Balaji Telefilms is Production house headquartered in Mumbai Capital of Maharashtra run by

Ekta Kapoor. Creative Head and Producer of television serials and films. Balaji Telefilms
promoted by Tusshar Kapoor(Brother of Ekta Kapoor), Jeetendra(Father of Ekta Kapoor),
Shobha Kapoor(Mother of Ekta Kapoor).

Balaji The Indian media power house

Balaji Telefilms Limited (BTL) was started in 1994, by the proficient first family of the Indian
Television Industry; Mr.Jeetendra Kapoor, Ms. Ekta Kapoor and Mrs. Shobha Kapoor. At
present, Balaji Telefilms Ltd., is India's leading entertainment content provider, employing
creativity par excellence, strong insights, a solid infrastructure of around 32 state-of the- art
studios. At Balaji, we have always believed that excellence is a journey that never ends. To be
the best there is, we employ only the finest in the industry and offer an environment conducive to
growth. And thus, we have succeeded in maintaining our leadership stance in the entertainment
industry. For us, raising benchmarks has always been a trend and we aim to become a global
front-runner in the world of entertainment.
Crafting the framework for success
Balaji Telefilms has revolutionized the Indian television industry and is much more than just a
content provider. We treat brand Balaji as a powerful communicator, which influences the lives
of the target audiences. Balaji Telefilms is poised today as a media powerhouse , ready to take on
the world.
Creativity, insight and discipline have always remained our pillars of strength. Our enviable
stature has been achieved through careful planning, disciplined action and specialization, which
is reflected at all stages. In the constantly changing world of entertainment, we have discovered
that certain factors for success remain the same and they are:

Conceptualisation:
Although conceptualisation is a creative process and needs its own space and time, we treat it as
a regulated process. Idea banks are created from where relevant and inspiring thoughts are sorted
for further action.
Sharp focus on content:
The content creation process is of prime importance at Balaji. The viability of any project lies on
the shoulders of content. We track the target markets and then develop content that best
addresses their 'entertainment needs'.
Efficient management of the talent pool:
The quality of content produced depends on the quality of professionals who produce it. Over
they years, Balaji has consistently produced winning content because the company has recruited
the best skills available and also created a favorable environment for them too.
Driving channel profits:
At Balaji, driving channel profits is also a process. We do not stop at just providing creative
content of the highest quality it is also our endeavor to popularize the channel in the target
markets. We have delivered on this promise and raised the popularity ratings of several channels
over the last decade.
Employing Expert guidance
Jeetendra Kapoor Chairman, Balaji Telefilms
Mr. Jeetendra Kapoor the reigning superstar of the yesteryears, began his career as a junior actor
with the legendary filmmaker Mr. V. Shantaram. He has performed in over 200 films and has
received several awards.

As the Company's most visible entity, he now uses his rich experience and efficient network of
channels, artistes, directors, and writers for the advancement of Balaji Telefilms.
Ekta Kapoor Creative Director, Balaji Telefilms
Infinitely talented and skilled, Ekta Kapoor began her career as a Producer and Creative Director
at 19.She was chosen as one of Asia's most powerful communicators by the Asia week
magazine. Her contribution comprises of the landmarks in the Indian entertainment industry.
Her specialty lies in concept building, script design and creative conversion. Ekta Kapoor adds a
touch of creativity and innovation in all the projects handled by Balaji.

Shobha Kapoor Managing Director, Balaji Telefilms

An acknowledged expert in this field, Shobha Kapoor, is one few Indian television producers
with a successful track-record.

She has been instrumental in shaping the company's diversification strategy and looks after the
overall administration and management of the Company. She also handles the production
functions at Balaji.
Transforming challenges in to opportunities
India's television industry, was a very disorganized sector before Balaji Telefilms' entry. Rated as
the second most populous country in the world with huge target markets, today, India presents a
vital opportunity to content providers. Currently, it is the fastest growing entertainment market,
producing the largest number of films and also encloses one of the largest television industries in
the world.

We entered the Indian market as a content provider for the Indian Television industry and
transformed the challenges, presented by the Indian market, into opportunities in the following
manner:

Creativity as a discipline: Careful adherence to process and systems, even at the level of ideation
and conceptualization has set an example for the entire industry.

