ACKNOWLEDGEMENT

F irst of all, we are thankful to Almighty Allah, who has given us the strength and
determination to carry out this research.

We would like to express our sincere gratitude to Prof. A.Amjad our teacher, for his
valuable guidance, constructive comments and continuous encouragement through out
the research.

Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr.
Shaheen Raza (Regional Sales Manager, GEO), Mr. Syed Zulfiqar Ali shah (HR
Head, GEO), Mr. Shadaat Tayyab (Corporate Head, GEO) and Mr. Saqib Noor
Ahmed (Associate HR Manager, GEO), for their assistance in data collection.

Also thanks to all of our group members Mr. Bilal Ejaz, Mr. Ammar Khalid, Mr.
Sheikh Farooq, Mr. Fahad Rasheed, Miss Ghazal Waseem We all put our efforts
together in the form of an excellent group with coordination and high spirits.

Sincere thanks are also extended to all those who have helped us to complete our project.

TABLE OF CONTENTS
COMPANY DESCRIPTION………………………………………………………………………………………4

History of GEO……………………..…………………………………..………………………………….4

GEO Television Network………….……………………………………………..……………………….6

Introducing GEO TV……………….…………………………………………….……………………….6

Mission Statement………………….…………………………………………….………………………..7

Vision Statement…………………….…………………………………………...………………………..8

Basic Objective…………………….…………………………………………...…………………………9

Value Statement………………………………………………………………...…………………………9
Company Logo………………………………………………………………...………………………….10

Logo Application………………………………………………………………..………………………..10

(PLANNING) GOALS & STRATEGIES………………………………………………………………………..11

Short Term Goals………………….……………………………………………...………………………7

Intermediate Goals………………………………………………………………...……………………..7
Long Term Goals………………………………………………………………...……………………….7

Strategic Planning

Operational Planning

Growth Strategy………………………………………………………………...…………………………8

Crisis Management………………………………………………………………...……………………..8

SWOT ANALYSIS……………………………………………………………..………………………….13

Strengths…………………………….…………………………………...…………………………………13

Weaknesses………………………………………………………………...………………………………14

Opportunities………………………………………………………………..........................................14

Threats………………………………………………………………....................................................15

CORPORATE PROFILE…...…………………………………………………………………………….15

Nature of Business………………………………………………………………..................................15

Target Market……………………………………………………………….........................................15

Type of Ownership………………………………………………………………..................................15

Financial Resources ………………………………………………………………..............................15

Revenues……………………………………………………………….................................................16

Types of Products………………………………………………………………...................................16

Channels……………………………………………………………….................................................16

Market Share………………………………………………………………..........................................16

Competitors………………………………………………………………............................................19

Production Capacity……………...……………………………………………………………………..19

External Environment…………..……………………………………………………………………….19
LEADING…………………………………………………………………………………………………20

Leadership Style…………………………………………………………………………………………20

Internal Environment……………………………..……………………………………………………20

Internal Communication…………………………………………………………………………………...20

Level of Informality………………………………………………………………….. …………………….21

Internal Culture……………………………………………………………………………………………..21

Motivation…………………………………………………………………………………………………...22

ORGANIZING………………………………………………………………………………………….23

Level of Management/Designation..……………………………………………………………………..23

Organization Structure……………..……………………………………………………………………..24

Span of Control…………………….,…….………………………….…………………………………….24

Organizational Chart……………..…………….…………………………………………………………24

Decision making Style……………...…………….………………………………………………………..26

Delegation Process………………..………….………………………….………………………………..26

Leading Designation………………..………….………………………………………………………….26

Departmentalization of GEO………..………………….………………………………………………..27

i. Functional Departmentalization……………………………………………………………...27

ii. Geographical Departmentalization………………………….……………………………….28

Departments/Divisions……………..…………….………………………….……………………………31

Human Resource Management of .GEO………………………………………………………………..36

CONTROLING

Achievements and Awards……………………………………………………………………………….44

Conclusion…………………………………………………………………………………………………46

References…………..……………………………..………………………………………………………47

　
 　

History of Formation of GEO Network

1966 Letter to the President of Pakistan asking him to permit private

sector television to combat the propaganda war

Sep 1990 First feasibility/research paper on TV potential in Pakistan

completed for GEO followed by national and International study tour

Dec 1991 Made first pilot for first new show for GEO, then named
"Newsreel"

Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1

Aug 1996 Due to political confrontation GEO launch postponed

1998 First advertisement in all major newspapers of Pakistan looking

for television talent and announcing GEO for the first time

July 2001 Largest HR recruitment campaign launched

Nov 2001 BBC Technologies hired as technical consultants for GEO

15-Nov 2001 Core team of the channel is established to chalk out

policies, strategy and implementation plan

2-Dec 2001 String of nationwide interviews, consisting 25 cities,

begin as recruitment campaign attracts attention of 40,000 applicants
20-Dec 2001 Contracts with builders, key vendors, technology
partners, transponder and Dubai Media City are finalized

5-Jan 2002 Construction of state-of-the-art HQ studios and offices

begins

10-Jan 2002 Construction begins at Dubai Media City for offices and
transmission studios

1-Feb 2002 A senior team of int'l consultants lands in Pakistan to

complete recce for training

1-Mar 2002 The initial batch of 200 candidates for training are
recruited

1-Mar 2002 Television equipment worth millions begin to arrive in

Pakistan for the training process

1-Apr 2002 Training by 16 foreign producers, reporters, writers and

camera operators starts!

1-Jun 2002 First batch of trainees graduate are sent to different areas
of Pakistan equipped with necessary recording equipment

14-Jun 2002 Bomb blast at US consulate takes place, about a

kilometer from training camp. The under training news team is put to the
test with 4 hours of non-stop test transmission. Exclusive footage makes
headlines across the world. BBC shows GEO footage. BBC producer
visits training camp and commends GEO team for excellent coverage.

