salary which is suitable with his/her ability. (Start point is
$300/ month). This position will be recruited two month before opening ceremony.

 For employees: We need total 10 employees:

o 4 employees for our kiosks ( 1 employees/shift/ kiosk * 2 shifts/ day* 2 kiosks)

o 6 employees for stores (3 employees/shift/store* 2 shifts/day* 1 store).

 These employees will be recruited mainly from 18 to 25 year old people who are
young, friendly and active. They also have ability of creating good impression and
high satisfaction for customers. Employees can choose to work part time or full time
with the start salary from $75/ employees/ shift. Addition to that, they can have
opportunity bonus or monthly and yearly reward if they work hard with high
performance.

 For all: Managers and employees, all staffs will be recruited directly by operational
director. After recruitment, they will experience important training programs
(following franchisor’s requirement) before working formally under certain policies
and regulations. To understand how we train our staff, let’s go to the next part-
training conditions

2. Training conditions:

 Right of trainees:

To ensure the professional style, we will apply Basic Management Training – the
common training program from franchisor’s requirement. Following section 6 of Dipping’
Dot Franchise Agreement, franchisor will provide instructors, facilities, training
materials, technical training tools… and we - franchisee will be responsible for all
expenses for our trainees incurred in attending Basic Management Training including,
without limitation, all travel, lodging, wage and meal expenses. The trainees can learn a

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lot of knowledge as well as skills from training course which is not only useful for their
current jobs but also helpful in future.

 Responsibility of trainees:

After training, trainees must satisfactorily pass the Basic Management Training test with
a score at least 75%. In addition to written test, Basic Management Training including
food preparation and service, equipment usage…

Trainees must be willing to attend additional, seminars, and others training programs as
franchisor may reasonably require from time to time, but not more often than twice per
year.

3. Regulations

In order to protect the reputation and good will of Franchisor and to maintain high
standards of operation under the system, we shall operate our business in accordance with
the standards, methods, policies and procedures specified in Franchisor’s Confidential
Operating Manual. Besides, our company also has additional regulations to establish our
special and friendly culture, for example:

 All employees must come early at least 30 minutes before their shift and leave after
finish their tasks. At peak hour, number employees will be double to share work.

Any absence must be informed before 02 days to arrange schedule.

 All employees must wear uniform during shift. The bright smile must be always on
their lips to create friendly atmosphere for stores/kiosks.

 Saturday is seemed to be our “Happy day” which is not only give discount and
interesting shows for customer but also accept 01 to 02 relatives of employees enjoy
our ice cream free.

 Every month we will give reward for “Best employee of the month” with bonus equals
500,000 VND. Besides, at the end of year, we also have bonus for employees which
equals 10% revenue of company…So on.

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III.PRODUCT QUALITY MANAGEMENT

1. Checking quality:
Because Dipping Dots is the special product which needs checking quality frequently then
we will strictly follow the standard of franchisor’s requirement. The normal methods of
testing products are “Seven point quality check” and “Self checking”.

 Seven point quality check: Taking regular samples from seven points along the
production lines. A sample is taken and tested:

1> Upon receipt of the bulk tankers of raw ice cream mix.

2> From the mix stores in Dipping Dots silos

3> When the mix is pumped into the flavoring holding tanks for the silo

4> After the flavoring is added

5> As the flavor mix goes into the cryogenic process

6> If the run is more than 1,500 gallons at a mid process - point

7> After it emerges as finished dots

Samples are transferred to gel plates and standard plate counts are taken such as
coliform as well as yeast counts if the run is designate as international.

 Self checking: Despite the increased challenges, the characteristics of the dots do
provide it with an innate seft-check – a quality on which the company is still
educating inspectors and its retail outlets: “ If the dots are free-flowing, the
temperature is OK”, Once the dots warm above -20 F, they will begin to stick
together. Once stuck together, they don’t unstick- even if returned to lower
temperature. If only slightly stuck together during handling, the dots can be
“massaged “apart. If a complete meltdown occurs, the ice cream will not be used.

