You are on page 1of 16

c

 c 


 c cc
c

PROJECT REPORT
ON
SUPPLY CHAIN MANAGEMENT OF DELL
c

Submitted to:

Prof Neeta Gupta

 c c


 cc
c ccc

c c
 c

c c
c

 c c


c

c c
c

 c c
c

cc
c
Contents
c

!"#c "$c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%cc
&" #c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%cc
' c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c(c
 ")*c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c(c
$* c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%cc
!""c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c+c
,c-cc.)c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
,/00c1c c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
,/00c#c!cc%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
.%c, *cc")c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
a  
c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
..%c2)3"3" ) c)c "c4c c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
)c"$c53"3" ) c)c6.c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c (c
7"c4c c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c (c
*"c"$c c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c (c
8c." c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c (c
9c"$c. c)c.c$" c!c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
...%c- c "*c%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%c c
c

c
c

Company Profile

c  
  
  
 

  
 
    
  
 

 
  
  
  

   
 
   
      
  
     

    

!

"#$$$!!   
    %a  
!&    '()
O *+$,$-O 
   '.  

 
 

   !
  



 
 
 
 
/
   

0   

 
  
!  *+$$#-
 %  *+$$"-  
 
 
 
  
          
! !  ! 

        1 2    
 %(  
 

     
    
  ! 
!
  

  


 






History

    


  ,")3 !
        

  !    
  

    
4 0 
&%a4  
  

     

  


         %a 5     


 6

   
  



&
,").
    !

/7 %a7
89".%a5     

 
  :
  

 
      
 
    
   
 

 
89(  

    




 
7  a a  
7
,"))
 



 / 
&
&
;
,")) 6     :  
 !8($  
8)$
  
   ;
 ++
     
  (.   
    8).$    &
 ,""+
O   

   a  a  

      !6 .$$   

 
   
a<= >
.$$
,""# 


   ! 

+$$+ 
  

 
  

     



M&A

6   0   
  
 ,""" !       a
 ? 
  &

+$$(
! 
    7 &
7
:
6
 


 5   0   
! ! 
  
!  
 
 
   
4   



  
!     
    !4!
   


 0 <0 5 
;
+)+$$)
 
 a& 
        
   
 
  
 
  
 <0 5 6
 


  
 !


&
+$$"  0 % 
  
  



 1  % =
  ,# +$,$ 


 

  0       

(% 
=
?++$,$  0 ! 4 4 4 * -
   
  


Products

  
   

 
  


&  
@a    
 
 !  
     : 

 4   
     

 A

Jc = %*  -


Jc 2* @  


-
Jc
 *

  ! 5
> =
 -
Jc 5   * 
4 
-
Jc %  
*!  

 4

-B(#C
Jc %!< * 
-
Jc %!2 * 4  

!4   -
Jc %!a

*
!! -
Jc @<a*   
!-
Jc <0 5 *
   a& ?-

6 1 = @a


      :    

 
    


 A

Jc &
 
*  

 -
Jc   *
 
  -
Jc M%* 4


 -
Jc   M%* 4

4 M%
       -
Jc  
! * 4
 
-
Jc  * 4
   -

6 %    


     5a    

 
D  


  5a  2    2
 E  1 2
 
     
   4




  


   

   2  
  
 *
    
     7  
 a 7- 2    *
      -
2 
   *     4
     

 4  


 !   !  4  


  0  - 2    2 
    *7!     7 4 

-
      * 
 40      !      6! 
  
4
-



 


   *% D 

  "+$$9- 
 

*
   D 

; +$$9-   ; *%(
 D  

  +$$#-  %!  *    
4  -
 
=
 *
 !         
 
 
 
-

Manufacturing

>    


       

  7
   7   

  
/  

    %a 
         
 &
 
 
 %a 
  
          
   
  0 
  
 
 :    !
   
       
    

  
            !  

  E 4
4
 *;&-
  
  ! 
 :

5!

 


   
/    
   



 !


   

6
  
 ! 
   

 

*
 

7 
4
7-
 0   
       
6    
  
  

4 
 
    
  
   
 

   

4  1!  
6     
  +$$#


 7! 



  


  
 
 

 
  
   
   
 7        
 
+$$) 7    
  
  ! 7 


       ?  


        


 
 *
  
-
5



*

,"""-


 F

4  ? a 
 *

 +$$.-         


? +$,$ !      >          
!      


  
  
 

6

 
 !  !

+$$)& 
  


 5


 +$$"    E

?a 
  

? +$,$ &        !     
 ? a 
 !  

  
  
  
  
           !
!  !
   

      <<     5  
      &


  3.$$
 
 

  

5  
,"",

!
 
   &
6      
  
4   




=
;
)+$$" 


  !   
  


 5    6
! 

  %     GHI  ;
 +$,$ < 
 


   ! 
  J.+9  
   %  

 
   ! &
< 

  
>   ,*<>,

,""$-

<>(       
 &
   < 
  5   <>+ *    F

      >
  
a -
+$$+B
 
  C
 
&
 
    

<>(*<>,
!


 -   
%  

 
6  
 
  
>   
5:! 
>

 



 +$$"

6  
!     
  %a

 
&

a
  

<>3
GHI%
  A    

  
+$$9



%

   
,"".

