January 19, 2010

To,
Prof. Uday Joshi,
K. J. Somaiya COE
Mumbai
Subject: Campus recruitment for students expecting to complete B.E. in June 2010 (All branches)

Dear Sir,

Convonix, Inc. is a privately owned Internet Marketing firm dedicated to formulating online marketing strategies for its
clients and driving quality traffic to generate conversions from the client’s online property.

We are India’s first dedicated Internet Marketing firm specialising in Search Engine Marketing Strategies. Our portfolio of
activities includes Search Engine Optimization, PPC Campaign Management, Social Media Marketing, Customized Web
Development and Smart Phone Application Development.

Convonix is a full service internet marketing consultancy with 60 employees working out of 2 locations in Mumbai and 1 in
New York. Convonix is the pioneering Search Engine Optimization (SEO) firm in India and is the market leader for Search
Engine Optimization in India. We are also among the top 3 firms in India for Paid Search Marketing, Social Media
Marketing, Online Reputation Management and Smart Phone Application Development. Founder and CEO, Vishal Sampat
has been voted amongst the top 5 young entrepreneurs in Asia by BusinessWeek in 2006 while co-founders and top
management team are graduates from IIM Ahmedabad and Calcutta. The team has a diverse work experience profile with
individuals having worked with large corporate such as JP Morgan Chase, Citi, IBM, Accenture and TCS.

We are looking to visit KJSCE for participation in your campus recruitment process for the graduating batch (expected to
pass in June 2010) of B.E. students (all branches and with NO minimum percentage criteria). Please find enclosed herewith
the required job descriptions.

The compensation package (CTC) for the above posts is Rs. 3 lacs p.a. inclusive of retention and performance bonus.

There will be a training and probation period of 6 months after which the candidate will be entitled to all benefits including
health and life insurance.

Best Regards,
Pallav Jain
Director – Business Development & Human Resources

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

 Careers @ Convonix

Convonix is a great choice for people who are searching for a job which gives the thrill of challenging, innovative and
exciting work entwined in an atmosphere of freedom and fun. At Convonix, we pride on the fact that we started as a small
company and we intend to keep the small-company feel alive even after growing. We constantly encourage our employees
to take initiatives, develop new ideas, engage in research and explore new avenues.

What sets you apart by working at Convonix compared to any other firm is the great exposure & experience that you’ll
gain through direct client consulting, full-fledged project management & being directly responsible for boosting our clients’
online businesses, rather than just working in the background on a small module of a large project.

At Convonix, we're looking for people who can take up challenges, think out of the box, work under pressure and maintain
deadlines. From our flexible working hours to the “you’re the boss of your work” principle followed by all employees; we
strive to build an organization to foster the growth of individuals and encourage them to push themselves to greater
heights.

We are looking to recruit for all our divisions for the following profiles:
A] Assistant Project Manager, Search Engine Optimization (SEO)
B] Assistant Project Manager, Pay-Per-Click (PPC) Campaign Management
C] Assistant Project Manager, Social Media Marketing
D] Associate Software Engineer, Web Technologies
E] Associate Software Engineer, Smart Phone Application Development
F] Creative Sidekick, Psonisma Designs (Design Division)

The detailed descriptions of the above listed job profiles are given below.
All the profiles given below can also be viewed at this link: www.convonix.com/campus-recruitment.pdf

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

A] Assistant Project Manager, Search Engine Optimization (SEO):
What is SEO?
SEO is the art of placing a website in the first few pages of a search engine for a strategic chosen list of keywords. SEO is
one of the most efficient and cost effective channels for promoting online brand visibility and driving relevant traffic to a
website.

What will you DO?

- You will be In-charge of full-fledged SEO campaigns for clients which will include:
- Understanding Client’s Business Model, Consumer Analysis, Industry Analysis & Competition Analysis from the SEO
perspective
- Strategising & Implementing the SEO campaign from scratch
- Analyzing user search trends related to the Client’s business
- Consulting the Client on Website Analysis, Keyword Analysis, On-page optimization, System Optimization
- Generating Analysis Reports
- You will be engaged in in-depth data analytics and forming actionable strategies on the basis of your analysis
- You will be in direct contact with the client, managing communication for the entire duration of the campaign
- You will be engaged in exciting research and bringing innovations in the field of SEO & internet marketing

What will you GET?

- Direct exposure to a variety of businesses from diversified sectors – Broaden your horizon
- Opportunity to interact with senior management of corporate clients - Learn from the experts
- Exposure to the super-dynamically evolving world of internet marketing - Join the internet revolution
- Freedom to take initiatives and make your own decisions - Carve your own niche

What will you NEED?

