I-Triz Intro

ITRIZ Introduction
Ideation Theory of
Inventive Problem Solving
1
© 2002 Ideation International Inc.
Existing Intellectual Property Situation
Existing process of innovation creation is ineffective, in particular:

• It takes about 3,000 raw ideas to come up with one commercial success
• From four projects that enter development stage, only one becomes
commercially successful
• According to US department of commerce, 90% of all new products fail in
the first four years
• For 150 patent application, 112 patents issued; 9 of them will be supported
by the owners; one could be really successful.
• Less that 10% of American companies tried to come up with a new product
for the last 10 years
• 80% of all innovations originate from customers rather than producers
Miller, William L. and Langdon Morris. 4th Generation R&D,
John Wiley & Sons, Inc, 1999.
Conclusion: Less than 10% of R&D efforts are properly utilized and
produce substantial results!
2
Classical Idea Generation
Individual Personal
experience talent
How
Can I
Tacit knowledge = Intuition Invent
New Ideas,
Invention,
Innovation
Tomas Alva Edison

3
TRIZ-based Idea Generation
Explicit knowledge –
How to create new ideas New Ideas,
for system evolution Concepts,
Inventions,
Innovations,
etc.
Tacit knowledge
= Intuition
Genrich
Altshuller Personal
talent
Generalized History of
experience evolution in
Individual
of inventors technology,
experience
(patent science,
fond) society, art, etc.
4
Different Methods of Creativity
Explicit general Explicit general Explicit general

knowledge knowledge knowledge
+ + +
Intuition = Explicit and Explicit and
Tacit evolutionary computerized computerized
knowledge evolutionary evolutionary
knowledge knowledge
+
New Evolutionary Intuition –
result of DE training
Intuition is unconscious and non-verbalized (not

expressed in words) knowledge of Evolutionary Patterns.
5
What is TRIZ?
Russian acronym for the Theory of
Systematic, structured way of thinking
supported by numerous tools
Science based on patterns of evolution
What is ITRIZ?
Advanced and westernized version of TRIZ
developed by Ideation International in USA.
6
Over 55 Years of Development
initiated and led by G. Altshuller and involving
hundreds of scientists and inventors
Practical experience
of thousands of
scientists, inventors,
engineers, managers,
businessmen, etc.
More than
3.000.000
world- wide
patents
History of evolution in
different areas of Feedback from solving
technology and science, with TRIZ thousands of
social systems, problems
business, management,
art, languages, etc.
7
Creative Problem Solving
Creative Gap
Creative gap – “Mental distance” between known and new ideas.

Jump over “creative gap” – non-logical mental operation, result
of human natural creativity.
Creative Methods and Software help an individual but not
substitute him or her
Ideation Problem Solving Process includes:

• Problem analysis – shortening creative gap
• Problem understanding
• Resources allocation
• Ideas synthesis - jumping over “creative gap”
• Using Operators and Patterns recommendations
• Using analogies
• Integration of Ideas into Concepts
8
Problem Problem Analysis
Process
Creative gap
Resources Problem
allocation understanding
Building bridge over

the problem =
shortening creative gap
9
Analytical Work - Building Bridge Over the Problem
10
Creative Jump – Tools Enhancement
11
Ideation Process:
Analytical Work + Tools for Creative Jump
12
Ideation Problem Solving Process
The Ideation Process is a comprehensive, software-based problem-solving process
incorporating the Ideation TRIZ Methodology (I-TRIZ). The Ideation Process is
designed to support you in analyzing a problem situation and developing innovative
solution concepts.
Analytical
Analytical Process Stage Objectives
Process Stage
Innovation Situation • Collecting information about system and problem
Questionnaire (ISQ) • Understanding and documenting system resources
Building Cause- • Understanding system functioning
Effect Diagram • Understanding problem root causes
and • Understanding interdependence between system functioning and
Problem problem root causes
Formulation • Formulating possible problems for solving
• Selection of the most promising directions for problem solving
Prioritize Directions
• Refining and strengthening directions for problem solving
13
Ideation Problem Solving Process
The Ideation Process is a comprehensive, software-based problem-solving process
incorporating the Ideation TRIZ Methodology (I-TRIZ). The Ideation Process is
designed to support you in analyzing a problem situation and developing innovative
solution concepts.
Synthesis
Synthesis Process Stage Objectives
Process Stage
• Thinking over refined directions for problem solving
• Considering software recommended Operators
Ideas Generation • Considering software recommended Analogies
• Application of recommended Operators and Analogies to refined
directions for problem solving and ideas generation
Integration of • Adding new ideas into Cause-Effect Diagram
ideas into • Recognizing and solving secondary problems
Concepts • Summarizing concepts description and IP protection
14
How the Ideation Process Works
Many Many • A large number of

