Author’s Guide to

PROFITABLE PUBLISHING

www.frontlist.com
Welcome and congratulations!

You’ve worked long and hard to finish your manuscript, and now
it’s time to turn it into a published book. However, if you are like 85% of self-
published authors who use paid publishing services every year, you don’t
want to just publish your book for an audience of friends and relatives.
You want your book to sell!
You have probably already discounted the traditional publishing route. Most publishers will only consider
manuscripts forwarded by literary agents, and typical agencies receive over 5,000 submissions every
year—from which they accept fewer than a dozen new clients (a 99.8% rejection rate!).
You might have even tried the route of “free” publishing services, which, given that you do the layout
work yourself, will print your book and list it with distributors. But, as you have probably already
discovered, books produced in this fashion don’t sell many copies. Since these online services are highly
automated in nature, they lack the dedicated personnel required to guide and support authors in their
book promotion efforts.

If your ultimate goal is to sell books, you have to generate demand for your title;
and in this area, no other publishing service is better set up to help you succeed
than FrontList Publishing. Let us show you how!

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 1
If he fully accepts the
invitation and looks
about him with careless
curiosity, he will enjoy
the blue of the summer sky
and ocean wave, and the
architectural beauty of the
island hills; but if he turns
his gaze downward and looks
through the glass bottom of
the boat in which he is sailing,
he will discover

The secret to book sales is a

well thought-out and executed
book promotion plan.

2 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
Turning your pages into profits

M o s t p u b l i s h i n g s e r v i c e s do a great jo b pro du c ing a qu alit y pro du c t

in a reasonable time frame. However, quality alone is no guarantee that your
b o ok will ac tually sell. I n fac t, the b est written b o ok will b e de s t i n e d fo r
o b scurit y wit hout a st ro n g pro mo tio n plan .
Now the good news: even if you don’t know the first thing about book promotion, we will show you how
the skills that successful authors use to sell books can be learned and applied with great results by any self-
published author like yourself, provided that a) you are passionate about your book, b) you are taught what
works and what doesn’t work so that you avoid making costly mistakes, and c) you are continuously guided
and supported by book promotion experts whose job is to help you generate demand for your title.
With Frontlist Publishing, all you have to do is supply the passion and we will take care of the expertise and
the ongoing support. Not only will you learn the skills that are required to become a successful promoter,
but our professional book promotion experts will also mentor you, teach you new “tricks of the trade” so
that you can get better results, and help you stay focused. In addition, to make sure that your manuscript
is well taken care of, we will put at your disposal our extensive suite of publishing, editing, and book-
development services—all specifically created to help you increase your book’s market appeal.
In essence, you will receive the same kind of end-to-end support offered to mainstream authors by
traditional publishers with a few important differences. Frontlist Publishing allows you to:

• retain 100% of the rights to your work, including film, TV, and translation rights,
• retain creative control over your project; you get to decide how you want the cover and
interior of your book to look,
• sign a non-exclusive publishing agreement; in other words, you are free to switch to
another publisher at any time should an offer come your way.

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 3
 Weeks later he told me that having this goal in
mind instead of his old expectation had
totaly changed his outlook at
work. He was beginning
to enjoy his work
again and to
d epend
less

Frontlist’s all-encompassing author

support services cover the full cycle
of book publishing and promotion.

4 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
 Available from Available from
Frontlist ‘free’ publishing
frontlist publishing BENEFITS Publishing? services?
You will be assigned a personal Author Account Manager, who will
MANUSCRIPT STAGE be in charge of coordinating every detail associated with your book Yes No
during publication.
You will have a staff of editors at your disposal, performing key func-
BOOK EDITING STAGE tions, such as: copyediting (grammar & spelling), content editing Yes Limited
(book structure), and proofreading (final pass).*
You will be assigned a personal Book Promotion Manager, who will
PROMOTION PLANNING STAGE help you plan all your book marketing and promotion activities. Yes No