Corporatisation: We have adopted a totally corporatised model as opposed to the disorganized

scenario of the entertainment industry, thereby, paving way for a more organized model in the
Indian industry.

Exploring new genres: The target market's preferences change over a short space of time.
Keeping this in mind, we are exploring new genres and niches such as non-fiction, animation,
reality shows and even events.

Shift from television to motion pictures: As an endeavor to expand horizons, we have entered
into the world of motion pictures using the similar disciplined approach.

Strategic Alliances: India is a huge market and although Hindi is the primary language, regional
markets are also important. We have programmes in Telugu, Tamil, Kannada, and Bengali. In an
effort to capture the regional markets, we are proud to say that, Balaji, has entered into a JV with
Star group for the launch of regional channels.
Product Showcase
Kyunki Saas Bhi Kabhi Bahu Thi, Star Plus
This show has emerged as a landmark in Indian television. It portrays the journey of a middle-
class girl who becomes the ideal wife and daughter-in-law, all the while never deterring from the
path of righteousness.

Kahani Ghar Ghar Ki, Star Plus

This is a story of an ideal couple for whom, family always comes first and have faced life's
challenges and tragedies, always together.

Karam Apnaa Apnaa, Star Plus

This story portrays the journey of an illiterate simple girl, who marries a rich educated
businessman, who loves another .This show brings out the message that love can conquer every
obstacle in life.

Kayamath, Star Plus

This story involves two step sisters- Prachi, the rich one who's a firm believer of fairytale
romances and Aisha, the poor one who and thinks love only exists to break hearts. In the midst of
tragedy their worlds converge and destinies get reversed.
Kasturi, Star Plus
This is a Cinderella romance of a middle-class girl , who falls in love with a rockstar, only to
marry another and even take revenge on the one she really loves all because of fate.

Kasamh Se, Zee TV

This is a story of three sisters, who come to Mumbai from Mount Abu, to fulfill their respective
dreams. This show is also noted for covering the topic of 'ageless love'.

Why work with us?

We have emerged as a powerhouse of entertainment in the Indian Television market. Today,
Balaji Telefilms, has single-handedly changed the way the nation spends its evenings.

Some of our core-strengths are:

Leading figure in the fastest growing entertainment market: We have refined the entertainment
taste of the nation and become India's leading entertainment content provider. We have also
redefined the business space for the entire nation.

Creativity as a discipline: Careful adherence to process and systems even at the level of ideation
and conceptualization has helped in the achievement of quality par excellence.

Targeted Content: We have raised the industry benchmark of content making with our highly
focused and creatively driven projects. Balaji has emerged, not just as a content provider , but a
powerful communicator which influences how people lead theirs.
Constant Improvisation: Adapting to the ever changing preferences of target markets, requires
improvisation to be a constant and dynamic process. Continuous innovation and technology
upgradation has kept us, always a step ahead of the times.
Exploring New Vistas: We have maintained our leadership stance only because of our deep
understanding of the industry trends. Thus, we've entered into newer fields such as non-fiction,
reality shows and events as well. We have entered into the world of motion pictures and
succeeded in capturing the attention of this target segment. The animation industry is another
possibility, we are currently considering.
Strong Management: The overall performance and operation at Balaji is carried out following
stringent management guidelines. The entire business model has been 'corporatised' with a view
of allowing smooth movement of systems and processes.
Skilled talent pool: The quality attained at Balaji, is all because of the expert talent we have
onboard. In an endeavor to keep up with the rising standards, Balaji, recruits only the very best
found in the industry.
Conducive environment: The environment at Balaji is conducive to growth. We keep the
workspace favorable and competent.
Above all , our quality to consistently raise benchmarks and expand into newer horizons, is
bringing the world closer to us, today.
Balaji Telefilms A dream realized.
Balaji Telefilms too began as a dream but faith, hope and endeavor carved it into the solid reality
it is today

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Comments (20)

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dear ekta dii

written by neetu aneja, December 04, 2010
hi , dear ekta dii, i love to see ur serials, so i want to do act in ur serial. i,m not professonal but
i,m married goodlooking housewife. i,m good in hindi language.i live in karnal,haryana. plz
contect me and send me message through email , thanx!!!
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i wana work with u as an actor

written by rakesh kumar negi, December 04, 2010
hi i wana work with u as a actor

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...
written by rakesh kumar negi, December 04, 2010
hi
i wana work with u as an actor

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Dear Ekta
written by PRADEEP SHEKHAWAT, November 01, 2010
hi ekta...u looks so cute...i like ur serials..