30-Jul 2002 A team of senior journalists takes over Dubai office to

prepare for test transmission

5-Aug 2002 First signals from satellite are tested

14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with
24-hour news content; frequency kept secret

15-Aug 2002 Cable Operators start tuning into secret frequency and
begin airing GEO's test transmission without channel's consent

5-Sep 2002 Geo team begins nationwide 5-day tour marketing the
channel to cable operators, introducing them to the channel and getting
their feedback
 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is
copied and imitated by local brands i.e. GEO Biryani, GEO Water and
GEO Washing Powder

11-Sep 2002 First advertisement announcing GEO frequency

30-Sep 2002 Construction of state-of-the-art, HQ and offices

completed. Team moves in from training camp

11-Jan 2003 Launching ceremony of infotainment and entertainment

programs, with a duration of 2 hours per day, is held at Mohatta Palace in
Karachi

11-Mar 2003 London and New York Bureaus made operational

20-Mar 2003 Geo and CNN sign partnership contract for

collaboration

7-Apr 2003 Geo begins transmission in UAE through E-Vision

14-Aug 2003 Geo completes its 12 months of non-stop on air

transmission

GEO TELEVISION NETWORK

GEO started its test transmission on 14 August 2002.

“The National association of Broadcasters (USA). World’s largest association of

broadcasters has honored GEO with the “Award for Quality” declaring it an international
standard television channel.” To build a reputable identity in a cluster of different
channels in just a period of four years was not an easy task. Geo is known for its unique
entertainment, hot talk shows, truth revealing news and informative programs.

INTRODUCING GEO TV

GEO TV was established in May 2002. Test transmission started on 14th August 2002 on
the PAS 10 digital satellite. Regular transmission started on 1st October 2002. Geo TV is
the first South Asian Urdu language channel to provide content comparable with
excellent television broadcasters. Geo is the fastest growing TV Channel in Pakistan with
ratings exceeding all satellite delivered TV channels in the market. Geo has the widest
distribution on cable systems in Pakistan with 100% carriage within 90 days of launch.

It launched the first interactive infotainment programs in Pakistan, engaging and

empowering the viewer. Consistently scoops all rival broadcasters on major news events.
Besides seven bureaus in Pakistan, a robust international network feeds live content from
New York, Washington and London. Intelligent Media Consultant has given formal
multi-disciplinary training to 500 members of GEO staff including all producers,
reporters, writers, camerapersons and editors.
Its member team comprising of CNN, BBC producers, cinematographers, editors and
presenters were split in Dubai and Karachi for 5 months to complete the training.

Mission statement

GEO informs and entertains while celebrating cultures and prompting dialogue in the
spirit of "live and let live".
 　

　
Vision Statement
 “GEO will be the voice of freedom from the Asian subcontinent. It will highlight the
issues of concern and the cultural richness of its people through information, discussion
and entertainment. GEO will propagate transparency of responsibility that will ensure its
position as the most credible and meaningful source of information, through quality
programming based on issues. GEO will provide entertainment audiences can relate to,
thereby creating viewer loyalty and response. GEO will forge an alliance amongst its
three stakeholders - viewers, advertisers and shareholders to maximize viewer
ownership. GEO will invest in human resources as it recognizes it to be the foundation
upon which the GEO future will be built. It is this very foundation that will allow GEO to
attain and sustain a leadership position, thus fulfilling the promise associated with its
creation.”

Basic Objective

Like all for-profit organizations, GEO’s basic objective is also revenue generation.
　Value Statements

We are a team.

We respect each other.

We encourage self-development.

We hold high expectations.

 We embrace change.

We value our Viewers.

We provide exceptional service that leaves an impression.

We support our community.

Consistent entertainment service and production quality.

Company Logo

All companies must have a pictogram, or single visual statement that represents the entire
idea behind that symbol. GEO’s Logotype enjoys the same reputation with our audience,
stakeholders and employees.

Representing the true strength of the channel, which is unbiased, accurate and timely 24-
hour news in ‘Urdu language’.

The Geo logo represents many aspects of its business in true colors. The Orange
represents “DAY’ and Blue represents ‘NIGHT’. The Urdu alphabet ‘Jeem’ cutting
through from the TV Screen in a sharp angle connote the ‘GLOBE’ and the overall
formation of the composite represents ‘EYE ON WORLD AFFAIRS 24 HOURS A
DAY’.

An animated spot, ‘Peela-Neela’ was specifically aimed at unveiling the ‘Design

Rationale’ of the logo to the audience. The logo has been warmly received by the
Pakistani audience and in a short span of time has come to represent Quality Broadcast
with great production and content values.

LOGO APPLICATION
 All good identities have flexibility for Primary applications but Secondary and Tertiary
applications as well. Geo uses three such distinctive applications of the Parent Identity.

a. Corporate Emblem:

Whereas the Logotype of Geo uses a sharply angled, cropped and embedded
image of the Urdu alphabet ‘Jeem’, the Corporate Emblem is a repetition of the
complete alphabet. This pattern represents the Global presence of Geo covering
and delivering Faster Firsts to its audience.

b. Logo Versatility:

With the realization that our logotype gives us enormous strength, Geo is the only
TV Company that allows its Logo to be adapted to direct relevance to its ‘special
events and occasions’

PLANNING And

GOALS

Short Term Goal:

The short term goals of GEO keep on changing however, the present short-term goal is to
launch a youth channel and a sports channel within six months. The permission has been
granted to launch the youth channel but the sports channel is still acquiring permission .It
will be acquired soon. Either they will be launched together or one after the other.

Intermediate goal:

The intermediate goal of GEO is to increase their channels to 11 within the time limit of
3 years.

Long Term Goal:

When asked about the long-term goal we were told that it is highly confidential and only
known to the Upper level management, e.g. C.E.O.