You will be able to choose from a wide range of publishing options, including:
• Paperback, hardcover, and eBook editions
• Black & white and full-color publishing
BOOK PUBLISHING STAGE • Free books, posters, bookmarks, postcards, and business cards Yes Limited
• A book promotion plan customized to your title
• Customized press materials
• Radio, TV, and print media promotion campaigns
Your book will be available to over 25,000 bookstores and libraries through
Ingram Books and Baker & Taylor, the world’s largest bookstore and library Yes Yes
DISTRIBUTION STAGE distributors—including Amazon.com, the world’s largest online bookseller.
You will have the option to have your book listed as returnable with “brick- Yes No
and-mortar” booksellers, allowing them to stock your book on shelves.*
You will have a wide selection of promotional materials at your
disposal, displaying your book cover and showing ordering
BOOK LAUNCH STAGE information. Materials include: bookmarks, postcards, business cards,
Yes Limited
posters, and a trade show style 6’ tall free-standing banner.*
You will have access to our advanced suite of book marketing services*,
BOOK PROMOTION STAGE only matched in scope and breadth by traditional publishers.
Yes No

You will have the ongoing support of BookSuccess*—our year-long

book-promotion coaching program, which will guide you and help you
BOOK SALES! stay focused as you generate demand for your book. You will also benefit
Yes No
from the most generous royalty structure in the self-publishing industry.
*optional products and services are billed separately, unless included in our publishing packages.

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 5
Above all, you will benefit with
from unparalleled book
promotion support.
poise and
well-practised
dignity, and
half-subdued self-
complacency of
aspect, her ladyship
went gliding about
most important-
ly busy, introducing
6 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
my lady to the sphynx
candelabra, and my lady
to the Trebisond trellice; placing
We are committed to your success

Once your manuscript is ready for produc tion, you will be assigned
a dedicated Book Promotion Manager who will work with you hand-in-hand
to help you develop a book promotion plan that:
1. suits your book genre (e.g. how-to books are promoted differently than novels),
2. adapts best to your style (e.g. you may prefer newspaper interviews over TV appearances),
3. maximizes results regardless of how much or how little you are able to allocate to your
promotion budget (e.g. if cost is the constraint, we will show you what needs to be done and
teach you how to do the work yourself; if time is the constraint, then we will do some of the
work on your behalf to free you up for other promotional activities).
Our book promotion program is backed by the most advanced suite of marketing services in the self-
publishing industry, designed to generate demand for your title. These affordably priced services cover
all key areas of book promotion, such as radio, TV, and print media, online marketing, book reviews,
corporate sales, speaking engagements, print advertising, search advertising, and trade-show promotion,
among many others. We are continuously working to evolve and expand our offering to provide you with
even more cost-effective ways to reach your target audience. Our goal is to help you increase your book
sales while decreasing your marketing cost per book.

We don’t just give you advice, we actually COACH you to succeed.

A well thought-out and executed book promotion plan will generate book sales. But, execution requires
discipline, knowledge, and continued support. Doing everything on your own—even when armed with a
good plan—isn’t nearly as effective as having the constant support of a team of book promotion experts and
trainers. This is precisely what Frontlist Publishing provides its authors, and how we differentiate ourselves from
our competition. We believe that to give you the best chance to succeed in generating demand for your book,
we must be 100% committed to supporting you every step of the way—after all, that’s the job of a publisher!

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 7
 was the house-
wife of a farmer in upstate New York for most
of her life. At age sixty seven, she started
painting as a hobby. After painting off
and on for a few years, she decided to
do it in earnest and began displaying
her paintings in county fairs. She was
then seventy-five years old. Three years
later, she was discovered by an art collec-
tor from New York City and her paintings
began to receive more and more exposure. In
the years that followed, she became

Frontlist’s Seven Steps to

Profitable Publishing will
ensure smooth sailing as you
embark on your book project.

8 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
Seven steps to profitable publishing

At Front Li s t, we wi ll groom your manuscrip t into a professionally

formatted book with an attractive cover that will stand up to the quality of
traditionally-published books. We will then guide you through the creation and
execution of a book promotion plan designed to generate demand for your title.
The steps below describe our easy to follow process from beginning to end.

STEP 1: Identify the services that best address your publishing needs.
On pages 12-14 you will find a breakdown of our publishing services followed by our order form and
publishing agreement (pages 15-20). Our publishing consultants are available by phone or email to help
you identify the service that best fits your book project and to help you complete the sign up documents.