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balaji telefilms
written by zoya, September 26, 2010
i think balaji telefilm is great and i appreciate what ekta madam is doing for her viewers thank
you very much

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hiiiiiiii
written by sonu, September 11, 2010
namaste!ekta mam

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regarding job
written by shilpa jadhav, September 05, 2010
good after noon ekta mam
i love balaji telefilms,m shows so much seriels .
beacuase u show what is reality

i like to do work with ur production house can i do work with please contact me mam
i have lot of talent.

from shilpa

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A push to make it big in the tele industry

written by Nistha, September 04, 2010
Hello ekta
Firstly i am a very big fan of you and balaji.I have read about you from various sources and
really respect you and your hard work.Secondly i want to congratulate you for your big success
and changing the whole scenario of the tele industry.I have also seen all your movies and really
like them.
I am a college going girl pursuing BBA. In addition i am also learning various western dance
forms and vocal music.I also act well. I have given some auditions for which the result is awaited
but everyone there told me that my expressions and the confidence with which i come in front of
the camera is really appreciable.I am a very confident girl with good looks,fair complexion,5'3
height,slim built.And i am really very seriously looking forward to make a career in tele industry.

I know you get thousands of such mails but this is not like the other ones.Please give me just one
chance and i will not let you down and definately prove to be an asset for balaji.I hope that you
will definately respond to my mail and by gods grace i will soon be a part of balaji.
All the best of my wishes to you and balaji.

Your's thankfully.

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Looking forward to a career in tv industry.

written by Nistha, August 29, 2010
Hi ekta
Firstly i congratulate you on your big success because you are the only one person who changed
the scenario of the complete tv industry. You are my inspiration because from you i derive a
certain kind of positve energy. I have read about you alot and i am a big fan of yours and all of
the balaji sagas.
I am a coolege goer. But the ultimate goal of my life is to be an actor. I have given some
auditions and the result is awaited. When i act in front of camera people admire me and i am also
very confident. I am learning dance and vocal music also.
I know you get these kinds of hundreds of mails everyday but i am different from others and
definately if i get a chance then i will prove to be an asset for you and balaji.
Please give a chance to be a member of the balaji family. Looking forward to your reply.

Regards

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hello ekte didi...

written by akanksha, July 31, 2010
i am an engineering student.i have mailed just to express my fascination 4 u. i look up to u right
4rm my childhood days.i love ur attitude ,ur success story- d way u carved ur niche in dis male
dominated industry.ur my idol.irrespective of whatever the media publicises,i have and will keep
drawing inspiration 4rm u. I WISH U ALL D LUCK. looking forward to ur reply.

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suggest u............
written by preeti, July 31, 2010
hiiiiiiiiiiiii,ekta plz kuch acha sa serail banao na koi achi si story & achey se charater 4ex kavay
plz not repated archna &manav boranig serial tumnay joe bhi serail banay woh hit thy bcoz of u
&stories &character lakin ab aisa nahi h kuki na toe ab aapki serail ki story aachi hoti h na hi
character sabi kusum&abhay, kavay&angali &kashish&sujal, krapa&angad koe miss karaty h
aapky saas bahu bhi pasand karaty thy kuki uismay kuch nayapan tha ab woh nahi h plz tum phir
se 'k' se kuy nahi banati hu koibhi bandani ,pavitra rista,jaisay serial nahi dekhna chata h abhi
aapny kitni mohhabat banay tha woh bhi bahut aacha tha plz aap aap koi bhi serail banoa toe
aapny banay gaya purany serail ki story oa sochaty howay bana m aapko koi bhi salah nahi de
rahi hu kuki aap is field may mahir hu so hum wait karaey ok...........................