PLANS

Strategic Plans:
Operational Plans:

Geo has a network, which handles all the business units in each department. Its like an
Octopus, the head is the Network and each tentacle is a business unit. They evaluate the
goals set by the management as to how close they are to achieving their objectives, and
how much they have achieved. If Geo has not achieved its required goals they take
feedback and change their operational plans accordingly. The BOD or “Top
management” is responsible for such type of decisions.

Growth Strategy

GEO’s strategy is to make the HRM department strong and competent as HRM
department is the base of the organization.. They do so by providing training to the newly
hired employees. This will benefit GEO and increase the growth of the channel.

Crisis management

Geo has not faced any such crisis yet however, they have set a whole team for the
management of crises. In this team, GEO has experts in all fields. When a certain
department faces any problem, the head of that department informs the team about it and
they team finds a solution to the problem and terminates it.

Unfortunately, however because it is impossible to forecast the future precisely, no

organization can ever be perfectly prepared for every eventuality.

　
 SWOT ANALYSIS

Strengths:

New ideas and concept with fast execution has become a trademark of GEO -- 'Fastest
Firsts'.

First to bring the 'Breaking News' concept in Pakistan.

Unbiased, accurate and timely 24-hour news in ‘Urdu language’.

Most competitive work team.

Goodwill as the largest media group in the country.

Here is a look at just some of them:

For Example:

First to give election results -- 7 hours before the nearest competitor.

(Election 2002 special transmission and coverage).

First to use videophones in Iraq and Afghanistan and remote regions

of Pakistan for live coverage.

First to start political satire in Pakistan depicting current and past

heads of state (Hum Sub Umeed Say Hain).

The first to produce joint India-Pak ventures like "Gaye Gi Duniya

Geet Meray", "Faslay" and "Lakhon Mein Teen".

First to have live link-up with USA & UK.

First to introduce bilingual News Tickers.

First channel with international graphics applications.

First to have representatives of two religious sects on one platform

openly presenting opposing viewpoints. (Aalim Online)

First to run 2 soaps back to back 4 days a week, creating history in the
entertainment arena of Pakistan (1-2-3 campaign).

First to distribute Rs 6,500,000 worth of gifts in 23 cities in 48 hours.

 (GEO Eidi).

First to telecast a live police encounter. (Al-Qaeda Defence shootout).

Created the country's biggest blockbuster production utilising the

largest sets, cast and budget (Umrao Jan Ada).

First channel to take a game show to people's homes all across

Pakistan – (GEO aur Jeeto)

First to telecast live telethon in Pakistan. The telecast raised Rs

6,000,000 in a twelve-hour period through call-ins on a premium rate
number. -- Zindagi campaign with Shahzad Roy

-First action based reality show – Police

First to conduct the largest and most aggressive recruitment and

training campaign in the history of Pakistan.

First to initiate interactive live Polls. -- GEO Poll

First to launch interactive infotainment programmes.

First television marriage -- (Shaadi Online) First to produce a

matrimonial reality show that rocked the nation -- Shaadi Online

First to telecast animated political cartoons.

First channel to have its logo and brand name copied and used by
everything from water to tractors.

First to introduce segmented News sections like GEO Travel, GEO

Dunya, GEO Taleem, GEO Entertainment.

Weaknesses:

It is a newly established company so it is still under the

learning process.

Because Pakistan has no institute that provides formal

education on this field they are required to have all employees
trained from foreign institutions.

Lack of innovation in the entertainment scene.

Opportunities:

Growing awareness about GEO of the people. They are

attracted towards entertainment.

Increase in viewer-ship

Improvement of Pakistans terms with India. It increases

cultural activities.

Threats:

Fear of competition:

Especially in entertainment because of new channels.

Employee turnover :

Geo’s employee turnover is under 5%

New channels attract GEO qualified and trained employees by

offering them 3 times the salary they earn at GEO. They also offer
different fields of jobs. These demands are difficult to meet for GEO.

CORPORATE PROFILE

Nature of Business

It is an International Electronic Media service providing News and Entertainment

services.

Target Market

Geo plans to target the Masses. Geo is based in Dubai and is broadcasted for South Asian
viewers of M.E, Europe, Canada, North America and UK. Besides, of burros in Pakistan
a robust network feeds regularly live content from New York, Los angles and London.

Type of Ownership
It is a Private limited Company and has 100% internal shares(family shares only). This is
part of the Jang Group of Companies, the biggest and strongest group in media of the
Private Sector.

Financial Resources

It is basically a family business they have no external shares.

Revenues

Its revenues are generated only through sale of commercial airtime. (Advertising on the
channel).So far Geo has not reached even its break-even point and have not earned any
profits yet.

Types of products

News, Entertainment, and Infotainment.

Products

It is not actually a manufacturing business rather a service business that generates cable
TV channels namely:

1) Geo News

2) Geo TV(entertainment)

3) Geo UK(infotainment)

4) Geo USA

Market share:

Its stands 2nd to satellite channels viewed in the Pakistan and 2nd to National channels in Pakistan. i.e., PTV, STN, ATV etc.
 Competitors

PTV is the main competitor of GEO with regards to viewer ship because of the reason that geo is a satellite channel and is accessible in specific areas
whereas PTV is a national antenna channel, which is easily accessible. Geo is trying to compete with PTV and trying harder and harder to be the No.1
channel in Pakistan. Other satellite channels like Sony, Starplus etc, are GEO’s major competitors among satellite channels.

Production Capacity

11 channels is their total capacity because they are using 2 beams and each beam contains 5-6 channels.

External Environment

Geo is the only independent and liberal channel with the unique honor of consistently breaking news. Geo is a liberal channel it has no restriction from the
Government of Pakistan because its transmissions are telecasted from Dubai, which is a free zone. The Government of Pakistan can influence GEO about
the News and programs they air but GEO is not bound to report to the Government. However, they cannot ignore and go against the Government as they
operate within Pakistan as well. They Government have the right to jeopardize GEO’s operations.