STEP 2: Complete your order form and sign your publishing agreement.
After we receive your signed copy of the agreement along with payment, you will be assigned an Author
Account Manager, who will manage every detail of your book while it goes through our publishing
process. Your author account manager will be your internal champion at Frontlist, contacting you
whenever we need additional information or book materials, resolving any unexpected issues that may
arise during the publishing process, and ensuring that the production of your book stays on track.

STEP 3: Submit your book materials.

As soon as you identify the services you need, your publishing consultant will email you a Manuscript
Submission Checklist. This document will show you how to submit your book materials (text,
photographs, illustrations, etc.) so that the publishing process goes as smoothly as possible. Your author
account manager will gladly assist you with any questions you may have about our submission guidelines.

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 9
 STEP 4: Discuss your book vision with your author account manager.
Once we receive your book materials, your author account manager will set up a meeting with you to
discuss your ideas about how you want the cover and interior of your book to look. Once your vision is
clearly defined, your author account manager will forward your materials to our book-design team, who
will layout the book based on your vision.

STEP 5: Develop your book promotion plan.

As soon as your manuscript is submitted to our design team, it is time to set the wheels in motion for
the key stage of your publishing journey: the promotion of your book. The reason this work must be
performed in parallel with book design, is that good planning takes time and you don’t want to leave this
critical task to the last minute (as many authors do, unfortunately). Also, there are other considerations; for
instance, many book reviewers will not read books once they are past their publication date.
Your author account manager will now introduce you to your most important partner at Frontlist—your
Book Promotion Manager. With the assistance of BookSuccess, our ground-breaking book promotion
coaching program, you will develop together the best strategy for marketing and promoting your title.

STEP 6: Do a full review, make final changes, and sign off your proof.
Once the layout of your book is completed, your author account manager will send you a proof for your
review. At this stage you may go through one or more rounds of revisions. Once you are happy with your
proof, you will then sign it off. This is the green light for our production team to make your book available
to our distribution channels and to print the free copies that are included in your publishing package. At
this stage, you may also purchase copies for your own use at discounted author prices.

STEP 7: Put your book promotion plan into action.

Now, you are ready to “hit the road” and begin to actively promote your book! With the help of our
BookSuccess coaching program, you will have the plan, the knowledge, the support, and the discipline
required to generate demand for your title and achieve the ultimate goal—book sales!

10 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
In summary . . .

WE PROVIDE YOU a level of support matched only by traditional publishers

The advantage of working with a publishing house is the “all-encompassing” approach they take with
their titles. When new authors are signed on, they are assigned a team of experts who manage their
entire project, including editing, proofreading, book and cover design, book production, printing,
distribution, book promotion and sales. In order to increase your chances of success, we realized that
the best way for you to compete fairly with mainstream authors is to benefit from the same approach
used by their publishers to back them.

we have created an affordable alternative to equip independent authors like you

with the right combination of skills, expert support, and continuous guidance
required to get results that count. We have also implemented the most generous
royalty structure in the self-publishing industry, so that you can keep more of the
proceeds from your book sales.

Let us partner with you to achieve your publishing dream!

Best regards,
The Frontlist Publishing Team

If you have any questions, our publishing consultants will be glad to assist you by phone
at 1-888-926-6579 (1-888-9BOOKS9) or by email at publishprofitably@frontlist.com.

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 11
 A publishing package for every need

FrontList’s book publishing services consist of five pack ages:

• Our Friends & Family package is a great value if you are publishing your book for your immediate
circle. This economical package includes book sales through our Frontlist online bookstore and our
toll-free order line.

• Our Fast Forward package adds to the above worldwide trade distribution through large online
booksellers such as Amazon.com and through international wholesalers such as Ingram Books and
Baker & Taylor. This package is ideal if you need to bring your book to market quickly. There is also a wide
range of optional services that you can add based on your specific needs, from book editing to book
development and book promotion.

• Our Frontlist Bronze, Silver, and Gold packages add to the above a powerful combination of book-
promotion services to help you generate demand from consumers. If you are publishing a book with
wide appeal to the general public, such as a novel, a biography, a cookbook, a how-to book, a children’s
book, or a book about dieting, sports, relationships, personal finance, etc., these packages will provide
you with all the tools and resources that you need to promote and sell your book to the mass market.

For black & white books see chart on page 13

For color books see chart on page 14

To explore our full suite of publishing, editorial, book-development, distribution, book promotion, and
marketing services for self-publishing authors, please visit our web site at www.frontlist.com.

