EXTENDING

youR REACH
in asia and beyond
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Brand POINT MANAGEMENT IN ASIA PACIFIC.
For more than 25 years, Schawk has operated in Asia Pacific – growing and
evolving and servicing top brands through our ever-deepening Asian roots and
the unique strengths of Schawk worldwide. Working for 75 regional clients via
27 Schawk offices globally, today we are both in Asia Pacific
and for Asia Pacific.
As a multi-office extension of Schawk’s Western operations, we enable 24/7
service for Schawk clients worldwide.

And as a genuinely local operation – staffed by native speakers and fluent

in the languages, customs and markets of the region – we bring Schawk’s
integrated services to local brands and to Western brands expanding in
this region.

In every case, we serve brands that seek consistent and compelling shopper
experiences at home, on the go, at the store and on the shelf.

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Our offer.
Schawk Asia Pacific offers the entire range of brand services Strategy Creative Execution
tailored to fit each client’s needs. Schawk synthesises services Brand Strategy Identity Development Production Art
within and across the areas of strategy, creative and execution, Analytics Packaging & System Design Adaptation
and strengthens efficiency, accuracy and quality with our Brand Architecture POP/POS Retouching
proprietary brand management technology, BLUE™. Portfolio Optimisation Photography Premedia
We can contribute at any stage in the branding cycle or manage Brand Localisation 3D Imaging Print Vendor Management
the entire program from strategy to execution. Schawk Asia Innovation Brand Stewardship Technical Services
Pacific does this as an extension of Schawk offices on other Brand Standards Colour Harmonisation
continents and as a direct service to our regionally based Digital Solutions
clients and brands.

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 Tokyo, Japan
Our geographical reach. Established 1999
Creative design, design adaptation,
Shanghai, China localisation, production services and
More than 650 employees in nine studios in nine time zones Established 1996 print vendor management services

on three continents. Production art, design localisation,

premedia and print vendor
We represent more than a dozen nationalities – American, Australian, management services

Chinese, English, Indian, Indonesian, Japanese, Korean, Malaysian, Shenzhen, China

Established 2004
Philippine, Singaporean, Thai – and are fluent in nearly two dozen Photography, retouching, print
languages and dialects. Chennai, India
Established 2004
vendor management services

Production art, premedia, catalog,

Our reach and expertise make us a trusted partner to brands in Asia masking and page work

Pacific and enable us to smart-source for clients worldwide who demand Penang, Malaysia
efficiencies in materials, services and project timelines. Established 1984
Design localisation, production art,
premedia, masking and page work
Doing business face-to-face on-site at many client locations.
Today Schawk representatives are on-site helping clients in diverse ways
at client locations in Kobe, Guangzhou, Shenzhen, Singapore, Toronto,
Boston, San Francisco, Chicago, Sydney and Auckland. While processes
Singapore (Headquarters)
can be systematised, we believe it’s important to have daily face-to-face Established 2002
Creative design, production art and
contact with our clients. print vendor management services

Familiar with local customs, regulations and languages.

All of our offices are proudly 100 percent owned by Schawk.

Sydney, Australia
Established 2000
Creative design, photography,
production art, premedia and print
vendor management services

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Services unique to
the Asia Pacific region.
Because many global organisations print their packaging and
branded materials in Asia Pacific, Schawk has developed services
unique to the needs of brand owners in this market.

Print vendor qualification and management.

Schawk works directly with printers on behalf of brand owners to
achieve consistent, repeatable high-quality results when printing.
We have qualified many printers across the region and can help
manage the printing process for you. This can also help combat
brand counterfeiting.
Production super centre.
Our production super centre operates in shifts nearly non-stop
and is capable of handling significant volumes of work. So while
the Western world sleeps, the Eastern world is completing
production on art mechanicals, creating a more efficient workflow.

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How you benefit.
For local or multinational companies, whether they are
marketing to shoppers across Asia Pacific or seeking a
24/7 extended workplace, Schawk delivers benefits that
affect the bottom line:

• Efficiency
and quality of artwork through centralisation of
premedia work. We produce more than 11,000 SKUs per
month with an average “right first time” rate of 99.5 percent.
• Flexibility
and consistency of artwork files through ownership
of content libraries administered expertly by Schawk
• Consistency of materials across all print vendors through
our superior processes and print management. We assess
more than 7,000 press runs per year – 3,000 of them on-site
at the printer location.
• Time and cost savings in printing through consolidations,
certifications and press fingerprints, across the region
• Economies and efficiencies in printing through colour
harmonisation, which enables you to create the largest
colour space with the fewest ink colors
• Accuracyand appropriateness of materials to the culture
and governmental regulations
• Sustainable
operations throughout the product lifecycle
and graphics workflow

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Our work.
Here is a sampling of our work, showing the breadth of our skills and our
geographical reach:

• We reinvented private label for E-Mart, Korea’s #1 hypermarket, with a

best-in-class portfolio and retail strategy.
• We created new, culturally appropriate packaging for Swanson’s soup
broth in the Hong Kong market that was so successful, The Campbell
Soup Company engaged us to do the same for Mainland China.
• We brought consistency, relevance and shelf impact to Arnott’s
chocolate biscuit range in Australia.
• We created a new line of ready-to-drink coffee for Coca-Cola in Japan.
• Weadapted designs and copy for a wide range of Elizabeth Arden
materials for the Chinese, Thai, Malaysian, Japanese and Korean markets.
• We have helped manage over 300 product vendors across 20 countries in
the successful execution of over 6,000 SKUs per annum for Tesco.
• We have overseen the successful brand extension and ensured color
consistency for hundreds of products across Asia Pacific on an annual
basis for Leapfrog.

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Schawk ASIA PACIFIC AND BRAND POINT
MANAGEMENT: our advantage.
The strength of Schawk’s services is that they reflect the
principles of brand point management. Brand point management is
the integration of processes across the lifecycle of a brand – from
strategy and creative through execution and print management – to
drive agility, quality and consistency in the materials that win
consumers’ hearts.
Schawk Asia Pacific is part of this integration. We collaborate
with Schawk offices around the globe to create a 24/7 distributed
workplace with services for all stages of the brand cycle.
We are also integral to Schawk’s global smart-sourcing, which
ties services, vendors and materials more closely together
geographically, for savings of time and money. And like Schawk
on every continent where we operate, we offer our clients in Asia Pacific
the full range of Schawk brand point management services, across
strategy, creative and execution.
The result – regardless of the continent – is compelling and
consistent brand experiences for shoppers at home, on the go,
at the store and on the shelf.
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Schawk helps companies create compelling and consistent brand experiences
in Asia and throughout the world with the help of Schawk Asia Pacific.

Want to know more?

Talk to us.

Call: Barbara Glass at 203.327.7600

Email Us.

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect
their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies
create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across
brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global
brand consistency. For more information about Schawk, visit http://www.schawk.com.

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