typical problems
Typical 1 Typical
1 are available for
Problems 2 Solutions consideration
To 2 (Knowledge
3 Corresponding 3 Base) • TRIZ helps narrow
Prism Solutions
of TRIZ -
4 4 the search to a
manageable range
Analytical 5 5 of typical problems
Tools 6 6
7 • For each typical
7 problem, there are
8 8 one or more
9 9 potential solutions
n n
15
What is TRIZ?
Different points of view
• Science on creativity
• Evolutionary science like biology, cosmology, geology,
paleontology, etc. but oriented on evolution of artificial systems
(technical, social, in area of art, culture, etc.)
• Language for creativity
• Culture of creativity
• Evolution of way of thinking
• Structured way of thinking (modeling)
• Methods for providing competitive advantage
• Collection of useful tools (including software)
• Set of applications, in particular:
• Inventive Problem Solving
• Research Problem Solving
• Innovative Cost/Quality Engineering
• Failure Analysis
• Failure Prediction
16
Directed Evolution versus Traditional Way
of New Product Generations
Traditional Way Traditionally, evolution goes Directed
Psychological Inertia through Trial & Error method.
The majority of trials fail
Evolution
because they are influenced Way
by psychological inertia.
Psychological Inertia
Product
Real evolution
Trials
In Directed Evolution, the

Product
majority of trials are
productive because they
Evolution
follow Patterns of evolution.
Patterns
17
I-TRIZ APPLICATIONS
Directed Evolution
A systematic procedure for strategically evolving
future generations of technological systems
DE
Anticipatory Failure Determination

Failure Analysis
A systematic

A systematic procedure for AFD IPS
identifying the root causes of procedure for
a failure or other undesired resolving tough
phenomenon in a system, CIP technological
and for making corrections in problems,
a timely manner. Control of Intellectual enhancing system
Property parameters,
Failure Prediction A systematic procedure improving quality,
A systematic procedure for for increasing IP value reducing cost, etc.
identifying beforehand, and and providing protection for current
then preventing, all from infringement and generations of
dangerous or harmful circumvention. products and
events that might be technologies.
associated with a system.
18
What is an Inventive Problem?
• Involves one or more contradictions

• Suggests no known ways or means of
solution
19
Level 1 Invention Creativity Levels
Small changes of an existing system,
usually well-known in other areas of
technology, like using in car adjustable
pedal, well-known in aviation
Level 2
Improvements of an existing system, usually
with some compromise, like bifocal glasses,
telephone with internet connection, etc.
Level 1 Level 2 Level 3 Level 4 Level 5
Level 3
68% 27.1% 4.3% 0.26% 0.06%
Invention inside the paradigm, essential
improvement of an existing system like coffee-machine,
car automatic transmission, radio telephone, etc.
Level 4
Invention outside the paradigm, system, based on the new principle of
performing the primary function, like jet aircraft, integrated circuit, etc.
Level 5
Pioneering of an essentially new system based on discovery, like laser, radio,
airplane, etc.
20
Levels of Invention
Level 1 Level 2 Level 3 Level 4 Level 5