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boy from middle class family

written by bhavik doshi, July 08, 2010
Hi Ektaji,

1st of all i like to thank u for taking tele-serials too such high place,my name is bhavik doshi
belong to gujrati middle class family. 1 thing i just want to know why you dnt describe a man or
buy story in your serials, i know women oriented serials get easy audience but whenever you
think of making story of boy or man kindly contact me as i have 1 story in mind & also i love to
act in tht serial . i had tried many times to meet you but everytime my badluck comes between.i
have minor similarity with your father jitendraji as i had heard he was working in jewellery shop
b4 he entered in films so do i work in gold & diamond market.hope for your call. i had also kept
my onscreen name DHRUV KAPOOR whenever i will work in serials i will work with this
name. please contact me bhavik doshi 9869673393 & 022-28115100.

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hello mam.........
written by anuja, July 08, 2010
hello ekta mam........i m realy impressed that how good u understand indian womens............
i love love serials made by you.......
wanna meet you once in life...............all the best for life ahead

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Like to act in your daily soaps

written by vandana, May 23, 2010
I am impressed by your profile ekta ji, you have started your career at young age and got
poplularity not because of your dad but it is your success. You are my role model. I will be
happy to work with you. I am tall, goodlooking 29yrs married, looking for career in your star
family. I hope you will not let me down.

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High Thoughts
written by Ashish Sah, March 14, 2010

Hi Ekta,

I am Ashish Sah from Ghaziabad (Uttar Pradesh) with a very big dream to work in Balaji
Telefilm because i am a very big fan of your shows, your thoughts of making movies and serials
on a very good topic everytime.So i am looking for a short reply from you to become a part of
Balaji Telefilms and love to take this opportunity as it happens with very less people like `ONE's
IN A BLUE MOON''.

Thanks
Ashish Sah
Mobile- 9212904453

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wish to work for you as a scriptwriter

written by prasanta, February 02, 2010
i ave written a script thats just for you .i m sure ur gonna love it and appreciate it and intend to
make it a movie. its titled BABBLO day out . a naive and notorious guy who finds himself
entangled in the web of love and his currently gained juvinal personality after meeting a real
wizard and caring his wiz powers for 3 days which he misuses to attract his girlfriend Mitalli .its
basicly a romantic comedy full of twist and turn such as love,despair,human emotions,gayship
etc.if u like this above my comment please lend me work for u.
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i want to acting in your production.

written by mohit khare, January 12, 2010
i like ur serials..and i am intrested in acting.....

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information
written by ashish, January 07, 2010
I like Balaji Telefilms & your work. I want working in your Balaji Telefilm.

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A push to make it big

written by Komal Giri, January 03, 2010
Dear Ekta

To start with i do not belong to this industry.My dad was a musician in film industry.I have
learnt bharatnatyam.
I have always dreamt of doin something different and being famous.

I came across this site as i wanted to be a part of tv serials.I do not expect much.I have not learnt
acting nor i have any experience in acting but i know experience and practice makes man perfect.

If you feel u can take the risk and allow me in one of your serials pls do contact me.Thanks

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information
written by krishan, November 04, 2009
I am krishan. m from karnal (haryana) I like Balaji Telefilms. I want working in your Balaji
Telefilm.

thanks

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Strengths

 Strong creative team: The company’s serials accounted for 79% of the aggregate TRP of the
weekday prime time shows featuring in the top 100 Hindi cable and satellite shows. Being the
leader in the Hindi mass entertainment space, accounting for more than 40 of the top 100
programmes, some of its popular serials have been on air for years now but still dominate the
TRP ratings. Balaji has also been very successful in regional programming.