- Keen interest in technology based marketing, e-commerce and other web based channels
- Intellectual curiosity and ability to research proactively on upcoming trends in search engine technologies
- Analytical Thinking, Creativity, Consultative Approach, Excellent Communication & Written Skills and People Skills
- Ability to communicate results to management in a fast paced environment
- Graduation in BE (all branches) with knowledge of HTML and Javascript

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

B] Assistant Project Manager, Pay-Per-Click (PPC) Campaign Management:
What is PPC?
Pay per click, also referred to as paid search marketing, is a form of online advertising in which you, the advertiser, pays
the search engines, like Google or Yahoo, for every visitor that you get.

What will you DO?

- You will be In-charge of full-fledged PPC campaigns for clients which will include
- Understanding Client’s Business Model, Consumer Analysis, Industry Analysis & Competition Analysis from the PPC
perspective
- Strategising & Implementing the PPC campaign from scratch
- Analyzing user search trends related to the Client’s business
- Maximize client’s profits by using your creative and analytical skills to write advertisements, planning campaign
strategy & deploying the campaign
- You will be engaged in in-depth data analytics and forming actionable strategies on the basis of your analysis
- You will be in direct contact with the client, managing communication for the entire duration of the campaign
- You will be engaged in research and bringing innovations in the field of PPC & internet marketing at large

What will you GET?

- Direct exposure to a variety of businesses from diversified sectors – Broaden your horizon
- Opportunity to interact with senior management of big corporate clients - Learn from the experts
- Exposure to the super-dynamically evolving world of internet marketing - Join the internet revolution
- Freedom to take initiatives and make your own decisions - Carve your own niche

What will you NEED?

- Keen interest in technology based marketing and advertising, e-commerce and other web based channels
- Intellectual curiosity and ability to research proactively on upcoming trends in search engine technologies
- Analytical Thinking, Creativity, Consultative Approach, Excellent Communication & Written Skills and People Skills
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting strict
deadlines
- Ability to jump from the creative side of marketing to analytical side, able to demonstrate why your ideas are
analytically sound

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

C] Assistant Project Manager, Social Media Marketing:
What is Social Media Marketing?
Social Media Marketing is a form of marketing where companies use social networks, blogs, forums, or any other
collaborative media for a multitude of communication purposes such as marketing, customer service and public relations.

What will you DO?

- You will be In-charge of full-fledged Social Media Marketing campaigns for clients which will include
- Understanding clients’ business model, consumer analysis, industry analysis & their potential on social media
- Creating a comprehensive social media strategy to define programs that use social media marketing techniques to
increase visibility, membership and traffic
- Frequent participation in conversations that surround our clients’ content and brand, answer comments, be a
mediator
- Create content for feeds and snippets in various social media sites
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the
social media campaigns
- Measure the impact of social media on the overall marketing efforts
- You will be in direct contact with the client, managing communication for the entire duration of the campaign
- You will be engaged in exciting research and bringing innovations in the field of Social Media & internet marketing

What will you GET?

- Direct exposure to a variety of businesses from diversified sectors – Broaden your horizon
- Opportunity to interact with senior management of big corporate clients - Learn from the experts
- Exposure to the super-dynamically evolving world of internet marketing - Join the internet revolution
- Freedom to take initiatives and make your own decisions - Carve your own niche

What will you NEED?

- To excel at research, possess excellent verbal and written skills and the ability to crank editorial and technical writing
output without brooding
- Demonstrated creativity and documented immersion in social media (really send the links)
- To understand the social media universe including Facebook, Twitter, Orkut, YouTube, StumbleUpon, Delicious, Digg,
Reddit, Flickr, Forums, Wikis, blogs, etc
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting strict
deadlines
- Graduation in BE (any branch)

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

D] Associate Software Engineer, Web Technologies:

What will you DO?

- Conceptualize and develop software tools and websites that aim to be at the forefront of the dynamic world of internet
marketing
- Manage software projects for our SEO/PPC/SMO divisions –
- Planning, designing & developing software solutions for the same
- Understanding the technology that drive Google, Yahoo, Facebook etc. to develop tools that run on these
platforms
- Development of Campaign Management & Tracking Systems which help us effectively manage campaigns worth
thousands of dollars
- Understand core technologies that drive 21st century internet like AJAX, PHP, ASP .NET, JQUERY
- Development of websites (client as well as internal) – e-commerce, blogging platforms, social media (facebook and
twitter) applications – using Web 2.0 technologies

What will you GET?

- Exposure to design and programming of complex web applications and database driven systems – Develop cutting edge
skill sets in technology
- Direct exposure to a variety of businesses from diversified sectors – Broaden your horizon
- Exposure to the super-dynamically evolving world of internet marketing - Join the internet revolution
- Freedom to take initiatives and make your own decisions - Carve your own niche

What will you NEED?

