Concept and Script: Poornima Jayaraman
Length of Film: 10 minutes
Client: Bajaj Allianz
Film Theme Line: “We Secure Your Dream”
Background Music Score: Bluegrass or techno-fusion, with a distinct
pulse/throb to it.
Bajaj Allianz Corporate Film Script
Audio
Segment 1 – Theme Intro
VO: Vision is everything
To Grow, Evolve, Reach Out…
Dreams you have to follow
Risks you need to take.
Build Bridges, airports, factories
Buy jewellery, vehicle, a home.
Seconds matter. The world - your
oyster.
Your aspiration your universe.
(SFX: Throughout the introduction
there is a distinct pulse throbbing in
the background, in tune with the
fusion bluegrass background music
score.)
VO: Bajaj Allianz General Insurance
Video
Fade in to an animated sequence.
Close-up of a human eye, fringed with
dark lashes. The camera zooms into the
eyeball from the audience’s point of view
and comes out through an animated
maze like structure, which widens as if
literally reaching out to the viewer.
(reference: opening credits of X-Men –
the movie)
Cut to a man poised on top of a cliff, with
closed eyes and hands outspread, he
starts diving/bungee jumping gracefully.
Fast cuts of state-of-the-art bridges,
factories, airports, cozy homes, vehicles
and jewellery.
Cut to ticking seconds hand of a clock.
Slow dissolve to a globe surrounding the
second’s hand. Dissolve to a girls face
looking upward in aspiration.
Cut to the Bajaj Allianz Logo rolling into
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Company Limited.
We secure your dream.
Your today and your tomorrow.
For no matter where life takes you –
We ensure peace of mind along the
way.
Segment 1A – Company Intro
VO: A joint venture, Non-life
Company, jointly promoted by Indian
Auto major Bajaj Auto and German
insurance giant Allianz AG
VO: the Bajaj Allianz General
Insurance Company Limited - offers
comprehensive insurance packages
for Individual and Corporate Clients.
VO: Incorporated in September 2000,
with an authorized paid up capital of
Rs.110 crores, Bajaj Allianz received
IRDA registration in May 2001.
frame.
Super: We Secure Your Dream
Your Today and Your Tomorrow
Dissolve to
Super: The Power on your side
Fade Out.
Fade In.
Pan shot of Company Headquarters
Building. (Stock shots of other buildings
taken from Allianz video)
Dissolve to Bajaj Auto logo and Allianz
AG Logo. The two logo’s merge together
and the Bajaj Allianz logo appears.
Super:
Bajaj Auto, the Fourth largest
manufacturer of two wheelers in the
world
+
Allianz AG, First Choice insurer to
Fortune 500 Companies, 2nd Largest
Motor Insurer in the World
=
The Bajaj Allianz General Insurance
Company Limited
Supers: Professional Expertise that
has secured the world’s largest
Projects - Hong Kong Airport, the
Channel Tunnel
Supers:
Incorporated – September 2000
Paid Up Capital – Rs. 110 crores
IRDA Registration – May 2001
Equity Share
Bajaj Auto - 74%
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Segment 2 – Vision and Mission
SOUND BYTE – Mr. Rahul Bajaj
“Combining local expertise with a
global presence, we bring you over
45 international quality, insurance
products and services that are
secure, simple and convenient;
ensuring financial security to people
in business and in life.”
SOUND BYTE - Mr. Rahul Bajaj
“Our long term vision is to be the first
choice insurer for customers, to be
the preferred employer for staff in the
insurance industry and to be the
number one insurer for creating
shareholder value.”
SOUND BYTE - Mr. Rahul Bajaj
“As a responsible customer focussed
market leader, our sincere mission is
to strive to understand the insurance
needs of the customers and translate
it into affordable products that deliver
value for money.”
Allianz AG - 26%
Cut to long shot of Mr. Rahul Bajaj,
talking to camera. Slow zoom in to mid
shot. (Interesting background – He could
be standing with some strategy charts in
the background or even with his hand on
a globe or could even walk through the
office as he talks to camera, depending
on his comfort levels.)
Super: Mr. Rahul Bajaj – Chairman,
Bajaj Allianz General Insurance
The screen splits into two halves. The
left half of the screen has a mid close-up
of Mr. Rahul Bajaj talking about the
company’s mission. A Super appears on
the right half of the screen.
Super: VISION
- To be the first choice insurer for
customers
- To be the preferred employer for
staff in the insurance industry
- To be the number one insurer for
creating shareholder value.