68,3% 27.1% 4,3% 0.24% 0.06%
inventions inventions inventions inventions inventions
Number of trials
Thousands Hundreds with using Trial-
Units Dozens Hundreds and-Error
& Dozens Thousands
thousands & Millions method for
σ creativity
2σ
3σ
4σ
+∞ ( x − μ )2
Normal Distribution 1 −
of Invention Levels
F ( x, μ ,σ ) =
σ 2π ∫e
−∞
2σ 2
dx
21
Software Module for
Invention Creativity Level Definition
This software module supports realistic identification of inventions’ level

and provides recommendations on situation improvement in the followoing
directions:
• Increasing Return on Investment
• Risk Minimization
• Implementation Acceleration
22
Connection between Levels of Invention and
different characteristics of commercialization
Possible Possible Nessesary Possible time
risk ROI investment for ROI
(%) (times) ($) (years)
0,95 10000 100M 30
0,9 1000 10M

20
1M
0,75 100
100K
10
O,5 10
10K Levels
0 1 2 3 4 5
Attention! That diagram show only typical tendency, in reality can be big difference depends
of aria of industry or science, volume of production, legal regulation, market share, etc. For
example, in area of electronic, computerization, Internet, etc. time for ROI can be a shorter.
23
Invention Creativity Levels and Probability of Success
Probability of success
100% Level Level Level Level Level

1 2 3 4 5
80%
60%
40%
20%
Years
0 5 10 15 20 25
Patent protect you IP only 20 years! Non enough time to have real success!
24
Invention Creativity Levels and Return on Investment
Range of Possible ROI
10000
Level Level Level Level Level
1 2 3 4 5
1000
100
10
Years
0 5 10 15 20 25
Patent protect you IP only 20 years! Non enough time to have real profit!
25
Typical Invention Levels Hierarchy
5 One 5th level invention
4 4 4 4 3 - 5 4th level invention
3 3 3 3 3 10 - 30 3rd level invention
2 2 2 2 2 50 - 150 2nd level invention
1 1 1 1 1 1 200 - 1000 1st level invention
0 0 0 0 0 0 0 Thousands non inventive solutions

Main reason for slowly ROI for high level invention – non solved problems in
intermediate levels (3 or even 2), causes from non-systematic methods of invention.
Systematic Innovation can improve this!
26
Applications for I-TRIZ and DE Tools
Typical level
Applications Target audience Ideation Software Tools
of invention
(1 – 2) - over Inventive Problem Solving All engineers, 3 IWB, TRIZY,
95% of all Cost/Quality Engineering days of education
inventions Failure analysis per each application Failure Analysis™
(2 – 3) - about Inventive Problem Solving Research and Innovation WorkBench®
30% of all Failure analysis Development Failure Analysis™,
inventions Failure Prediction engineers and Failure Prediction™
Research Problem Solving scientists Research WorkBench
Knowledge Wizard™
Non technical Inventive Problem Solving Managers, business
Failure Analysis™,
problems (any Failure analysis and marketing
Failure Prediction™
level) Failure Prediction people
Directed Evolution™
The best engineers
(3 – 4) - about Directed Evolution and people working Directed Evolution™
4% of all with Strategic Research WorkBench
inventions Planning
Control of Intellectual Patent attorneys
Patent Deconstruction
property and agents
(4 – 5) – less People working with

than 0,5% of Long-term future vision Strategic Planning Directed Evolution™
all inventions Top level scientists Research WorkBench
27
Knowledge for Different Levels
Is
K
at SOCIETY
no
T h
w
ll
ab
INDUSTRY
A
le
COMPANY
PERSONAL
1
2
3
4
5
28
Tapping Our Knowledge
Is
K
at SOCIETY
no
T h
w
ll
ab
INDUSTRY
A
le
COMPANY
PERSONAL Ideal Vision

1
2
3
4
5
29
Social, Market and Technology Evolution
Science and technology, discoveries and inventions - fuel for evolution
Society requirements – motor for evolution
Business - driver for evolution
EVOLUTION
Market - cassis for evolution
30
Where is “Huge Ideas” ?
“Huge Ideas” here!
ROI
Social invention
Business invention
Market invention
Technological invention
“Huge Ideas” not here!