12 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
BLAck & white PUBLISHING PACKAGES FRONTLIST FRONTLIST FRONTLIST
BOOK PUBLISHING FRIENDS & FAMILY FAST FORWARD BRONZE SILVER GOLD
Non-Exclusive Contracts ü ü ü ü ü
Author Retains 100% of Copyright & Creative Control ü ü ü ü ü
Full Custom Book Layout (inside pages and covers) ü ü ü ü ü
Hardcover Edition Optional Optional Optional Optional ü
Number of Free Paperback Books Included 2 5 10 20 30
Number of Free Hardcover Books Included - - - - 5
Number of Free Interior Graphics Included - - 10 15 20
BOOK DISTRIBUTION
Worldwide Book Distribution Optional ü ü ü ü
Library Distribution Optional ü ü ü ü
eBook Distribution Optional ü ü ü ü
Distribution through Frontlist Online Bookstore ü ü ü ü ü
Author Discount off Suggested Retail Price 55% 55% 55% 55% 55%
Order Fulfillment with Toll-Free Number ü ü ü ü ü
Most Generous Royalty Structure in the Industry ü ü ü ü ü
Royalties Paid Quarterly ü ü ü ü ü
BOOK PROMOTION
Customized Book Promotion Plan Optional Optional ü ü ü
BookSuccess Coaching Program Optional Optional ü 1 Module ü 2 Modules ü 3 Modules
Customized Press Materials Optional Optional Optional ü ü
Radio & TV Promotion Campaign Optional Optional ü 1 State/Prov ü 2 States/Prov ü 3 States/Prov
Print Media Promotion Campaign Optional Optional ü 1 State/Prov ü 2 States/Prov ü 3 States/Prov
Online Search-Advertising Campaign Optional Optional Optional Optional ü
Google Book Search/Amazon Search Inside Programs Optional ü ü ü ü
PROMOTIONAL MATERIALS
Number of Free Postcards Included - 20 50 100 150
Number of Free Bookmarks Included - 50 100 200 250
Number of Free Business Cards Included - 50 100 200 250
Number of Free Posters Included - - 5 10 15

t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 13
 COLOR PUBLISHING PACKAGES
FAMILY & FRIENDS
FAST-FORWARD
BRONZE FRONTLIST
SILVER FRONTLIST
GOLD FRONTLIST
FRIENDS & FAMILY
COLORFAST FORWARD COLOR
COLOR BRONZE
COLOR
COLOR SILVER COLOR
COLOR
BOOK PUBLISHING COLOR GOLD
COLOR COLOR
Non-Exclusive Contracts ü ü ü ü ü
Author Retains 100% of Copyright & Creative Control ü ü ü ü ü
Full Custom Book Layout (inside pages and covers) ü ü ü ü ü
Hardcover Edition Optional Optional Optional Optional ü
Number of Free Paperback Books Included 2 5 10 15 20
Number of Free Hardcover Books Included - - - - 5
Number of Free Interior Graphics Included 24 50 55 60 65
BOOK DISTRIBUTION
Worldwide Book Distribution Optional ü ü ü ü
Library Distribution Optional ü ü ü ü
eBook Distribution Optional ü ü ü ü
Distribution through Frontlist Online Bookstore ü ü ü ü ü
Author Discount off Suggested Retail Price 55% 55% 55% 55% 55%
Order Fulfillment with Toll-Free Number ü ü ü ü ü
Most Generous Royalty Structure in the Industry ü ü ü ü ü
Royalties Paid Quarterly ü ü ü ü ü
BOOK PROMOTION
Customized Book Promotion Plan Optional Optional ü ü ü
BookSuccess Coaching Program Optional Optional ü 1 Module ü 2 Modules ü 3 Modules
Customized Press Materials Optional Optional Optional ü ü
Radio & TV Promotion Campaign Optional Optional ü 1 State/Prov ü 2 States/Prov ü 3 States/Prov
Print Media Promotion Campaign Optional Optional ü 1 State/Prov ü 2 States/Prov ü 3 States/Prov
Online Search-Advertising Campaign Optional Optional Optional Optional ü
Google Book Search/Amazon Search Inside Programs Optional ü ü ü ü
PROMOTIONAL MATERIALS
Number of Free Postcards Included - 20 50 100 150
Number of Free Bookmarks Included - 50 100 200 250
Number of Free Business Cards Included - 50 100 200 250
Number of Free Posters Included - - 5 10 15