 Low overheads: Balaji’s budgeting discipline is responsible for a strict control of costs. The
budgeting discipline has the following priorities. Each programme is appraised as a profit center
and costs are compared with the budgeted target across every episode, artiste, location, and
people expenses. Secondly, project life cycle management comprises of a holistic perspective of
shooting schedules, scene wise artiste requirements, ongoing shooting progress and final product
delivery before shooting commences. . Further, Balaji has invested in captive sets, wherein the
company has in house sets, which helps in saving the hiring cost, and enhances production
quality. Also, the company has reduced its dependence on vendor equipment by investing in
 sophisticated lights; sound recording equipment resulting in substantial cost savings. Balaji has
two state of the art post production suites, which accelerates the conversion of recorded material
into episodes and enhances the flexibility to review the produced content with the objective of
revision and improvement.

Weaknesses

 Over dependence on key personnel: Ekta Kapoor is the creative director of Balaji and is chiefly
responsible for the company’s success. Although Balaji has a proper structured creative team in
place, it still heavily depends on Ekta Kapoor. Balaji Telefilms evinces a lot of interest from
aspiring actors who are eager to work with it. Initially the company doesn’t have to pay high fees
to these aspiring stars. However if any of their actors becomes very popular then high fees have
to be paid to them. Besides this the popularity of the serial hinges on the performance of these
key actors to some extent and their exit can hurt the TRP’s of the show.

 Difficult to sustain success: Balaji’s programmes accounted for 79% of the aggregate TRP of
the weekday prime time shows featuring in the top 100 Hindi cable and satellite shows. The
tastes of the viewers are fickle and it will be very difficult for Balaji to sustain these high TRP’s
leave alone improving them. Thus Balaji’s impressive track record may prove to be its bane in the
future.

 Lack of scalability: Production of entertainment software is not a very scalable business. The
channels that Balaji services are limited in number. Besides, talented directors, technicians,
artistes required for expanding operations are not easily available. Most of the other production
houses produce only one or two serials at a time finding it very difficult to scale up their level of
operations.

Opportunities

 Growth opportunities: The penetration of television sets and cable TV is very low in India. It is
expected to increase due to the rise in incomes and a decline in the prices of television.
Digitalization (CAS and DTH services) will increase cable penetration from 70 m homes in 2006
to around 113 m homes by 2011. The Indian television industry had a market size of US$ 3.24 bn
in 2005 and is expected to reach US$ 9.34 bn by 2010, a CAGR of 24%. Advertisement spending
in India is directly linked to the growth in GDP. In view of the country’s projected GDP growth, the
country’s TV advertising market is expected to grow from Rs 66 bn in 2006 to Rs 123 bn by 2011.
(Source: Balaji Annual report FY 07) All these developments will increase the broadcasters ability
to spend on content, which augurs well for content providers like Balaji.

 Entry of new players in the Hindi General entertainment space: The Hindi general
entertainment space will get more competitive with the entry of NDTV, UTV, INX Media. The
broadcasters would try to maintain or increase their market share by improving their quality of
content. Thus the broadcasters expenditure on content would increase. INX media has
 requisitioned Balaji to produce a couple of shows for it. Balaji’s programming hours would
increase as well as its realisations per hour should also continue to increase in the future.

Threats

 Plummeting share of mass entertainment: Balaji has produced many successful serials in the
mass entertainment genre. However, it has not been very successful in other programme genres
such as comedy shows, reality shows, music contests that are getting increasingly popular and
are telecast on prime time. In fact, the share of mass entertainment channels in terms of
viewership and revenues is reducing (as seen from the table below). If this trend amplifies in the
future, then it can adversely affect the profits of Balaji.

Share of Indian TV viewership and advertising revenues

(%) 2001 2003 2005
Channnel genre Viewership Revenues Viewership Revenues Viewership Revenues
Mass entertainment 54 59 36 47 38 41
Regional language 35 15 40 18 37 25
News channels 1 10 3 10 7 12
Hindi film channels 3 5 4 5 8 6
English Entertainment 2 4 2 4 2 4
Sports 2 3 10 13 5 7
Infotainmnet/Kids 2 2 3 2 2 3
Music channels 1 2 2 1 1 2
Total 100 100 100 100 100 100
Source: TAM and ADEX

 Competition from other production houses: Balaji is facing increased competition form other
production houses such as Creative Eye Limited, UTV Software Communications Limited,
Maverick Productions, White Leaf Productions. All these production houses are competing for the
same prime time slots on limited number of popular Hindi channels.