 Transportation: Our products are delivery to local accounts in insulated

containers that utilized liquid CO2 for refrigeration. The units are built onto
stainless steel pallets and hold up to 360 gallons ice cream. Until recently,
Dipping Dots international shipments (from Korea to Vietnam) were kept cold
during transportation with layers of dry ice and CO2 snow. With the advances of

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technology, though, the company is now able to use refrigerated containers which
can achieve the low temperatures needs. 3.3 Storage

 How to store products is also another challenge. To deal with this, we decide to purchase
customized equipment and built our own storage system. This system will be supported from
master franchisee following contracts.

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SECTION V: MARKETING STRATEGY

I. SWOT ANALYSIS

STRENGTH OPPORTUNITIES

- Supported by franchisor, include : - First dippin’ dot ice cream in

Vietnam.
+ Format, design.
 New & attractive product.
+ Equipment.
- First franchisee of Dippin’ Dot
+ Brand name.
in Vietnam
+ Advertising campaigns & strategy
◊ Get a lot supports from franchisor.
+ Promotion supports.

- New technology to create a

new kind of ice cream.

- Have no direct competitor.

WEAKNESSES THREATENS

- Lack of experiences about Vietnam - Different business culture.

market.
- Replacing products can create
 Need more budget for market competition.
research & training staff.

- New brand with Vietnamese

customers.

 Need a lot of effort advertising

afford

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II. MARKET SEGMENTATION

We define 2 principle segments based on ages. (Focusing in Ho Chi Minh City

only) Our target customers are people from 8 y/o to 25 y/o (belong to middle class)
which is divided into two main groups:

• 8 – 16 year olds: Children and tweens who love ice cream and
sweet taste. They haven’t had income yet but are strong
“influencers” in buying decision.

• 16- 25 year olds: Young and active, they have new

relationships
take a lot time to hang out or go to specific places such as milk
tea shop, coffee shop… to chat with their friends.
III. Competition analysis
Since we are totally new kind of ice cream in Vietnam so we meet no direct
competitor. Therefore, to locate our brand, we compare Dippin’ Dots with some
indirect competitors.

Brand Competitors (similar features, Product Competitor (Same product class

benefits to the same customers at similar but different benefits, features and prices)
price)
Bud’s, Goody, Pinky, New Zealand, X-
No, Dippin’ Dot is unique; this is the first cream, Bach Dang and other ice cream
time it comes to Vietnam, there is no type shops, etc.
of cream like Dippin’ Dot.
ex: Dippin’ Dots has competitive price
compare to other ice cream like Bud’s,
Bach Dang, etc.

Generic Competitors (Very different Total Budget Competitors (Compete for

products that solve the same needs) the limited financial resources of the
same customers)
Yogurt Space, Frozen Yogurt, Tutti
Fruity, Fruit Juice, Coffee Shops, etc. Cinema, Drama Theatre,…

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IV. Marketing mix

1. Products

a. Brand Identity

b. Product Category

Dippin’ Dot by the Cup

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Dippin’ Dot Coffee

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Dot Delicias

Soft drinks

2. Place

- We’ll set up one store and two kiosks.

+ The store is on 3/2 Street.

+ Two kiosks are located in front of Dam Sen Park and Hoa Binh Cinemar.

Store Design

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Kiosk Design

3. Pricing strategy

• We decide to use “Market introduction strategy- penetration pricing”.

• Why apply:

 The product does not have an identifiable price-market segment

 It has elasticity of demand

 The market is large enough to sustain relatively low profit margins

Thus, our menu and price are presented in the following table:

Menu Price

Ice-cream $ 1 .0 0 / 1 0 0 g r

Coffee > $2.5 / cup (3 sizes (small,

medium and large)

Coke, Diet Coke, Sprite, Aquafina, etc $ 1 .2 5 / b o t t l e

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As our observations at Yogurt Space, each time you pull the yogurt machine, it gives at least
100gr. Almost every one pulls 2 times in order to mix their cups.

Thus, we assume that averagely, 1 customer will spend about $2 (~40,000VND) every time
they come to enjoy ice cream, coffee, soft drinks, etc.

4. Promotion strategies

a. Communication objective

• To create our advertising awareness to target customers and build up our brand
personality in customer’s mind.

• To focus communication on building Dippin’ Dots as the new & so cool ice cream in
Vietnam

• To show our strong points.

• Build up credit and interesting (goodwill) in customer’s mind by PR events.

• Create “stand out“ at point of sale.

b. Communication strategy:

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An example about Print Advertising

5. Marketing measurement (time & budget) for 1st year

x1000USD

J F M A M J J A S O N D $
..