Despite the liberty GEO enjoys it cannot ignore the cultural ethical values of the society that is why GEO has a Quality Control Department Specifically
working on censoring each program and News before it can be aired on TV. They are bound to follow the rules of the censor board.

The technological environment includes all the ways by which it creates value for the constituents.

In case of a catastrophe in the environment GEO network is affected in two ways. It is positively affected when viewers depend on Geo News to give them
Live Coverage on the situation like wise, it is negatively affected at the same time when the demand for the entertainment channels lessen because people
are grieved by the chaos. This way Geo entertainment loses viewer ship.

LEADING

Leadership Style:

Geo follows a purely and highly democratic leadership style. The democratic leadership style is also called the participative style as it encourages
employees to be a part of the decision making. The democratic manager keeps his or her employees informed about everything that affects their work and
shares decision making and problem solving responsibilities. This style requires the leader to be a coach who has the final say, but gathers information
from staff members before making a decision. GEO invites employees to share their input to make decisions.

Democratic leadership can produce high quality and high quantity work for long periods of time. Many employees like the trust they receive and respond
with cooperation, team spirit, and high morale. Typically the democratic leader:

--Develops plans to help employees evaluate their own performance

--Allows employees to establish goals .

--Encourages employees to grow on the job and be promoted

--Recognizes and encourages achievement.

Internal Environment

INTERNAL COMMUNICATIONS

Geo firmly believes in the use and influence of Internal Communications to create a working environment that is based on the hallmark of professionalism
and on the concept of ‘service above self’.

The idea is to create a relationship between the organization and its people, encourage excellence, and inculcate a spirit of achievement.

As an organization that lays great emphasis on Human Resource, its training and development, inevitably it realizes the meaningful contribution of its
team that has worked passionately to make the channel grow and achieve unprecedented results.

Geo’s HR Department plans and executes cohesive and integrated communication designed specifically for its people to share the sense of pride and joy in
Brand Stewardship. This of course is in addition to numerous events and occasions that it holds to allow social, cultural and sporting activities as one big
team.

Managers interact with their employees and communicate with everyone on an open forum culture. Managers communicate on the phone and over the
internet the head office in based in Karachi.

Level Of Informality

Geo organization is very informal and partially formal. They follow an “Open door Policy”. Formal conversations are less because GEO believes in
Teamwork and working in a friendly environment. Despite a friendly atmosphere, no such incident has occurred yet in which different kinds of rumors has
spread. Everyone has the right to give ideas and opinions regarding improvement such as new technology, innovation etc.

Internal Culture

There is a code of conduct that all employees have to follow strictly. For example:

1) They have a No-Smoking environment however, they have specified a zone for smoking only.

2) Every employee has to display the GEO Identity Badge.

3) All employees should conduct the display of Discipline strictly because of too much interaction with the other departments.

4) There is no formal dress code except for certain levels such as, the Heads of the Departments.

5) Eatables are not allowed everywhere in the office except in the Café.

6) Employees mush reach and leave the office in time at the 10-7 office timings.

MOTIVATING THE EMPLOYEES

 When asked about which theories they are applying on employees we were told that they use almost all theories of motivation
except for The Theory X. When asked from the employees about the Expectancy Theory and Equity Theory they stated that
GEO definitely applied these theories on employees.

Some of Geo’s tools of Motivation for employee welfare are:

Performance based incentives.

Annual evaluation of the employee’s performance is discussed with the employee.

There is and Idea Box in the reception room available to employees and even visitors. All ideas are implemented and the

generator of the idea is rewarded with a prize. The C.E.O of the company is heading this campaign himself.

Annual Employee Functions.

Success story of the month. A success story of the month in each department is mentioned for employees who have gone that

extra mile in achieving their objective. Their stories are discussed; the committee reviews them and selects the best one. The
winner of the best success story is rewarded with a dinner for two prizes.

Recently started motivational campaign “SAR UTHA KAY GEO” event has started for this year.

ORGANIZING

Management Structure & Style

Geo consists of 1600 plus employees around the world and 180 employees in the Lahore bureau itself because Geo has a very wide and large hierarchy.

Levels of Management/Designations

Top Managers

Chief Executive Officer (C.E.O)

Chief Operating Officer (C.O.O)

Managing Director GEO News

Managing Director GEO ENTERTAINMENT

President

Middle Managers

Directors

Director News

Content Head (Production)

Regional Heads

Bureau Chief News

Senior Executive Producer Entertainment:

General Managers

First Line Managers

Managers

Associate Managers

Organization structure

Geo consists of multiple layers of management and thus forms a Tall Organizational Structure. Information whether upward or downward
must pass through so many organizational layers.

Span of Control

In GEO span of control tends to be wide at lower level and is relatively narrow at upper level management.

Organization chart

When asked about its organizational chart we were told that it has a very complicated and wide hierarchy organizational chart, which is 3
meters long and is available on a 64 mb visual file, which is kept in the Karachi H.Q. An organizational chart of the Lahore bureau is:
CHART

C.E.O

C.O.O

Channel President

M.D News

M.D Entertainment

Content Head

Production Head

Director News

Bureau Officers

Decision making style

It is highly decentralized but also partially centralized.

Making a new decision is “highly centralized” only the C.E.O has the authority to implement any decision at any time without reporting
to anyone.

In case of hiring the person to hire is “centralized” that is, if there is a designation/post to be made or filled this is up to the upper level
managers to decide if it should be implemented or not. Whereas the selection of the candidate for that specific post is “Decentralized”.
The HR department has the authority to select the required candidate.

