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Target segments are sportsperson. These are highly exposed to TV media. Major advertising part

goes to the TV media.

 
 

Sportsperson are generally like to watch TV.

Advertisement is appeared in cricket match or any sports event.

  
 

DD Sports

Neo Sports


 


Media Plan has mainly five steps.

1. Market Analysis

2. Advertising Analysis

3. Media Strategy

4. Media Scheduling

5. Justification and Summary

 


 



Rs 110 Crore







Rs 40 Crore


  



1) Women: Till today Revital only focus on sports person. Our target segment is woman.

2) Diabetic Patient: In India Diabetic Person increase day by day and Revital is also useful for

them.

Here pricing remains same because this price is affordable to target segment.

 


Our target segments are women. These are highly exposed to TV and Print media. So, we are

focusing on it. Major advertising part goes to the TV and Print media.

 
 

Women are generally like to watch TV. So, we are majorly focused to give advertisement in TV.

We also like to give advertisement in Print, internet and hording.

 
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Media scheduling include the various media vehicle and time of ad is given.

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121-240 scm 1

The Times of

India

>824 scm 1

121-240 scm 1

Divya Bhaskar 6

>824 scm 1

121-240 scm 1

The Economic

Times

>824 scm 1

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Banglore MG (Brigred) Bus stop 3

Chennai Megestic 3

Delhi New Delhi Railway Station 3

Hyderabad Shikandara bag 3 21

Kolkata Bada Bazar 3

Mumbai Boriwali Hailway Station 3

Ahmedabad Helmet crossing, 3

  
   

   
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Top right of homepage orkut, facebook,

linkedin, baby-gaga.com 1 month

Buttons like Side Bar orkut, facebook,

linkedin, baby-gaga.com 1 month

Under Poll or Log In orkut, facebook,

linkedin, baby-gaga.com 1 month

Blog for Revital Discussion with Experts Revital Blog 1 month

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During Commercial break of

Bidaai, Behenei, Rishta Kya Star Plus 12 spots per month

Kehlata hey

During Commercial break of Baat

Hamari pakki hey, Comedy ka Sony Tv 12 spots per month

daily shop, Mahi way

During Commercial break of

Pavitra Rishta, Sanjog se bani

Zee Tv 12 spots per month

sangigni, Mera naam karegi

roshan

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6 30 mins 30sec*12times=360 sec 200 2

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7*30 = 210 Gynecology clinic 1 month

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7*30 = 210 Diabetologist Clinic 1 month

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Preg-card 7*30*100=21000

Diabet-card 7*30*100=21000

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Gynecologists 7*30=210 10 2100

Diabetologist 7*30=210 10 2100

 

 














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Gynecologists 7*30=210 10 2100

Diabetologist 7*30=210 10 2100

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Precaution for diabetics,

Revital-D tips for dibetic patients, 1 sms per weak 1 sms per day

Up date of Diabetics

Sports news, Business

Revital-F

Updates 1 sms per weak 1 sms per day

Precaution during

Revital-P preganacy, tips for 1 sms per weak 1 sms per day

preganant women



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Location 7 metro cities

No. of Clinics 35

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Sponsor Girls sport Activities and competition of inter college or inter university sports

Sponsor Cultural events of colleges and universities

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The Times of India 27770400

Divya Bhaskar 3886200 62501400

The Economic Times 30844800



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Banglore MG (Brigred) Bus stop 1 month 45000

Chennai Megestic 1 month 30000

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Delhi New Delhi Railway

Station 1 month 45000

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Hyderabad Shikandara bag 1 month 45000 275000

Kolkata Bada Bazar 1 month 30000

Mumbai Boriwali Hailway

Station 1 month 50000

Ahmedabad Helmet crossing 1 month 30000

  
 

  



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During Commercial break of Bidaai, Behenei,

Rishta Kya Kehlata hey Star Plus 12 spots per month 600000 5

During Commercial break of Baat Hamari

pakki hey, Comedy ka daily shop, Mahi way Sony Tv 12 spots per month 600000 5

During Commercial break of Pavitra Rishta,

Sanjog se bani sangigni, Mera naam karegi Zee Tv 12 spots per

month 600000 5

roshan

1800000



  


































  



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orkut, facebook,
Top right of

linkedin, baby- 1 month 0.25 108000

homepage

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Buttons like Side Bar linkedin, baby- 1 month 0.25 108000 324000

gaga.com

orkut, facebook,

Under Poll or Log In linkedin, baby- 1 month 0.25 108000

gaga.com






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6 30 mins 30sec*12times=360

sec 200 7200 2 7200*30*2 = 4,32,000

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15,00,00,000 3,25,000 3,25,000*3=

9,75,000

Rs 1 for 400 SMS

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Other Promotional Activ ities

Total cost

Metro Cities Unit Cost in Rupees Charges per

Month in Rs

Free sample to gynecologists 7*30*10 = 2100 2100*75 = 157500 315000

Free sample to Diabetologist 7*30*10 = 2100 2100*75 = 157500

Calendars to Gynecologists 7*30*100 = 21000 2100*50=105000 210000

Calendars to Diabetologists 7*30*100 = 21000 2100*50=105000

Brochures to Gynecologists 7*30*100 = 21000 21000*20=420000 840000 19,25,000

Brochures to Diabetologist 7*30*100 = 21000 21000*20=420000

Posters at Gynecologist clinics 7*30 =210 210*500 = 105000 210000

Posters at diabetic clinics 7*30 =210 210*500 = 105000

Diabetic Campaign cost 350000 350000





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Print media 62501400

Hoardings 4950000

Television adv ertisements 9000000

Internet Advertisement 162000

Radio Advertisement 2160000

Mobile Campaign 975000

CSR Cost 5000000

Other promotional Cost 1925000





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Minimum member for SMS Subscriber

= 1% of Metro cities Population

= 40,07,375

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Total Rev enue generation per month

= Rs 10 * 40,07,375

= Rs 4,00,73,750

Total Rev enue from Mobile Campaign during 6 mix Campaign

= Rs 4,00,73,750 * 3





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Cost of entire Campaign

= Rs 9,11,73,400

Total Rev enue generated During Campaign

= Rs 12,02,21,250


 
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