14 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g
PUBLISHING ORDER FORM AUTHOR INFORMATION
Select ONE of the following choices:
Name of Author: ____________________________________
STANDARD PACKAGES VALUE YOU PAY ONLY YOU SAVE
Friends & Family (Black & White) $349 $349 - Title of Work: _______________________________________
Friends & Family (Color) $469 $469 - Address: ___________________________________________
Fast Forward (Black & White) $719 $589 $130 __________________________________________________
Fast Forward (Color) $969 $689 $280
BOOK PROMOTION PACKAGES VALUE YOU PAY ONLY YOU SAVE City: ______________________________________________
Frontlist Bronze (Black & White) $1,425 $1,079 $346 State/Province: _______ Zip/Postal code: ________________
Frontlist Bronze (Color) $1,650 $1,279 $371 Country: ___________________________________________
Frontlist Silver (Black & White) $2,089 $1,599 $490
Daytime phone number: (_________)___________________
Frontlist Silver (Color) $2,275 $1,799 $476
Frontlist Gold (Black & White) $3,038 $2,189 $849 Evening phone number: (_________)___________________
Frontlist Gold (Color) $3,188 $2,389 $799 Email address: ______________________________________
Hardcover Edition (included in Frontlist Gold)1 add $199
Best time to contact: _________________________________
Rush Service (3 weeks from working files to eproof) add $249
(Note 1: Applies to black & white books only) Preferred contact method: ____________________________
(Note 2: Canadian customers please add 5% GST)TOTAL2 $
HOW TO SEND PAYMENT INFORMATION
Please detach pages 15-20, complete this order form, and mail it along with I am enclosing a check or money order payable to
your signed and dated Publishing Agreement (see reverse) and your credit Frontlist Publishing for the amount shown in TOTAL.
card payment information (or your enclosed check) to: Please charge my credit card the amount shown in TOTAL.
Frontlist Publishing
Card type: Visa Mastercard American Express
Suite 1, 1235 64th Avenue SE
Calgary, Alberta Card number: _______________________________________
Canada T2H 2J7
Expiration date: ___________________
For fast service, if you are paying by credit card you may fax or email a scan
of your signed order form and publishing agreement to: Cardholder signature: ________________________________

Fax: 1-403-253-5642 Email: publishingservices@frontlist.com Cardholder name: ___________________________________

(VFL-0010.5) Updated: 08/05/08 t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 15

 PUBLISHING AGREEMENT
1. PARTIES
This is a Publishing Agreement (“Agreement”) between the author (“Author”) as shown at the end of this agreement, and FrontList
Publishing (“Publisher”), a division of BlitzPrint Inc., with its principal offices at 1235 64th Avenue SE, Suite 1, Calgary, AB, Canada T2H 2J7,
for the work whose title is shown in the Author Information section of the Publishing Order Form, on page 15 of this guide (“Work”).

2. NON-EXCLUSIVITY AND LICENSING RIGHTS

The Author grants the Publisher the non-exclusive worldwide license to publish, store, transmit, print, distribute, and sell the
Work in print as well as electronic (eBook) formats. This license can be revoked at any time as stipulated in the Termination clause
of this Agreement (Section 9). The Author retains all rights of ownership to the Work throughout this Agreement. The Author
also grants to the Publisher permission to exhibit elements of the Work including, but not limited, to excerpts, title information,
Author’s biographical information, and description of the Work, on the Publisher’s web site and to share them with third party
retailers and other affiliated web sites for the purposes of promoting and facilitating sales of the Work.

3. ROYALTIES AND RETAIL PRICING

On all commercial sales of the Work, the Publisher will pay the Author a royalty as described in the following section:

Maximum Royalty
Trade Discount
Trade Channel to Market (as a percentage of the
Required by Channel suggested retail price)

Book Wholesalers (e.g. Ingram, Baker & Taylor) 55% 10%

Book Retailers (e.g. brick-and-mortar bookstores) 40% 25%

Amazon.com 35%1 30%1

Note 1: These rates apply to paperback black and white and color books only. Hardcover books are listed on Amazon.com at the
standard wholesaler trade discount and royalty rate of 55% and 10% respectively.

