Assignment no 1

Of

Services marketing

Topic: - consumer expectation of vlcc

Submitted to:-kanwal gurleen

Submitted by:-
Rohit Singh
Regno 10901313
Class:-mba193
Roll no:-rr1901a21

Introduction:-
VLCC (Vandana Luthra’s Curves and Curls)

The guiding image of VLCC is ‘Transforming Lives’, which refers to the transforming self,
transforming future and spreading happiness. These are the three pillars, which are VLCC’s
hallmarks which were established in 1989 by Mrs. Vandana Luthra. One of the above mentioned
hallmarks, the foundation has continued to grow as a leading beauty brand. VLCC, a re-defining
wellness business has revolutionized the beauty industry as well as acquired the position of
largest beauty brand and heath in India. VLCC today is the solitary mammoth competitor in the
industry with a Pan India presence of around 225 outlets in approximately 75 cities, 1 outlet in
Katmandu, Omen, Bahrain and 8 outlets in UAE.

Introduction to The Brand

The VLCC is a ‘Superbrand’ serving as a sunshade for its other products such as VLCC Health
Care, Personal Care and Institute of Health, Management and Beauty. Its services offer holistic
wellness, traditional therapies and marrying a scientific research. Having served more than
millions of consumers since its beginning, VLCC, at present, has achieved a start status all over
the world. It is India’s most preferred and largest Slimming, Health and Beauty brand.

VLCC – Vision

To provide better quality life to everyone, by pursuing and adopting socially and ethically
significant business practices, which are aimed at shaping up the confidence of people and
making Beauty Care, Health and Fitness available to each and every section of the society.

Recognition

• Greatest recognition and reward VLCC enjoys today is being a brand identical with Beauty and
Health.
• It is the first organization of its class, to obtain Social accountability certificate (SA: 8000) to
implement corporate-social responsibility standards.
• The group has been awarded ISO: 14001 certificate for meeting the standards of environment
globally.

Advantages of vlcc:-

We provide a support system for all those with whom we work. We believe in the power of
interpersonal communication and implement this belief in all communications with our clients
and Business Partner alike. We work closely with our partners to make all transactions as smooth
as possible. Our offerings include:

A well established and reputed brand

VLCC is a household name and is synonymous with Wellness all over the world. It is a premier
brand in slimming, beauty and fitness industry. Today, it is recognized for its excellence even in
those cities where it does not have any physical presence.
Assistance in setting up of the Business

For VLCC, the horizon is ever expanding. We have successfully launched 150 Slimming, Beauty
and Fitness outlets in India and Internationally. We believe in nurturing talent and sharing
expertise. We share our experience and expertise of decades with our partners all over the
country. We provide guidance in technical, operational, administrative and sales and marketing
functions.

Ongoing Support

We believe in nurturing and nourishing relationships with our partners. We provide suitable
support at the right time at every level. VLCC believes in supporting its Business Partners to
maintain long lasting relationships. Similarly, during the course of business we expect our
partners to take their own initiatives to make the venture successful, while keeping the
company’s core values in mind.

Objective OF STUDY
 To know expectation and perception of the consumer regarding product.
Scope of the study
The scope of study is college students in lovely professional university.

Research methodology
Type of research
Descriptive research

Data collection
Primary data : by questionnaire
Secondary data : through internet , magazines etc

Sampling technique
Random sampling

Sample size
20 respondents

Sample unit
College premises
Tools and techniques for analysis

Ms excel
If we talk about analysis of consumer expectation of vlcc health care centre :-

Q.1 Have you ever visited VLCC before? (Yes/No)

Have you ever visited VLCC before?

8 yes
no

12

In this survey 8 respondents’ says no and others 12 says yes

Means after that we work on 12 respondents because 8 say no this means they can’t visit about it.

Q.2 How did you come to know about VLCC?

 Advertisement
 Promotional Offers
 Doctor
 VLCC Member
 Pamphlet
 Article
 Others (specify)
 4
4
3.5 3
3
2.5 2
2
1.5 1 1 1
1
0.5 0
0

In this graph shows 3 respondents they from advertisements, 4 respondents loyalty programs ,
1 from doctor,1 vlcc member,2 pamphlet 1 from article.

Q.3 Who inspired you to visit VLCC?

 Husband
 Wife
 Children
 Friends
 Others (specify)

0
100%
90%
2
80% 5
2 3
70%
60%
50%
40%
30%
20%
10%
0%
nd ife re
n ds y)
ba W ld ien ecif
s     hi r
(sp
Hu ·     
   C    F
           
·        rs
·   ·    the
  O
    
·   

This shows more information get through friends and less for children’s.
 Q.4 Are you currently using any product of VLCC?(Yes/No)

12

10

0
yes no
This all the customer of vlcc products.

Q.5 Which type of treatment do you generally prefer?

 Beauty
 Slimming
 Both

Beauty
Slimming
Both

This graph shows 6 respondents take product for slimming or reduce fat and 4 for beauty and 2
for both.
6.Which type of customer are you?

 Regular
 Seasonal
 Occasional
 5
5
4.5 4
4
3.5 3
3
2.5
2
1.5
1
0.5
0
Regular Seasonal Occasional

This graph shows 4 respondents regular use ,5 uses seasonal and 3 goes to occasionally.

7. According to you which type of products and services of VLCC is the best?

 Weight Management
 Beauty Treatments
 Beauty Services
 Workout Factory
 VLCC Personal Care
 VLCC Institute
3.5
3 3
3
2.5
2 2
2
1.5
1 1
1
0.5
0
t ts s ry e te
en en v ice to Car tu
em m r ac l sti
ag at yS
e
tF on
a In
an Tre t ou r s C C
tM y au k Pe VL
h aut Be or C
eig e W C
W
B VL

There point of view regarding vlcc product these product best for weight management beauty
services, treatments, personal care.
8. Do you think VLCC charges high to the products and services? (Yes/No)

9
8
7
6
5
4 3

3
2
1
0
yes no

Most of people says they charge high money for his products.
9.Are you satisfied with the products and services of VLCC? (Yes/No)

yes
no

Most of the people satisfied with vlcc product 9 respondents satisfied 3 are not satisfied.
10. Does VLCC really help in shaping your confidence? (Yes/No)

9
8
7
6
5 9
4
3
2
1 3
0
yes
no

Most of the people says vlcc help to shaping our personality 9 respondents says yes it help, other 3 says it
cant help.

11. Do you find any changes in your lifestyle after joining VLCC (Yes/No)

9
8
7
6
5
4
3
2
1
0
yes no

Most of the group says yes it find some changes in his lifestyle and less says no it can’t find some
changes.
12. Do you want any changes in VLCC services? (Yes/No)

10
9
8
7
6
5
4
3
2
1
0
yes no

Most of people says we want some changes in prices of the product they offering les are comfortable for
prices.

Q.13 your opinion about product:-

 Change in prices.
 Emphasis more on quality.

Conclusion
The vlcc is good for all but it consider price and maintain good quality as well in its
products.

Bibliography:-
www.VLCC.com

www.beautyproducts.com

http://media.wiley.com/product_d ata/excerpt/57/04709946/0470994657.pdf

http://www.oppapers.com/essays/Factors-Affecting-The-Buying-expectation-Of/371430

Books:-
Christopher Lovelock, Johan Wirtz, Jayanta Chatterjee, Services Marketing, 6e, Pearson,2010