Super: MISSION STATEMENT
“As a responsible customer focussed
market leader, the company will strive
to understand the insurance needs of
the customers and translate it into
affordable products that deliver value
for money.”
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 Segment 3 - Guiding Principals,
Formation n Milestones
VO: Growing rapidly on the base of a
strong launch year, Bajaj Allianz aims
for a premium income of Rs. 300
crore this fiscal as compared to an
income of Rs. 141 crore last year.
With the number of policies sold
increasing from 4 lakh policies last
year to 8 lakh policies currently and
Claim Settlement growing from
30,000 last fiscal to 50,000 this year – and stop at 50,000.
- We are the country’s leading private
sector general insurance company
today.
Our rapid growth testifies to our
customer initiatives, distribution width
and channel partners.
VO: Headquartered in Pune, we are
completely networked with our
branches in 32 cities, each of which is
fully equipped to offer our entire
range of retail and corporate services.
Our online connectivity results in
Cut to wide shot of buildings and people.
Super: Target 2002: Rs. 300 crores
premium income
Cut to animated shot of hi-tech monitor
rolling out figures and stopping at
8,00,000. Super: 8 lakh policies sold
The animated hi-tech monitor goes back
to zero and the figures start rolling again
Super: 50,000 claims settled
Dissolve to a chart or a graph:
2001 First half Total
of 2002
No. of 4 4 8
policies
sold
Claim 30000 20000 50000
Settlement
Supers:
Leading Private Sector General
Insurer
Growth = Customer initiatives +
Distribution Width + Channel Partners
Cut to a network diagram representing
different city servers processing a policy
from Pune to issues at different places.
Zoom in to the map of India with Pune
highlighted. Slowly the other 32 cities like
Mumbai, Kolkatta, Chennai, Hyderabad,
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instant policy processing and
issuance and today we are poised to
establish our presence across the
length and breadth of the country.
VO: A customer centric company, our
differentiation is the user experience.
To this end we have designed
systems and processes that offer on-
the-spot policies like our Cashless
Motor Claim settlement.
Trained and motivated teams
leverage our systems and processes
to offer Matchless Pre and Post Sales
Service.
Our primary focus is to understand
the culture, social milieu and
individual insurance needs of our
customers, to better cater to their
varied insurance requirements.
After all, people are our priority.
People from every walk of life, who
are constantly evolving, daring to
dream and taking the risks that life
challenges them with.
VO: Having won over 6 lakh
Bangalore, Vadodara and Delhi get
highlighted. The map slowly fills up with
lots of red dots to indicate expansion
plans for branches all over India.
Dissolve to the Bajaj Allianz logo.
Cut to a montage of a client walking in
and being received by a smiling
company representative. Cut to an array
of computers and tech looking office
interiors. Cut to a poster of Cashless
Claim settlement.
Cut to shots of the client and company
representative interacting. The company
rep is smiling and helpful and puts the
customer at ease.
Shots of several company executives
drawing strategy charts in a boardroom
setup, where the words ‘Culture’,
‘Social Milieu’ and ‘Individual
Insurance’ are highlighted on a white
board.
Super: Guiding Principle
“The customer is our most valuable
asset and everything that we do is
aimed at either winning a customer or
retaining a customer.”
Cut to fast montage of client getting up
from the chair with a smile. The customer
rep shakes his hand and escorts him to
the door. Cut to shots of people from
various walks of life, walking on roads,
boarding trains, at airports, eating at
restaurants, an old couple holding hands,
a middle aged man sitting on a bench, a
middle-aged woman reading a
newspaper, etc
The previous montage continues. Semi
dissolve to a graph or chart:
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policyholders as of today, we have
emerged as the top private non-life
insurer in the country.
Segment 4 - Key Retail Products
VO: Living in a society that is so
exposed to risk and danger, we offer
comprehensive insurance packages
to bring security into everyone’s lives.
VO: Our Key Retail Products include
VO: Motor Vehicle Insurance – where
we were the first to innovate on
cashless settlement of claim and offer
spot issuance of policies. This
ensures the bill is directly serviced, in
case of a claim, so that the waiting
period for the insurer is reduced to
zero.
(SFX: Car being started…vroooom!)
VO: With Hospital Cash you can
trade in your Credit Card for Bajaj
Allainz during emergencies and get a
daily cash allowance for every day
spent in the hospital. Health Guard is
a cashless reimbursement policy for
hospitalization. While Critical illness
pays a lump sum on diagnosis of
certain illnesses.
(SFX: Machine beeps)
VO: Personal Accident protects the
insurer against the consequences of
unforeseeable daily accidents like
death and disablement. We offer
2001 First half Total
of 2002
Policyholders 4 2 6
The Supers: 6 Lakh and No. 1 emerge
from the visual montage.