Maximum Royalty
Direct Channel to Market Frontlist Discount (as a percentage of the
suggested retail price)

Frontlist Online Bookstore 10% 55%

16 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g (VFL-0010.5) Updated: 08/05/08

3.1. SUGGESTED RETAIL PRICE (SRP)
The suggested retail price (SRP) is a guideline set by the Publisher based on the book’s page count, the book type (black & white
or color) and the book binding (paperback, hardcover, or saddle-stitch). The Author is free to keep this price, or to choose a
retail price that is higher or lower than the suggested price, depending on what the market for the book’s genre will bear2. For
example, a 200-page 6x9 paperback has a suggested retail price of $15.95. If the Author chooses to keep this price, then the
Publisher will pay royalties of $1.60 (10%), $3.99 (%25), $4.79 (30%), and $8.77 (55%) respectively for each trade channel. If the
book is a business title, a category that generally commands a higher retail price, then re-pricing the book to, say $20.95, will
generate royalties of $2.10, $5.24, $6.29, and $11.52 respectively. When choosing a retail price that goes below the suggested
price, then the royalty rates will be reduced in proportion to the price reduction. The lowest possible retail price that the Author
can choose is that which brings the royalty rates to zero percent (break-even point).
Note 2: Large booksellers often discount book prices in order to attract buyers. For example, a novel listed by the Author on the
Amazon.com web site at $14.95 may actually be offered for sale at $9.95 (a 33% discount). These sales incentives are absorbed by the
bookseller and have no impact on the Author’s royalty payments, which are based on the original retail price set by the Author.

3.2. FLEXIBLE PRICING ADVANTAGE

As a strategic advantage that is unique in the self-publishing industry, the Publisher allows the Author to set a different retail
price for each individual trade channel, thus enabling deeper discounts in sales channels that have a higher royalty percentage3.
For instance, a paperback book that can’t sell profitably for less than, say $12.49, when sold through a wholesaler that demands
a 55% trade discount, may be sold profitably on Amazon.com for $9.99 since it only requires a trade discount of 35%. This feature
is particularly advantageous for price-competitive mass market genres such as fiction.
Note 3: The retail price that the Author chooses for sales of the Work through the Publisher’s online bookstore cannot be lower that
the lowest retail price offered through the Publisher’s trade channels to market. This is a requirement imposed on the Publisher by
its trade channels to ensure that booksellers are not selling the Author’s Work at a price disadvantage.

3.3. AUTHOR COPIES AND FREE COPIES

The Author will be able to purchase books at a discount of 55% off the suggested retail price set by the Publisher, with further
discounts available through volume purchases. Shipping and handling costs are not included in the cost of books sold directly
to the Author and will be charged separately by the Publisher. Color publishing packages include free books up to 32 pages in
size. Free color books of a larger page count will have a surcharge based on the total number of pages. No royalties accrue from
Author purchases or from the free copies included in the Author’s publishing package.

3.4. ROYALTY PAYMENT

The Publisher will remit payments to the Author for any royalties that might accumulate during each fiscal quarter (Oct-Dec, Jan-
Mar, Apr-Jun, Jul-Sep) 30 days after the quarter’s end. If the royalty payment due in a single quarter is less than $25, the balance will
be applied to the next fiscal quarter until the royalty payment exceeds this amount. Should changes in market conditions result in
an increase in printing costs, the Author’s royalties may need to be reduced to compensate for the increase. If this situation arises,
the Author will have the choice to increase the retail price of the book in order to bring the royalties back their original level.

(VFL-0010.5) Updated: 08/05/08 t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 17

 4. PUBLICATION
In order to begin performing publishing services, the Publisher will receive from the Author the present Agreement signed and
dated, a completed Publishing Order Form, and payment for selected services. The Author will submit the Work and associated
components in a format that complies with our Submission Guidelines. There may be additional charges applied for submissions that
deviate significantly from our guidelines, although the Author will be given every opportunity to resubmit the Work in compliance
to avoid such charges. The Publisher reserves the right, in its sole discretion, not to accept a submission upon receipt.