Delegation Process
No matter how an organization is structured, those at the top of the organization are accountable for the actions and decisions of those
subordinate to them (within the chain of authority). Geo’s mainframe hierarchy of delegating responsibilities to others in routine or in
emergency involves all concerned employees to act with the highest level of professionalism. When a subordinate fails, all who are
responsible shoulder that failure and the necessary authority is alerted (e.g. subordinate, superior, and superior to the superior.) in order to
rectify an issue. Geo serves this chain of command and delegates the duties to other employees in such a manner that if a departmental head
needs to go for some reason, he can delegate his duties for an interim period to his next senior most person available. He can acquire all his
authority in a limited manner but can’t take any financial decision on his own, he will need to sanction it first by the board of directors and
the CEO of the company to avoid any complexity in the decision making process.

Leading Designation

The C.E.O Mir Ibrahim-Ur-Rehman is in charge of the Content Production and transmission.

The C.O.O Zaheer-U-Din Khan is in charge of all operational departments (Marketing, sales, finance, HR, recovery

etc.).

President Imran Aslam is responsible for Content portion of GEO.

MD. News Azhar Abbas is responsible for GEO News.

MD. Entertainment Yousaf Baig Mirza is responsible for GEO Entertainment.

Senior Executive Production Tariq Jamil is in charge for production operations in Lahore.

Bureau Chief News Khawar Naeem Hashmi is in charge of the News sector in Lahore.

The President and C.O.O will report to the C.E.O. Managing Director of News and Managing Director of Entertainment reports to the
President. Director News reports to MD News and Content Head of Production reports to MD Entertainment. The News and Entertainment
departments have separate levels of hierarchy but they operate from the same office. Further hierarchy is extended to each bureau/regional
office.

Departmentalization:

Geo is a highly organized and departmentalized firm. The control and coordination is narrowed and made easier, so top managers can see
more easily how the various departments are performing. This allows GEO to treat the department as a profit centre. The Marketing
department is mainly the “Profit center” of GEO. They calculate the profits of Geo and use that information in making decisions about
advertising and promotional events, commercial airtime allocation etc.

Departmentalization of Geo

Geo has its own specific way of classifying and grouping work activities.

It is classified according to:

1)Functional Departmentalization

2)Geographic Departmentalization

Functional Departmentalization

Geo has developed departments according to a group’s functional activities, such as the:

1) Geo News Department

2) Entertainment Department

3) Infotainment Department

4) Product Development Department

5) Archiving Department

6) Children’s Division

7) Human Resources Department

8) Geo Operations Department

9) Technical Department

10) Finance Department

11) Marketing Department

12) Sales Department

13) Creative Department

14) Music Programming Department

15) Research Department

16) Geo Talent Department

17) Events Department

18) Sports Programming Department

19) Scripting Department

 20) Game Shows Department

21) Fashion Design Department

22) IT Department

23) Transmission Department

24) Communications Department

Geographic Departmentalization

The functional departments of GEO are further sub-divided into geographical departments in order to carry out the operations and activities
of different cities, regions and districts. To keep themselves up to date with the latest news and events across the nation and globe.

Offices

Head Office:

Karachi

Bureau/Regional Offices

i. Lahore

ii. Islamabad

iii. Peshawar

iv. Quetta

v. Multan

Besides that there are also out station reporters of Geo who work individually and has no office for example:

Sailkot

Gujranwala and almost in all districts.

Earth Station:

Dubai .This is the station where all transmission and telecast of programs is undertaken.
International Operation Office:

United Kingdom and the United States of America.

C.E.O

President

C.O.O

M.D Entertainment

Content Head

M.D News

Director News

Bureau Offices

Peshawar

Lahore

Islamabad

Quetta

Multan

Departments/Divisions:

Geo News Department

GEO News is now a part of our lives. This is where news is broken, processed, analyzed, and disseminated. GEO news just doesn’t happen. It
needs dedicated, committed men and women who want to make a difference – GEO News is different because it makes a difference!
Producing, Editing, Anchoring, Reporting and Footage all take place under this department.

Entertainment Department

Enter the world of glamour, creativity, and visually striking images. Enter GEO Entertainment. We have career options for producers,
associate producers, script writers, production designers, art directors, fashion designers; make up artists, music composers, location
locators, talent hunters, concepts writers and more. So if you have a script, an idea struggling to find shape, think you can act, believe you
have the organizational skills and aesthetics to become a producer, nourish an ambition to be part of the wonderful world of show biz, walk
into the spotlight.
 Infotainment Department

This is where information meets entertainment and shows are created that are exciting to watch while being provocative and thoughtful. The
Geo Infotainment Department is on the look out for concept writers, scriptwriters, producers, associate producers, and researchers.

Product Development Department

GEO has created a unique space for creative people who understand market forces. In Product Development, concepts originate are polished
and tested against stringent market research, and are placed in time zones that are viewer specific.

Product Development at GEO is concerned with the enhancement of our brand. It oversees the evolution of the brand and treats each
program as a product that needs to be polished, marketed, positioned, and enhanced. Product Development creates concepts for promoting
our products and develops media plans and campaign strategies that place our programs at the very centre of our audience’s attention.

For those marketers who want to unleash the creative urges in their hearts, this is the place to be. Un-knot that tie, roll up your sleeves, cut
out the power dressing and enter a world that is changing and moving 24/7.

Children’s Division

GEO has treated children seriously. We believe the child has a lot to tell us. His curious, imaginative mind has inspired us to produce
programs like ‘Dekho Suno Samjho’ and ‘Bachey Man Kay Sachay’. A child’s genius constantly amazes us. If you feel that you understand
children and know what they want, this is your playground.

GEO Children’s Division needs scripts, concepts, fresh young talent, performers, hosts, and producers who have refused to grow up and still
have a child lurking in their hearts.

Human Resource Department

The Human Resources Department remains a crucial element in the overall composition of the GEO setup. It is the Power House that fuels
the GEO Factory with the best of the best, through attraction, recruitment, selection, optimum compensation, welfare, diversified benefits,
grievance handling, training & development, formulation of policies and procedures, encompassed with an ever vibrant HR Strategy aligned
with the corporate vision and mission of GEO TV.

