GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

MOBILE PHONE
Philippine Retail Audit
DECEMBER 2010
GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

A
Agenda
d

Total Philippine Panel Market

1

Region Reports
• Metro Manila
• Cebu
• Davao
• Luzon
L (excluding
( l di Metro
M Manila)
M il )
• Visayas (excluding Cebu)
• Mindanao (excluding Davao)
GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

TOTAL PHILIPPINE PANEL MARKET

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GfK Retail and Technology 1/2011

SMARTPHONES ONLY Region Share

Units, Value Philippines
J l 10 - Dec
Jul D 10

Units Value PHP

Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10

67.3 66.6 69.2 68.1 65.7 69.3 68.4 70.3 72.2 69.8
74.2 NCR PHL
76.7
LUZON EX NCR
CEBU
VISAYAS EX CEBU

DAVAO
MINDANAO EX DAV

19.7 17 4
17.4
21.4 15.6 18.1 18.8 17.9 14.3 14.9
13.0 14.6
10.9
5.8 5.7 6.1 5.5
4.5
4.9
6.1 5.0
5.2
5.2
5.2
5.9 5.2
3.2 3.5 2.7 2.8 4.1
2.6 2.7
2.4
3.0 3.5 2.7 3.3 3.4 3.9 3.3
24
2.4 32
3.2 27
2.7 35
3.5 28
2.8
2.6 2.4 2.5 2.7 2.4 2.4

41 42 39 43 72 75 Th. Units/Value PHP 646,915 654,448 608,353 633,850 1,065,865 1,056,868

-3.2 2.5 -6.3 10.0 67.2 4.5 PP Growth % 3.2 1.2 -7.0 4.2 68.2 -0.8
103.3 146.3 58.5 34.4 176.4 120.7 PY Growth % 74.8 113.8 44.2 16.3 141.8 88.4

© by GfK-RT, www.gfkrt.com PRJ 79311 - RG 1496968 - RP 5437662 - ID 93528266

GfK Retail and Technology 1/2011

SMARTMOBILEPHONES Channel Share

Units, Value Philippines
J l 10 - Dec
Jul D 10

Units Value PHP

Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10

24.3 23.0 20.3 22.1 22.4 21.2 23.9 21.6 21.6 24.5 23.1 22.1

IND / TCS
IND / NON-TCS
ORG / TCS
69.2 67.3 69.8 70.4 70.0
70.0 ORG / NON-TCS
74.3 67.1 70.7
71.3 73.2 71.5

10.4 10.5 75
7.5 9.0 79
7.9 8.3 62
6.2 79
7.9
4.4 3.8 4.6 4.0

507 529 546 579 621 788 Th. Units/Value PHP 2,350,736 2,399,018 2,262,164 2,393,818 2,796,661 3,253,480
-3.1 4.3 3.2 6.1 7.1 27.0 PP Growth % -1.1 2.1 -5.7 5.8 16.8 16.3
-13.5 6.8 19.0 19.5 22.9 25.3 PY Growth % -26.1 -13.4 -16.2 -12.5 7.5 2.1

© by GfK-RT, www.gfkrt.com PRJ 79311 - RG 1496968 - RP 5437664 - ID 93528277

GfK Retail and Technology 1/2011

MOBILEPHONES-SMARTPHONES Average Price Trend

Price PHP Philippines
D 09 - Dec
Dec D 10

Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10

6000

5000

4000
Price PHP

3000

2000

1000

Panel Market 5,062 5,204 4,993 4,985 4,810 4,514 4,544 4,635 4,536 4,143 4,132 4,506 4,126
IND / TCS 4,879 4,647 4,477 3,563 3,947 4,214 4,939 4,555 4,265 4,398 4,577 4,651 4,290
IND / NON-TCS 2,451 3,502 2,056 3,038 1,566 2,160 2,969 4,140 4,499 3,975 5,772 3,677
ORG / TCS 5,176 5,412 5,228 5,477 5,137 4,674 4,428 4,651 4,605 4,219 4,117 4,548 4,137
ORG / NON-TCS 4,389 4,995 4,457 4,613 4,486 3,937 4,243 4,848 4,860 3,142 3,294 3,678 3,659
© by GfK-RT, www.gfkrt.com PRJ 80109 - RG 1634334 - RP 6487057 - ID 219556548
GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

NCR
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GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

LUZON EXCLUDING NCR

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GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

CEBU
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GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

VISAYAS EXCLUDING CEBU

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GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

DAVAO
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GfK Retail and Technology PHILIPPINES – MOBILE PHONE 03 February 2011

MINDANAO EXCLUDING DAVAO

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