News paper x x xx x X x x 1

Print advertising x x xx X x 0.2

Online x x X xx x .3

Marketing event (context) xx Xx xx xx N/A

Coupons xx xx xx x 1

Trials xx xx .5

Vip card xx Xx xx xx 1.1

Contingencies .2

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6. Situational control

- If the business can develop more than expectation, we will import 2 Dippin’ Dots Ice
Cream machine for 24hours service automatically.

- If the business is not good as our plan. We will reduce 2 staff who serve at kiosks
and reduce selling time of kiosks from 8 to 4hours per days ( only selling in rush
hours) to save 300$ per month.

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SECTION VI: FINANCIAL EVALUATION

I. Important Assumptions

We are projecting profit based on the performance of other competitors and our own
judgment based on the following:

• We assume by using marketing strategies, sales strategies, good customer

relationships, fresh food, and good management practices, we will succeed.
• Our forecast is based on an average. Some months will increase and others decrease.
We do not predict any major decreases in sales, as district 1, Đầm Sen Park, Galaxy
cinema areas are busy all year round.

II. Start-up expense

Start-up expense (in USD)

Initial Franchise Fee $12,500

Grand Opening Advertising Expenditure $2,288

Credit Card and Gift Card Processing $755

Office and Store Supplies $100

Opening Inventory $3,024

Printing and Signage $499

Equipment / Built-Out $42,300

Travel, Lodging, Meals, Ect for Initial Training $1,750

Security deposits and prepaid rent $500

Miscellaneous Start-up Cost $5,000

Additional Funds (6 months) $13,000

Totals $81,176

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Those expenses above are information we got when contacting the master franchisee –
BARONG Co.,Ltd.. Although, it costs only $81,176 to open a Dippin’ Dots franchisee, the
franchisor requires:

- Liquid Capital Required: $80,428 and Net Worth Required: $250,000

 It means that you need to come up with 80,248$ of cash and that along with that you have
to have another 169,572$ of equity in other investments, your home, autos, cash value of your
life insurance, etc.

III. Revenue and Cost

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This is how we came up with those assumptions:

- We are going to increase the price by 5% each year as discussed in the Marketing
part.
- Seat turnover
o Ice-cream: at the store and Forecasted sale in 2 kiosks were decided based on
the market analysis, locations, target market (refer to Marketing part) and our
own observations at Yogurt Space and Yogen Fruz.
o Coffee and soft drinks are not our key product, but we’ll offer them for better
serving needs of wide ranges customers. For example: When parents take
their child to Dippin’ Dots, they still can enjoy the coffee or simply Coke if
they don’t enjoy the sweetness of ice –cream.
- Average check:
o Store:: As our observations at Yogurt Space, each time you pull the yogurt
machine, it gives at least 100gr. Almost every one pulls 2 times in order to mix
their cups. Thus, we assume that averagely, 1 customer will spend about $2
(~40,000VND) every time they come to enjoy ice cream, coffee, soft drinks,
etc.
o Kiosk: For easy management, we’ll set the price of every cup as $1 –
equivalent to 100gr. And kiosk will sell only ice-cream.
- Average cost of
o Ice–cream: equals 34% of the ice-cream revenue. This information was
provided by an industry trade journal, Ice Cream News.
o Coffee: For a $2.5 cup of coffee, the cost for coffee, syrup, milk, whipping
cream is $0.75
o Soft Drinks: Retail price of 1 can is easily found. Here we decided average
cost regarding our price.
III. Operations Budget

As the Operations Budget table shows, the company expects to continue its steady growth in
profitability over the next 5 years.

- Royalty fee is 4% of the Gross profit

- Insurance: $2000 as law required
- Amortization: 10% of pre-opening cost
- Depreciation of Equipment and Built-out in 5 years.

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Operation Budget

500000
450000
400000
350000
300000
250000 Total Costs
200000 Total Revenue
150000 Net Income
100000
50000
0
Year 1 Year 2 Year 3 Year 4 Year 5

Gross Margin Yearly

350000
300000
250000
200000
150000
100000
50000
0
Year 1 Year 2 Year 3 Year 4 Year 5

Here we can recognize the stable increase in revenue each year with the Profit margin at
30.34% in the 1st year of operation. At the end of year 5, the margin would increase to
38.46%.