Serving as the vital link that generates identity, self-perception, confidence, vitality, motivation, communication and continual enhancement
of overall net worth of every individual functioning as a profoundly valued component of TEAM GEO.

HR at GEO is one of the many exceptional brands that exist to nourish your experience at GEO TV.

Geo Operations Department

Organized, analytical and resourceful. Working well with people with a balance of regular responsibilities and new project-based work.
Keeping up with trends online to work in the fast-paced GEO environment. Handling stress, skills to organize, project-oriented, and self-
starting. Ability to successfully manage strict deadlines and multiple projects. Trouble-shooting, loads and loads of common sense, and
thinking from a broader perspective and command on the English language. Belief in systems and providing support to department
leadership and all divisions. This is all under the GEO operations department.

Technical Department
Creativity needs to be disseminated. This is where the engineers, technicians, maintenance engineers, light and sound engineers,
transmission staff comes in. They are the people who keep the studios operational and bring those stunning visuals to your screens from the
most difficult terrain and venues.

Finance Department

Television is a business. In the back room, sit people who are number crunchers, planners, forecasters, financial analysts, budget monitors,
and trend spotters. They understand the industry and with constant research make sure that projections are met and budgets and time lines
are respected.

Marketing Department

Every program, time slot, and viewer is an opportunity that needs to be explored, marketed, promoted and valued. Marketing is the
department that not only maximizes the value of geo programming but also helps develop it by soliciting feedback form the industry and
creating specific creative solutions for clients and brands. If you think you understand how to maximize the potential of an idea, and can
create solutions and packages for brands and clients, this is the most dynamic team in media for you.

Sales Department

Sales or $ales, is where the money is at! This fast-paced department brings in the rupees that enable us to produce the content that our
viewers depend on.
True believers of GEO, armed by the content in hand, and the philosophy in mind, go out everyday in to the fast changing and unpredictable
market and maximize the value of the channel. At the front line are the foot soldiers of GEO who sell space around our programs and fill the
advertising needs of the channel. These are the true dream merchants.

Creative Department

GEO is always on the look out for those men and women who tell stories visually, who paint our palette blue and orange, who understand
moods and emotions. We need people who have strong aesthetics, who like to break the rules of visual grammar, who can telescope saga in a
30 second graphic and animation ad. These are our window dressers who are concerned with the look and feel of the channel. They
illuminate our screens, design our sets and promote our programs wielding all the creative tools at their command. They hold the magic
wand.

Music Programming Department

GEO is in a consistent state of evolution and in this fortitude TEAM GEO is diversifying more into avenues that play the beat of our nation’s
youth. At GEO Music we have envisioned with providing generation Y! With a platform to project their true potential in front of the world at
large.

Presently, GEO Music is in the process of evaluating and redefining what the music market has to offer in terms of quality music standards.

GEO Music is probing the rudimentary talent of our nation scoping it, to find diamonds in the rough conscious nurturing these music
fanatics of tomorrow, providing them with the right podium to illuminate their expertise in today’s global community
 Research Department

GEO-TV carries out research in various mediums on components like advertising, market intelligence, television viewer ship and masses’
penetration of those mediums. These are the basic components, their roots captivates not only the micro changes but also the macro
variations on the spectrum of information and entertainment.

GEO Talent Department

GEO Talent is astounding new initiative by GEO TV. Scouting for talented, hosts, anchors, vocalists, actors, and people pertinent to
performing arts whose potentials can be nourished by the expertise of GEO Talent Department.

Events Department

Events are all about teamwork and clockwork. Time is of essence and execution is everything. This genre of programming needs organized
people who know what needs to be done and when. Never short of excitement and danger, the event must go on! Most of the time events,
whether musical or magical, are live. One wrong move can lead to many embarrassing shots on the screen. Lich and orchestra, an event has
many pieces that have to be sung synchronized and in turn. If you like working as part of a high energy team and are interested in music,
sports, magic and everything in between.

Sports Department

Sports are a new genre of programming that has also not been explored much in Pakistan. From Cricket to Polo and everything in between.

Game Shows Department

Game Shows are a fast and upcoming genre for GEO. Game Shows are also a live genre mostly and full of audience participation. This
programming genre ties action as well as puzzles and reality, all rolled into one. From selecting participants to making interesting formats
and producing the most entertaining and diverse content platforms for audiences and viewers, Game Shows are an excitement new
development in local television.

IT Department

Information Technology is the lifeline of the organization supporting all the functions without any interruption catering for all software
needs and MIS requirements 24/7.

Fashion Design Department

The anchors, presenters, hosts, and entertainers are the faces of the channel. They need to look attractive, presentable, friendly, and
inspirational. Our Fashion Design Department gives us our look. The department is there to groom fresh talent, conduct make over, and give
them outfits that are striking and tele-genic.

Transmission Department

GEO has a highly equipped and modern Transmission Department, which remains awake when others are fall asleep.
 HRM of GEO

Diverse cultural backgrounds and multi-ethnic origins add up to create a strong resource base at GEO. Each member makes a valuable
contribution while overall functioning as a team. Committed to doing more for their country, GEO people remain dedicated and passionate
about their work. GEO people are focused on broadening horizons and meeting new challenges. Creative and multi-talented, these fine
individuals take pride in shaping the future of Pakistan.

We spoke to some concerned managers of GEO to find out more about GEO's recruitment and human resource management initiatives.

Imran Aslam, President of GEO TV, believes, "a sense of purpose can be instilled when an employee, not only clearly knows the vision of a
company, but is included in making that vision. When an employee knows that he or she deserves to be a part of the organization, and most
importantly is empowered to implement that vision, the culture of success appears."