- Passion for coding, testing & creating software solutions

- Strong HTML skills and interest in web technologies like PHP, .NET, Javascript, AJAX and other such platforms
- Understanding of databases
- Keen interest for research and following latest trends in software technologies & development software
- Enthusiasm to learn new technologies (especially web based) and implementing software solutions using them
- Understanding of databases – MySQL / MS-SQL
- Prior experience of working on open source platforms is preferable
- Ability to think logically and good communication skills

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

E] Associate Software Engineer, Smart Phone Application Development:

What do we do in Smart Phone Application Development?

The youngest division at Convonix, the smart phone application development team conceptualizes and studies various
smart phone application ideas, conducts a feasibility study and competitor analysis for the same and eventually
collaborates with the design and development teams for ensuring that the application is launched successfully.

What will you DO?

- You will be part of the smart phone team; responsible for owning the application projects through the entire life-cycle:
design, QA, Production Deployment and Application Maintenance phases
- You will need to present a complete idea for the application before presenting it to the client
- Your responsibilities also include project estimation and providing detailed documentation
- You will need to creatively use the existing smart phone features to distinguish your application from your competitors
without compromising on core functionality
- Research and keep abreast of the latest Smartphone technologies, products and tools

What will you GET?

- Exposure to the dynamic and fast growing field of smart phone application and the technology that drives it - Join the
smart phone revolution
- Freedom to take initiatives and make your own decisions - Carve your own niche
- Most importantly, be the part of the start-up team of a new division that has shown immense promise not just in
Convonix but also globally – Gain unprecedented organizational experience

What will you NEED?

- Top-notch communication skills, excellent analytical, creative and technical abilities

- Prior knowledge of iPhone SDK and Objective C is a big plus
- Expertise in C, C++ with strong understanding of event handling, multi threading and exception handling
- Good knowledge of Object-Oriented Analysis & Design (OOAD), design with object diagrams, UML
- Ability to learn new technologies quickly
- Good GUI and creative skills in order to visualize application design
- Knowledge and understanding of Software Engineering
- Committed to excellence, self-motivator, team player and prudent developer with strong problem solving and
communication skills

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

F] Creative Sidekick, Psonisma Designs (Design Division):

What will you DO?

- You will be part of the kick-ass creative team; responsible for owning the design projects through the entire life-cycle:
design, QA, Production Deployment and Application Maintenance phases
- You will use your super powers to beat the evils of bad design by designing super awesome websites, banners, software
GUIs, logos, business cards and other digital and traditional (print) media
- You will need to create designs that don't just look good but help your clients sell
- You will need to excel at converting your clients' requirements into designs that blow them away
- You will implement and complete assigned development tasks, and ensuring quality deliverables throughout the
application lifecycle under the supervision of your Superhero
- Your responsibilities also include project estimation and providing detailed documentation

What will you GET?

- Exposure to design and programming of complex websites using latest technologies in front end web development –
Develop cutting edge skill sets in technology
- Direct exposure to a variety of businesses from diversified sectors – Broaden your horizon
- Opportunity to interact with clients – big and small – Learn from the experts
- Exposure to the super-dynamically evolving world of web design and internet marketing - Join the internet revolution
- Freedom to take initiatives and make your own decisions - Carve your own niche

What will you NEED?

- Able to anticipate, assess and respond to development problems, working with the appropriate resources to resolve
them
- Able to maintain attention to details while also understanding the big picture as it relates to assigned development
tasks
- Able to clearly present thorough, accurate and organized technical material in written and oral form
- Able to research and keep abreast of the latest Web-based technology, products and tools
- Able to foster attitudes, conditions, and environments that yield improved quality and quantity of individual and team
performance
- Able to come up with creative solutions for clients without compromising on user experience or SEO
- Developing variations of existing pages to test certain elements that are effective from a revenue perspective for the
client

http://www.convonix.com Tel.: +91 – 22 – 2411 2836

 Have any one of these Superpowers??? Help us save the world from bad design!

- Adobe Illustrator
- Adobe Photoshop
- Adobe Flash
- HTML
- CSS
- Javascript (or any Javascript Framework)
- Adobe After Effects
- Maintains current working knowledge or preferably a proficiency in most or all of the following: Rich Internet
technologies(Adobe Flex, Adobe AIR, Microsoft Silverlight, iPhone Objective-C), including ActionScript, and other
coding languages

Carry your portfolio if you are interested in this profile

http://www.convonix.com Tel.: +91 – 22 – 2411 2836