M 
a

,"""    
 
 
 ".K 
 &
 

  
8#$  

 
!
  


a

&
     

&

 


&

4  !  7 
&
 7 &
+$$9
a

       


3$$$$$%a


    

 
%a
 

 +$$9


%!< 
  
   
 
<  


,""" 
!

1
  : 
+$$9

Competition

6  E 


  1!4%  *1%-   L ! 

  5
 &  

 
   
       
! 

  
    
 2  > 
 ?! 2%a * 
   1%-

  &

0 +$$#  !
,)K

,"K !! 
   1%!  ,.K

&
   +$$#     
  %a4 
  1!4%    L 

 & a
    
    0   +$$# 1%   
 !!  
   
6 (#K !  
   
  1%6 ,.K !  
      
 !
 0 !
L 
    %a 


)"K* 1%6+("K !-    
+$$# 6 %a 4 
 ,("K* 1%6,93K-

& a    



  
 

& a6M3+$$#  ! 6   ),K!
".K

    
 ))K 44     <a

&





Dell Outlets in India

DELL Ȃ Suppliers


A@@

@ @
@@@4@4 4 4   

*N&
  
-

u    
  2


c
DELL Supply Chain Management
c

       


       %a 

  ! 
  :

 

   ! 
  


    
 
   
    
  
  
 

0   a
 


   O   


  !   :
   
 


 O 
    

 
 


D

  a


  

  Oa  
 
  PQ O 

!   !  !  Oa  
 

0 !  

  


 O 
       P 
Q
 44  

I. Directs Sales Model


c

            


     

     %a


        !     !  
      
 
  

   
  



  cc c ccc
  c c

&
     
a

%a&
 A

7 :7
;c
  !c  , 5"   :.
!"
" 


O     
a

A

  !c  ;c!"





&
            P 4%a    !O   
  
Q   !          
  !   
      ! 
 
        
 

               


  P    
  
Q   
     
! !  
   !        
 ! 
 
      !  4
 
 
  


       5 !
       P   !   !  
 

 

  
Q

  
c c


 
   
A

,c 5  
:  
*  
 


   
-
+c  
  

(c %

 

        !  *


   
  
 ,4+K  O

-
      
      *9$K  O   
  -
  
    
  

 
 
 !             
 


< 
     4
 
   
     
  
   
 F  
  

 
   
  44   


  !!    
D 
 P  
 
E  
%a

  & 
%aQ     

  ! 


        
 
    A %  % 

% 
a
 

,c % % 


! %     :& 

 
      
 !    
 
         
 
      
     %   
 
  : 


     :!
      
 

% % ,$$$
,"").$$$$
+$$$
+c % 
 a
    
 
  O      !   
 
 

       
 !  
  


  

 

  
 Oa < 
&
   >  +  

&     
   
    
 

II. Build-to-order and integration with suppliers


c


!  
        
 ! 
   
    
 
P!4 444
Q  
  !   !
   
    


         
     
 44      

 

 44a     


 P   
 
  0   
  
0 


           
 ! 
 
   

  

  
  

  

   &


FFF
      

Q 
L
 
 

 
      
     
D



  

 E 4
4   
    
 

  

   
    
   
  
 
   
D 
 
    
  0  !   !
        (%5  
 
Advantages of built-to-order and JIT
c

   44


;&
  
    
  

,c 

    
!


 



R

!
 
!  
 

        


  
 
+c &  
       
           
 O

 
  
 
   
 
 
!     :    

   
     
!
 !   !
 
 

Relationship with suppliers




O  
           44   
 

  !
    

   
 


    P     
Q    
 

Selection of suppliers
    P  

      Q
 

     
4    <0   ! 
           
 

      
 

                 !    
 
0     


   !  O!4

    ! 


 
  

Minimizing Inventories


 :
 

  
    
!  
 P QR
   P .$$$ !  
!!Q  P!

!
#9".  
 ( *  !  -  9 Q 
!
 
     
    
 


 
  

 :



   :


 
     
 #   

 !   

    
  #!&
 !  
   0 





 
 O
D
  

 

    
* !   O 
 
   ! 


-

Use of Internet and IT for SCM




        0      
 !
 
     R
    
        
          ! 
O  

 !   &


&A 
   ! 
  

 
 ·  c   !   

!
 
 
  

 2  a


  O  
 
  



 
 

  

0    

! 
  

 !   

  
 !    

 
  
  
 ! 

III. Other approaches





  !     



O S    
 
 0   

 
  

 
   

 E    
 
 ! 
  
 
        !

  

 
   


c  cc 
cc  cc
c c c



 @ 44 
      
 @
     


&

a   
 &
  

  a  
  
 

  
5 % 
 5
 




 2  
@ 

   
   
 
 
 
>
 
   

%S5 !  

  
 A O   
 
     ! 

   
  

 O    ! A O !  
 
 


 
     
!     
   
 !     
  

 

  
 
  
 
   &


  


  
  !
      !    
   O  




c
c
c c c cc
c
 44  
 
<



  
 2   
 
 
a


 a    
 

 
 +AT
  O 
 
% 
 


You might also like