Aerial shot of busy road, shot of woman
crossing road, shot of baby looking
innocently into camera.
Super: Key Retail Products
Shot of a damaged car entering an
authorized Bajaj Allianz Maruti dealer
garage. Shot of papers being processed
at breakneck speed (we could treat this
on fast forward). Cut back to the car
getting repaired (also shown in fast
forward). Cut back to the smiling
customer, zooming off in his repaired car
without paying anything.
Super: Motor Vehicle Insurance Policy
Cashless Claim
On the spot issue
Shots of various hospital exteriors -
Jaslok and Lilavati Hospital – Mumbai,
Apollo Hospital - Hyderabad. Dissolve to
posh looking hospital corridor – interior.
Cut to smiling man being discharged
from hospital and walking out confidently.
Supers:
Hospital Cash
Health Guard
Critical Illness
Cut to a dangerous sport – a formula
race in progress, profile shots of driver
concentrating on the race. Speeding cars
on tracks.
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125% of Sum assured for total
disability in comparison to the 100 %
offered by our competitors.
(SFX: Ambient sounds – race cars or
rapids – depending on visual used)
VO: Travel Companion can be issued
on the spot through your travel agent.
It covers the insured from the time the
person boards the Aircraft for the
intended travel abroad and takes care
of personal accident, medical
expenses, repatriation, loss or delay
of checked baggage, passport loss,
personal liability and hospitalization.
Emergency Assistance can be
obtained through SOS their partner
and International Travel Assistance
agencies.
(SFX: Aircraft sounds)
VO: Householders takes care of the
various hazards in daily life, right from
home burglaries, to exploding gas
cylinders, stolen jewellery, gadget
breakdowns and petty thefts.
Segment 5 - Key Corporate
Products
VO: Our Key Corporate Products
include
VO: Fire Insurance – which covers all
standard fire and special perils like
lightening, storm, tempest, flood,
landslide, riots, terrorism, apparatus
bursts, aircraft damage, missile
testing operations and loss of rent.
VO: With the advent of globalization,
business today knows no boundaries.
Or
Shot of people white water rafting, on
level 5 rapids with their life jackets and
helmets in place.
Super: Personal Accident Insurance
Cut to exterior Travel Agency
(SOTC/SITA). Dissolve to interior – a
Travel agent quickly issues a Travel
Companion policy on the spot to a
customer. Cut to customer entering the
airport with luggage.
Cut to an aircraft gathering speed and
taking off from the runaway.
Super: Overseas Travel Insurance
Cut to a fast Montage of household
objects – jewellery, gas cylinder,
figurines and gadgets, computer
screens.
Super: House Holders Insurance
Super: Key Corporate Products
Cut to a screen divided into four parts,
with four different visuals running
simultaneously. A factory on fire, smoke
emitting from heavy-duty equipment,
landslide/riot shots, a missile being
tested.
Super: Fire Insurance Policy
Cut to a regular harbour scene – a ship
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Marine Cargo Insurance –
compensates loss of goods in transit,
as the further our goods travel, the
more risk they are exposed to. The
policy covers loss of goods by Sea
including Ocean voyages and Inland
water, by Post or Parcels as well as
by Bay Rail, Road or Air.
VO: Our Engineering Products,
include a gamut of insurance policies
that cover major risks to Contractors,
Plant and Machinery, breakdowns of
Electronic Equipment, Loss of Profits
to Machinery, Boiler Explosions,
Machinery Breakdowns and
Deterioration of Stock.
VO: Public Liability indemnifies the
insured against legal liability to pay
compensation inclusive of the
claimant's costs, fees and expenses
as a result of bodily injury or property
damage to third parties, arising out of
accidents occurring in the insured’s
premises.
VO: We also offer an umbrella of Risk
Management Services that include
Risk Analysis, Risk Grading & Risk
Control, Hazard and Operability
Studies, Safety Audit, Disaster
Management Planning, Risk
Management Training, Development
and Monitoring of Risk Management
programmes, Insurance portfolio
analysis and Accident Investigations.
Segment 6 – Distribution Channels
VO: Always innovative in our
approach to the market, we were the laughing and hanging upside down from
first private insurance company to tie swings/ladders.
up with motor manufacturers, wherein
being loaded with cargo. Dockworkers
busy helping with the loading. Boxes and
crates being transferred on board the
ship.
Cut to a construction site – shots of
construction work in progress.
