Yiğit Arda Türkoğlu

Rumelihisarüstü Nispetiye Cad. • No: 71/1, Sarıyer, Istanbul • (537) 364 38 74 • yigitarda@gmail.com

Personal Info
 Date of Birth: December 1st, 1988
 Military Service: Postponed until August 2011
 Driving License: Available (B)

Experience
 Promoqube
o Social Media Monitoring Department 01/2010 - Present
 Monitoring and reporting the online mentions generated about certain brands such as
Türk Telekom, İş Bankası, Pfizer and Finansbank via a specialized software.

 The Royal Bank of Scotland

o Human Resources Department 07/2010 – 01/2011
 Assisted the human resources department in the delivery of the staff related duties
such as filling visa applications, completing insurance, tax, payroll and performance
management documents.

 Güzel Sanatlar Saatchi & Saatchi, Spark

o Strategic Planning Department 01/2010 – 02/2010
 Provided research assistance for certain advertising pitches.
 Prepared competitor analysis and presentations for brands such as Eti and Vestel.
 Contributed to the brand launch strategy studies for top-notch brands.

 Alametifarika Reklam Tasarım Yapım A.Ş

o Creative Strategy Department 01/2009 – 08/2009
 Provided research assistance to the creative teams of Digiturk and Turkcell.
 Offered strategic planning consultancy to Pınar and Toyota brands.
 Assisted in the delivery of weekly advertising bulletins which included advertising
articles, trends and brand news.
 Prepared the Effie 2009 Marketing Effectiveness Awards applications for Turkcell,
Garanti Bank and Pınar.
 Contributed to the organization of the Buy.ology conference which hosted Martin
Lindstrom.

Education
 Department of Translation & Interpreting Studies (2006 – June 2011)
Boğaziçi University, Istanbul, Turkey

Activities

 Boğaziçi University Music Club

o Member of the Board of Directors 05/2007 – 05/2008
 Managed the operation process of the club with key decisions about the future of
the club.
o Public Relations Committee Director 05/2007 – 05/2008
 Dealt with the representation problems of the club and the promotions of the club
events with about ten volunteers.
 Yiğit Arda Türkoğlu

o Contributor of the Music Magazine: Avaz Avaz 09/2008 - 09/2010

 www.avazavaz.org
 Made key decisions about the restructure of the magazine on online media as a blog.
 Coordinated the social media communications task of the blog on platforms such as
Twitter and Facebook with a hands-on approach.
 Interviewed select names such as Haluk Bilginer and Portecho.

 Personal blog - (http://www.yigitardaturkoglu.net) 12/2008 – 12/2010

 Sharing web trends, social media, popular culture, entertainment and marketing
content.
 Currently unaccesible due to technical problems.

Conferences and Seminars

 Brandmarker Marketing Conference 06/2009

o An international marketing congress which included the subjects of crisis marketing,
green marketing, interactive marketing and simplicity marketing with the participation
of distinguished speakers such as Martijn Smelt from Philips and İzzet Karaca from
Unilever.
 Market Code 11/2009
o A marketing seminar in Boğaziçi University which dealt with the subjects of
segmentation, viral marketing and the future of marketing with the participation of
select speakers such as Erol Batislam and Yasemin Sümer from Alametifarika.
 TEDx Reset 01/2010
o The Turkey branch of the widely known international TED conference with
participants such as Alphan Manas, Zeki Gündüz and Fatoş Karahasan.

 New Media Order Conference 10/2010

o A conference based specifically on the changing order of the media and marketing
with the participation of names such as Chris Anderson from Wired, Arthur
Sulzberger from New York Times and Seth Godin.
Personal Skills
 Languages

o English: Fluent (Writing, Reading, Speaking)

o French: Intermediate (Writing, Reading), Beginner (Speaking)

 Computer Skills

o Operating Systems: Mac OS X, Windows Operating Systems

o Software: Microsoft Office 2003 / 2007, Keynote

References
Available upon request