Professional Documents
Culture Documents
Just a modest nine drinks a day! A total of 910 people are employed in
Coca-Cola businesses in Ireland. The
payroll to these employees is in the region
itself within its own right. Within a year of its
launch it was the biggest selling diet soft drink
in America and by 1987 it was the third largest
of £15m each year. But this is only a selling soft drink of any kind in the world.
fraction of the money that Coca-Cola
What is happening here is that new products health were changing. Coca-Cola conducted Diet Coke is now the world’s leading low-
taste year.
It will examine how diet Coke was developed, of taste and refreshment to ensure that the
positioned in the marketplace and how the brand grows instead of declining.
Business 2000