4.1. PROVISION FOR HIGHLY COMPLEX LAYOUTS

All publishing packages offered by the Publisher include the layout of Works that contain a reasonable number of design
complexities. Examples of design complexities include footnotes, endnotes, special graphic elements, callouts, drop caps, glyphs,
text tables, charts, mathematical or scientific formulae, or any other kind of special formatting. For Works that contain a high level
of complexities, the Publisher will first assess the Work as soon as it is submitted by the Author and then it will provide a quote to
the Author for any extra billing that might be required in order to proceed with the layout. In all cases, the Author will be given
the final choice as to how to proceed before any extra work is billed.

4.2. PROOFING STAGE

Upon completion of the book’s layout, the Publisher will supply the Author with an electronic proof of the Work (pdf file). The Author
shall make every effort to review the proof expeditiously. Should the Author fail to provide the Publisher with a revised proof, or sign
off the Work, after 120 days from receipt of the proof file, the Publisher reserves the right to consider the Work contractually completed
and terminate this Agreement. In this circumstance, the Publisher shall not be required to refund any submission payments to the
Author. The purchase of a publishing package entitles the Author to one proofing round (Friends & Family and Fast Forward packages)
or two proofing rounds (Frontlist Bronze, Silver, and Gold) free of charge4. A per-round charge applies to additional proofing rounds.
Note 4: Each proofing round includes up to 2 hours of technician’s time to enter corrections into the Work. If the number of
corrections is substantial and more than 2 hours is required to enter them, then extra hourly charges will apply.

4.3. PRODUCTION FILES

The Publisher retains ownership of all book-production files that it creates in the course of publishing the Work. After twelve
months have elapsed, counting from the time that the Author signs off the Work’s proof, the Author may request copies of the
bookblock and cover PDF output files by sending a request in writing to the Publisher. This service is free of charge.

4.4. RETURNABILITY
Unless the Author has enlisted in the Returnable Book program, all books sold by the Publisher are considered non-returnable.

5. PROMOTION
The Author agrees to allow the Publisher to use pertinent information regarding the Author and the Work for the purposes of
promoting, marketing, and advertising the Publisher’s services and for building the Publisher’s brand. In exchange, the Author
and the Work will benefit from additional exposure at no additional cost.

18 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g (VFL-0010.5) Updated: 08/05/08

6. REVISIONS AND DISTRIBUTION CHANNEL FEES
Changes to the Work’s content, pricing, or listing information requested by the Author after sign-off, or the creation of new
editions of the Work after the original date of publication, will result in additional charges unless the changes are initiated by the
Publisher. For the first two years of this Agreement, the Publisher will waive distribution channel fees for the Author’s Work. On
the third and subsequent years, the Author will be required to pay a nominal annual distribution channel fee for each title format.
These fees are collected by the Publisher’s trade distribution channels on an annual basis.

7. AUTHOR WARRANTIES AND RESPONSIBILITIES

The Author represents and warrants the following to the Publisher:
(i) the Author is the sole owner of the Work and has the full power, authority and right to enter into this Agreement;
(ii) this Agreement does not conflict with any arrangements, understandings, or agreements between the Author and any other person or entity;
(iii) the Work is not in the public domain and is entirely original except for portions thereof for which legally effective written
licenses or permissions have been secured;
(iv) the Work does not contain falsely attributed statements to third parties;
(v) the Work and all rights therein are free of liens, claims, interests or rights in others of any kind;
(vi) the Work as submitted, and its publication by the Publisher, do not and will not infringe upon any personal or proprietary
rights, including, but not limited to, copyrights, trademark rights, trade secret rights, contract rights, privacy rights, or publicity
rights of any other persons;
(vii) the Work does not contain unlawful, defamatory, libelous, or obscene material including, but not limited to, hate speech,
pornography, or content that is in any way illegal;
(viii) any recipes, formulas, instructions, or recommendations contained in the Work are not and will not be injurious to any
reader, user, or third person;
(ix) the Author accepts full responsibility for the content of the Work.
The Publisher reserves the right to discontinue all services without compensation should the Author violate the above representations.

