Branding and design

We help you
use design to
drive growth. Next >
Every day,
Compelling design
builds your business.
Every day, consumers have countless chances to be influenced by brands –
yours and your competitors’. Every trip to their neighborhood stores
is an opportunity for you to gain or lose a customer, category dominance
or brand share.
Anthem has helped category leaders, global brands, proud national brands
and even emerging specialty brands create a compelling brand experience on-
shelf – where consumers vote with their wallets. This is the crucial decision-
making axis, where your brand competes to make it into the shopping cart.
How do compelling brand experiences begin? With authentic consumer
insights, those that give you permission to think differently about your brand.
Anthem’s strategists provide intelligent, rational context and articulation to
take evolutionary steps or courageous big leaps.
We offer world-class regional branding and design services globally with
world-class execution and brand activation capabilities. With Anthem, you
get big ideas that are beautiful, smart and effective on multiple levels. We
combine rigorous structure with exceptional beauty. Design that’s intelligent.

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How you benefit.
Every Anthem recommendation and execution reflects a strong
strategic point of view developed through valid and authentic
insights. We proceed on rational grounds and execute with
maximum certainty about brand values and objectives. This
process doesn’t stand in the way of creativity; it simply ensures
that it works.

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What we offer.
Anthem is expert in the full range of strategic design services:

BRAND + Design + Design + Design

Strategy Strategy DEVELOPMENT Deployment

Brand Analysis Visual Articulation Identity Design Brand Implementation

Brand Articulation System Design Production and Premedia

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What we Offer. Brand Analysis
Brand Strategy: What Our assessment of category, competitive,
your brand stands for. consumer and brand data to uncover
insights and discover areas of
Brand strategy begins with a great big differentiating idea, opportunity for the brand that meet
your business objectives.
informed by fresh and salient marketplace, category and
consumer data. We then partner with you to articulate a core Deliverables
• Brand Analysis
positioning that supports your overall business objectives.
• Consumer Analysis
• Competitive Analysis
• Brand and Consumer Research
• Consumer Insights
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Brand Articulation
The robust articulation of your brand
idea, driven from consumer insights,
that strategically captures the
competitive advantage of your brand
and the place it owns in the hearts
and minds of consumers.
Deliverables
• Brand Strategy
• Consumer Definition
• Consumer Need State Articulation
• Brand Innovation and Standards
• Brand Architecture
• Portfolio Optimization
• Brand Management and
Stewardship
• Naming and Nomenclature
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 Visual Articulation
What we Offer. Our visualization of your brand
Design strategy: How your essence and positioning provides
a critical foundation for creative
brand looks and behaves. development. It demonstrates your
Transformative brand ideas only come about from intelligent brand’s unique competitive advantage
in the marketplace.
creative vision. This vision guides the development process of
the brand in profound and ownable directions. The result is vivid Deliverables
• Visual Essence
strategy translation, design principles and creative catalysts.
• Visual Positioning
• Visual Equity
• In-Store Audits
• Competitive Benchmarking
• Cultural Requirements
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Design development
A comprehensive roadmap for the
creative development, driven from
the brand strategy and
communication imperatives, it clearly
captures the essential ingredients
of the design requirements.
Deliverables
• Brand Point Mapping
• Brand Point Drivers
• Ideation Path
• Creative Catalysts
• Communication Hierarchy
• Contexts and Metaphors
• Symbolism Studies
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What we Offer.
Design: How your
brand creates desire.
With strategic business opportunities defined, teams from
within our world-class design network create visual and verbal
elements that capture your brand’s positioning. From here, we
can create big ideas and orchestrate a compelling expression
of your brand.
Identity Design System Design
The creation of your brand’s visual and We are experts at the comprehensive
verbal identity. It includes the creative application of your brand identity and
development of core visual and verbal key visuals into a dynamic system
elements such as brand voice, brand across multiple brand touchpoints.
aesthetics and name. Deliverables
Deliverables • Packaging and System Design

• Ideation and Exploration • Integrated Communications

• Identity Development • Future System Visioning

• Key Communication Visuals • Environmental Branding

• Brand Style and Character • Print Collateral Design

• Research Stimuli • Structural Design

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What we Offer.
Deployment: How your
brand earns and keeps trust.
The most compelling strategy and creative are only as
good as their execution. Anthem’s capabilities in brand
deployment and brand governance are unparalleled. We
integrate Schawk’s production and premedia expertise
during preliminary print feasibility reviews to ensure that
the design is technically capable of being reproduced as
envisioned to avoid costly and time-consuming re-work
later in the process.
Brand Implementation Production and Premedia
The construction, application and The conversion of your brand assets
governance of the brand deployment and design files to media-ready forms.
to brand touchpoints to ensure This step, performed by our colleagues
consistency and proper interpretation. at Schawk – a recognized expert
worldwide – ensures that all files
Deliverables
are technically and factually
• Implementation Planning
correct and meet the specific media
• Brand Standards and Guidelines
reproduction guidelines.
• Global Deployment

• Management Deliverables
• Implementation Audits • Technical File Management

• Production Workflow Management

• Color Management

• Production Art

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Brand Point Management.
THE advantage.
Anthem is Schawk’s strategic design company, and our mutual
collaboration is compelling for brands. Company-wide, Schawk delivers
brand point management to its clients – the integration of services
and technologies across the brand lifecycle and across geographies.
This integration defines the Anthem/Schawk relationship.
For shared clients, Anthem does strategy and design that responds to
executional considerations that are clearly articulated by Schawk. And
Schawk, in turn, delivers world-class premedia and print-management
services and brand management technology. This collaboration has
multiple benefits for the client: faster to-market times, superior finished
materials, resource savings of all kinds – and more compelling and
consistent brand experiences for shoppers, a magic that speaks to the
heart from the first impression to the moment of purchase.

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Talk to us.
Call: Barbara Glass at 203.327.7600
globalnewbusiness@schawk.com

Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate,
unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent
worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design
services to our clients including Campbell’s, Coca-Cola, E-Mart, Foster’s, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter
& Gamble, Revlon, Safeway and Unilever With our network of world-class design professionals in 12 cities, Anthem is presently located in
Chicago, Cincinnati, Düsseldorf, Hilversum (the Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and
York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.

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