31
Resources = Source for both:
Good Evolution
and
Bad Evolution
32
Moving toward Ideality with
A “FFI ISSTT ” Full of Resources Ideality
Functional
Readily Available
Field (energy)
Information
• Visible Harmful to use
• Hidden
Ideas • Harmful Energy
Substance • Harmful Objects
Space • Space Resources of
Time Harmful Functions
Trends • Informational Resources
Accumulation of Harmful Functions
• Time Resources of
Concentration Harmful Functions
Leveraging the • Others resources of
Combination of Harmful Functions
Ideas, Concepts,
Resources of Change
Systems
Natural Use via Combination
Physical, Chemical of different
and Geometric Effects Nonlinear effects resources 33
Copyright Ideation International 2001
Problems in Evolution from
A “FFI ISSTT” Full of Resources
Functional Readily Available
Field (energy) • Visible Mistakes, sabotage etc.
Information • Hidden Useful to harm
Ideas • Useful Energy
Substance
• Useful Objects
Space
Time • Space Resources of Useful
Trends Functions
Accumulation • Informational Resources of
Useful Functions
Concentration • Time Resources of Useful
Functions
Harmful combination Scaling • Others resources of Useful
of Ideas, Concepts, Functions
Systems
Resources
Physical, Chemical, of Change Combination
Geometric, Biological, of different
Nonlinear effects
etc. effects resources 34
Contradiction
Wing area must be < 15m2

for good cruising speed
a>X>b
Impossible!
a<b
Wing area must be > 25m2

for good take-off
35
Contradiction Resolution
a>X>b
Wing area < 15m2
a<b in time of cruising speed
X → X( f )
Variable-geometry wing
X ( f1 ) >b
X ( f2 ) <a
Wing area > 25m2

in time of take-off
36
Patterns of Invention:
Processing Sweet Peppers
37
Pattern of Invention
If it is necessary to destroy or split a product which has open cavities, pores
or cracks, consider the possibility to place the product into a hermetic
chamber; use slow increase of the pressure inside the chamber followed by
abrupt pressure drop.
Husking of
Filter cleaning • Pressure increase/drop
sunflower seeds – Removing stems from bell
peppers
– Removing shells from
sunflower seeds
– Cleaning filters
– Unpacking parts wrapped in
protective paper
– Splitting diamonds along
Shelling of cedar nuts and krill micro-cracks
– Producing sugar powder
from sugar crystals, etc. –
hundreds of inventions
38
Patterns of Invention
• The same fundamental problem (contradiction) had been
addressed by a number of inventions in different areas of
technology
• The same fundamental solutions were used over and over
again, often separated by many years
• If the latter inventor had had knowledge of the earlier solution,
their task would have been straightforward
• TRIZ development is extraction, compiling, and organization
such information
• There is about 1000 different Patterns of Invention named
Operators in different Ideation software tools for Innovative
Problem Silving
39
• Pressure increase/drop
– Removing stems from bell peppers
– Removing shells from sunflower seeds
– Cleaning filters
– Unpacking parts wrapped in protective paper
– Splitting diamonds along micro-cracks
– Producing sugar powder from sugar crystals
• Lottery principle
– Automotive plant
– Income control
– Littering problem
40
• Altshuller recognized that the same fundamental problem
(contradiction) had been addressed by a number of inventions
in different areas of technology
• He also observed that the same fundamental solutions were
used over and over again, often separated by many years
• He reasoned that if the latter inventor had had knowledge of
the earlier solution, their task would have been straightforward
• He sought to extract, compile, and organize such information
41
Patterns of Evolution --
The Primary TRIZ Postulate
• Engineering (technological) systems evolve
not randomly, but according to objective
patterns
• These patterns can be revealed from the patent
fund and purposefully used for systems
development without numerous blind trials
42
Main Patterns of Evolution
• Increasing of system Ideality
• Evolution of useful functions
• Elimination of harmful functions
• Evolution of applications
• Integration/ structuring
• Increasing of dynamism and controllability
• Evolution with matching/mismatching
• Evolution of resources application
• Evolution of contradictions
• Increasing complexity followed by simplification
• Evolution of fields
• Evolution towards multy-levels
• Changes in human involvement
43
Classical TRIZ and Ideation TRIZ Comparison
Tools for Supporting the Innovation Process
Innovation Stages Classical TRIZ Ideation TRIZ (I-TRIZ)
Revealing the problem ISQ, AFD, Lines of Evolution
Formulating the problem Problem Formulation (software- based

and manual)
Developing the solution Principles, ARIZ, SF- Ideation’s knowledge-base tools – System of
Analysis, Standard Operators, Lines of Evolution, etc.
Solutions
Evaluating the solution Criteria and Lines of Evolution
Implementing the solution