Mir Ibrahim Rahman, CEO of GEO, went on to explain how some of the above has been possible at GEO. "One of the things we try to
continuously remind ourselves is how lucky we are to be a part of a media industry. Where our product and hard work is not only a source of
livelihood, but also a source of well being for the people who rely on us. This is a very important realization that aligns our goals, sense of
responsibility and job satisfaction."

GEO's vision of promoting dialogue, unbiased news and issue-based entertainment was always very clear and can be found in its mission
statement, vision statement and across many corporate communications. "But none of us had done anything like GEO before and we almost
had to instill a culture of dialogue and interaction not only on the channel but off air as well. We did this by continuous involvement,
discussion and consensus in almost everything we did. It did become taxing at times but it's the GEO way," says Mir Ibrahim Rahman.

Azhar Abbas, Director News, explained further, "I remember how policy was actually being drafted and made right then and there during our
training exercises by the people we were training. That's the kind of spirit which excited people because we all became aware that together we
were making something." GEO went through a very comprehensive recruitment exercise. "I believe it was the largest and one of the most
successful launch recruitment drives in the country," claims Zaheeruddin Khan, Chief Operating Officer of GEO. "Receiving over 60,000
applications! That was a crucial time period when we had to go through each and every letter and email which were seen by all the senior
managers collectively, going through bags and bags of envelopes and applications every night."

We asked Abdur Rauf, Director Infotainment, what was the target market for the campaign. "GEO was looking for passionate people. If you
had gone through some of the ads that were placed, one can notice that the invitation was for everyone and anyone who was interested in
media and television. You didn't have to have any experience or professional qualification because we were willing to train you."

There was actually quite a grueling process one had to go through to be hired by GEO. Rumor had it that at least 3 directors had to meet you
and on an average, you had to go through at least 5 rounds of interviews. "Though we gave everyone a fair chance based on merit, you were
not spared in the interview itself. Some of us were more grueling than others, but on the whole we probably seemed like a scary bunch," said
Raheel Rao, Director Entertainment, pointing towards Abdur Rauf.

Women, minorities and regions were given special attention so that Pakistan was properly represented in the employee base as well. GEO
has more women working in reporting and production than any other channel.

"We knew we had to have ingredients which not only represented Pakistan in our own company but also have individuals who we were
targeting. Women reporters had a special women recruitment committee which tried to meet the parents of all women recruits in order to
make them feel comfortable about GEO's culture and specific job requirements," said Beena Sarwar, reporter/producer who was heading the
committee at the time.
 GEO ended up initially interviewing over 6,000 people from whom they selected approximately 600 of the brightest, most passionate and
professional staff ever gathered before for the television medium in the country. That is a selectivity rate of .01%, unheard of even in a
multinational.

Syed Zulfiqar Ali, the Human Resource Manager stated, "that the massive intern programme of GEO is a result of its belief that its enormous
infrastructure should be utilised for the development and grooming of Pakistani youth into real media professionals."

"What's great was that after we had selected and chosen the best and the brightest we professionally trained them as well!" explained Hamid
Mir, Bureau Chief of GEO News, Islamabad. There were over 16 foreign broadcast reporters, camera operators, editors, producers who
trained everyone in everything related to TV. This multi-tasking approach, though expensive and tiring, made the individuals better team
players and more aware of how the system works. Technical training was conducted by BBC Technology, consulting arm of BBC, which has
conducted similar projects elsewhere in the world with SKY Network, ABC and Dubai TV. Intelligent Media Consultants (IMC), an Atlanta
based media consultancy with a proven record of launching over 10 new channels in the past 6 years, provided hands on training for GEO TV
personnel. IMC has an impressive client base including Aaj Tak (India) and CNN Espanol as well as CNN Turk. Both continue to advise GEO
on operational issues and provide support in camera operation, editing, production and training for reporting of news.

"In fact," explained Mir Ibrahim Rahman, "many people thought we were wasting money doing all this training. We did it because giving
fancy equipment and being surrounded by state-of-the-art technology was not enough. Those material things are run by people at the end of
the day. In addition, the people must feel empowered. It's a great feeling for a twenty something MA Journalism graduate from Sahiwal to be
able to say that BBC and CNN producers taught him how to produce and edit an 'OC/VO sot' with a 'piece-to-camera'!"

Responsibilities of HR Dept.

Job Analysis

Recruitment and Selection.

Training and Development.

Performance Appraisal.

Remuneration & Benefits.

Employee Welfare (safety and health, incentives, motivation etc.)

When any post is vacant, GM HR Syed Zulfiqar Ali sends the request to the HR Department for the vacant post.

HR department determines two things

Job Description.

Job Specification.

RECRUITMENT AND SELECTION

Firstly, Advertisements are given in the Geo website and if necessary on print also.

GEO is one of the most progressive organizations in the country. It believes in complete transparency and objectivity in its hiring process. All
members of TEAMGEO are selected on their merit and qualification.

The organization is an equal opportunity employer and does not discriminate on any basis. The company has one of the best environments
for women employees, and it actively encourages women seeking employment.

Members of TEAMGEO come from a diverse background, and are expected to be progressive, open-minded, professional and hardworking.
It is not essential to be academically strong, but a strong work ethic is essential. Excellent communication skills are required, this includes
being able to use basic computer applications. An interest in reading and writing is always an advantage. When we asked about the job
rotation process, their HR manger told us that there is job placement in our company, which is similar to job rotation.

Internal Recruitment

In GEO, vacant posts are also filled internally to provide an opportunity for the workers already working in the organization.

External Recruitment

In GEO, fresh or experienced candidates are also preferred and hired.

SELECTION CRITERIA

The selection is entirely base on merit, which confirms to selection criteria without any bias towards, gender, religion, race, color, nationality,
age, and according to the procedures laid down in the HRD policies.

Selection Procedure

Filling out application forms.

Application screening.(short listing)

Tests. (Written and Practical)

Interview.

Final selection.