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IV. Provisional Balance Sheet

As this is only the proposed investment, all information is forecasted, we use Provisional
Balance Sheet. The balance sheet is quite solid. We do not project any real trouble meeting
our debt obligations--as long as we can achieve our specific sales objectives.

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V. Project evaluation

1. Break even analysis

Breakeven

Contribution Margin=total revenue -variable costs 109517

CMRw= CM/revenue 0.37

Revenue at Breakeven point=(Fixed cost+net income)/CMRw 71187.07

Estimated revenue per day= Total revenue/360 823.75

Days to breakeven= Revenue at BP/ER 86.41829

The breakeven analysis is the tool to calculate the amount of sales that we need to achieve in
order to cover costs. After the breakeven point, we can make the profit.

According to the figure, the Dipping Dots franchisee can have break-even in the day 88 at the
revenue $71,187.07. Therefore, we can make the profit in the day 89.

 As you see, the objective that we set for the next few years is based on the market research
as well as the environmental research and competitor’s research. Our system also considers
many contemporary issues as well as the internal and external factors to be able to achieve
the objective to get the breakeven point and the profit. We also have the backup plan in case
that our business can’t achieve the objective. Besides, we also take account into the
marketing plan to promote our product and offer other package to the customers to increase
the revenue and make sure the well being of our business

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2. Payback period

Payback

Investment=250000 Year 1 Year 2 Year 3 Year 4

Net Cash Flow 102369.10 139311.56 159478.89 176928.41

-
Cumulative 147630.90 8319.34 151159.55

Payback 2.052

= 2 years and nearly 18 days.

- Net Cash Flow: take from the Operation Budget

- Cumulative in year 1= Investment cost- net cash flow year 1.

- In next 5 years, cumulative= cumulative of previous year – net cash flow

- Pay back: when the number of cumulative of previous year –net cash flow < the number of
cash flow of the following year (cannot subtract anymore). Get the cumulative of this year
divided net cash flow of the following year, which plus with the number of years till the year
we can’t subtract the anymore

3. Net Present Value & Internal rate of return

a. Discount rate
Since we are debt free company, the Cost of equity is also the discount rate. We calculated
the cost of equity based on CAPM model:

When:

• Market risk premium = 13.3% (Source: Survey MRP used in 2010 by Analyst and
Companies)
• Equity Beta = 0.3
• Risk-less rate (Risk free rate) = 3.25% (Source: What is the risk free rate? A Search
for the Basic Building Block)

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 Discount rate = 7.24%

 For more precise justify, we take another discount rate of 13% - interest rate at bank to
compare this investment to others and 15% which is higher than the interest rate to show the
project profitability.

b. Calculation

Net present value & Internal rate of return

Cost ($250,000)

Discount rate 7.24%

CF1 102369.10

CF2 139311.56

CF3 159478.89

CF4 176928.41

CF5 196618.45

NPV 7.24% $368,302.40 >0: positive

NPV 13% $275,450.51 >0: positive

NPV at 15% $248,129.64 >0: positive

IRR 0.47

 For all discount rates, we get back positive outcome. That means this project is accepted.

 We also got the internal rate of return at 47%. Look promising!

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SECTION VII: CONCLUSION

With the investment $250,000 in year 1, according to the well being of the business that we
predict and assume above, we can payback for the investors in approximately 2 years and 18
days. Within this industry, the pay back that we calculate above is very good and positive
project to be invested.

Moreover, to be more accurate, we analyze our business with the calculation of the NPV. The
result indicates that from year 2 to year 5, we not only can pay back for the investor but also
can get the health net cash flow. These figures are already considered the impact of the
inflation of the money. For sure, the money that the investors invest today will not be the
same value in 5 years later because of many factors including the inflation. However,
according to the NPV value, our business still can get the positive number (>0) even at the
NPV factor at 7.24%, 13% or 15%.

Therefore, we believe that the investing to our franchisee is the potential way for you to have
more profit and many benefits. Since our franchisee not just only brings back to you the
profit, it also brings the goodwill and other benefits for the investors.

By calculating many formulas in order to assess the well being of the investment and predict
the health value for this opportunity, we are proved that investing to us is the right decision
to get more benefits than other investments..

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