(solving secondary IPS for secondary problems, include non-
problems) technological
Stages necessary for Good tools for Tools for a

successful professional an amateur professional
problem solving
44
Directed Evolution
for Resolution of Cost/Quality Contradiction
Saving Quality
Contradiction
Quality enhancement causes cost growing
Cost reduction causes quality deterioration
45
Directed Evolution for Resolution of
Cost/Quality Contradiction
Quality
Resolution of
contradiction
between
Cost and Quality
System simplification and parts exclusion
– a way of Cost/Quality Engineering
46
Classical TRIZ Education
Classical TRIZ seminars

120 – 200 hour course
+ 30 – 60 hour home work,
+ the best teacher – G.Altshuller
Objectives:
• Creation of Problem Solving skills
• Creation of Creative Imagination
• Creation of TRIZ development skills
Results ~ 10% successful users
47
Knowledge Degradation
Acquired
Knowledge
1 1
0.5
0.25
Education Knowledge Education

period half-life period
period
“One shot” education Education with coaching
48
Education with Continuous Practical Work
Acquired
Knowledge 1
and
Practical
Skills
Education period
Professional mode of TRIZ work:

• 50 – 100 hours of education Practically
• 2 – 3 day TRIZ work per each week impossible for
• Continuous participating in real problem solving an average
• Continuous reading of TRIZ information
industrial or
• Discussing TRIZ issues with others TRIZ
professionals, etc. design engineer
• Close connection with “TRIZ Mentor”
49
Knowledge Degradation
Acquired
Knowledge
Education Permanent knowledge Education Permanent knowledge,

period accumulated in books and period accumulated in software
education materials
Education supported by Education supported by software
education materials
The only practical way for

an average engineer
50
Manual Versus Computerized Work?
Some TRIZ teachers exclaim: “To hell with computers!”
In general, there are two sources of this idea:
• Russia, where most people have neither computers or Internet access
• Elderly people, who are not very adept at using computers
As professionals, we use the “manual” mode to conduct a preliminary
estimation of a targeted project
But for the REAL work we use a computer, because:
• It is faster and more productive
• It prevents mental exhaustion and reduces stress
• It ensures high process reliability. This is especially important for AFD
prediction, to exclude any probability of accidents or failures.
Back to infantile cradle!

“To hell with computers!” means
Back to the 20th century!
51
52
Classical TRIZ
Rejection of Others Methods
Classical
TRIZ
Mo
rp
ho
lo g
g
ica
in
R
l M FMA, HAZOP er
ob
ne
eth
us
od
gi
TQ ign
tD
En
M
es
e
lu
Va
FD
Q
Theory of Constraints
DFMA g Concurrent E
in ngineering
m
stor Lateral Thinking
rain Technological Forecasting
53
B © 2002 Ideation International Inc.
Ideation TRIZ
Collaboration with Others Methods
Co FMA, HAZOP
n cu
rre
TQ
nt ng
FD
En m i
M
gin or
Q
e er st
ing a in
Br
Theory of Constraints Ideation Technological