Supers:
Engineering Insurance Policies
- Contractors All Risk Insurance Policy
- Boiler and pressure plant Insurance Policy
- Machinery Loss of profit Insurance Policy
- Electronic Equipment Insurance Policy
- Erection all risk / Storage-cum-erection Policy
- Machinery breakdown insurance policy
- Contractor's Plant and Machinery Policy
Cut to another construction site, shots of
work in progress. Shots of scaffolding
and construction workers.
Super: Public Liability Insurance
Cut to a factory inspection in progress.
Interior – Factory. Shots of machinery
and people working the machines.
Supers:
- Risk Analysis
- Risk Grading & Risk Control
- Hazard and Operability Studies
- Safety Audit
- Disaster Management Planning
- Risk Management Training
- Development and Monitoring of Risk Management
programmes
- Insurance portfolio analysis
- Accident Investigations
Slow pan of kids playing in a park,
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Bajaj Auto’s extensive motor dealer
network offered insurance products to Shop. Dissolve to interior. Shot of
customers, through its vast
distribution channels.
VO: Our other channels include
banks, NBFC’s, travel agents,
accountants, finance companies,
corporate agents, motor dealers,
DSA’s and its network agents.
VO: Focusing on positioning
ourselves as a first-choice corporate
and retail insurance company, our
long-term focus is to gain a 10%
market share of the current $ 3 billion
Insurance market in India.
Segment 7 – Why Us?
VO: At Bajaj Allianz, we realize that
you seek an insurer with relevant
expertise; excellent servicing and a
track record you can trust.
VO: Bajaj Auto has been trusted for
over 55 years in the Indian market
and Allianz AG has over 110 years of
financial services experience in the
global arena.
Exterior shot of Bajaj Auto Motor Dealer
customers signing forms at the shop.
Montage of Maruti Dealer garages, J&K
buildings, SOTC and SITA. Aerial pan
shot of hi-rise buildings.
Super: Distribution Channels
- Banks
- NBFC’s
- Travel Agents
- Accountants
- Chambers of Commerce
- Finance Companies
- Corporate Agents
- Motor Dealers
- DSA’s & Network Agents
Shot of fast revolving globe. Zoom in to
India. Dissolve to a fast montage of
urban India. Cut to sunrise shot.
Super: First Choice Corporate and
Retail Insurer
Long term focus – 10% market share
$3 billion Insurance Market
Pan shot (close-up) of different faces.
Super: Why Bajaj Allianz for your
General Insurance Needs?
Bajaj Auto Logo + Allianz AG Logo
Super: 55 years 110 years
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VO: Together we are committed to
providing you with time tested and
trusted financial solutions that provide
with all the security you need.
VO: With our Insurance Expertise of
international Standards, a wide range
of competitively Priced Products,
Value added services and Total
Customer Orientation - Bajaj Allianz
will always be the first choice when it
comes to insurance.
VO: Guiding you seamlessly to the
appropriate solutions you need and
available 24 x 7 at your convenience,
we ensure that when you want
security, nothing but the best will do.
VO: Bajaj Allianz General Insurance
Company Limited.
For no matter where life takes you -
We ensure peace of mind along the
way.
The two logos merge and form the Bajaj
Allianz logo.
Montage of different policies, shot of
trophies won (check with client), office
shots. Supers:
Domain Expertise
Stability
Customer Centric Attitude
Wide Product Range
Competitive Price
No.1 Private Insurance Company in first year of
Operation
Reliability
Security
Cut to wide shots of a road opening out,
the sky in all its vastness, the sea in all
its splendour. Dissolve to the smiling
faces looking up at the sky, raindrops
falling on their upturned faces.
Cut to the Allianz Bajaj Logo rolling in.
Super: Bajaj Allianz General Insurance
Company Limited
The Power on your side.
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 The Bajaj Allianz Corporate Film
Film Note

The
Most of the visuals will be sourced from stock footage. Shooting will be required
for Mr. Rahul Bajaj’s sound byte and the Bajaj Allianz office in Pune.
Relevant footage from the Allianz film will be incorporated in the film, to cut the
cost of re-shooting what is already available on tape. If needed shooting will be
required for the Bajaj Auto Motor Dealer network and other locations like
hospitals and factories. If photographs are available, a photo-montage can also
be considered for the visuals.

Animation will be needed for the opening of the film, along with logo animations
and an animated map of India.

The film has fast cuts and a racy, new age look to it, wherein the images are
glossy and multi-layered, with a lot of inter-cutting and graphics thrown in during
post production.

The watchwords here are a classy, international look combined with an innate
Indian feel.

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