Professional Documents
Culture Documents
RESEARCH INSTRUMENT
• This work is carried out through self-administered
questionnaires.
• The questions included were open ended, dichotomous and
offered multiple choices.
3
DATA COLLECTION
• The data has been collected directly from the
respondents with the help of structured questionnaires.
• Questionnaire was also posted in various websites,
forum sites, social networking sites etc. Some
respondents were contacted through emails.
DATA ANALYSIS
• The data is analysed using SPSS 18 and MS Excel 2010.
• The technique that we have used are bar graphs, pie
charts etc.
4
5
6
1%
7%
17-25 Years
25-35 Years
35-55 Years
>55 Years
92%
7
30%
Male
Female
70%
8
60
50
40
Percentage
30
20
10
5 17 49 19 10
0
10th Plus Two Graduation Post PhD
Gratuation
9
2%
11%
26%
<5000
5000-10000
10000-20000
>20000
61%
10
12%
PrePaid
PostPaid
88%
11
18%
13%
CDMA
2G
3G
69%
12
35
30
FREQUENCY
25
20
15 30 32
26
10 20
16
5 11
7 6
0 2 1
13
50
45
40
35
Percentage
30
47
25
20 28
15
20
10
5
5
0
LifeTime Students Pack Monthly plan Pay per
Second
14
35
30
25
Percentage
20
32
15 28
23
10 17
5
0
<1 years 2 years 3 years >4 years
15
31% Yes, of different
providers
Yes, of same providers
61% No
8%
16
MONTHLY EXPENSES
39
34
40
30
Percentage
13 14
20
10
0
Rs10-50 Rs50-150 Rs150-400 >Rs400
Expenses
17
Talk Time 55 39 3 3
0% 50% 100%
Talk Time
0-30 55
30-60 39
60-120 3
>120 3
18
0-25 25-75 75-150 >150
59 24 11 6
SMS
19
Services
5%
MMS
27%
Internet
49% Video Call
SIM Services
3% Nothing
16%
20
Tariff
6%
22%
Pay/Sec
Pay/Minute
Pay/ several minutes
72%
21
2%
14%
0-2 times
2-5 times
5-10 times
84%
22
10
18
43 Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
38
23
8 5 18
Strongly Egree
Agree
37 Neutral
32
Disagree
Strongly Disagree
24
11 6
Strongly Egree
53 Agree
30 Neutral
Disagree
Strongly Disagree
25
10 9
17
Strongly Egree
28
Agree
Neutral
Disagree
36
Strongly Disagree
26
7 2 23
24 Strongly Egree
Agree
Neutral
Disagree
44
Strongly Disagree
27
Call Rates 7
2 13
SMS Rates
7
Value Added Services
Internet Charges
Validity
SIM Cost
Roaming Charges
Coverage 80
28
Call Rates 14
20
SMS Rates
Value Added Services
2
Internet Charges 2
Validity
SIM Cost 17
Roaming Charges 44
Coverage 1
29
Call Rates 5
20
SMS Rates
21
Value Added Services
Internet Charges 7
Validity 2 2
SIM Cost 9
Roaming Charges
Coverage 34
30
45 44
40
40 36
35
TV
30
Frequency
NewsPaper
25
Magazine
20
Internet
15 15
10 Hoardings
10 10
Word of Mouth
5
0
31
12%
YES
NO
88%
32
39
40
35 32
30 Family Members
Friends
Percentage
25 20
20 Relatives
Others
15
My Decision
10 5 4
5
0
33
2
21 22
Company Outlet
Nearest Retailer
Road Side Shop
Others
55
34
Free Unlimitted local calls to
one number
Free 3000 SMS/month
20% 18%
Free 2GB/month
YES
NO
84
36
13
YES
NO
48
I Can't Say
39
37
38
DATA ANALYSIS AND
INTERPRETATION
39
40
100
100
90
80
70
Percentage
60
50 42 42 44 LifeTime
35 37.5
40 32
Students
30 23 20
20 12.5 monthly plan
6 6
10 0 000 pay per second
0
41
96
100 87.5 90
78
80
Percentage
60
YES
40 NO
22
20 12.5 10
4
0
AirTel AirCel BSNL DOCOMO
42
80 75
68.5 69
70
60
50
47 44
Percentage
50 YES
40 33.33 NO
27
30 Can't Say
19 16.67
20 12.5 15
9 10
10 4
0
AirTel AirCel BSNL DOCOMO Idea
43
60 56
50
40 40
40 36
<1 years
Percentage
31
27 28 2years
30 25
24 3years
20 20 20
>4years
20 16
8 9
10
0
0
<5000 5000-10000 10000-20000
44 >20000
3
100% 9 17 12 14 6
6 5
24 10 27
80%
10 37 31
60% 5 36
7
13 46
40%
52 20
43
20% 32
17 18
0%
Aircel Airtel BSNL Docomo Idea
Tariff Brand Image Network Coverage
Advertisements Customer Service
45
50
50
44 43
45 40
40 35
35 30 <1 year
Percentage
30 28
25
23 23 2 years
25 20 20
20 18 17 3 years
16 15 15
15 13 13 12 >4 years
10
5
0
Aircel Airtel BSNL Docomo Idea
46
70 65
63
P 60
60
e 54
r 50 46
43
c Company Outlet
40
e Nearest Retailer
n 30 25 23 23 25 Roadside Shop
t 20 20
20 Others
a
g 10 7 7
5 4 5 5
e 0 0
0
Aircel Airtel BSNL Docomo Idea
47
100%
90% 25 20
20
80%
70% 12.5 55 10 52
60%
My Decision
50%
3 45 55 Relatives
40% 50 7 Friends
30%
32 Family Members
20%
35
10% 12.5 25
0% 16 25
Aircel Airtel
BSNL
Docomo Idea
48
2
100% 12
90% 28 20
36
80%
70%
60% 40
64
50% 40 54 Others
40% Roadside Shop
30% 20
20% 24 22 Nearest Retailer
10% 18 20
0% Company Outlet
49