TRIZ Forecasting
ng Mo
i rph
hink olo
T
g
l gic
in
ra
R
e al
er
ob
La Me
ne
us
DFMA tho
gi
tD
d
En
es
ue
ig
al
n
V
And more…
54
Traditional Innovation Process
Weak
Identify
Identify Formulate
Formulate Develop
Develop Evaluate
Evaluate Implement
Implement
Problem
Problem Problem
Problem Concepts
Concepts
Widely Used Techniques
Reliability Trial & Reliability r k et Robust Design
Study Cad/Cam Error Ma arch
Analysis se
Brainstorming Re
55
The Added Value of TRIZ
Identify
Identify Formulate
Formulate Develop
Develop Evaluate
Evaluate Implement
Implement
Problem
Problem Problem
Problem Concepts
Concepts
56
ITRIZ Differentiation: Integration
“Osborn
’s Direct
Decreasi
ng of psy ion”
human m c hological
otivation inertia, a
, o rganizati ctiv
teamwor
k on of effe ation of
ctive
Ideation TRIZ
Combination of all
“Altshuller’s Direction” effective approaches
Utilization of evolution patterns and methods to creative problem
of idea generation based on evolution solving and control
patterns of technological
evolution
o n ” fectiv e
’ Dir ec ti wledge fo r ef
“ Miles stin g kno
tuf exi
ring o ro cess
- s tru c ti ve p
Re
on o f th e crea
applicat i
57
From
From Classical
Classical TRIZ
TRIZ to
to Ideation
Ideation TRIZ
TRIZ
Evolution
Evolution of
of the
the TRIZ
TRIZ Methodology
Methodology Directed
Re-Structuring of Evolution
Theoretical Base and
IP Control
Era
Methodology Advancement
Advanced TRIZ Tools 3

Ideation/TRIZ Era
Non-Technological
Applications Advanced
2
Software Tools
AFD 3
Kishinev Era
ARIZ-85 Directed
4 Evolution
(as a tool)
3
40 Principles Classical TRIZ Era
1 Patterns of Evolution
2
1946 1982 1985 1992 1997 2000 2005
58
From
From Classical
Classical TRIZ
TRIZ to
to Ideation
Ideation TRIZ
TRIZ
Evolution
Evolution of
of the
the TRIZ
TRIZ Methodology
Methodology “Third
wave” theory
Step-by-step
analysis of the
problem situation Theory of
nonlinear system
Computerized evolution and
Typical solutions for tools self-organization
typical problems
Algorithm
for Directed
Inventive Classical Ideation Evolution and
Application of
physical and other Problem TRIZ TRIZ IP Control
effects Solving
Subversion TRIZ-based Existing

Overcoming Analysis (AFD) theory of evolution
psychological inertia social trends
Numerous evolution
S-F Modeling and Standard Solutions Patterns
and Lines of Theory of
Evolution technical system
Patterns of Evolution of Technical Systems hybridization
Problem solving Innovation Control of destiny
For exceptionally committed people For an average individual
Developed by Altshuller Developed by Kishinev School / Ideation

59
What is new in ITRIZ
New services:
Control of Intellectual Property
Failure Analysis
Failure Prediction
Directed Evolution
Scientific Problem Solving
Cost/Quality Engineering
New methods of work:

Ideation Brainstorming
Concepts Integration
60
What is new in ITRIZ
Software under development:
• Innovation WorkBench IWB 3.0 – new friendlier software shell, new formulator,
operators, and examples
• e-Learning (Basic TRIZ, IWB master, AFD master
• TRIZy - simple and friendly software for beginners
• Research WorkBench RWB 1.0 – software for solving different scientific
problems (discovering new effects, creation of new and improvement of existing
theories, development of experiments and measurement systems, etc).
• Directed Evolution DE 1.0 – software for supporting DE service
• Control of Intellectual Property CIP 1.0 – for Patent Deconstruction service
• Building specialized knowledge bases (chemical, health care,
business/management, etc.)
• New idea integrator module
• Integration with other businesses, quality and knowledge management systems
like Six Sigma, Stage Gate, etc.
• Applying TRIZ to organizational development
61
Ideation TRIZ Summary
Four Key Findings Seven Knowledge-Based Tools
Definition of the Inventive Problem Pattern/Lines of Evolution
Levels of Inventions 40 Innovation Principles &
Patterns of Inventions Contradiction Table
Patterns of Evolution Separation Principles
Four Main Premises 76 Standard Solutions
Ideality Effects (physical, chemical, etc.)
Contradictions System of Operators
Systems Approach Selected Innovation Examples
Resources
Four Analytical Tools Five Main Applications
Innovation Situation Questionnaire Inventive Problem Solving (IPS)
(ISQ) Scientific Problem Solving
Problem Formulator Anticipatory Failure Determination
Algorithm for Inventive Problem- (AFD), include Failure Analysis and
Solving (ARIZ) Failure Prediction
Substance-Field Analysis (Su-Field) Directed Evolution (DE)
62
Typical Scientific Works
• Each Ideation specialist has his/her continuous scientific
work.
• “Scientific day” every week
• Scientific discussions on each Ideation project
• Testing all new TRIZ ideas and tools in real projects
• Continuous information search in areas of:
• TRIZ
• Other creativity methods
• Technical, scientific and social system evolution
• New inventions and discoveries
• New software testing
• Ideation software
• Other software in various areas
63
Ideation Problem Formulator™ and
Operators System
US Patent 5.581.663
64
Ideation International Inc. Patent
Base for Software, Supporting Creativity
Innovation WorkBench® (IWB®) Directed Evolution™