Orientation

Training

AN IMPARTIAL & OBJECTIVE interview process is one of the most progressive trends at GEO. All short listed candidates will be called in
for an interview. They will be given a minimum 48-hour notice before the date, time and place of interview via email and telephone. Each
candidate will be interviewed by at least three different persons ensuring the integrity and fairness of the selection process. There is a written
test for certain jobs. The selection process may take 30 days from initial interviews to the final selection.

ORIENTATION

Orientation program is held when new employees joins the company. They give an opportunity to the all-new employees that they hire to
rotate in the factory departments daily so the employees must know in which environment and in which circumstances they had to work.

Training

Once they are hired Geo provides them with foreign training usually from CNN and BBC .However, the training is an ongoing process apart
from the off job training. For this purpose, they are attached with a senior to supervise them.

Motivation

When asked about which theories they are applying on employees we were told that they use almost all theories of
motivation except for The Theory X. When asked from the employees about the Expectancy Theory and Equity
Theory they stated that GEO definitely applied these theories on employees.

Some of Geo’s tools of Motivation for employee welfare are:

Performance based incentives.

Annual evaluation of the employee’s performance is discussed with the employee.

There is and Idea Box in the reception room available to employees and even visitors. All ideas are implemented

and the generator of the idea is rewarded with a prize. The C.E.O of the company is heading this campaign himself.

Annual Employee Functions.

Success story of the month. A success story of the month in each department is mentioned for employees who have

gone that extra mile in achieving their objective. Their stories are discussed; the committee reviews them and selects
the best one. The winner of the best success story is rewarded with a dinner for two prizes.

Recently started motivational campaign “SAR UTHA KAY GEO” event has started for this year.

HRM Policies of GEO

Gender Justice Policy

 Sexual Harassment Policy

Discrimination Policy

CONTROLLING

Control Process:

HRM and Employee Control Process

GEO has more polices than any other company and these policies are well communicated to the employees. All rules regulations, policies and
procedures are mentioned in the employee handbook, which is kept highly confidential from the non-employees. GEO has a strong control
on the policies and employee code of conduct and are very strict about them. GEO does not compromise on their polices and implement
them strictly. GEO uses the 360 degrees appraisal in which subordinates evaluate their seniors. Each individual (subordinate) evaluates their
boss’s behavior, leadership; attitudes etc. and they are free to give any opinion or complaint against them. The committee then begins
inquiries and strictly, Follows Company polices respectively. Subordinate’s comments are very essential for the promotions of their seniors.

Department-to-Department evaluation is also done in GEO in which one department evaluates the performance of another department.

Formation of policies:

When Geo faces a problem in the implementation of old policies then the policy defining department reviews it and works them out to make
necessary changes in the policies. Once a policy is changed or altered it is sent to the approval department after being approved by the
approval department it is then lastly sent to the Upper level management. If the upper level management approves the new policy in order
for its implementation it is updated on the website, notice boards and open forums. It is also circulated on hardcopies.

Market Control Process

Geo uses the external market mechanism such as content based competition and relative market share that is, GEO has to keep up with the
latest trends in the media market and follow those trends to maintain and set their standards. GEO has also proved itself to be a trendsetter
in the market.

Quality Control Process

There is a Quality Control team in GEO to monitor the quality and standard of all productions and content. First of all the script is approved
by the department then the casting of the production is approved. A pilot is of the script is created as a sample and is previewed and is passed
by the department. The final production is then sent to GEO’s Censor board for approval. If the production is according to the standards set
in the pilot it is passed and sent to be aired on TV. Finally, GEO then takes feedback about the content from the public(viewers).

Achievements and Awards

Exclusivity of GEO

National association of Broadcasters (USA). World’s largest association of broadcasters has honored GEO with the “Award for Quality”
declaring it an international standard television channel.
Some international newspapers, magazines and news agencies have commented on the unique style of GEO and various have quoted it
extensively. These include New York Times, Washington Times, Financial Times, Washington Post and Los Angeles Times.
Francisco Chronicle, AP, AFP, Reuters, CNN, BBC, Khaleej Times, Gulf News, Times of India, The Hindu, Aaj Tak (India), Kyodo (Japan), Al
Jazeera and other important television channels. Even the US State Department often quotes GEO.

Geo has been described as the CNN and BBC of Pakistan due to its enormous news network within Pakistan and all over the world.

New York Times, one of the most prominent newspapers of the world, has quoted that Geo changed the media scene of Pakistan. It is the
most popular channel with the highest viewer ship in cities.

Geo won a special award at the nouticaslo TV festival 2005.

Geo has also been awarded best electronic mass media award 2004 by Pakistan adv. Association.

Business week one of the top 3 magazine of the world while including the news of MSR in 25 stars of Asia wrote that “Geo has become the
most watched TV channel of Pakistan and its viewer ship is growing at the rate of 30% annually.

According to Gallup, Geo is highly rated and the most watched satellite channel in Pakistan for its entertainment, news talk shows and
flavored programs.

Conclusion

From this research, we conclude that :Geo is the only independent and liberal channel with the unique honor of consistently breaking news.
Geo is an innovative concept that targets a new, growing market. “We assume that the market will respond, and grow quickly in the next 5
years” says, C.E.O Mir Ibrahim Rehman “Our goals are to create a reputation of quality, consistency and security that will make us the leader
of all new style channels. Geo is a fast growing network of channels that is making rapid awareness among the people. Geo’s main problem is
the growing number of private sector channels causing more competition. For this reason GEO must improve their strategy and competitive
position.

References

1) Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), (0345-4028903)

2) Mr. Shaheen Raza (Regional Sales Manager, GEO) (0300-9481078)

3) Mr. Syed Zulfiqar Ali shah (HR Head, GEO) (0300-9475506)

4) Mr. Shadaat Tayyab (Corporate Head, GEO) (0300-4232088)

5) Mr. Saqib Noor Ahmed (Associate HR Manager, GEO) (0321-4045390)