Nokia’s Vision of the

Future

presenter

Strategy 1 © 2009 Nokia

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Nokia Strategy

Strategy 9 © 2009 Nokia Company Confidential

Our competitive
environment is Traditional competitors making
changing an effort to increase their volume
share in the low end
As the mobile telecom, Internet
and PC industries converge, the
industry ecosystem is expanding,
and new entrants like Apple, RIM
& Google are creating value with
mobile solutions

Strategy 10 © 2009 Nokia

 Consumer needs are
changing

Voice and design driven devices business

continues to be important and volume growth
will resume
Innovative mobile solutions are delivering
significant new value for many consumers
Our goal is to be a truly consumer driven
company and we are responding to these
divergent consumer needs

Strategy 11 © 2009 Nokia Company Confidential

We believe in a world of changing paradigms
- the nature
of consumers’ relationships with companies
is changing

36

From a monologue… to a conversation… into continuous

relationships

From a unified… to a segmented… Into a dynamic personalized

offering together with our
ecosystem
Strategy 12 © 2009 Nokia
 What we want to achieve

Connecting people to what

matters empowers them to
make the most of every
moment.

We want to become the leading provider of

mobile solutions

Strategy 13 © 2009 Nokia Company Confidential

 Our businesses
Nokia Devices & Services has 2 distinct priorities
Products business focused on keeping and
extending our scale advantage
Solutions business delivers mobile solutions
focusing on innovation and seamless UX
NAVTEQ's mapping content enables the delivery
of innovative location-aware solutions and
advertising opportunities
NSN enables Communications Service Providers
to maximize network efficiencyy and to deliver
rich experiences

Strategy 14 © 2009 Nokia

The power By demonstrating
responsibility
of we: through our own
actions, sharing our
knowledge and
inviting others to
get on the journey,
we can make a real
difference.

We use our scale for good by offering

sustainable products and solutions
across
the whole portfolio, advocating
sustainable choices with mobile
services
and ensuring a world-class global
take-
back program
Str 15

ate
gy
© Company Confidential
2009
Nokia
Our competitive advantage
now and in the future

Leveraging our core strengths Developing new strengths

Leading brand Seamless, delightful and effortless user
Scale experiences

Distribution capability Vibrant partner ecosystem

Product portfolio excellence People and places enriched solutions

Leading market position in most markets Direct and continuous consumer

relationships
Regain market position in all markets (NA)

Str
ate
gy
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© 2009 Nokia
 Our Goal
To become the leading provider of mobile solutions, because…
…in the mobile converged internet space consumers expect seamlessly
integrated solutions
…to deliver these solutions requires continuous relationships with
consumers
and vibrant ecosystems
Our Strategy
New focus and clear prioritization
Create irresistible solutions through vibrant
ecosystems with our partners
User Experience at the heart of all we
execute
Continuing our transformation
·Intensify pulse on consumer needs
·Bringing the best devices to all markets
·Smart context aware services with People
& Places

Strategy 17 © 2009 Nokia Company Confidential

 1.

Irresistible
solutions & vibrant
ecosystems

Starting from a consumer need or want

Radically improve the user experience

Co-creating value with developers, operators,

partners by building an open ecosystem

Strategy 18 © 2009 Nokia

Transforming into a solutions driven
company
optimizing user experience

past present future

device only device + service(s) + partners Seamless User Experience across
device
+ services + partner ecosystem

E72+
Messaging

Nokia X6 +
Comes with
Music

N97mini+
Ovi store
Str gy
ate
 2009 Nokia

19 ©
 Laying the foundation
for a inclusive and
sustainable ecosystem

A sustainable ecosystem where Nokia services will be only one part of the
offering.
99% comes from others

Operator
Operators Services

Open Interfaces Attractive offering to mobile users

Services
Nokia 3rd Party
People and Places (incl. NAVTEQ) Services
Consumer understanding
Strategy 20 © 2009 Nokia
 2.

Nokia devices strive to

initiate
all consumers to the rich
world
of services

Consumer understanding to
maximize our value to the
Direct and consumer

continuous Privacy & Trust: Permission-

based
consumer
relationships 300M active users by end
2011
Strategy 21 © 2009 Nokia
 3.

Best devices

Three device areas with different Seamless user experience is

ways to create and capture value: #1 priority
Computers
Smartphones
Phones

Strategy 22 © 2009 Nokia Company Confidential

 4.

Focus on four interconnected

Smart services under the Ovi brand

services Differentiation through

Context
enriched services - People and
Places

Share content and

micro-blog between
Share favorite songs friends
with friends

Locate friends Surface the most

around you relevant content
on a map
Open Interfaces
Str ategy
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People and Places (incl. Navteq)

©
2009
Service Platforms
 Nokia’s
transformation
is underway

Str
ate
gy
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© 2009 Nokia
 How company transformation has been
defining
our strategy evolution
2007-8
Decision to expand into
services
We will expand into services
area, and become more like
an internet company
We will set-up the structural
capabilities to do so
Re-organized to be able to
create services
S trategy
2009
Transformation planning
We will transform into the
leading mobile solutions
provider.
Vision and Transformation
path & Goals defined
Directional 4 strategic
business objectives defined
Solutions Unit created; and
Solution & Product
operational modes created
2010
Fine-tuning execution
areas
We will focus on execution
and
fixing critical success factors
essential to our strategy
delivery.
Continue execution on our 4
directional business objectives
Prioritize Quality & Speed in
execution with special
attention to priority focus
areas
 2009 Nokia

25 © Company Confidential
 Thank you

Strategy 26 © 2009 Nokia Company Confidential