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Parental Control Survey

Results overview
February 2010

•Proprietary and Confidential


Flash Networks parental control
survey
• 250 parents of children aged eight to seventeen
• 8 countries (USA, UK, Italy, Canada, etc.)
• 18 different mobile carriers

•Proprietary and Confidential 2


Internet access becomes common

Q: My children currently have access to the mobile Internet


100%
90%
80%
70%
60% Yes
50% No
40% Don't know
30%
20%
10%
0%
8-12 years old 13-17 years old

42% of teens have access to the mobile Internet

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Mobile Internet is unsupervised

Q: I would feel comfortable knowing my children have unsupervised access to the Internet

50%

40%
Strongly agree
Agree
30%
Disagree
20% Strongly disagree
Don't know
10%

0%
8-12 years old 13-17 years old

73% of parent do not feel comfortable knowing their children


have unsupervised access to the Internet

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Parents expect solutions

Q: I expect my mobile operator to provide me with a parental control solution

60%

50%
Strongly agree
40%
Agree
30% Disagree
Strongly disagree
20% Don't know

10%

0%
8-12 years old 13-17 years old

86% of parents expect their operator to provide them with


parental control solution

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Parents would like to be informed

Q: I would be interested in receiving a report with a list of websites my child has visited

90%

80%

70%

60%
Ye s
50%
No
40%
Don't know
30%

20%

10%

0%
8-12 ye a rs old 13-17 yea rs old

72% of parents would like to know to which websites their


child browsed

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Parent would like to get more control

Q: I would be interested in limiting my children's access to the Internet during certain hours
of the day (e.g. after bed-time, during school hours, etc.)

60%

50%

40%
Ye s
30% No
Don't know
20%

10%

0%
8-12 ye a rs old 13-17 ye a rs old

57% of parents to young teens would like to control their


children access time to the Mobile Internet

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Parents would like to actively protect
younger teens
Q: I would be interested in having the ability to define a limited number of websites
that my child can access

70%

60%

50%

40% Yes
No
30% Don't know

20%

10%

0%
8-12 ye ars old 13-17 ye a rs old

~60% of parents to young teens would like to define “walled


garden” for their children

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Parents would like to be alerted when
needed
Q: I would be interested in receiving a notification whenever my child access harmful
content (drugs, suicide, eating disorders etc.)

90%
80%
70%
60%
Ye s
50%
No
40%
Don't know
30%
20%
10%
0%
8-12 ye a rs old 13-17 ye a rs old

Most parents would like to receive notification when their child


access harmful content

•Proprietary and Confidential 9

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