8. INDEMNIFICATION
The Author agrees to fully indemnify, defend and hold harmless the Publisher and its Affiliates from and against any losses, lost
profits, damages, liabilities, judgments, awards, decrees, settlements, or expenses (including without limitation, reasonable attorney’s
fees and court costs) arising from, connected with, or by reason of any breach or alleged breach of any of the representations
and warranties set forth above. All warranties and indemnifications made by the Author herein shall survive termination of this
Agreement. Affiliates means owners, shareholders, officers, directors, employees, parents, subsidiaries, affiliated companies, licensees,
distributors, advertisers, Internet service providers, attorneys, and accountants and any other person or entity to whom the Publisher
extends its license or warranties to in connection with the production, dissemination, transmission, promotion, publication, or
distribution of the Work. In no event will the Publisher be liable to the Author or any other person for lost profits or revenues or
incidental, consequential, special, indirect, or punitive damages. The Author agrees that submission of the Work to the Publisher,
including, but not limited to, manuscripts, photographs, drawings, artwork, and media disks, is at the Author’s own risk and that the
Publisher will have no liability related to the misplacement or loss of the Work either in transit or within our facilities for any reason.

(VFL-0010.5) Updated: 08/05/08 t h e au t h o r ’ s g u i d e t o p r o f i ta b l e p u b l i s h i n g 19

 9. TERMINATION
The license for the Work shall remain in effect until terminated by either the Author or the Publisher. The Author may terminate
this Agreement at any time by giving written notice to the Publisher, and such termination will be effective five business days
after the Publisher receives the Author’s notice. The Author agrees to settle all preexisting payment obligations with the Publisher
prior to termination of this Agreement. The Publisher may terminate this Agreement at any time by giving notice to the Author,
and such termination will be effective at the time the notice is sent out. The Publisher will fulfill customer orders pending as of
the date of termination. In the event of termination of this Agreement by either the Author or the Publisher, all distribution of
the Work in the various channels to market will be discontinued.

10. NOTICES
All notices to the Publisher must be sent in writing to its principal office at Frontlist Publishing, 1235 64th Avenue SE, Suite 1,
Calgary, AB, Canada T2H 2J7. All notices to the Author shall be in writing to the address specified by the Author in the Author
Information section of the Publishing Order Form, on page 15 of this guide.

11. COMPLETE AGREEMENT

This written Agreement contains the entire agreement of the parties and supersedes all prior agreements or communications
between the parties concerning the subjects contained herein. This Agreement may not be modified or amended except in
writing signed by the party against whom such modification or amendment is sought to be enforced.

12. GENERAL PROVISIONS

This Agreement shall be governed by the laws of Alberta, Canada, and all parties consent to venue and jurisdiction in the courts
of Alberta to adjudicate any and all claims arising out of this Agreement. This Agreement may be modified by the Publisher by
giving 30 days notice to the Author of the proposed change. If the Author does not agree that such change is in the best interest
of all parties, the Author may promptly terminate this Agreement.
By attaching a completed Publishing Order Form, and signing below, the Author agrees to be bound by the terms of this
Agreement, which are in effect as of the date set forth below:

Signed by: __________________________________________ Date Signed: ____________________________________

Name of Author (please print): ____________________________________________________________________________

20 t h e a u t h o r ’ s g u i d e t o PROFITABLE p u b l i s h i n g (VFL-0010.5) Updated: 08/05/08

For over eighteen years we have developed a loyal clientele of authors from all walks of life—and all corners of the
world—who rely on our services for their self-publishing needs. Here is what they say...

“After researching agents and
epublishers, I thought it would be
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“Are You an Eagle Trapped
in a Chicken Coop?”
“I found publishing my first book
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—Phil Croucher
“The BIOS Companion”
“If you do the research, you’ll
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worthy of publishing. This led me
to my decision to go with Frontlist.”
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“Poachers Cranberries
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Frontlist is the new brand name for our award-winning Blitzprint Publishing Division. Building on a track record of quality
and innovation in self-publishing services and print-on-demand technology, we have strived since our founding in 1990
to find the best and most cost-effective solutions for our authors. With over 10,000 titles printed to date—including
many best selling self-published books, and enjoying repeat business from over 75% of our clients, we pride ourselves
in having helped thousands of new authors from over 50 countries achieve their dream of book publishing.

VFL-0010.5
1, 1235 64 Ave. SE Calgary, AB, Canada, T2H 2J7 Toll-free: 1-888-926-6579 (1-888-9BOOKS9) Fax: 1-403-253-5642 Web: www.frontlist.com Email: getinfo@frontlist.com