IWB Masters Program Knowledge Wizard
TRIZy (TRIZ easy) Ideation Failure Prediction (IFP)
Improver™ Ideation Failure Analysis (IFA)
Innovation Situation Questionnaire® Research WorkBench (RWB)
Basic TRIZ e-Learning
65
Set of Ideation Software
66
New Ideation Software
(in Process of Development)
☺
TRIZY
67
TRIZ and Math Analogy
Both TRIZ and Math have the following features:

• Based on statistical approach to practical results
• Intended for solving problems in various areas
• Can be used for self-development
• Serve as a special language
Add slide about
TRIZ follows Math in: math
• Building axiomatic foundation applications
• Developing formal apparatus
68
TRIZ is not a Magic Wand
Innovation
Success
Success = Pc x Pkn x Pm x M s x (1+C ITRIZ)
Pc = Personal Capabilities;
Pkn = Personal Knowledge;
Pm = Personal Motivation;
Ms = Management support;
CITRIZ = coefficient depends on ITRIZ training,
ITRIZ tools and personal experience in ITRIZ
utilization. CITRIZ can be between 0 and hundreds
69

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ITRIZ Introduction

Existing process of innovation creation is ineffective, in particular:

Tomas Alva Edison

Explicit general Explicit general Explicit general

Intuition is unconscious and non-verbalized (not

Creative gap – “Mental distance” between known and new ideas.

Ideation Problem Solving Process includes:

Building bridge over

Many Many • A large number of

In Directed Evolution, the

Anticipatory Failure Determination

Inventive Problem Solving

• Involves one or more contradictions

Level 1 Level 2 Level 3 Level 4 Level 5

This software module supports realistic identification of inventions’ level

0,95 10000 100M 30

0,9 1000 10M

100% Level Level Level Level Level

Range of Possible ROI

5 One 5th level invention

4 4 4 4 3 - 5 4th level invention

3 3 3 3 3 10 - 30 3rd level invention

2 2 2 2 2 50 - 150 2nd level invention

1 1 1 1 1 1 200 - 1000 1st level invention

0 0 0 0 0 0 0 Thousands non inventive solutions

(4 – 5) – less People working with

PERSONAL Ideal Vision

Society requirements – motor for evolution

Business - driver for evolution

Market - cassis for evolution

“Huge Ideas” not here!

Wing area must be < 15m2

Wing area must be > 25m2

Wing area > 25m2

Formulating the problem Problem Formulation (software- based

Implementing the solution

Stages necessary for Good tools for Tools for a

Classical TRIZ seminars

Results ~ 10% successful users

Education Knowledge Education

“One shot” education Education with coaching

Professional mode of TRIZ work:

Education Permanent knowledge Education Permanent knowledge,

The only practical way for

Back to infantile cradle!

Theory of Constraints Ideation Technological

Advanced TRIZ Tools 3

Subversion TRIZ-based Existing

Problem solving Innovation Control of destiny

For exceptionally committed people For an average individual

Developed by Altshuller Developed by Kishinev School / Ideation

New methods of work:

Innovation WorkBench® (IWB®) Directed Evolution™

Both TRIZ and Math have the following features:

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